Digital marketing is marketing using electronic devices like computers and smartphones. It includes internet marketing techniques like search engine optimization (SEO), search engine marketing, social media marketing, content marketing, affiliate marketing, influencer marketing, email marketing, and pay-per-click advertising. Digital marketing provides benefits to businesses like opening growth options, higher conversion rates, improved customer support, ability to reach mobile customers, and increased brand trust. It allows measuring effectiveness and establishing personal connections with customers.

1. DIGITAL MARKETING

2. WHAT IS DIGITAL MARKETING?
• Digital marketing is marketing that makes use
of electronic devices such as computers ,
tablets , smartphones , cellphones , digital
billboards , and game consoles to engage
with customers and other business partners.
Internet marketing is a major component of
digital marketing.

3. IMPORTANCE OF DIGITAL MARKRTING
1. Opens up growth options for small businesses
Importance of digital marketing for business lies in the
option to select your method of marketing as per your
budget and reach a wider audience at a lesser cost.
Even a decade back getting your product marketed
especially for a small business was a task in itself.
Most of the expensive models were just out of their
reach and they had to resort to small level methods
where the guarantee of success was close to
negligible.

4. 2. The conversion rate is Higher
The businesses that are using online as the preferred
mode of marketing are able to measure
the conversion rate through real-time using a simple
method. That is identifying the percentage of viewers
who get converted into leads and then subscribers
and in the end finally purchasing the service or
product. SEO, Social media marketing and Email
marketing are methods which have a high conversion
rate as they are able to generate a quick and effective
communication channel with the consumer.

5. 3. Customer support has become a priority
For any business to survive the one thing that they
really need to work upon is establishing a reputation
which is impeccable. In the past few years, it has
become evident that customers will always prefer a
company which does not have any scandals associated
with it. Importance of Digital marketing today lies in
offering you multiple ways to establish a personal
rapport with your customer base. Be it email marketing
or social media you can always offer the customer
solutions to their problems and make them relate to
your product by even providing live chat access. Your
website and social media page can easily be converted
into a place where the consumer can ask queries, give
suggestions and hence take the association with you on
a positive level.

6. 4. Get connected to the Mobile Customers
After Google mobile first update nearly almost all
the websites these days are made in a manner
that they are easily viewable on the mobile as
well. This is because that almost all customers
have access to a smartphone and most of them
even look for products on the same. In many
instances, customers have changed their purchase
plan and picked up a product from a different
brand just because they were convinced that the
new product has a much better functionality.

7. 5. Increase the trust for your Brand
The presence of your brand and service on
multiple platforms gives the option to customers
to rate your services as per their level of
experience. A positive and favorable review left by
a satisfied customer causes the new ones to
immediately convert. These days contacting the
social media page of a brand for issue resolution
and other matters is a common thing to do. This,
in turn, leads to the building up of strong image of
the brand in the minds of the new consumers
hence leading to more conversions.

8. MODULES OF DIGITAL MARKETING
1. Search Engine Optimization (SEO)
2. Search Engine Marketing and Pay-Per-Click
Advertising
3. Social Media Marketing
4. Content Marketing
5. Affiliate Marketing
6. Influencer Marketing
7. Email Marketing

9. SEARCH ENGINE OPTIMIZATION(SEO)
• SEO stands for Search Engine Optimization. SEO is all
about optimizing a website for search engines. SEO is a
technique for:
1. designing and developing a website to rank well in
search engine results.
2. improving the volume and quality of traffic to a website
from search engines.
3. marketing by understanding how search algorithms
work, and what human visitors might search.
• SEO is a subset of search engine marketing. SEO is also
referred as SEO copyrighting, because most of the
techniques that are used to promote sites in search
engines, deal with text.

10. SEARCH ENGINE MARKETING
• Search Engine Marketing (SEM) is a process by
which multiple methods are utilized to improve
market visibility and exposure for a brand, product
or service.
• SEM mechanisms include Search Engine
Optimization (SEO), social networking, bid
placement, pay-per-click (PPC), contextual
advertising, paid inclusion, geomapping, AdSense
and Awards, as well as multiple media formats,
such as YouTube and geospecific marketing, like
Foursquare.

11. PAY-PER-CLICK-ADVERTISING
• In PPC Digital Marketing, promoters pay a charge
each time one of their advertisements is clicked. It is
a method of purchasing visits for your site, as
opposed to gaining those visits naturally.
• Search Engine Advertising is a standout amongst the
most famous types of pay per click advertising. It
enables search marketers to bid for the placement of
the advertisement in the sponsored links of a search
engine when somebody searches for a particular
keyword that is identified with their business.

12. SOCIAL MEDIA MARKETING
• Social media marketing (SMM) is the use
of social media websites and social networks to
market a company’s products and services.
Social media marketing provides companies
with a way to reach new customers, engage with
existing customers and promote its desired
culture, mission or tone. Also known as “digital
marketing" and "e-marketing," social media
marketing has purpose-built data analytics tools
that allow marketers to track how successful
their efforts are.

13. CONTENT MARKETING
• Content marketing is a strategic
marketing approach focused on
creating and distributing valuable,
relevant, and consistent content to
attract and retain a clearly defined
audience — and, ultimately, to drive
profitable customer action.

14. AFFILIATE MARKETING
• Affiliate marketing is an online sales
tactic that lets a product owner increase
sales by allowing others targeting the
same audience – “affiliates” – to earn a
commission by recommending the
product to others. At the same time, it
makes it possible for affiliates to earn
money on product sales without
creating products of their own.

15. INFLUENCER MARKETING
• Influencer marketing is a type of marketing that focuses on using
key leaders to drive your brand’s message to the larger market.
Rather than marketing directly to a large group of consumers, you
instead inspire / hire / pay influencers to get out the word for you.
• Influencer marketing often goes hand-in-hand with two other
forms of marketing: social-media marketing and content
marketing. Most influencer campaigns have some sort of social-
media component, whereby influencers are expected to spread
the word through their personal social channels. Many influencer
campaigns also carry a content element in which either you create
content for the influencers, or they create the content themselves.
Though social-media and content marketing often fit inside
influencer campaigns, they are not synonymous with influencer
marketing.

16. EMAIL MARKETING
• Email marketing is the targeting of consumers
through electronic mail (email). Often
associated with data mining, email marketing
can be used to impact consumers in a variety
of ways. In general, email marketing is a more
evolved, digital form of traditional direct mail
marketing.
• Email marketing is also known as direct email
marketing.

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18. CONTACT US
• COURSEVIDYA
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19. REFERENCES
• http://www.coursevidya.com/
• http://www.trulabz.in/
• http://www.web-design-course.com/
• http://www.digitaldaddy.in/
• http://www.graphic-design-course.com/
• http://www.digital-seo-training-institute.in/

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