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Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved.
Wednesday, February 27, 2007
R. Todd Stephens, Ph.D.
Implications with Enterprise 2.0
What Happens When…
Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved.
What Happens When..
Copyright © 2006 AT&T. All rights Reserved.Page 2
Your Designers are Scattered Around
the World and Work for Free?
Slim Devices is a Silicon Valley startup with
hot products for audiophiles. It's also a
next-generation open organization where
customers imagine and design the
products.
Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved.Copyright © 2006 AT&T. All rights Reserved.Page 3
What Happens When…
All Information and Knowledge is
Free, Freely Available, Anytime, to
Anyone, and from Anywhere?
Wikipedia GoogleCorporate Blog
Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved.
What Happens When..
Copyright © 2006 AT&T. All rights Reserved.Page 4
The Best Designers Don’t Work for
You are Anyone Else?
The Nokia Concept Lounge took place
in summer 2005. The lounge invited
designers in the Benelux to share ideas
and design the next new cool phone.
Not surprisingly, in a GLOBAL BRAIN
world, entries came from all over, with
the winner being a Turkish designer,
Tamer Nakisci. His wrist-band style
phone (the 'Nokia 888') must have had
phone manufacturers from China to
Finland drooling.
Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved.Copyright © 2006 AT&T. All rights Reserved.Page 5
What Happens When…
All Physical Things Have Presence
and Communication Abilities?
Products - RFID Auto - GPSPeople - Mobile
Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved.Copyright © 2006 AT&T. All rights Reserved.Page 6
What Happens When…
All Organizational Barriers and
Friction have been Removed via
Technology?
8 Minute Quotes
Competitor Pricing
20 Minute Claims
The Business of SpeedThe Business of Speed
Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved.
What Happens When..
Copyright © 2006 AT&T. All rights Reserved.Page 7
Forrest was Right After All?
“Don’t Own Nothing, Rent your shoes if you have to”
Web Services Rule the Net!
Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved.
What Happens When…
The Consumption of a Product or
Service Actually Increases the
Value?
Over 1 Billion User Reviews
Over 1 Million User Reviews per Day
3.5 Million Paying Customers
Patented Technology
But…
$1,000,000.00
Copyright © 2006 AT&T. All rights Reserved.Page 8
Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved.
What Happens When..
Copyright © 2006 AT&T. All rights Reserved.Page 9
Technology Transforms the Entire
Business Eco-System?
Digital Camera
Video Recorder
Phone Camera
PC Camera
PDA Camera
Online Sources
Shared Images
Digital
Medium
Need Prints?
Print
Service
Pickup at TargetScrap Booking
Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved.
What Happens When…
Work can be done Anywhere by
Anyone at Anytime?
10
Can Outsourcing the McDonalds Drive
Thru Actually be Cheaper than a
Minimum Wage Employee? When your
Business is Speed, it can be!
Copyright © 2006 AT&T. All rights Reserved.Page 10
Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved.
What Happens When…
Advanced Technology and Features
are No Longer Enough to Deliver
Sustainable Value?
11
Copyright © 2006 AT&T. All rights Reserved.Page 11
Vs.
IPOD +
ITunes +
ITunes Music
StoreLess Expensive
More Features
Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved.
What Happens When..
Copyright © 2006 AT&T. All rights Reserved.Page 12
Disparate Applications Dynamically
Combine to Deliver New and
Unique Value?
Google Maps Wii Seeker Kayak
Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved.
Questions or Comments?
Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved.
Thank You for your Time
R. Todd Stephens (are todd Ste’ven
z) (action verb) 1. Husband, father22
2. Resident of Atlanta, GA
3. Technical Director of Collaboration
and Online Services within AT&T
Thank YouThank You
http://www.rtodd.comhttp://www.rtodd.com todd@rtodd.comtodd@rtodd.com

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What Happens When...

  • 1. Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved. Wednesday, February 27, 2007 R. Todd Stephens, Ph.D. Implications with Enterprise 2.0 What Happens When…
  • 2. Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved. What Happens When.. Copyright © 2006 AT&T. All rights Reserved.Page 2 Your Designers are Scattered Around the World and Work for Free? Slim Devices is a Silicon Valley startup with hot products for audiophiles. It's also a next-generation open organization where customers imagine and design the products.
  • 3. Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved.Copyright © 2006 AT&T. All rights Reserved.Page 3 What Happens When… All Information and Knowledge is Free, Freely Available, Anytime, to Anyone, and from Anywhere? Wikipedia GoogleCorporate Blog
  • 4. Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved. What Happens When.. Copyright © 2006 AT&T. All rights Reserved.Page 4 The Best Designers Don’t Work for You are Anyone Else? The Nokia Concept Lounge took place in summer 2005. The lounge invited designers in the Benelux to share ideas and design the next new cool phone. Not surprisingly, in a GLOBAL BRAIN world, entries came from all over, with the winner being a Turkish designer, Tamer Nakisci. His wrist-band style phone (the 'Nokia 888') must have had phone manufacturers from China to Finland drooling.
  • 5. Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved.Copyright © 2006 AT&T. All rights Reserved.Page 5 What Happens When… All Physical Things Have Presence and Communication Abilities? Products - RFID Auto - GPSPeople - Mobile
  • 6. Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved.Copyright © 2006 AT&T. All rights Reserved.Page 6 What Happens When… All Organizational Barriers and Friction have been Removed via Technology? 8 Minute Quotes Competitor Pricing 20 Minute Claims The Business of SpeedThe Business of Speed
  • 7. Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved. What Happens When.. Copyright © 2006 AT&T. All rights Reserved.Page 7 Forrest was Right After All? “Don’t Own Nothing, Rent your shoes if you have to” Web Services Rule the Net!
  • 8. Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved. What Happens When… The Consumption of a Product or Service Actually Increases the Value? Over 1 Billion User Reviews Over 1 Million User Reviews per Day 3.5 Million Paying Customers Patented Technology But… $1,000,000.00 Copyright © 2006 AT&T. All rights Reserved.Page 8
  • 9. Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved. What Happens When.. Copyright © 2006 AT&T. All rights Reserved.Page 9 Technology Transforms the Entire Business Eco-System? Digital Camera Video Recorder Phone Camera PC Camera PDA Camera Online Sources Shared Images Digital Medium Need Prints? Print Service Pickup at TargetScrap Booking
  • 10. Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved. What Happens When… Work can be done Anywhere by Anyone at Anytime? 10 Can Outsourcing the McDonalds Drive Thru Actually be Cheaper than a Minimum Wage Employee? When your Business is Speed, it can be! Copyright © 2006 AT&T. All rights Reserved.Page 10
  • 11. Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved. What Happens When… Advanced Technology and Features are No Longer Enough to Deliver Sustainable Value? 11 Copyright © 2006 AT&T. All rights Reserved.Page 11 Vs. IPOD + ITunes + ITunes Music StoreLess Expensive More Features
  • 12. Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved. What Happens When.. Copyright © 2006 AT&T. All rights Reserved.Page 12 Disparate Applications Dynamically Combine to Deliver New and Unique Value? Google Maps Wii Seeker Kayak
  • 13. Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved. Questions or Comments?
  • 14. Copyright © 2002 - 2007- R. Todd Stephens, Ph.D. All rights reserved. Thank You for your Time R. Todd Stephens (are todd Ste’ven z) (action verb) 1. Husband, father22 2. Resident of Atlanta, GA 3. Technical Director of Collaboration and Online Services within AT&T Thank YouThank You http://www.rtodd.comhttp://www.rtodd.com todd@rtodd.comtodd@rtodd.com

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