The document provides an introduction to social media and discusses key topics such as the major social media platforms of LinkedIn, Twitter, and Facebook. It explains what social media is, how widespread its use has become, and the benefits it can provide for businesses. The document also discusses how to measure the effectiveness of social media campaigns and things to be aware of, and provides examples of both good and bad social media marketing.

1. Introduction to Social Media

2. Housekeeping
Making your visit safe and enjoyable for all.

3. Housekeeping
Toilets are located in the reception area to the left of the exit
/ entrance doors.
If the Fire Alarm sounds – please make your way to the
far side of the pay and display car park.
Smoking is not allowed in any part of the SWEDA building.
If you wish to smoke you can do so at the side of the building
nearest the car park.
Please switch off your mobile phones or set them to silent.

4. Group Introductions

5. Introduction to Social Media

6. Introduction to Social Media
What is a Social Media anyway?
How widespread is the use of Social Media?
Why should I use Social Media in my business?
Which are the major platforms?
Which platform(s) may work best for me?
Is it possible to measure the effectiveness of my campaigns?
Is there anything that I need to be wary about?

7. What is Social Media..?
Social media are media for social interaction, using highly accessible and scalable
publishing techniques. Social media use web-based technologies to transform and
broadcast media monologues into social media dialogues.
Wikipedia
The best way to define social media is to break it down. Media is an instrument on
communication, like a newspaper or a radio, so social media would be a social instrument
of communication.
Webtrends
Essentially, social media incorporates the online technology and methods through which
people can share content, personal opinions, swap different perspectives and insights into
world issues and generally discuss the evolution of media in itself.
BigMouthMedia

8. What can Social media do for my
business..?
AIDA;
• Create awareness
• Generate interest
• Increase desire
• Result in action

9. What can Social media do for my
business..?
Traditional Marketing versus Social Media Marketing

10. Tea / Coffee Break

11. Introducing Linkedin
What is LinkedIn..?
• Worlds largest professional network
• Started 2003
• 120 million members (of which 59% are outside of the US)
• 8 million UK members
• Current growth @ two new members per second
• Accessible via computers, laptops, smartphones, tablets & other
intelligent devices

12. Introducing Twitter
What is Twitter..?
• Online social microblogging service
• Started 2006
• 500+ million members
• Around 340 million tweets per day (1 billion tweets every 3 days)
• Current growth @ eleven new accounts per second (almost 1 million per day)
• 59% female / 41% male
• Accessible via computers, laptops, smartphones, tablets & other intelligent
devices

13. Introducing Facebook
What is Facebook..?
• Worlds largest social media network
• Started 2004
• Latest estimates of 850 million members
• Around 30 million UK members
• 57% female / 43% male
• Growing at a rate of around 500,000 new accounts each day
• Accessible online via computers, laptops, smart phones, intelligent devices

14. Introduction to Social Media Marketing
What is Social Media Marketing?
Engagement – Not Advertising
A few good examples; Tesco Old Spice Tipp - Ex
A bad example…
A real – life micro business success story

15. Lets talk Metrics...
What are your objectives..?
• More new customers?
• Retention of existing customers?
• Driving traffic to your website?
• Promote a new product and / or service?
• Expand your geographic footprint?

16. Your questions answered…