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Digital Marketing Audit Template By Christopher Ndungu

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COMPANY XYZ
Digital Marketing Audit
October 2011




By Christopher Ndungu
email mkulima.c@gmail.com

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1.   External Marketing
                   Environment

              2.   Internal Marketing
                   Environme...

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scope of the audit

   Reach

   Persuasion

   Conversion

   Integration

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Digital Marketing Audit Template By Christopher Ndungu

  1. 1. COMPANY XYZ Digital Marketing Audit October 2011 By Christopher Ndungu email mkulima.c@gmail.com
  2. 2. 1. External Marketing Environment 2. Internal Marketing Environment the process 3. Marketing Strategy Review 4. Review of current web site 5. Undertake audit 6. Present results
  3. 3. scope of the audit  Reach  Persuasion  Conversion  Integration
  4. 4. Comprehensive review of:  Keyword strategy  Search engine performance  SEO strategy reach  Pay per click campaigns  Reseller program  Affiliate marketing  Email marketing  Brand  Banner ad marketing
  5. 5. Comprehensive review of:  Usability  Navigation  Page structure  Design templates Persuasion  User experience  Pathways / journeys  Use of rich media  Site functionality  Subscription updates  Extended services
  6. 6. Comprehensive review of:  Data capture strategy  Online Forms Conversion  Tone of voice  Analytics / reporting  Back office process  Database management  Permission / privacy
  7. 7. Audit of web site integration with:  Offline marketing campaigns  Online marketing campaigns Integration  Advertising  Marketing collateral  Brand  Social networks  Online PR
  8. 8. • Client presentation • audience required • online • Copy of slides/ online video/display ads/articles/social the output… media engagement • Detailed report • Outlining work undertaken • Key conclusions • Recommendations • Budget proposals
  9. 9. Implement Changes Test / Review and then... Improve Test / Review
  10. 10. Prepared by Christopher Ndungu Digital Strategist Specialities: •PPC campaign management •SEO •SMM •Mobile Advertising •Internet research http://linkd.in/nrDQA8 http://bit.ly/rhlhVp

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