Marketers across the world face a lot of challenges when it comes to creating and maintaining brand and product awareness.

1. Challenges
can be salesforce
Marketing Cloud
What
M A R K E T I N G
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2. Marketers across the world face a lot
of challenges when it comes to
creating and maintaining brand and
product awareness.
cloud.analogy info@cloudanalogy.com +1(415)830-3899

3. The big question is:
How will your business’s marketing plan
make you stand out from the crowd?
cloud.analogy info@cloudanalogy.com +1(415)830-3899
?

4. Challenge 1: How to Gain Valuable Customer Insights?
Customer insights allow marketers to gain
a deep understanding of the customers
and predict their actions and responses on
the occurrence of a specific circumstance.
Successful marketing demands a deep
understanding of customer preferences
and behaviors in order to create effective
interactions and deliver specific
responses.
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5. Solution
Salesforce Marketing Cloud offers a
wide range of tools and resources
that help marketers understand the
customers in a better manner and
deliver a relevant and personalized
journey.
cloud.analogy info@cloudanalogy.com +1(415)830-3899

6. Audience Builder assists you to develop a single view of all your customers
with the help of data from different platforms such as Sales Cloud, Service
Cloud, Community Cloud, and others.
Social Studio allows you to listen to social conversations through a powerful
social listening tool that helps you keep track of your own social channels.
Journey Builder lets markers manage all their communication channels via
email, social, web, and mobile within a single platform.
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7. Challenge 2 : How to Drive Better Customer Experiences?
There is no denying the fact that today's
marketers need to be more active, smart,
and strategic to improve customer retention
and satisfaction.
But how do marketers identify the best
customers to serve them?
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8. Solution
Salesforce Marketing Cloud serves customers in multiple ways:
It helps marketers access customers' behavioral history to predict
future actions and responses.
Marketers can easily drive personalized customer experience and
stimulate positive business impact.
Marketers can even improve and increase customer satisfaction
according to their preferences. They can also engage new customers
towards products.
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9. Challenge 3: How to Deliver Effective Communication?
cloud.analogy info@cloudanalogy.com +1(415)830-3899
Effective marketing
communication can
be difficult in today's
digital age.
Marketers need to
create and deliver
personalized content
of customers’
interests.

10. Solution
● Marketers can use the Marketing Cloud to send personalized and
relevant messages to the target audience.
● The Drag-and-Drop content feature of Salesforce Marketing Cloud makes
it easy for marketers to create engaging emails.
● With dynamic content blocks, automated predictive decisions, and
predefined event triggers, marketers can automatically send relevant
messages at any time during the customer journey.
cloud.analogy info@cloudanalogy.com +1(415)830-3899

11. Summary
Salesforce Marketing Cloud is the ideal
platform for delivering relevant,
personalized journeys across channels
and devices that would allow marketers
to deliver the right messages to the right
people via the right channel at the right
time.
cloud.analogy info@cloudanalogy.com +1(415)830-3899

12. Who We Are?
cloud.analogy info@cloudanalogy.com +1(415)830-3899
Cloud Analogy is a Salesforce Development and Consulting Company
committed to providing you with the best services and solutions to enhance
your business. We help you implement the most efficient Salesforce
Marketing Cloud messaging channels to enhance and boost your marketing
efforts.
We help you with our wide range of Salesforce marketing services to deliver
the best, based on your needs.

13. cloud.analogy info@cloudanalogy.com +1(415)830-3899