WHAT IS DIGITAL MARKETING? Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email,social media marketing and web-based advertising, but also text and multimedia. Digital marketing involves many of the same principles as traditional marketing and is often considered an additional way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies. But digital marketing also comes with its own set of challenges. Digital marketing started to become popular with the widespread adoption of the internet in the 1990s.ges as a marketing channel.

1. DIGITAL MARKETING
-By Akshita rajpurohit.

2. WHAT IS DIGITAL MARKETING?
• Digital marketing, also called online marketing, is the promotion of
brands to connect with potential customers using the internet and
other forms of digital communication. This includes not
only email,social media marketing and web-based advertising, but
also text and multimedia. Digital marketing involves many of the
same principles as traditional marketing and is often considered an
additional way for companies to approach consumers and understand
their behavior. Companies often combine traditional and digital
marketing techniques in their strategies. But digital marketing also
comes with its own set of challenges. Digital marketing started to
become popular with the widespread adoption of the internet in the
1990s.ges as a marketing channel.

3. Types of digital marketing
• Website Marketing.
• Pay-Per-Click Advertising.
• Content Marketing
• Email Marketing
• Social Media Marketing.
• Affiliate Marketing
• Video Marketing
• Text Messaging

4. How to become a digital marketer?
• Digital marketers need strong writing and social media skills, along
with a good understanding of data analytics. A bachelor's degree is
required for most digital marketing positions. You might also want to
take digital marketing courses or participate in a digital "boot camp."
In addition, completing an internship while in school can be
useful.2U.S. Bureau of Labor Statistics. A master's degree in digital
marketing may be useful but is not considered essential.