Digital marketing refers to the use of digital channels and technologies to promote products, services, and brands to a targeted audience. It encompasses various online marketing tactics and strategies that leverage the internet and digital devices to reach potential customers

2. DIGITAL MARKETING
Digital marketing refers to
the use of digital channels,
platforms, and technologies
to promote products,
services, or brands and
connect with potential
customers. It encompasses
various online marketing
techniques and strategies
that leverage the internet
and digital devices to reach
and engage target
audiences.

3. Types of digital marketing
• Online Advertising: Introduction, Objective, Where to Advertise, Online AdFormat,
search Engine Ad, Network Advertising, Affiliate Programs, Landing Pages
• Email Marketing: Introduction, Types of Email, Email Marketing Campaign Process, Email
marketing Tools, Advantages and Disadvantages, Opt-in Email Advertising, Email tracking
• Social Media Marketing (SMM): What is Social Media Marketing, Seven Myths of SMM,
Characteristics of Successful Social Media Marketer, Social Media Marketing plan, Social
Media marketing Tools, Publishing Blogs, Podcast and Webinars, Social Media Monitoring,
Social Media: Facebook, Twitter.
• Search Engine Optimization (SEO): Understanding SEO, Search Engine Optimization
Process – Goals, On-Page Optimization, Off-Page Optimization and Analyze, Search Engine
Result Process (SERP), SEO Tools.

4. DEFFRENCE
TRADITONAL MARKETING
• The traditional way of
marketing lets businesses
market their products or
administrations on print
media, radio and TV
commercials, bill boards,
business cards, and in
numerous other comparable
ways where Internet or web-
based social networking sites
were not utilized for
promoting.
DIGITAL MARKETING
• Digital Marketing can be
understood as a well-targeted,
conversion-oriented,
quantifiable, and interactive
marketing of products or services
by utilizing digital innovation to
achieve the customers, and
transform them into clients in a
sustainable fashion. The whole
concept and functionalities of
Digital Marketing are more
competent, effective, result-
oriented and measurable, which
make it very different from
traditional marketing.

5. Characteristics of Digital
Marketing
• 1. Get a Quality Company Website: What was
a novelty a mere decade ago is a critical
requirement today. A business website is a pseudo
B2B portal, allowing businesses and customers
from around the world to connect with you. A
business website is similar to your Company
brochure, available 24×7, and projects you as a
professional outfit.

6. 2. Social Media Presence
• The biggest achievement of this digital
era has been the ease with which people
have learnt to communicate- Social Media
websites like Facebook, Twitter, Google+,
Pinterest, YouTube etc. are the latest
methods to communicate across wide
demographics of age, taste and culture.
By actively promoting your company on
these social media, you are getting the
world to talk about you.

7. 3. Blogging and Forums
• Here is a powerful axiom- 'Content is King'.
Produce powerful, genuine and compelling content
as part of your Company blog. Be a regular on
relevant forums and discussion panels. Learn the
art of connecting your business themes into the
content that you produce. In time, your content will
stand up to be the biggest promoter of your brand.

8. 2. List your business on the three biggest
listing services
• Register your business on 'Google Places'- this
allows your business to feature on Google searches
and be listed on Google Maps. Other business
databases that you must be part of include 'Yahoo!
Local' and Microsoft's 'Bing'. Joining these services
is free; setting up an account takes very limited
time and the far reach of these services translates
to free promotion for your business.

9. 5.EmailMarketing
• In recent times, bulk emailing isn't a very
favored promotional concept. However, if
done well, and with good intentions, email
marketing could be a powerful tool in your
Company's online promotional arsenal.
Personalized emails speak directly to the
target audience, helps you get an
immediate response and can aid in the
opening of a line of communication with
your prospective customer base. It's free

10. 6.ADedicatedDigitalMarketing Expert:
• If you aren't sure about pulling off a good
promotional job individually, maybe it's a good idea
to hire an innovative, enthusiastic Digital Marketing
Consultant to handle your Company's online
promotional strategy. This action will allow you to be
on top of your promotional ideas while employing a
professional to implement concepts that drive
towards your expected results.

11. ONLINE ADVERTISING
Simply put, online advertising is advertising on the
Internet. Online advertising encompasses
advertisements on search engine results pages,
advertisements placed in e-mails, and other ways in
which advertisers use the Internet.

12. DEFINITION OF ONLINE
ADERVTISING
• Online advertising is a
marketing strategy that
involves the use of the
Internet as a medium to
obtain website traffic and
target and deliver marketing
messages to the right
customers. Online
advertising is geared toward
defining markets through
unique and useful
applications.

13. TYPES
• Cost per Thousand (CPM):
Advertisers pay when their
messages are exposed to
specific audiences. • Cost per
Click
CPC): Advertisers pay every
time a user clicks on their ads.
• Cost per Action
(CPA): Advertisers only pay
when a specific action
(generally a purchase) is
performed.

14. PLATFORMS OF ONLINE PRMOTION
Bing / Yahoo ads: Together with Yahoo, Bing
also offers its own SEA platform. Bing / Yahoo
ads]]
Google’s market dominance, Google
AdWords is
the platform that is mostly used for SEA in
Germany and Europe. Nevertheless, a
comprehensive SEM strategy should also
include possibilities to advertise on Bing and
Yahoo. This applies,
Other SEA platforms: Besides the major
search engine providers, almost all larger
search engines offer their own advertising
programs. SEA, through specialized search
engines,,
.

15. EMPACTOFSCAONSCO
• Although search engine advertising is not considered to
be SEO, SEA can possibly have an impact on the
ranking of a website. Therefore, this makes SEA sort of
an indirect SEO measure. If an online shop raises its
advertising impact through SEA and thereby improves
its scope and visibility, direct type-ins of the shop’s
name as a brand are for example deemed to follow.
Thus, the brand is strengthened and, among other
things, the domain trust of a website is as well. Ever
since the Vince Update, the brand plays a greater role
in the SERP

16. Ad targeting capabilities
Targeting capabilities for advertisers have increased
dramatically over the years due to massive quantities of
consumer data that have become available to the
marketing community. Targeting capabilities may include:
• Age
• Gender
• Income
• Geography
• Behavior - displays relevant ads to users based on
content they've clicked on while visiting several sites.

17. EMAILMARKETING
Email marketing is using e-mail as a
means of promoting your products or
services. This can be direct one to one
e-mails but typically it relates to
sending e-mails to a group of people
that have subscribed to a mailing list.
Email marketing is a digital marketing
channel that engages prospects at
various stages of the funnel, engaging
and maintaining their interest. Because
of its versatile nature, email is a vital
tool for online retailers who want to
stay top of mind with consumers. Email
marketing is a good and cheaper
alternative to sending direct mail

18. MOBILEMARKETING
Mobile marketing is a multi-channel,
digital marketing strategy aimed at
reaching a target audience on their
smartphones, tablets, and/or other
mobile devices, via websites, email, SMS
and MMS, social media, and apps. Mobile
is disrupting the way people engage with
brands. Everything that can be done on a
desktop computer is now available on a
mobile device. From opening an email to
visiting your website to reading your
content, it's all accessible through a small
mobile screen. Consider:

19. Socialmediamarketing
• Social media marketing, or
SMM, is a form of internet
marketing that involves
creating and sharing content on
social media networks in order
to achieve your marketing and
branding goals.g i t a l M a r k e
tSocial media marketing
includes activities like posting
text and image updates,
videos, and and other content
that drives audience
engagement, as well as paid
social media advertising.

20. SUMMITEDBYLAXMI