Hearing a lot about Programmatic Marketing but still a little unclear on what it is? This SlideShare will go through the basic and need-to-know terms of Programmatic Marketing, why it's taking off now, and why your company should be using it to advertise. Enjoy!

1. INTRO TO PROGRAMMATIC
MARKETING
GENE HUANG LEE
VICTOR RAMOS

2. COMMON TERMS
+ Impressions - a countable ad
+ DSP - Demand Side Platform
+ SSP – Supply Side Platform
+ Creatives - the actual ad (asset)
+ RTB – Real Time Bidding

3. AGENCIES
What are they?
+A company dedicated to creating, planning,
and handling advertising (and sometimes
other forms of promotion) for its clients.
What do they do?
+Agencies buy media on the behalf of their
clients. They can buy inventory directly from a
publisher, through an ad network, or directly
from ad exchanges.
How do they do this?
+Agencies typically run their ad units through
an ad server in order to have additional
tracking and reporting numbers for verification
purposes.

7. DIGITAL AD FORMATS
Display Mobile Video

8. PROGRAMMATIC?! WHAT’S THAT?

9. NO, IT’S NOT 1984, IT’S 2016

10. BIG BROTHER, BIG DATA
DATA ANALYTICSDATA MANAGEMENT DATA SUPPLIERS
Financial Data
Demographic

11. TARGETING

12. Daypart Targeting
Daypart Targeting
Tech Targeting
Tech Targeting
MOAR TARGETING!!!
Browser Targeting
Browser Targeting
GeotargetingGeotargeting
Sites Targeting
Sites Targeting
Environment
Environment
Categories Targeting
Categories Targeting
Language Targeting
Language Targeting
Keyword Targeting
Keyword Targeting

13. REAL TIME BIDDING (RTB)
The buying and selling of ad impressions, in
real time, is called Real Time Bidding or RTB.
+ RTB takes place over online media
exchanges which connect buyers
(advertisers) and sellers (publishers)
+ Benefit for Publishers: RTB provides
publishers with the opportunity to get fair
market value for each impression.
+ Benefit for Advertisers: RTB allows
advertisers to decide, in real time, whether or
not they want to bid on media taking into
account the audience is being targeted.

14. PROGRAMMATIC UMBRELLA

16. PROGRAMMATIC IN THE FUTURE

17. THANKS!
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