Digital marketing involves using online methods and electronic devices to promote products and services. It began gaining popularity in the 1990s as personal computer and internet use increased. There are several types of digital marketing like social media marketing, email marketing, and content marketing. Social media in particular has become a major platform for digital marketing by allowing businesses to target ads directly to potential customers. The growth of digital marketing has benefited businesses and the economy by providing low-cost advertising options and opportunities for smaller companies to compete globally.

1. Digital Marketing and Social
Media
VANESSA WILSON

2. What is Digital
Marketing?
 Digital marketing is any and all marketing done
through online methods and or while using
electronic devices.
 Digital marketing has become a huge hit in the
world due to social media and its affects on
potential clients and customers.

3. The start of
Digital
Marketing
 Digital marketing began in the 1990’s and became
popular almost immediately.
 Once digital marketing started to pick up speed
everyone was investing in computers and using the
internet and email and using them to their advantage in
order to get what they wanted from home rather than
having to venture out.
 Digital marketing became so popular due to the fact
that it was easy, innovative, and it is constantly
surrounding us.

4. Types of Digital Marketing:
 There are several types of digital marketing methods. These include:
 Social Media Marketing
 Email marketing
 Content marketing
 Search engine marketing
 Influencer marketing
 And mobile market
Each of these methods allow for a further reach into the world of customers and helps
business build a reputation and name for themselves.

5. Digital Marketing
Content
platforms:
When it comes to Digital Marketing, you have a
variety of platforms to choose from and
choosing which one to use is easy when
focusing on your target audience. You can use:
 Blogs
 Podcasts
 Social Media posts
 Email
 Visual Content
And many others!

6. Benefits of
Digital
Marketing
 Digital marketing has allowed for businesses to
reach all around the world to possible clients and
customers as there is no longer a geographical
restriction.
 Marketing online has come with a much lower
cost than the traditional marketing .
 Smaller companies are now able to compete with
bigger companies because they have a cheaper,
easier way of reaching their audience.
 Digital Marketing is very easy to understand
especially when you start out with a strategy and
move forward in a way that best suits your
business and goals.

7. How does social media affect Digital Marketing?
Social Media has become a huge part in our every day lives
and because of this, it has allowed for digital marketing to
create a presence within our every day lives as well.
Every time you get on Facebook, Instagram, Twitter,
and even Snapchat, you run into ads pushing for
some product or event that’s happening near you.
This is a great way for businesses to express to you
their product’s potential and why you should buy it.

8. Digital Marketing and the Economy
Of course, with the
progressiveness of digital
marketing the economy
began to shift as well due to
the new and improved way
of advertising and investing.
Businesses have been able to
thrive due to better reach
and compete where it would
have been otherwise
impossible due to the
process of digital marketing
and social media reach.

9. Digital
Marketing Jobs:
Digital marketing provides a broad range of jobs
within just abut any company, especially those
with a huge presence in the online world. There
are opportunities as:
 Social media manager
 Copywriter
 Email marketing specialist
 Content manager
 Content strategist
 Marketing officer

10. The importance of Digital Marketing
 Digital marketing has made advertising a much easier process in many ways
and provided an audience unlike any other type of marketing.
 With digital marketing you can now monitor just how effective your websites and
ads are based on customer/audience interactions.
 Provides a much more dependable return on investment (ROI)
 Competing with larger companies
 Reaching a bigger audience
 Allows for a quick, detailed, customer-oriented experience