digital marketing about Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
2. Introduction
Digital marketing course are designed to provide individuals with the knowledge and skills
required to navigate the ever evolving world of online marketing. This course cover a wide
range of topics, including search engine optimization (seo) pay per click (ppc) , advertising ,
social media marketing,content marketing, email marketing,analytics and more.
3. The most cost effective email marketing
Easier to monitor computer
Lead generation
Better conversion rates
Gain brand reputations
Engage with customer at every stage
Generate more revenue
Easy to target right audience
benefits of digital
marketing
4. Types of Digital
marketing
social media marketing
search engiine optimization
search engie marketing
affiliate markting
content marketing
video marketing
email marketing
influncer marketing
5. Digital Marketing
Differences Between Traditional Marketing
• Digital Marketing is more economical than Traditional Marketing.
• While it can be updated with instant interventions in Digital Marketing, the same is not the case in Traditional
Marketing.
• While instant feedback can be obtained in Digital Marketing, it can be obtained in a delayed and indirect way in
Traditional Marketing.
• While it is possible to reach the right people with the right target audience in Digital Marketing, this is not possible
in Traditional Marketing.
• Digital Marketing can be more effective than Traditional Marketing thanks to its animated content such as GIF and
Video.
• While Digital Marketing can analyze measurable data, Traditional Marketing is Immeasurable.
• While reminding your target audience of the ad you want to show with remarketing in Digital Marketing, this is not
possible in Traditional Marketing.
8. Important of Digital
marketing
Digital marketing helps marketers to get deeper insights into customer behavior, tastes, and preferences. This
helps in creating better print advertisements to attract customers and increase engagement.Global
Reach: With the rise of the internet and digital platforms, businesses now have the opportunity to reach a
global audience. Digital marketing allows you to transcend geographical boundaries and target potential
customers worldwide. This level of reach was not possible with traditional marketing methods.Cost-
Effective: Digital marketing is often more cost-effective than traditional marketing. Digital channels such
as social media, email marketing, and content marketing can reach a large audience at a fraction of the
cost of traditional advertising methods like TV or print.