Digital marketing involves promoting brands and ideas online through websites, social media, email, and mobile apps. It allows marketers to interact with consumers and target ads to people with similar interests, making it a popular and cost-effective option compared to traditional marketing. Digital marketing branches into categories like social media marketing, content marketing, affiliate marketing, search engine optimization, and email marketing. Traditional marketing refers to offline methods like print, television, radio, direct mail and telemarketing that are still used alongside digital strategies.

1. Digital and Traditional
Marketing

2. The Basics
Digital Marketing is a form of marketing where an individual or company is
reaching different audiences to promote an idea or brand through technology.
Digital Marketing is everywhere on the internet. Some main places you will find it
are websites, social media platforms, email, and mobile applications.
Digital marketing gives marketers the ability to interact with consumers, and show
there advertisements to people who have similar interests.
Digital Marketing is also traditionally less expensive than normal marketing and is
a key factor in why it is so popular today.

3. The types of Digital Marketing
Digital Marketing branches off into many different types of categories. This
categories are social media marketing, content marketing, affiliate marketing,
search engine marketing, and email marketing.
Some of this marketing topics you may not be familiar so let's briefly go over the
definition of each one.
● Affiliate marketing is where an online retailer pays commission to an external
website for traffic.
● Content Marketing is a type of marketing that involves the creation and
sharing of online material, an example would be a blog or Youtube video.

4. Types of Marketing Continued
● Social Media marketing is marketing that takes place on social media
platforms. An example would be when you are scrolling through instagram
and you find an add for new Nike shoes.
● Search engine marketing is a digital marketing strategy used to increase the
visibility of a website in search engine results.
● Email Marketing is when companies send out emails with advertisements and
coupons to get your business.

5. Examples of Marketing
Affiliate marketing - You are the marketer and you are paying a website to put your
adds up that will attract more attention to your brand.
Content Marketing - You are advertising your product or brand by creating Youtube
videos or blog posts, ect.
Social Media Marketing - The marketer builds hype around their product by posting
information and adds about it on social platforms like Facebook, and Instagram.

6. Examples of Marketing Continued
Search Engine Marketing - The marketer builds a reputable website that will grow
and eventually be the on the top of the search engine when you type in the brands
name.
Email Marketing - Companies send individuals advertisements through their email.

7. Why is Digital Marketing Popular
Digital marketing is extremely popular in today's world because everyone is on the
internet and social media. One of the greatest advantages of digital marketing is
that it is very cheap. Creating a Youtube channel, Facebook account, ect is free
and is an amazing way to advertise your brand.
If you are looking to start a digital marketing career or create some brand
awareness for a product you will need to come up with a marketing strategy.
If you want to be successful you must set goals and use certain digital marketing
strategies to meet your goals. For an example if you are trying to reach a young
audience email marketing would not be very successful.

8. How to be Successful
When marketing you have to have your target audience in mind. Let’s take Nike
for an example. Nike is an athletic brand that creates primarily shoe ware and
clothes for athletes. This means that its target audience will be younger and
athletic people who enjoy sports.
Since Nike knows its target audience well, it knows that putting Lebron James on
a Nike ad will perform well. It also knows that since the majority of young people
use social media then there focus should be on social media advertising and
website development. If you know your target audience than digital marketing is a
breeze.

9. Traditional Marketing
Traditional marketing is any form of marketing that is not online. This means
that print, broadcast, tv, direct mail, and phone. This marketing is still used to
this day but is somewhat starting to go away because of the internet, and the
widespread digit marketing.
Like digital marketing this form of marketing aims to reach the same goal of
advertising an idea, or product.
Traditional marketing is used widely by smaller businesses and rarely by
large companies. Smaller companies can use traditional marketing methods
like flyers and print because it is generally cheap, and larger companies can
get adds on tv and radio stations that help advertise their product or service.

10. Types of Traditional Marketing
Outdoor marketing - this include billboards, posters, taxis, and cars.
Broadcasting - Television ads, radio shows.
Print - Magazines, newspapers, flyers, brochures.
Mail - catalogus, newsletters
Telemarketing - phone calls, and text messages.

11. Why is Traditional Marketing Important
Traditional Marketing plays an important role in reaching local audiences and
interacting with customers on a personal level. Today's consumers rely on
relationships more than ever. As a result, your efforts to reach your target
audience feel more organic and less corporate.
Many people enjoy traditional marketing because it is usually found on tv, and
radio stations. This are usually funny or unique ads that people enjoy watching
and they make people want to buy a product or service. Take the superbowl
commercials for an example. Everyone loves tuning in during half time to watch
the commercials.

12. Traditional Versus Digital Marketing
Traditional and Digital marketing are similar in there goal to reach out to an
audience, but they differ in the fact that digital marketing is any marketing done
online and traditional marketing is anything done offline.
As far as effectiveness both strategies are very good for different situations.
Different companies can utilize this strategies to be effective. Smaller business
can use traditional marketing to create a nice brand for there company and then
eventually get to a successful social media platform. Larger companies that
already have a reputation can utilize social media to keep pushing their brand on a
mainstream level.