DICS is a computer and software training institute with the difference that we provide education and training with a practical perspective. We provide students the best education in PHP, .NET, Java and others. We also teach digital marketing, website designing, graphics designing along with a practical knowledge of hardware.
1. Digital
Marketing
Digital marketing, also called
online marketing, is the
promotion of brands to
connect with potential
customers using the internet
and other forms of digital
communication. This includes
not only email, social media,
and web-based advertising,
but also text and multimedia
messages as a marketing
channel. Essentially, if a
marketing campaign involves
digital communication, it's
digital marketing.
2. Types of digital marketing
• Search Engine Optimization
(SEO)
• SEO means Search Engine
Optimization and is the process
used to optimize a website's
technical configuration, content
relevance and link popularity so
its pages can become easily
findable, more relevant and
popular towards user search
queries, and as a consequence,
search engines rank them better.
3. Why is digital marketing
important?
Any type of marketing can help your
business thrive. However, digital
marketing has become increasingly
important because of how
accessible digital channels are. In
fact, there were 5 billion internet
users globally in April 2022 alone.
From social media to text messages,
there are many ways to use digital
marketing tactics in order to
communicate with your target
audience. Additionally, digital
marketing has minimal upfront costs,
making it a cost-effective marketing
technique for small businesses.
4. Social Media Marketing
• Using social media to advertise a products,
or services. Social media marketing allows
a brand to insert itself into ongoing
conversations on channels such as Twitter,
Facebook, and Instagram. Best practices for
effective social media marketing include
creating interesting content that as well as
publicly replying to questions and
comments. Although you can rely on social
media advertising, posts can be organic,
meaning you don’t pay anything to “boost”
them, or they can be promoted with media
dollars. Learn the fundamentals of effective
social media strategies in this social media
marketing guide for small businesses for a
positive return on investment and a
successful social media presence.
5. Social Media Optimization
• Social media optimization (SMO)
involves using social media platforms to
grow a company or organization’s
online presence.
• It can increase awareness of new
products and services and allow
organizations to connect with
customers.
• Popular social media platforms such as
Facebook, Twitter, Instagram, YouTube,
Snapchat, TikTok, and Pinterest can be
used for digital marketing.
6. Search Engine Marketing
• SEM is a type of digital
marketing strategy that is
focused on getting your company
or your client on the first page, if
not the first position, of search
engine results. The purpose of
this if to drive a higher volume
of traffic to your site, which you
can then convert.
• Search engine marketing includes
all the tools, techniques, and
strategies that help optimize the
visibility of websites and web
pages in search engines such as
Google and other, similar sites.
7. Affiliate marketing
• Affiliate Marketing is a digital marketing tactic that
lets someone make money by promoting another
person's business. You could be either the promoter
or the business who works with the promoter, but
the process is the same in either case.
• It works using a revenue sharing model. If you're the
affiliate, you get a commission every time someone
purchases the item that you promote. If you're the
merchant, you pay the affiliate for every sale they
help you make.
• Some affiliate marketers choose to review the
products of just 1 company, perhaps on a blog or
other third-party site. Others have relationships with
multiple merchants.
• You can use digital channels designed to connect
affiliates with retailers, or you can start or join a
single-retailer program.
8. Email Marketing
• Email Marketing is still one of the most
effective digital marketing channels. Many
people confuse email marketing with spam
email messages, but that’s not what email
marketing is all about. This type of marketing
allows companies to get in touch with
potential customers and anyone interested in
their brands.
• Many digital marketers use all other digital
marketing channels to add leads to their
email lists and then, through email
marketing, they create customer acquisition
funnels to turn those leads into customers.
9. SMS Messaging
• Companies and nonprofit organizations
also use SMS or text messages to send
information about their latest
promotions or give opportunities to
willing customers. Political candidates
running for office also use SMS
message campaigns to spread positive
information about their own platforms.
As technology has advanced, many text-
to-give campaigns also allow customers
to directly pay or give via a simple text
message.
