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Digital Marketing in 2023
Contents
• What was before Digital Marketing?
• What is Digital Marketing and why is itTrending?
• Traditional MarketingVS Digital Marketing
• Benefits of Digital Marketing
• Types of Digital Marketing
• What are the 4 P’s and 7 P’s in Digital Marketing ?
• What is the future of Digital Marketing?
What was before Digital Marketing?
Before the advent of digital marketing practices,
businesses relied solely on offline strategies.
These included avenues such as billboards,TV
and radio ads, newspapers, direct mail, phone
calls, postcards, catalogs, brochures or other
print materials, and so on.
What is Digital Marketing ?
 Digital Marketing is the promotion of
brands to connect with potential customers using
the internet and other forms of digital
communication.
 This includes not only email, social media, and
web-based advertising, but also text and
multimedia messages as a marketing channel.
Why is Digital Marketing trending ?
 Today’s World is all about Online visibility. Your customers or
your business/professional network will take you seriously if
you have a good online reputation.
 Digital marketing helps in growing the brand by reaching
larger targeted audiences through various campaigns,
which helps build high traffic for a brand, which can become
profitable in some time.
TRADITIONALVS DIGITAL MARKETING
Traditional Marketing
• LimitedAudience
• High Price ofAdvertising
• The scope is very limited
Digital Marketing
• A large number of audience
• Cost-effective
• Variety of sources
Benefits of Digital Marketing
Types of Digital Marketing
Types of
Digital
Marketing
Search Engine
Optimization
Pay-per-
Click
Social
Media
Marketing
Content
Marketing
Email
Marketing
Marketing
Analytics
Affiliate
Marketing
What are the 4 P’s and 7 P’s in Digital Marketing ?
Product Price Place Promotion
4 P’s
Product
Price
Place
Promotion
People
Physical
Environment
Process
7 P’s
What is future of Digital Marketing ?
The future of digital marketing is bright because now there is
more market and consumer awareness.
You need a massive target audience, whether you use digital
marketing for lead generation, conversion, or brand awareness.
Businesses can also use a wide range of smart tools to collect an
ocean of data and make in-depth analyses about their target
audience.
If you want to learn Digital Marketing
Visit : https://digitalpundit.in/
Address : BusStand, 709 ShivalikSquare, 132 Feet Ring Rd, near AdaniGas
Pump, opp. Ranip, NavaVadaj,Ahmedabad,Gujarat 380027
Contact No : 09173749033
ThankYou !!!

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Digital Marketing in 2023.pdf

  • 2. Contents • What was before Digital Marketing? • What is Digital Marketing and why is itTrending? • Traditional MarketingVS Digital Marketing • Benefits of Digital Marketing • Types of Digital Marketing • What are the 4 P’s and 7 P’s in Digital Marketing ? • What is the future of Digital Marketing?
  • 3. What was before Digital Marketing? Before the advent of digital marketing practices, businesses relied solely on offline strategies. These included avenues such as billboards,TV and radio ads, newspapers, direct mail, phone calls, postcards, catalogs, brochures or other print materials, and so on.
  • 4. What is Digital Marketing ?  Digital Marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.  This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
  • 5. Why is Digital Marketing trending ?  Today’s World is all about Online visibility. Your customers or your business/professional network will take you seriously if you have a good online reputation.  Digital marketing helps in growing the brand by reaching larger targeted audiences through various campaigns, which helps build high traffic for a brand, which can become profitable in some time.
  • 6. TRADITIONALVS DIGITAL MARKETING Traditional Marketing • LimitedAudience • High Price ofAdvertising • The scope is very limited Digital Marketing • A large number of audience • Cost-effective • Variety of sources
  • 8. Types of Digital Marketing Types of Digital Marketing Search Engine Optimization Pay-per- Click Social Media Marketing Content Marketing Email Marketing Marketing Analytics Affiliate Marketing
  • 9. What are the 4 P’s and 7 P’s in Digital Marketing ? Product Price Place Promotion 4 P’s Product Price Place Promotion People Physical Environment Process 7 P’s
  • 10. What is future of Digital Marketing ? The future of digital marketing is bright because now there is more market and consumer awareness. You need a massive target audience, whether you use digital marketing for lead generation, conversion, or brand awareness. Businesses can also use a wide range of smart tools to collect an ocean of data and make in-depth analyses about their target audience.
  • 11. If you want to learn Digital Marketing Visit : https://digitalpundit.in/ Address : BusStand, 709 ShivalikSquare, 132 Feet Ring Rd, near AdaniGas Pump, opp. Ranip, NavaVadaj,Ahmedabad,Gujarat 380027 Contact No : 09173749033