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DIGITAL MARKETING
WHAT IS DIGITAL MARKETING?
• Digital marketing is marketing that makes use
of electronic devices such as computers ,
tablets , smartphones , cellphones , digital
billboards , and game consoles to engage
with customers and other business partners.
Internet marketing is a major component of
digital marketing.
IMPORTANCE OF DIGITAL MARKRTING
1. Opens up growth options for small businesses
Importance of digital marketing for business lies in the
option to select your method of marketing as per your
budget and reach a wider audience at a lesser cost.
Even a decade back getting your product marketed
especially for a small business was a task in itself.
Most of the expensive models were just out of their
reach and they had to resort to small level methods
where the guarantee of success was close to
negligible.
2. The conversion rate is Higher
The businesses that are using online as the preferred
mode of marketing are able to measure
the conversion rate through real-time using a simple
method. That is identifying the percentage of viewers
who get converted into leads and then subscribers
and in the end finally purchasing the service or
product. SEO, Social media marketing and Email
marketing are methods which have a high conversion
rate as they are able to generate a quick and effective
communication channel with the consumer.
3. Customer support has become a priority
For any business to survive the one thing that they
really need to work upon is establishing a reputation
which is impeccable. In the past few years, it has
become evident that customers will always prefer a
company which does not have any scandals associated
with it. Importance of Digital marketing today lies in
offering you multiple ways to establish a personal
rapport with your customer base. Be it email marketing
or social media you can always offer the customer
solutions to their problems and make them relate to
your product by even providing live chat access. Your
website and social media page can easily be converted
into a place where the consumer can ask queries, give
suggestions and hence take the association with you on
a positive level.
4. Get connected to the Mobile Customers
After Google mobile first update nearly almost all
the websites these days are made in a manner
that they are easily viewable on the mobile as
well. This is because that almost all customers
have access to a smartphone and most of them
even look for products on the same. In many
instances, customers have changed their purchase
plan and picked up a product from a different
brand just because they were convinced that the
new product has a much better functionality.
5. Increase the trust for your Brand
The presence of your brand and service on
multiple platforms gives the option to customers
to rate your services as per their level of
experience. A positive and favorable review left by
a satisfied customer causes the new ones to
immediately convert. These days contacting the
social media page of a brand for issue resolution
and other matters is a common thing to do. This,
in turn, leads to the building up of strong image of
the brand in the minds of the new consumers
hence leading to more conversions.
MODULES OF DIGITAL MARKETING
1. Search Engine Optimization (SEO)
2. Search Engine Marketing and Pay-Per-Click
Advertising
3. Social Media Marketing
4. Content Marketing
5. Affiliate Marketing
6. Influencer Marketing
7. Email Marketing
SEARCH ENGINE OPTIMIZATION(SEO)
• SEO stands for Search Engine Optimization. SEO is all
about optimizing a website for search engines. SEO is a
technique for:
1. designing and developing a website to rank well in
search engine results.
2. improving the volume and quality of traffic to a website
from search engines.
3. marketing by understanding how search algorithms
work, and what human visitors might search.
• SEO is a subset of search engine marketing. SEO is also
referred as SEO copyrighting, because most of the
techniques that are used to promote sites in search
engines, deal with text.
SEARCH ENGINE MARKETING
• Search Engine Marketing (SEM) is a process by
which multiple methods are utilized to improve
market visibility and exposure for a brand, product
or service.
• SEM mechanisms include Search Engine
Optimization (SEO), social networking, bid
placement, pay-per-click (PPC), contextual
advertising, paid inclusion, geomapping, AdSense
and Awards, as well as multiple media formats,
such as YouTube and geospecific marketing, like
Foursquare.
PAY-PER-CLICK-ADVERTISING
• In PPC Digital Marketing, promoters pay a charge
each time one of their advertisements is clicked. It is
a method of purchasing visits for your site, as
opposed to gaining those visits naturally.
• Search Engine Advertising is a standout amongst the
most famous types of pay per click advertising. It
enables search marketers to bid for the placement of
the advertisement in the sponsored links of a search
engine when somebody searches for a particular
keyword that is identified with their business.
SOCIAL MEDIA MARKETING
• Social media marketing (SMM) is the use
of social media websites and social networks to
market a company’s products and services.
Social media marketing provides companies
with a way to reach new customers, engage with
existing customers and promote its desired
culture, mission or tone. Also known as “digital
marketing" and "e-marketing," social media
marketing has purpose-built data analytics tools
that allow marketers to track how successful
their efforts are.
CONTENT MARKETING
• Content marketing is a strategic
marketing approach focused on
creating and distributing valuable,
relevant, and consistent content to
attract and retain a clearly defined
audience — and, ultimately, to drive
profitable customer action.
AFFILIATE MARKETING
• Affiliate marketing is an online sales
tactic that lets a product owner increase
sales by allowing others targeting the
same audience – “affiliates” – to earn a
commission by recommending the
product to others. At the same time, it
makes it possible for affiliates to earn
money on product sales without
creating products of their own.
INFLUENCER MARKETING
• Influencer marketing is a type of marketing that focuses on using
key leaders to drive your brand’s message to the larger market.
Rather than marketing directly to a large group of consumers, you
instead inspire / hire / pay influencers to get out the word for you.
• Influencer marketing often goes hand-in-hand with two other
forms of marketing: social-media marketing and content
marketing. Most influencer campaigns have some sort of social-
media component, whereby influencers are expected to spread
the word through their personal social channels. Many influencer
campaigns also carry a content element in which either you create
content for the influencers, or they create the content themselves.
Though social-media and content marketing often fit inside
influencer campaigns, they are not synonymous with influencer
marketing.
EMAIL MARKETING
• Email marketing is the targeting of consumers
through electronic mail (email). Often
associated with data mining, email marketing
can be used to impact consumers in a variety
of ways. In general, email marketing is a more
evolved, digital form of traditional direct mail
marketing.
• Email marketing is also known as direct email
marketing.
BENEFITS
1. 100% Placement Assistance
2. Lifetime Technical Support
3. Small Batch Size(Max 8 Students)
4. Get a Guaranteed Internship
5. 15+ Global Certifications Like Google ,
Facebook , SEMRUSH , HUBSPOT
6. 6+ years Experience in Digital
Marketing
CONTACT US
• COURSEVIDYA
• C-9/20, 1st & 2nd Floor opp. Metro 400 ,
Rohini Sector-7 , New Delhi-110085
• Phone Us:-
 Mobile:- +91-9599493069
www.digitaldaddy.in
REFERENCES
• http://www.coursevidya.com/
• http://www.trulabz.in/
• http://www.web-design-course.com/
• http://www.digitaldaddy.in/
• http://www.graphic-design-course.com/
• http://www.digital-seo-training-institute.in/
THANK YOU!

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Digital marketing

  • 2. WHAT IS DIGITAL MARKETING? • Digital marketing is marketing that makes use of electronic devices such as computers , tablets , smartphones , cellphones , digital billboards , and game consoles to engage with customers and other business partners. Internet marketing is a major component of digital marketing.
  • 3. IMPORTANCE OF DIGITAL MARKRTING 1. Opens up growth options for small businesses Importance of digital marketing for business lies in the option to select your method of marketing as per your budget and reach a wider audience at a lesser cost. Even a decade back getting your product marketed especially for a small business was a task in itself. Most of the expensive models were just out of their reach and they had to resort to small level methods where the guarantee of success was close to negligible.
  • 4. 2. The conversion rate is Higher The businesses that are using online as the preferred mode of marketing are able to measure the conversion rate through real-time using a simple method. That is identifying the percentage of viewers who get converted into leads and then subscribers and in the end finally purchasing the service or product. SEO, Social media marketing and Email marketing are methods which have a high conversion rate as they are able to generate a quick and effective communication channel with the consumer.
  • 5. 3. Customer support has become a priority For any business to survive the one thing that they really need to work upon is establishing a reputation which is impeccable. In the past few years, it has become evident that customers will always prefer a company which does not have any scandals associated with it. Importance of Digital marketing today lies in offering you multiple ways to establish a personal rapport with your customer base. Be it email marketing or social media you can always offer the customer solutions to their problems and make them relate to your product by even providing live chat access. Your website and social media page can easily be converted into a place where the consumer can ask queries, give suggestions and hence take the association with you on a positive level.
  • 6. 4. Get connected to the Mobile Customers After Google mobile first update nearly almost all the websites these days are made in a manner that they are easily viewable on the mobile as well. This is because that almost all customers have access to a smartphone and most of them even look for products on the same. In many instances, customers have changed their purchase plan and picked up a product from a different brand just because they were convinced that the new product has a much better functionality.
  • 7. 5. Increase the trust for your Brand The presence of your brand and service on multiple platforms gives the option to customers to rate your services as per their level of experience. A positive and favorable review left by a satisfied customer causes the new ones to immediately convert. These days contacting the social media page of a brand for issue resolution and other matters is a common thing to do. This, in turn, leads to the building up of strong image of the brand in the minds of the new consumers hence leading to more conversions.
  • 8. MODULES OF DIGITAL MARKETING 1. Search Engine Optimization (SEO) 2. Search Engine Marketing and Pay-Per-Click Advertising 3. Social Media Marketing 4. Content Marketing 5. Affiliate Marketing 6. Influencer Marketing 7. Email Marketing
  • 9. SEARCH ENGINE OPTIMIZATION(SEO) • SEO stands for Search Engine Optimization. SEO is all about optimizing a website for search engines. SEO is a technique for: 1. designing and developing a website to rank well in search engine results. 2. improving the volume and quality of traffic to a website from search engines. 3. marketing by understanding how search algorithms work, and what human visitors might search. • SEO is a subset of search engine marketing. SEO is also referred as SEO copyrighting, because most of the techniques that are used to promote sites in search engines, deal with text.
  • 10. SEARCH ENGINE MARKETING • Search Engine Marketing (SEM) is a process by which multiple methods are utilized to improve market visibility and exposure for a brand, product or service. • SEM mechanisms include Search Engine Optimization (SEO), social networking, bid placement, pay-per-click (PPC), contextual advertising, paid inclusion, geomapping, AdSense and Awards, as well as multiple media formats, such as YouTube and geospecific marketing, like Foursquare.
  • 11. PAY-PER-CLICK-ADVERTISING • In PPC Digital Marketing, promoters pay a charge each time one of their advertisements is clicked. It is a method of purchasing visits for your site, as opposed to gaining those visits naturally. • Search Engine Advertising is a standout amongst the most famous types of pay per click advertising. It enables search marketers to bid for the placement of the advertisement in the sponsored links of a search engine when somebody searches for a particular keyword that is identified with their business.
  • 12. SOCIAL MEDIA MARKETING • Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services. Social media marketing provides companies with a way to reach new customers, engage with existing customers and promote its desired culture, mission or tone. Also known as “digital marketing" and "e-marketing," social media marketing has purpose-built data analytics tools that allow marketers to track how successful their efforts are.
  • 13. CONTENT MARKETING • Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
  • 14. AFFILIATE MARKETING • Affiliate marketing is an online sales tactic that lets a product owner increase sales by allowing others targeting the same audience – “affiliates” – to earn a commission by recommending the product to others. At the same time, it makes it possible for affiliates to earn money on product sales without creating products of their own.
  • 15. INFLUENCER MARKETING • Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you. • Influencer marketing often goes hand-in-hand with two other forms of marketing: social-media marketing and content marketing. Most influencer campaigns have some sort of social- media component, whereby influencers are expected to spread the word through their personal social channels. Many influencer campaigns also carry a content element in which either you create content for the influencers, or they create the content themselves. Though social-media and content marketing often fit inside influencer campaigns, they are not synonymous with influencer marketing.
  • 16. EMAIL MARKETING • Email marketing is the targeting of consumers through electronic mail (email). Often associated with data mining, email marketing can be used to impact consumers in a variety of ways. In general, email marketing is a more evolved, digital form of traditional direct mail marketing. • Email marketing is also known as direct email marketing.
  • 17. BENEFITS 1. 100% Placement Assistance 2. Lifetime Technical Support 3. Small Batch Size(Max 8 Students) 4. Get a Guaranteed Internship 5. 15+ Global Certifications Like Google , Facebook , SEMRUSH , HUBSPOT 6. 6+ years Experience in Digital Marketing
  • 18. CONTACT US • COURSEVIDYA • C-9/20, 1st & 2nd Floor opp. Metro 400 , Rohini Sector-7 , New Delhi-110085 • Phone Us:-  Mobile:- +91-9599493069 www.digitaldaddy.in
  • 19. REFERENCES • http://www.coursevidya.com/ • http://www.trulabz.in/ • http://www.web-design-course.com/ • http://www.digitaldaddy.in/ • http://www.graphic-design-course.com/ • http://www.digital-seo-training-institute.in/