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Integrate Big Data into Your Organization with Informatica and Perficient
This document discusses how Perficient, an IT consulting firm, can help clients integrate big data into their organizations at lower total costs. It provides an overview of Perficient's services and solutions expertise in areas like business intelligence, customer experience, enterprise resource planning, and mobile platforms. The document also profiles Perficient with details on its history, locations, colleagues, and partnership model. Finally, it outlines an agenda for an event on balancing innovation and costs with big data, including discussions on PowerCenter Big Data Edition and what customers are doing with Informatica and big data.
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Integrate Big Data into Your Organization with Informatica and Perficient
- 1. Integrate Big Datainto Your Organization with Lower Total Costs
- 2. 2 Perficient is aleading information technology consulting firm serving clients throughout North America. We help clients implement business-driven technology solutions that integrate business processes, improve worker productivity, increase customer loyalty and create a more agile enterprise to better respond to new business opportunities. About Perficient
- 3. 3 • Founded in1997 • Public, NASDAQ: PRFT • 2012 revenue of $327 million • Major market locations throughout North America • Atlanta, Austin, Boston, Charlotte, Chicago, Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Minneapolis, New Orleans, New York, Northern California, Philadelphia, Southern California, St. Louis , Toronto, and Washington, D.C. • Global delivery centers in China, Europe and India • ~2,000 colleagues • Dedicated solution practices • ~85% repeat business rate • Alliance partnerships with major technology vendors • Multiple vendor/industry technology and growth awards Perficient Profile
- 4. 4 Business Solutions • BusinessIntelligence • Business Process Management • Customer Experience and CRM • Enterprise Performance Management • Enterprise Resource Planning • Experience Design (XD) • Management Consulting Technology Solutions • Business Integration/SOA • Cloud Services • Commerce • Content Management • Custom Application Development • Education • Information Management • Mobile Platforms • Platform Integration • Portal & Social Our Solutions Expertise
- 5. Speakers Randall Gayle • DataManagement Director for Perficient • 30+ years of data management experience • Helps companies develop solutions around master data management, data quality, data governance and data integration. • Provides data management expertise to industries including oil and gas, financial services, banking, healthcare, government, retail and manufacturing. John Haddad • Senior Director of Big Data Product Marketing for Informatica • 25+ years of experience developing and marketing enterprise applications. • Advises organizations on Big Data best practices from a management and technology perspective. 5
- 6. Interesting Facts aboutBIG Data 1. It took from the dawn of civilization to the year 2003 for the world to generate 1.8 zettabytes (10 to the 12th gigabytes) of data. In 2011 it took two days on average to generate the same amount of data. 2. If you stacked a pile of CD-ROMs on top of one another until you’d reached the current global storage capacity for digital information – about 295 Exabyte – if would stretch 80,000 km beyond the moon. 3. Every hour, enough information is consumed by internet traffic to fill 7 million DVDs. Side by side, they’d scale Mount Everest 95 times. 4. 247 billion e-mail messages are sent each day… up to 80% of them are spam. 5. 48 hours of video are uploaded to YouTube every minute, resulting in 8 years’ worth of digital content each day 6. The world’s data doubles every two years 7. There are nearly as many bits of information in the digital universe as there are stars in our actual universe. 8. There are 30 billion pieces of content shared on Facebook every day and 750 million photos uploaded every two days 6
- 7. Agenda • Innovation vs.Cost • PowerCenter Big Data Edition • What else does Informatica offer for Big Data? • What Are Customers Doing with Informatica and Big Data? • Next Steps • Q&A 7
- 8. How do youbalance innovation and cost?
- 9. Business CEO and VP/Directorof Sales & Marketing, Customer Service, Product Development INNOVATION How do you balance innovation and cost?
- 10. IT CIO and VP/Directorof Information Management, BI / Data Warehousing, Enterprise Architecture Business CEO and VP/Director of Sales & Marketing, Customer Service, Product Development COSTINNOVATION How do you balance innovation and cost?
- 11. Financial Services Retail& Telco Media & Entertainment Public SectorManufacturing Healthcare & Pharma Business is connecting innovation to Big Data
- 12. Risk & Portfolio Analysis, Investment Recommendations ProactiveCustomer Engagement, Location Based Services Financial Services Retail & Telco Public SectorManufacturing Healthcare & Pharma Media & Entertainment Online & In-Game Behavior Customer X/Up-Sell Business is connecting innovation to Big Data
- 13. Risk & Portfolio Analysis, Investment Recommendations ConnectedVehicle, Predictive Maintenance Health Insurance Exchanges, Public Safety, Tax Optimization Fraud Detection Predicting Patient Outcomes, Total Cost of Care Drug Discovery Proactive Customer Engagement, Location Based Services Financial Services Retail & Telco Public SectorManufacturing Healthcare & Pharma Media & Entertainment Online & In-Game Behavior Customer X/Up-Sell Business is connecting innovation to Big Data
- 14. IT is strugglingwith the cost of Big Data • Growing data volume is quickly consuming capacity
- 15. • Growing datavolume is quickly consuming capacity • Need to onboard, store, & process new types of data IT is struggling with the cost of Big Data
- 16. • Growing datavolume is quickly consuming capacity • Need to onboard, store, & process new types of data • High expense and lack of big data skills IT is struggling with the cost of Big Data
- 17. Big Data Analysis Big Data Integration& Quality Big Data Projects
- 18. Big Data Analysis Big Data Integration& Quality 80% of the work in Big Data projects is data integration and data quality Big Data Projects
- 19.
- 20. T i me a v a i l a b l e f o r d a t a a n a l y s i s T i m e s p e n t o n d a t a p r e p a r a t i o n (p a r s e , p r o f i l e , c l e a n s e , t r a n s f o r m , m a t c h ) Without PowerCenter Big Data Edition
- 21. T i me a v a i l a b l e f o r d a t a a n a l y s i s T i m e s p e n t o n d a t a p r e p a r a t i o n (p a r s e , p r o f i l e , c l e a n s e , t r a n s f o r m , m a t c h ) Without PowerCenter Big Data Edition With PowerCenter Big Data Edition
- 22. Informatica + Hadoop PowerCenterDevelopers are Now Hadoop Developers Transactions, OLTP, OLAP Social Media, Web Logs Machine Device, Scientific Documents and Emails Analytics & Op Dashboards Mobile Apps Real-Time Alerts Archive Profile Parse ETL Cleanse Match
- 23. 23 The Vibe VirtualData Machine Optimizer Virtual Data Machine Executor Connectors Transformation Library Defines logic Deploys most efficiently based on data, logic and execution environment Run-time physical execution Connectivity to data sources
- 24. 24 Virtual Data Machine Information Exchange MasterData Management 3rd Party Solutions Data Integration Data Quality Information Lifecycle Infrastructureservices Role-basedtools INFORMATION SOLUTIONS AND DATA SERVICES Vibe Virtual Data Machine Map Once. Deploy Anywhere. DEPLOY ANYWHERE Cloud Embedded DQ in apps Data Virtualization ServerDesktop HADOOP Data IntegrationHub
- 25. PowerCenter Big DataEdition The Safe On-Ramp To Big Data Big Transaction Data Big Interaction Data Online Transaction Processing (OLTP) Oracle DB2 Ingres Informix Sysbase SQL Server … Cloud Salesforce.com Concur Google App Engine Amazon … Other Interaction Data Clickstream image/Text Scientific Genomoic/pharma Medical Medical/Device Sensors/meters RFID tags CDR/mobile … Social Media & Web Data Facebook Twitter Linkedin Youtube … Big Data Processing Online Analytical Processing (OLAP) & DW Appliances Teradata Redbrick EssBase Sybase IQ Netezza Exadata HANA Greenplum DataAllegro Asterdata Vertica Paraccel … Web applications Blogs Discussion forums Communities Partner portals …
- 26. PowerCenter Big DataEdition The Safe On-Ramp To Big Data Big Transaction Data Big Interaction Data Online Transaction Processing (OLTP) Oracle DB2 Ingres Informix Sysbase SQL Server … Cloud Salesforce.com Concur Google App Engine Amazon … Other Interaction Data Clickstream image/Text Scientific Genomoic/pharma Medical Medical/Device Sensors/meters RFID tags CDR/mobile … Social Media & Web Data Facebook Twitter Linkedin Youtube … Big Data Processing Online Analytical Processing (OLAP) & DW Appliances Teradata Redbrick EssBase Sybase IQ Netezza Exadata HANA Greenplum DataAllegro Asterdata Vertica Paraccel … Web applications Blogs Discussion forums Communities Partner portals … Universal Data Access High-Speed Data Ingestion and Extraction ETL on Hadoop Profiling on Hadoop Complex Data Parsing on Hadoop Entity Extraction and Data Classification on Hadoop No-Code Productivity Business-IT Collaboration Unified Administration the VibeTM virtual data machine PowerCenter Big Data Edition
- 27. PowerCenter Big DataEdition Lower Costs Transactions, OLTP, OLAP Social Media, Web Logs Machine Device, Scientific Documents and Emails EDW Data Mart Data Mart Optimize processing on low cost hardware Increase productivity up to 5X Traditional Grid
- 28. Traditional Grid Deploy On-Premiseor in the Cloud Quickly staff projects with trained experts Map Once. Deploy AnywhereTM PowerCenter Big Data Edition Minimize Risk
- 29. PowerCenter Big DataEdition Innovate Faster Transactions, OLTP, OLAP Social Media, Web Logs Machine Device, Scientific Documents and Emails Analytics & Op Dashboards Mobile Apps Real-Time Alerts Onboard and analyze any type of data to gain big data insights Discover insights faster through rapid development and collaboration Operationalize big data insights to generate new revenue streams
- 30. • Currently usingHadoop? • Plan to implement Hadoop in 3-6 months • Plan to implement Hadoop in 6-12 months • No plans for Hadoop 30 What are your plans for Hadoop? (select one) Poll Question #1
- 31. What Else DoesInformatica Offer for Big Data?
- 32. Inactive data Active data Performance TI M E DATABASESIZE Enterprise Data Warehouse Transactions, OLTP, OLAP • Identify dormant data • Archive inactive data to low-cost storage Lower Data Management Costs
- 33. Active data T IM E DATABASESIZE Enterprise Data Warehouse Low-Cost Storage Archive Transactions, OLTP, OLAP Low-Cost Storage Archive • Identify dormant data • Archive inactive data to low-cost storage Lower Data Management Costs
- 34. Data Mart Data Mart Data Mart Data Mart Data Mart Data Mart Data Mart Data Mart Data Mart EDW BI Reports / Dashboards ODSMDM • Avoid copies of data and augment the data warehouse using data virtualization • Role-based fine-grained secure access Minimize Risk
- 35. EDW BI Reports / Dashboards ODSMDM • Avoid copies of data and augment the data warehouse using data virtualization • Role-based fine-grained secure access Minimize Risk Dynamic Data Masking Data Virtualization
- 36. Production (ERP, CRM, EDW, Custom) BIReports / Dashboards Development Test • Mask sensitive data in non-production systems Minimize Risk Training
- 37. Apply Data Governance Apply Measure and Monitor Define Discover Discover • Data discovery •Data profiling • Data inventories • Process inventories • CRUD analysis • Capabilities assessment Define • Business glossary creation • Data classifications • Data relationships • Reference data • Business rules • Data governance policies • Other dependent policies Measure and Monitor • Proactive monitoring • Operational dashboards • Reactive operational DQ audits • Dashboard monitoring/audits • Data lineage analysis • Program performance • Business value/ROI Apply • Automated rules • Manual rules • End to end workflows • Business/IT collaboration Innovate Faster With Big Data
- 38. • Enrich masterdata to proactively engage customers & improve products and services Innovate Faster With Big Data
- 39. • Analyze datain real-time using event-based processing and proactive monitoring Innovate Faster With Big Data Customer Business Rules Social Data Alert Geo-location Data Transaction Data Merchant Offers
- 40. • Data archiving •Data masking • Data virtualization • Data quality • Data discovery • MDM • Real-time event based processing 40 What other data management technologies are you considering within the next 12 months? (check all that apply) Poll Question #2
- 41. What Are CustomersDoing with Informatica and Big Data?
- 42. The Challenge. Datavolumes growing at 3-5 times over the next 2-3 years The Solution The Result • Manage data integration and load of 10+ billion records from multiple disparate data sources • Flexible data integration architecture to support changing business requirements in a heterogeneous data management environment Flexible architecture to support rapid changes EDW Mainframe DataVirtualization RDBMS Unstructured Data Business Reports Traditional Grid Large Government Agency DW DW
- 43. The Challenge. Datawarehouse exploding with over 200TB of data. User activity generating up to 5 million queries a day impacting query performance The Solution The Result • Saved $20M + $2-3M on-going by archiving & optimization • Reduced project timeline from 6 months to 2 weeks • Improved performance by 25% • Return on investment in less than 6 months Lower costs of Big Data projects ERP CRM Custom Business Reports Archived DataInteraction Data Large Global Financial Institution EDW Archived Data
- 44. Web Logs Traditional Grid NearReal-Time The Challenge. Increasing demand for faster data driven decision making and analytics as data volumes and processing loads rapidly increase The Solution The Result • Cost-effectively scale performance • Lower hardware costs • Increased agility by standardizing on one data integration platform • Leverage new data sources for faster innovation Lower costs and minimize risk Datamarts Data Warehouse RDBMS RDBMS Large Global Financial Institution
- 45. The Challenge. Collectdata in real-time from all cars by end of the year for “Connected Car” program The Solution The Result • Helps enable goals of connected vehicle program: • Embedding mobile technologies to enhance customer experience • Predictive maintenance and improved fuel efficiency • On call roadside assistance and auto scheduling service Create Innovative Products and Services Connected Vehicle Program Business Reports Large Global Automotive Manufacturer EDW Complex Event Processing
- 46.
- 47. What should yoube doing? • Tomorrow – Identify a business goal where data can have a significant impact – Identify the skills you need to build a big data analytics team • 3 months – Identify and prioritize the data you need to achieve your business goals – Put a business plan and reference architecture together to optimize your enterprise information management infrastructure – Execute a quick win big data project with measurable ROI • 1 year – Extend data governance to include more data and more types of data that impacts the business – Consider a shared-services model to promote best practices and further lower infrastructure and labor costs
- 48.
Editor's Notes
- #9 Cost saving/ control of growing data environmentData management cost optimizationBusiness specific big data analyticsBig data integration to support analytics and new data products and services
- #10 Cost saving/ control of growing data environmentData management cost optimizationBusiness specific big data analyticsBig data integration to support analytics and new data products and services
- #11 Cost saving/ control of growing data environmentData management cost optimizationBusiness specific big data analyticsBig data integration to support analytics and new data products and services
- #15 Challenges & Problems Customers are facing with Big DataGrowing data volumes, expensive data warehouse upgradesVariety of data, onboarding new types of dataLack of Big Data skillsBuilding the business case for a big data projectDon’t know where to beginRegulatory compliance and security (e.g. data privacy, data sharing)Speaker Notes:There are several challenges related to Big Data AnalyticsAs data volumes continue to grow how can you continue to meet your SLAs for existing projects while controlling costs?It’s estimated that Big Transaction Data alone is growing at 50-60% per yearApplication databases are growing to the point where not only the hardware and software costs are rising but application performance is adversely affectedData warehouses are also growing too fast using up the capacity of current infrastructure investments. And with Big Interaction Data exploding who can afford to store all this information in their enterprise data warehouse. In fact one financial institution estimated that it costs $180K to manage 1 TB of data in their data warehouse over a 3-year periodAs more and more users demand information, organizations also experience a proliferation of datamarts that further increases hardware and database costs. A large healthcare insurance provider had over 30,000 datamarts and spreadmarts across the companyWith data volumes growing exponentially its becoming difficult to process all the data required for the data warehouse during the nightly batch windows.If you continue to just throw expensive hardware and database licenses at the Big Data problem your costs will spiral out of controlMore and more organizations would like to leverage the massive amounts of interaction data such as social media and machine device data to attract and retain customers, improve business operations, and their competitive advantage. But because so much of this data is multi-structured and being generated at a rate that is akin to drinking through a fire hose they find accessing, storing, and processing interaction data can be extremely difficult.Another challenge with big data is that because there is so much new data being generated and stored, it is difficult for organizations to find, understand, and trust the data
- #16 Challenges & Problems Customers are facing with Big DataGrowing data volumes, expensive data warehouse upgradesVariety of data, onboarding new types of dataLack of Big Data skillsBuilding the business case for a big data projectDon’t know where to beginRegulatory compliance and security (e.g. data privacy, data sharing)Speaker Notes:There are several challenges related to Big Data AnalyticsAs data volumes continue to grow how can you continue to meet your SLAs for existing projects while controlling costs?It’s estimated that Big Transaction Data alone is growing at 50-60% per yearApplication databases are growing to the point where not only the hardware and software costs are rising but application performance is adversely affectedData warehouses are also growing too fast using up the capacity of current infrastructure investments. And with Big Interaction Data exploding who can afford to store all this information in their enterprise data warehouse. In fact one financial institution estimated that it costs $180K to manage 1 TB of data in their data warehouse over a 3-year periodAs more and more users demand information, organizations also experience a proliferation of datamarts that further increases hardware and database costs. A large healthcare insurance provider had over 30,000 datamarts and spreadmarts across the companyWith data volumes growing exponentially its becoming difficult to process all the data required for the data warehouse during the nightly batch windows.If you continue to just throw expensive hardware and database licenses at the Big Data problem your costs will spiral out of controlMore and more organizations would like to leverage the massive amounts of interaction data such as social media and machine device data to attract and retain customers, improve business operations, and their competitive advantage. But because so much of this data is multi-structured and being generated at a rate that is akin to drinking through a fire hose they find accessing, storing, and processing interaction data can be extremely difficult.Another challenge with big data is that because there is so much new data being generated and stored, it is difficult for organizations to find, understand, and trust the data
- #17 Challenges & Problems Customers are facing with Big DataGrowing data volumes, expensive data warehouse upgradesVariety of data, onboarding new types of dataLack of Big Data skillsBuilding the business case for a big data projectDon’t know where to beginRegulatory compliance and security (e.g. data privacy, data sharing)Speaker Notes:There are several challenges related to Big Data AnalyticsAs data volumes continue to grow how can you continue to meet your SLAs for existing projects while controlling costs?It’s estimated that Big Transaction Data alone is growing at 50-60% per yearApplication databases are growing to the point where not only the hardware and software costs are rising but application performance is adversely affectedData warehouses are also growing too fast using up the capacity of current infrastructure investments. And with Big Interaction Data exploding who can afford to store all this information in their enterprise data warehouse. In fact one financial institution estimated that it costs $180K to manage 1 TB of data in their data warehouse over a 3-year periodAs more and more users demand information, organizations also experience a proliferation of datamarts that further increases hardware and database costs. A large healthcare insurance provider had over 30,000 datamarts and spreadmarts across the companyWith data volumes growing exponentially its becoming difficult to process all the data required for the data warehouse during the nightly batch windows.If you continue to just throw expensive hardware and database licenses at the Big Data problem your costs will spiral out of controlMore and more organizations would like to leverage the massive amounts of interaction data such as social media and machine device data to attract and retain customers, improve business operations, and their competitive advantage. But because so much of this data is multi-structured and being generated at a rate that is akin to drinking through a fire hose they find accessing, storing, and processing interaction data can be extremely difficult.Another challenge with big data is that because there is so much new data being generated and stored, it is difficult for organizations to find, understand, and trust the data
- #18 You don’t want expensive data scientists ($300K FTE) doing this work. JPMC – hand coding 3 weeks and INFA was 3 dayIn a recent Information Week article – Meet The Elusive Data Scientist – CatalinCiobanu, a physicist who spent ten years at Fermi National Accelerator Laboratory (Fermilab) and is now senior manager-BI at Carlson Wagonlit Travel, said “70% of my value is an ability to pull the data, 20% of my value is using data-science methods and asking the right questions, and 10% of my value is knowing the tools”. DJ Patil, Data Scientist in Residence at Greylock Partners (formerly Chief Data Scientist at LinkedIn) states in his book "Data Jujitsu" that “80% of the work in any data project is in cleaning the data.” In a recent study that surveyed 35 data scientists across 25 companies (Kandel, et al. Enterprise Data Analysis and Visualization: An Interview Study. IEEE Visual Analytics Science and Technology (VAST), 2012) a couple of data scientists expressed their frustration in preparing data for analysis: “I spend more than half my time integrating, cleansing, and transforming data without doing any actual analysis. Most of the time I’m lucky if I get to do any ‘analysis’ at all.”, and another data scientist informs us that “most of the time once you transform the data … the insights can be scarily obvious.”44% of big data projects are cancelled versus 25% for IT projects in general and many more fail to achieve project objectives according to a 2012 Enterprise Big Data Survey – Infochimps/SSWUG Enterprise Big Data Survey 2012, Synamic Markets Enterprise IT Survey 2008http://www.slideshare.net/infochimps/top-strategies-for-successful-big-data-projectsWhy do projects fail?BusinessInaccurate scope – not enough time / deadlines bustedNon-cooperation between departmentsHaving the right talent / lack of expertiseTechnicalTechnical or roll-out roadblocks – gathering data from different sourcesFinding and understanding tools, platforms, technologies
- #19 You don’t want expensive data scientists ($300K FTE) doing this work. JPMC – hand coding 3 weeks and INFA was 3 dayIn a recent Information Week article – Meet The Elusive Data Scientist – CatalinCiobanu, a physicist who spent ten years at Fermi National Accelerator Laboratory (Fermilab) and is now senior manager-BI at Carlson Wagonlit Travel, said “70% of my value is an ability to pull the data, 20% of my value is using data-science methods and asking the right questions, and 10% of my value is knowing the tools”. DJ Patil, Data Scientist in Residence at Greylock Partners (formerly Chief Data Scientist at LinkedIn) states in his book "Data Jujitsu" that “80% of the work in any data project is in cleaning the data.” In a recent study that surveyed 35 data scientists across 25 companies (Kandel, et al. Enterprise Data Analysis and Visualization: An Interview Study. IEEE Visual Analytics Science and Technology (VAST), 2012) a couple of data scientists expressed their frustration in preparing data for analysis: “I spend more than half my time integrating, cleansing, and transforming data without doing any actual analysis. Most of the time I’m lucky if I get to do any ‘analysis’ at all.”, and another data scientist informs us that “most of the time once you transform the data … the insights can be scarily obvious.”44% of big data projects are cancelled versus 25% for IT projects in general and many more fail to achieve project objectives according to a 2012 Enterprise Big Data Survey – Infochimps/SSWUG Enterprise Big Data Survey 2012, Synamic Markets Enterprise IT Survey 2008http://www.slideshare.net/infochimps/top-strategies-for-successful-big-data-projectsWhy do projects fail?BusinessInaccurate scope – not enough time / deadlines bustedNon-cooperation between departmentsHaving the right talent / lack of expertiseTechnicalTechnical or roll-out roadblocks – gathering data from different sourcesFinding and understanding tools, platforms, technologies
- #21 Use the Two slide version of thisLower CostsLower HW/SW costsOptimized end-to-end performanceRich pre-built connectors, library of transforms for ETL, data quality, parsing, profilingIncreased ProductivityUp to 5x productivity gains with no-code visual development environmentNo need for Hadoop expertise for data integrationProven Path to Innovation5000+ customers, 500+ partners, 100,000+ trained Informatica developersEnterprise scalability, security, & support
- #22 Use the Two slide version of thisLower CostsLower HW/SW costsOptimized end-to-end performanceRich pre-built connectors, library of transforms for ETL, data quality, parsing, profilingIncreased ProductivityUp to 5x productivity gains with no-code visual development environmentNo need for Hadoop expertise for data integrationProven Path to Innovation5000+ customers, 500+ partners, 100,000+ trained Informatica developersEnterprise scalability, security, & support
- #23 Use the Two slide version of thisLower CostsLower HW/SW costsOptimized end-to-end performanceRich pre-built connectors, library of transforms for ETL, data quality, parsing, profilingIncreased ProductivityUp to 5x productivity gains with no-code visual development environmentNo need for Hadoop expertise for data integrationProven Path to Innovation5000+ customers, 500+ partners, 100,000+ trained Informatica developersEnterprise scalability, security, & support
- #24 The Vibe VDM works by receiving a set of instructions that describe the data source(s) from which it will extract data, the rules and flow by which that data will be transformed, analyzed, masked, archived, matched, or cleansed, and ultimately where that data will be loaded when the processing is finished. Vibe consists of a number of fundamental components (see Figure 2):Transformation Library: This is a collectionof useful, prebuilt transformations that the engine calls to combine, transform, cleanse, match, and mask data. For those familiar with PowerCenter or Informatica Data Quality, this library is represented by the icons that the developer can drag and drop onto the canvas to perform actions on data. Optimizer: The Optimizer compiles data processing logic into internal representation to ensure effective resource usage and efficient run time based on data characteristics and execution environment configurations. Executor:This is a run-time execution engine that orchestrates the data logic using the appropriate transformations. The engine reads/writes data from an adapter or directly streams the data from an application. Connectors:Informatica’s connectivity extensions provide data access from various data sources. This is what allows Informatica Platform users to connect to almost any data source or application for use by a variety of data movement technologies and modes, including batch, request/response, and publish/subscribe.
- #25 The Vibe virtual data machine, although critical, is not sufficient by itself to solve the wide spectrum of data integration challenges. Vibe lets you master complexity and change, and it makes all data accessible. But in many places where data lives, especially some of the emerging data sources, the data is unfiltered. Unstandardized. Uncleansed. Unrelated. Some of it is even unnecessary. It takes a considerable amount of work and expertise to understand how to transform raw data into information that provides insight and value.So in addition to the enabling capabilities that Vibe delivers, you also need to layer on the data services and information solutions from a fully integrated information platform that ensures that data is: Complete: Insight comes from a complete picture, not from fragments. You have to integrate the data fragments so you are looking at a whole— a whole person, a whole account, a whole product, a whole business process, a whole organization, a whole nation —rather than pieces or parts. Timely: Different consumers and different use cases require data at different times and frequencies. You want one platform that accelerates the delivery of data when, where, and how it is needed, whether it is via messaging, bulk delivery, or through a virtual view. Trusted: If data is incomplete, inaccurate, or unrelated, it’s not of much use. You need data quality services that let you diagnose problems and then cleanse the data in a sustainable, efficient way. Authoritative: You also need master data management services to master the data and relationships that constitute the “whole” for your key business entities, even as the data fragments feeding into the “whole” continually change. Actionable: Ultimately, data needs to serve a user—whether it is a human or a machine. The platform needs to help the user understand when it needs to pay attention to an event, investigate an issue, or act. Secure: With the exponential rise in combinations of people accessing data across different systems, the potential for a security breach also rises exponentially. You must be able to secure data consistently and universally, no matter where it resides or how it is used.But it is not sufficient for an information platform to merely have a long checklist of information services. Only an information platform powered by a VDM provides the interoperability required to easily combine services on the fly to meet your specific business requirements. Only an information platform powered by a VDM can provide the right tools and capabilities for the simplest entry‐level uses to the most complex cross‐enterprise initiatives, allowing you to share work across that entire span without recoding. And only an information platform powered by a VDM has the flexibility to be deployed stand‐alone in the data center, as a cloud service, or embedded into applications, middleware infrastructure, and devices.
- #26 Informatica announced the launch of the PowerCenter Big Data Edition at Hadoop World with general availability in December.The PowerCenter Big Data Edition provides a proven path to innovation that lowers data management costs with benefits that include:Bringing innovative products and services to market faster and improve business operationsReducing big data management costs while handling growing data volumes and complexity Realizing performance and costs benefits by expanding adoption of Hadoop across projects Minimizing risk by investing in proven data integration software that hides the complexity of emerging technologiesPowerCenter Big Data Edition Key Features include:Universal Data AccessYour IT team can access all types of big transaction data, including RDBMS, OLTP, OLAP, ERP, CRM, mainframe, cloud, and others. You can also access all types of big interaction data, including social media data, log files, machine sensor data, Web sites, blogs, documents, emails, and other unstructured or multi-structured data. High-Speed Data Ingestion and ExtractionYou can access, load, replicate, transform, and extract big data between source and target systems or directly into Hadoop or your data warehouse. High performance connectivity through native APIs to source and target systems with parallel processing ensures high-speed data ingestion and extraction.No-Code ProductivityRemoving hand-coding within Hadoop through the visual Informatica development environment. Develop and scale data flows with no specialized hand-coding in order to maximize reuse. Users can build once and deploy anywhere Unlimited ScalabilityYour IT organization can process all types of data at any scale—from terabytes to petabytes—with no specialized coding on distributed computing platforms such as Hadoop.Optimized Performance for Lowest CostBased on data volumes, data type, latency requirements, and available hardware, PowerCenter Big Data Edition deploys big data processing on the highest performance and most cost-effective data processing platforms. You get the most out of your current investments and capacity whether you deploy data processing on SMP machines, traditional grid clusters, distributed computing platforms like Hadoop, or data warehouse appliancesETL on HadoopThis edition provides an extensive library of prebuilt transformation capabilities on Hadoop, including data type conversions and string manipulations, high-performance cache-enabled lookups, joiners, sorters, routers, aggregations, and many more. Your IT team can rapidly develop data flows on Hadoop using a codeless graphical development environment that increases productivity and promotes reuse.Profiling on HadoopData on Hadoop can be profiled through the Informatica developer tool and a browser-based analyst tool. This makes it easy for developers, analysts, and data scientists to understand the data, identify data quality issues earlier, collaborate on data flow specifications, and validate mapping transformation and rules logic.Design Once and Deploy AnywhereETL developers can focus on the data and transformation logic without having to worry where the ETL process is deployed—on Hadoop or traditional data processing platforms. Developers can design once, without any specialized knowledge of Hadoop concepts and languages, and easily deploy data flows on Hadoop or traditional systems. Complex Data Parsing on HadoopThis edition makes it easy to access and parse complex, multi-structured, unstructured, and industry standards data such as Web logs, JSON, XML, and machine device data. Prebuilt parsers for market data and industry standards like FIX, SWIFT, ACORD, HL7, HIPAA, and EDI are also available and licensed separately.Entity Extraction and Data Classification on HadoopUsing a list of keywords or phrases, entities related to your customers and products can be easily extracted and classified from unstructured data such as emails, social media data, and documents. You can enrich master data with insights into customer behavior or product information such as competitive pricing.Mixed WorkflowsYour IT team can easily coordinate, schedule, monitor, and manage all interrelated processes and workflows across your traditional and Hadoop environment to simplify operations and meet your SLAs. You can also drill down into individual Hadoop jobs. High AvailabilityThis edition provides 24x7 high availability with seamless failover, flexible recovery, and connection resilience. When it comes time to develop new products and services using big data insights, you can rest assured that they will scale and be available 24x7 for mission-critical operations.
- #27 Informatica announced the launch of the PowerCenter Big Data Edition at Hadoop World with general availability in December.The PowerCenter Big Data Edition provides a proven path to innovation that lowers data management costs with benefits that include:Bringing innovative products and services to market faster and improve business operationsReducing big data management costs while handling growing data volumes and complexity Realizing performance and costs benefits by expanding adoption of Hadoop across projects Minimizing risk by investing in proven data integration software that hides the complexity of emerging technologiesPowerCenter Big Data Edition Key Features include:Universal Data AccessYour IT team can access all types of big transaction data, including RDBMS, OLTP, OLAP, ERP, CRM, mainframe, cloud, and others. You can also access all types of big interaction data, including social media data, log files, machine sensor data, Web sites, blogs, documents, emails, and other unstructured or multi-structured data. High-Speed Data Ingestion and ExtractionYou can access, load, replicate, transform, and extract big data between source and target systems or directly into Hadoop or your data warehouse. High performance connectivity through native APIs to source and target systems with parallel processing ensures high-speed data ingestion and extraction.No-Code ProductivityRemoving hand-coding within Hadoop through the visual Informatica development environment. Develop and scale data flows with no specialized hand-coding in order to maximize reuse. Users can build once and deploy anywhere Unlimited ScalabilityYour IT organization can process all types of data at any scale—from terabytes to petabytes—with no specialized coding on distributed computing platforms such as Hadoop.Optimized Performance for Lowest CostBased on data volumes, data type, latency requirements, and available hardware, PowerCenter Big Data Edition deploys big data processing on the highest performance and most cost-effective data processing platforms. You get the most out of your current investments and capacity whether you deploy data processing on SMP machines, traditional grid clusters, distributed computing platforms like Hadoop, or data warehouse appliancesETL on HadoopThis edition provides an extensive library of prebuilt transformation capabilities on Hadoop, including data type conversions and string manipulations, high-performance cache-enabled lookups, joiners, sorters, routers, aggregations, and many more. Your IT team can rapidly develop data flows on Hadoop using a codeless graphical development environment that increases productivity and promotes reuse.Profiling on HadoopData on Hadoop can be profiled through the Informatica developer tool and a browser-based analyst tool. This makes it easy for developers, analysts, and data scientists to understand the data, identify data quality issues earlier, collaborate on data flow specifications, and validate mapping transformation and rules logic.Design Once and Deploy AnywhereETL developers can focus on the data and transformation logic without having to worry where the ETL process is deployed—on Hadoop or traditional data processing platforms. Developers can design once, without any specialized knowledge of Hadoop concepts and languages, and easily deploy data flows on Hadoop or traditional systems. Complex Data Parsing on HadoopThis edition makes it easy to access and parse complex, multi-structured, unstructured, and industry standards data such as Web logs, JSON, XML, and machine device data. Prebuilt parsers for market data and industry standards like FIX, SWIFT, ACORD, HL7, HIPAA, and EDI are also available and licensed separately.Entity Extraction and Data Classification on HadoopUsing a list of keywords or phrases, entities related to your customers and products can be easily extracted and classified from unstructured data such as emails, social media data, and documents. You can enrich master data with insights into customer behavior or product information such as competitive pricing.Mixed WorkflowsYour IT team can easily coordinate, schedule, monitor, and manage all interrelated processes and workflows across your traditional and Hadoop environment to simplify operations and meet your SLAs. You can also drill down into individual Hadoop jobs. High AvailabilityThis edition provides 24x7 high availability with seamless failover, flexible recovery, and connection resilience. When it comes time to develop new products and services using big data insights, you can rest assured that they will scale and be available 24x7 for mission-critical operations.
- #28 ETL, parsing, data quality, profiling, NLPFor talend and pentaho you need to code and now MRPowerCenter Big Data Edition reduces big data costs. Your IT team can manage twice the data volume with your existing analytics environment. You can offload data from your warehouse and source systems and offload processing to low-cost commodity hardware. High-Speed Data Ingestion and ExtractionLoad, process and extract big data across heterogeneous environments to optimize the end-to-end flow of data between Hadoop and traditional data management infrastructure.Near-Universal Data Access and Comprehensive ETL on HadoopReliably access a variety of types and sources of data using a rich library of pre-built ETL transforms for both transaction and interaction data that run on Hadoop or traditional grid infrastructure
- #29 By moving away from hand coding to proven data integration productivity tools, you triple your productivity—you no longer need an army of developers. This edition provides unified administration for all data integration projects. You can build it once and deploy it anywhere, which keeps costs down by optimizing data processing utilization across both existing data platforms and emerging technologies like HadoopNo-code Development EnvironmentRemoves hand-coding within Hadoop through a visual development environmentDevelop and scale data flows with no specialized hand-coding in order to maximize reuse.Virtual Data MachineBuild transformation logic once, and deploy at any scale on Hadoop or traditional ETL grid infrastructureAt a recent TDWI Big Data Summit last summer, eHarmony presented their Informatica Hadoop implementation. There was a question from the audience that asked, “How many new resources did you need to hire to implement this on Hadoop?”. The Director of IT at eHarmony, said “None”
- #30 Informatica® PowerCenter® Big Data Edition is the safe on-ramp to big data that works with both emerging technologies and traditional data management infrastructure. With this edition, your IT organization can rapidly create innovative products and services by integrating and analyzing new types and sources of data. It provides a proven path of innovation while lowering big data management costs and minimizing risk. With Big Data you don’t always know what you are looking for. Instead of being given the requirements from the business for a report you are instead tasked with a business goal such as increase customer acquisition and retention or improve fraud detection.With this goal in mind and a wealth of big transaction data, big interaction data, and big data processing technologies how can you achieve this goal cost-effectively?Let’s consider an online retailer having several big data projects at various stages of implementation to increase customer acquisition & retention, increase profitability and improve fraud detectionSince we don’t necessarily have a well-defined set of requirements we need to create a sandbox environment where data science teams can play and experiment with big data.A team of data scientists, analysts, developers, architects, and LOB stakeholders collaborate within the sandbox to discover insights that will achieve the goals of each project.This requires us to access and ingest in this case customer transaction information from the ERP and CRM systems, web logs from our online store, social data from twitter, facebook, and blogs, and geo-location data from mobile devices.The data science team goes through an iterative process of accessing, preparing, profiling, and analyzing data sets to discover patterns and insights that could help achieve the business goals of the project.However, what many people fail to acknowledge is that 70-80% of this work is accessing and preparing the data sets for analysis. This includes parsing, transforming, and integrating a variety of disparate data sets coming from different platforms, in different formats, and at different latencies.DJ Patil, Data Scientist in Residence at Greylock (a VC firm) stated in his book – “Good data scientists understand, in a deep way, that the heavy lifting of cleanup and preparation isn’t something that gets in the way of solving the problem: it is the problem.”The data science team may discover a few insights which they need to test, validate, and measure the impact to the business. They might apply techniques such as A/B testing to determine which algorithms and data flows produce the best results for a stated goal like increase customer share of wallet with next best offer recommendations or increase profitability through pricing optimization or identify trends & reduce false positives related to fraud detection.Once organizations overcome the hurdles of accessing, preparing, and integrating data sets to discover these insights they then face the challenge of operationalizing the insights. This is where organizations seem to struggle in turning insights into real business value.To turn insights into business value means the insight needs to be delivered reliably to the point of use whether it be a report, enterprise or web app, or part of an automated workflowFor example…The Fraud department needs to be notified in real-time if fraud is suspected or if there is a spike in a particular region that is seeing an upward trend of fraudCustomers shopping on an eCommerce website need to see next best offers in real-time as they click through the websiteThe customer service rep needs to immediately know if a customer is likely to churn when a customer calls or files an online complaintPricing optimization needs to be delivered directly to the sales rep via a CRM mobile app based on customer location, purchase history, demographics, etc.Too many organizations end up rebuilding and hand-coding the data flows created during design and analysis when it comes time to deploy to production Informatica is a metadata driven development environment that provides near universal data access, hundreds of pre-built parsers, transformations, and data quality rules and the data flows created during design and analysis can be easily extended and deployed for production use.Another benefit is that datasets and data flows can easily be shared across projectsThis helps an organization to be agile and rapidly innovate with big dataThe datasets used in design and analysis may not have been optimized for a production data flow. PowerCenter Big Data Edition provides highly scalable throughput data integration to handle all volumes of data processing with high performancePowerCenter Big Data Edition separates the design from deployment and as we have seen enables organizations to have a consistent & repeatable process, reuse data flows to maximize productivity, scale performance using high performance distributed computing platforms, ensure 24x7 operations with high availability, flexiblity to change as data volumes continue to grow and as new data sources are added, deliver and analyze data at various latencies, easier to support and maintain than hand-coding, all while controlling costs and cost-effectively optimizing processing
- #37 Subset production data and mask sensitive data in non-production systems
- #38 But once you discover thesetreasures of data can you trust its origins and the transformations that have been applied?On this island we have found a treasure of valuable data combined with hazardous waste of bad data. How can we extract the gold and get rid of the waste?Do you know where the treasure of data came from? Is it authentic?In order to trust the data you need to know where it came from and what was done to the dataIts also unfortunate that data management teams end up recreating datasets over and over that have already been normalized, cleansed, and curated using up a lot of storage and resources.<CLICK> I’d like to recommend that you commit to data governance to improve your business processes, decisions and interactionsWe talk about managing data as asset but what does that really mean. You need a process to effectively govern your data so you can deliver trusted and reliable data.First you need to decide the cost of bad data – for example the cost of having bad customer addresses or duplicate parts could be millions<CLICK> The process starts iteratively with the discovery and definition of data so that you know what you have in terms of data definitions, domains, relationships, and business rules, etc.For example one company had people showing up to meetings with different numbers related to claims payments. The problem wasn’t in the data. The problem was that the people were from 3 different departments with three different definitions of the dataTherefore the Business and IT require a process and tools to efficiently collaborate and automate steps that continuously improve the quality of data over time.In order to manage data governance effectively and support continuous improvement requires KPI dashboards, proactive monitoring, and a clear ROI
- #39 Enrich master data with customer behavior insights, relationships, and key influencers so you can proactively engage with customers and increase upsell/cross-sell opportunities
- #44 Identify unused and unnecessary data to drive data retention policiesAssess data usage and performance metrics to focus optimizationArchived 13 TB of data in first 2 months and continue to retire data monthlyPhase 2: Offload data and processing to Hadoop
- #45 Why INFAEase of use for developers and administratorsEasy to scale performance and at a comparatively lower cost using PowerCenter grid with commodity hardwareCould standardize on one data integration platform for all data movement use-cases and requirementsComprehensive data integration platform for big data processing, batch and real-time data movement, metadata management, profiling, test data management, and protecting sensitive dataThe Challenge: Company is growing fast with data volumes and processing loads increasing. Ever increasing demand for data driven decision making , analytics and reporting. Inability to scale legacy systems due to cost as well as time factors (not being plug and play). Needed to standardize on a single platform/vendor to meet the various data related needs – ETL, Metadata, Masking, Subsetting, Real Time. (need to wordsmith this)The Result: Ability to scale easily by adding incremental nodes in comparatively shorter time periods. Reduction in hardware cost due to commodity hardware stack.Phase 1:PowerCenter Grid and HA implementationSeveral site facing OLTP Oracle DBsSeveral Oracle Data Marts and a Petabyte scale Teradata EDWTransactional Data, Behavioral Data , Web LogsProcess a few terabytes of incremental data every day through PowerCenter GridImplemented a single domain dual data center PowerCenter Grid (Primary vs. DR)Currently Active/Passive, will eventually become active/active and expand with further node additions.Commodity Linux machines with 64GB memory with shared NFS file system mounted across all nodes within a data center.Multiple Integration services assigned to the GRID, with the repository DB running on a dedicated DB.Grid requirementsHighly available data movement/data integration environment.Ability to scale horizontally with out having to extensively re-architect application design.Ability to automatically load balance.Ability to recover automatically in case of system errors.Phase 2:Grow PowerCenter grid to increase processing capacity to meet growing data volumes/ reduced processing times.Current BenefitsAbility to scale easily by adding incremental nodes in comparatively shorter time periods.Reduction in hardware cost due to commodity hardware stack.Future BenefitsExpect to reduce time to perform impact/lineage analysis when we implement metadata solution.Expect to re-use profiling information when we implement profiling solution.Expect to perform more comprehensive testing much faster when we implement masking/ sub setting.Expect to reduce batch loads from 30 minutes to a few seconds for fraud detection when we implement Ultra MessagingParticipate in PowerCenter on Hadoop Beta Testing program.Today use PERL scripts to process Web logs and move results into TeradataCurrently looking at utilizing Hadoop for various text and log data mining and analysis capabilities for things such as Risk Monitoring, Behavior Tracking and for various marketing related activities. We believe that using Hadoop for low cost big data analysis/processing alongside capabilities of Infa Grid to deliver mission critical data to our datamarts would be complementary to each other while allowing us to maintain metadata and other operational capabilities within a single integrated platform.
- #46 Continuously collect all data from all carsAll cars by end of year will transmit data to central Teradata data warehouseReal-time data integration using PowerCenter, CDC, CEP
- #47 Do we want these after the final slide (currently Connect with Perficient)?