Digital Marketing Audit Template By Christopher Ndungu

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This is a general digital marketing audit template

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Digital Marketing Audit Template By Christopher Ndungu

  1. 1. COMPANY XYZDigital Marketing AuditOctober 2011By Christopher Ndunguemail mkulima.c@gmail.com
  2. 2. 1. External Marketing Environment 2. Internal Marketing Environmentthe process 3. Marketing Strategy Review 4. Review of current web site 5. Undertake audit 6. Present results
  3. 3. scope of the audit Reach Persuasion Conversion Integration
  4. 4. Comprehensive review of:  Keyword strategy  Search engine performance  SEO strategyreach  Pay per click campaigns  Reseller program  Affiliate marketing  Email marketing  Brand  Banner ad marketing
  5. 5. Comprehensive review of:  Usability  Navigation  Page structure  Design templatesPersuasion  User experience  Pathways / journeys  Use of rich media  Site functionality  Subscription updates  Extended services
  6. 6. Comprehensive review of:  Data capture strategy  Online FormsConversion  Tone of voice  Analytics / reporting  Back office process  Database management  Permission / privacy
  7. 7. Audit of web site integration with:  Offline marketing campaigns  Online marketing campaignsIntegration  Advertising  Marketing collateral  Brand  Social networks  Online PR
  8. 8. • Client presentation • audience required • online • Copy of slides/ online video/display ads/articles/socialthe output… media engagement • Detailed report • Outlining work undertaken • Key conclusions • Recommendations • Budget proposals
  9. 9. Implement Changes Test / Reviewand then... Improve Test / Review
  10. 10. Prepared by Christopher Ndungu Digital Strategist Specialities: •PPC campaign management •SEO •SMM •Mobile Advertising •Internet researchhttp://linkd.in/nrDQA8 http://bit.ly/rhlhVp

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