The document discusses establishing effective cybersecurity by securing a network's perimeter. It notes that 62% of organizations acknowledged a data breach in 2015 and that the average cost of a breach in the US is now $7 million. The solution proposed is a multi-layered cybersecurity program with firewalls providing a foundation of perimeter defense. Firewalls can be network-based, web application-based, cloud-based, or premises-based, each with their own advantages for monitoring and controlling incoming and outgoing network traffic.

1. © 2016 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered trademarks and service marks of AT&T Intellectual Property
and/or AT&T affiliated companies. All other marks are the property of their respective owners.
Help to Secure Your Network Perimeter
Establishing the "front lines" of effective cybersecurity
Kim Bilderback, Director of AT&T Cybersecurity Services (GSEC, CISSP)
Chris Thomas, Director, Product Marketing Management for AT&T Security Solutions

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© 2016 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered trademarks and service marks of AT&T Intellectual Property and/or
AT&T affiliated companies. All other marks are the property of their respective owners.2
Help to Secure your Network Perimeter
The Problem
• 62% of organizations acknowledge a data breach
in 2015
• The number of successful cyberattacks continues
to grow year over year
• It takes an average of 200+ days for a breach
to be detected
• Average cost of a data breach in the U.S. is now
$7 million (and has risen every year)*
*Ponemon Institute, Cost of Breach Report, 2016

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© 2016 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered trademarks and service marks of AT&T Intellectual Property and/or
AT&T affiliated companies. All other marks are the property of their respective owners.3
Compliance
• With laws and regulations requiring annual IT assessments
Market
• Online business; 24 x 7, always on
• Globalization/virtual enterprise
• IT alignment/managed services
• Social Media and Geo-location
• Cyber protests/events
Security risks and threats
• Evolution of malware/botnet
• Insider and IPV4/IPV6 attacks
• Advanced persistent threats
• Logical attacks against physical infrastructure
Financial and organizational
• CapEX/OpEx reduction
• Off Shoring
• TCO/ROI focus
• Growth and productivity
• Scarce qualified resources
• Consolidation/outsourcing
Technological advancements
• Intelligent/application networking and management
• Exponential storage growth
• Information Lifecycle Management
• Mobility – PDAs, iPads, Wi-Fi
• Utility/Grid Computing, Netsourcing
• Natural/intelligent user interfaces
Security Drivers in Today's Marketplace

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© 2016 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered trademarks and service marks of AT&T Intellectual Property and/or
AT&T affiliated companies. All other marks are the property of their respective owners.4
Help to Secure your Network Perimeter
The Solution
• Multi-layered, end-to-end
cybersecurity program
• Foundation of perimeter
defense
• Comprehensive,
cyberbreach response plan

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© 2016 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered trademarks and service marks of AT&T Intellectual Property and/or
AT&T affiliated companies. All other marks are the property of their respective owners.5
Help Secure your Network Perimeter
Firewalls offer a solid foundation
for effective cybersecurity
Firewalls act as a sort of filter for your network:
• Monitors, controls incoming and
outgoing traffic
• Allows you control for predetermined
security rules
• Helps prevent unauthorized access

6. Presentation title here—edit on Slide Master
© 2016 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered trademarks and service marks of AT&T Intellectual Property and/or
AT&T affiliated companies. All other marks are the property of their respective owners.
© 2016 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered trademarks and service marks of AT&T Intellectual Property and/or
AT&T affiliated companies. All other marks are the property of their respective owners.6
Poll #1
Does your organization utilize firewalls in its security infrastructure?
A.Yes
B.No
C.Not Sure

7. Presentation title here—edit on Slide Master
© 2016 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered trademarks and service marks of AT&T Intellectual Property and/or
AT&T affiliated companies. All other marks are the property of their respective owners.7
Help to Secure your Network Perimeter
Firewalls can sit inside your network
or at the edge of your network
Some types of firewalls:
• Network-Based
• Web Application
• Cloud-Based
• Premises-Based

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© 2016 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered trademarks and service marks of AT&T Intellectual Property and/or
AT&T affiliated companies. All other marks are the property of their respective owners.8
Network-Based Firewalls
Advantages of Network-Based Firewalls:
• High level security
• High reliability due to use of GNOCs
and professional data management
• Network isolation
• Network flexibility

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© 2016 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered trademarks and service marks of AT&T Intellectual Property and/or
AT&T affiliated companies. All other marks are the property of their respective owners.9
Web Application Firewalls
Advantages of Web-Based Firewalls:
• Focused on web applications and underlying
systems
• Help protect against “zero-day” exploits
• Automated patches
• Help mitigate data leaks

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© 2016 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered trademarks and service marks of AT&T Intellectual Property and/or
AT&T affiliated companies. All other marks are the property of their respective owners.10
Cloud-Based Firewalls
Advantages of Cloud-Based Firewalls:
• Predictable costs
• Adjustable bandwidth
• Flexibility with security features
• More direct traffic flow

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© 2016 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered trademarks and service marks of AT&T Intellectual Property and/or
AT&T affiliated companies. All other marks are the property of their respective owners.11
Premises-Based Firewalls
Advantages of Premises-Based Firewalls:
• Control over network
• Easy to manage
• Internal network security
• Everything on-site

12. Presentation title here—edit on Slide Master
© 2016 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered trademarks and service marks of AT&T Intellectual Property and/or
AT&T affiliated companies. All other marks are the property of their respective owners.
© 2016 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered trademarks and service marks of AT&T Intellectual Property and/or
AT&T affiliated companies. All other marks are the property of their respective owners.
Poll #2
What kind of firewall does your company use?
A.Network
B.Web Application
C.Cloud
D.Premises
E.Combination
F.Not sure
12

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© 2016 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered trademarks and service marks of AT&T Intellectual Property and/or
AT&T affiliated companies. All other marks are the property of their respective owners.
© 2016 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered trademarks and service marks of AT&T Intellectual Property and/or
AT&T affiliated companies. All other marks are the property of their respective owners.
Q&A
13

14. Presentation title here—edit on Slide Master
© 2016 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered trademarks and service marks of AT&T Intellectual Property and/or
AT&T affiliated companies. All other marks are the property of their respective owners.
© 2016 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered trademarks and service marks of AT&T Intellectual Property and/or
AT&T affiliated companies. All other marks are the property of their respective owners.14
For More Information
AT&T Firewalls Page
https://www.business.att.com/enterprise/Family/network-security/firewall-security/
Cybersecurity Insights Reports
www.att.com/cybersecurity-insights
Security Resource Center
SecurityResourceCenter.att.com

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© 2016 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered trademarks and service marks of AT&T Intellectual Property and/or
AT&T affiliated companies. All other marks are the property of their respective owners.