This document discusses connected devices and privacy concerns around how personal data from these devices is collected and used. It notes that while individuals' time and personal information have monetary value to companies collecting data, individuals often do not know how their own data is being used or have control over it. The document advocates for more transparency around data practices, clear communication around who has access to personal information, and giving individuals opportunities to benefit from sharing their own data.

1. Connected
How we sell,
live & support
a connected life
Knowledge
designswarm.com

2. CEO of Tinker London
2007-2010
Good Night Lamp
2012-
designswarm
2011-

5. I am an
object.
A measurable
entity.

6. I use
energy
water
food
I willingly generate
social media posts
location
calls/texts

7. I use
Energy (British Gas / Hive)
water (Thames Water)
food (Nectar / Visa)
I willingly generate
social media posts (Tw/Fb)
Location (iPhone, CCTV, Uber)
calls/texts (Vodafone)

8. Consumer
privacy
myopia.
Death of Privacy , A Michael Froomkin, 2000

9. 1h of work
is worth £5.50 to a person
1h of running with a Nike+ (£89)
is worth x in data analytics to
insurance company x
10 tweets (£0)
is worth x in advertising to twitter
and x to shareholders

10. 1h of work
is worth £5.50 to a person
1h of running with a Nike+ (£89)
is worth x in data analytics to
insurance company x
10 tweets (£0)
is worth x in advertising to twitter
and x to shareholders

11. I don’t know
my own data.

14. The ubiquitous
Fear of Theft.

15. I use
energy > spend less
water > spend less
food > diet better, spend less
I willingly generate
Location > put me in touch with
emergency services

16. I use
energy > theft
water > theft
food > advertise
I willingly generate
Location > theft

17. Data will be
stigma.

21. What to do?

22. Be clear about what is going on
& who has access to what.

23. Build standard communication
strategies

24. Decide where your responsibility
to a user lies.
Advertising
Product development
Retail
After care service
Maintenance
Data provision
Data storage
Data protection

25. Engage in opt-in behaviours
with connected products
until behaviours and culture
changes.

26. Give people an opportunity to
make money with you.
Amazon & eBay let me make
money from my old stuff.
Can Google help me make money
from my data?

27. Thank
alex@designswarm.com
@iotwatch
@designswarm
You