For anyone who gets asked this question and needs a few simple diagrams to explain all the various facets of marketing.

1. What does Marketing cover?
Reputation Check
Sales
Portal
Brand
Customer Customer
talks to sales finds us on
then checks Web then
Lead
reputation works with
Mgt.
via the Web Sales
System
Sales Lead
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2. What does marketing do?
Build the Brand
Positioning, Value Prop & Messaging | Look & Feel | Advertising | PR
Build Web Presence & Reputation
Website | Learning Center | Blogs/Social | Reviews | Rest of Web
Launch & Market Products
Pilots | Positioning & Messaging | Decks & Collateral | PR & AR
Develop Sales Assets
Collateral | Apps | Contests | Programs | Field Communication
Create Great Experience
Web | Sales | Onboarding | Service | Reporting | Billing | Upsell

3. How does it all fit together?
Integrated Marketing
Presence: Presence:
Marketing Advertising
Website Remarketing
Learning Center Search campaigns
Content/Inbound mktg. Display campaigns
PR, Blogs & Social Partner co-mktg
Testimonial videos
SEO & ORM
Customer Conversion:
Experience Tools
Field comm. Presos, Collateral, Videos
Field pilots/tests Web-based apps
User Experience Email marketing
Sales Experience Lead Nurturing
[web & mobile apps] [mktg automation]
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