The document discusses audience feedback received for a music video project. [1] The target audience was identified as teenagers around the same age as the creators, as they would understand what appeals to that demographic. [2] Feedback was gathered through a questionnaire after screening the video for classmates, and while most elements were enjoyed, some felt the pacing did not match the song or more could be done. [3] The creators believe most feedback was valid but some missed that flashy elements did not fit their artist's brand of being urban and down to earth.

1. What have you learnt from
your audience feedback?
Shafaah Jaber

2. Who were your target audience?
Jenna and I decided that our target audience would be
teenagers like ourselves. We chose them because we as
teens know what we want from a brand/ artist.
Our artist is an attractive and rebellious young woman
who we believed teens like our selves would be
attracted to as well as aspire to be like her. Our music
video itself is very reminiscent of what a typical
eighteen year old like us does on a weekend, which is
most likely going out and having a good time with our
friends. The way our artist dresses also appeals to our
audience since during the day she wears very casual
laid back clothing (tshirt and shorts) and at night when
she’s ready to go out she gets all dressed up
(dress, high heels hair and make up done up).

3. The branding of our artist is also is
important to our target audience since
many teenagers like a musician not only
because of their music but because of
the way they dress. For example a more
laid back girl would generally like a
singer like Lana Del Rey, where as a
more glamorous girl would be attracted
to the style of Katy Perry.
In the end we decided on a brand image
that was similar to that of other artist so
that we could establish a following of
fans that were used to her style.

4. Target audience research
According to Young and Rubicam’s Cross-
cultural Consumer Characteristics there
are four categories of audience;
 Mainstreamers: they make up to forty
per cent of the market.
 Aspirers: they are people who are
driven and motivated by status.
 Succeeders: people who have already
climbed the ladder and just want to
keep control of their status.
 Reformers: the group who want the
world to be a better place.
Our target audience is the mainstreamers.
Since pop and grime are already well
known and popular genres mainstreamers
who are happily willing to conform will be
drawn to our artist.

5. Audience feedback
In order to get our audience
feedback we screened our music
video in front of our class, which
was basically the same as our
target audience. We then asked
them to fill out a questionnaire for
constructive criticism.
An example of the questionnaire is
shown here.

6. Although I believed that our music
video went quite well there were a
few of our peers who believed
otherwise.
For example when asked whether
they thought the pace of the music
video matched that of the song
nearly all the class said yes while a
certain few believed that it did not.

7. Many of our audience
though did enjoy certain
aspects of our music
video. When we asked
them what elements they
enjoyed the feedback
showed that though their
answers varied they did
on a whole clearly enjoy
our work.
How ever there were
some who still thought
that changes could be
made to make our work
better. Which of course is
entirely understandable

8. Conclusion
On the whole I believed that our class mates provided us
with some sound feedback. Although at times it felt that
they were just being petty since half of their comments
revolved around the lip syncing being “off” or there not
being enough out fit changes or backing dancers.
We took the lip syncing into consideration and fixed that
straight away. Though our audience themselves failed to
understand that backing dancers and flashy out fits did not
tie into to our artists brand image of Urban, Down to
earth, pop. Though pop is her subgenre it is not dominating
her image.