This presentation explains how Salesforce Marketing cloud enables your organization to build and manage powerful 1-to-1 customer journeys.Discover the strategy to target more customers in today's competitive world.

1. DIGITAL MARKETING AUTOMATION WITH
SALESFORCE MARKETING CLOUD

2. TABLE OF CONTENTS
1. ABOUT SALESFORCE MARKETING CLOUD
a) CHANNELS
b) PLATFORMS
2. IS THE MARKETING CLOUD RIGHT FOR YOUR BUSINESS ?
3. KEY FOCUS AREAS IN 2016
4. SAESFORCE MARKETING CLOUD RELEASE HIGHLIGHTS
5. LIGHTNING ADVANTAGES TO DIGITAL MARKETERS
6. MARKETING CLOUD IN ACTION
7. COMPARISON OF MARKETING CLOUD FROM DIFFERENT VENDORS
8. CASE STUDY FOR B2C INDUSTRY
9. CASE STUDY FOR B2B INDUSTRY
10 . ZEN4ORCE SERVICE OFFERINGS
11. CONCLUSION

3. It’s not mandatory to have Salesforce in order to use Salesforce Marketing Cloud
Connects customers across any
channel
• M
HubExchange helps install apps
Helps personalize customer journeysMost powerful digital marketing platform
Aimed at Delivering Customer success
Salesforce Marketing Cloud (formerly known as ExactTarget) is a provider of digital marketing automation and analytics
software and services. ExactTarget was renamed to Salesforce Marketing Cloud in 2014 after the acquisition by Salesforce..
ABOUT SALESFORCE MARKETING CLOUD
Creates Personalized , cross channel
customer journeys, delivers amazing
brand experience.
Email Marketing Solutions, Mobile
Solutions, Journey Builder, Web
studio solution etc helps connect
customers across various channels .
• Journey Builder Platform helps trigger
sending meaningful emails.
• Helps Measures campaign results.
• Maps apps, products etc to customer
journey .
• Allows marketers to use apps built by
marketing cloud.
• Users can install drop-and-go apps.
This Digital Marketing platform
enables marketers to drive great
business results

4. Email Studio
CHANNELS
Mobile StudioSocial Studio
Web StudioAdvertising Studio
• Send personalized email messages with
data from Sales Cloud, Service Cloud etc.
• Send promotional, triggered messages.
.
Reach out to customers via SMS, MMS,
push messaging, and group messaging —
based on location, events etc.
Competitor Analysis, understanding customers
through analysing conversations on Social
media and sending campaigns.
• Manages Ad Campaigns.
• Data extracted from Salesforce CRM.
used for targeted advertising.
• Analyses customer Behaviour.
• Sends automatic product and offer
recommendations.
• Creates beautiful website landing pages.

5. PLATFORMS
Journey
Builder
Audience
Builder
Content
Builder
Analytics
Builder
Marketing
Cloud
Connect
Personalization
Builder
Powerful campaign planning tool
to design and automate
responsive campaigns.
Provides unified view of each
customer by integrating data
from any source with powerful
contact management.
Helps managing and sharing
of content across digital media
Tracks Campaign Performance
through website, email and
mobile analytics
Enables consistent customer
engagement across all
touch points from marketing,
sales, and service, HR, product
designers
Utilises the power of Predictive
intelligence to deliver content
based on customer preference
through web/mail

6.  The scalability of cloud, social media, mobile, and the Internet of Things (IoT) have made the marketing cloud necessary for
today's businesses
 Marketing automation - An invaluable tool to delight customers and boost sales.
IS SALESFORCE MARKETING CLOUD RIGHT
FOR YOUR BUSINESS
You are a B2C
company
When is Salesforce
marketing cloud ideal
for you ?
Volume of email
sending is high
Medium & Large
Size Company
The complexity of
your marketing
effort and data are
high
Want to use
multiple channels
mobile apps, email,
social media , web
etc

7. KEY
FOCUS
AREAS IN
2016
Creating a New connected
World
Connect Product & customer experience,
Journey Builder & IoT cloud in action for
the same.
Predictive Intelligence
Aimed at making digital
marketing more predictive
and productive.
Email Marketing
Deliver Rich, interactive and
personalized email content
for maximum open rates
Enterprise Marketing
• Manging Complex
Organizations
• Managing multiple
Business Units &
Franchisees
Customer Success
Discovering new ways to
connect with customers
making customer journey a
success
Mobility
Emphasis on mobile
products, mobile messages ,
group messaging, in-app
notifications and geolocation
technology.
KEY FOCUS AREAS IN 2016

8. SALESFORCE MARKETING CLOUD
RELEASES IN 2016

9. JANUARY 2016
RELEASE
MAY 2016
RELEASE
SEPTEMBER
2016 RELEASE
SALESFORCE MARKETING CLOUD
RELEASE HIGHLIGHTS
MARCH 2016
RELEASE
JULY 2016
RELEASE
• Data Attributes
Encrypted to ensure
data privacy
• One Marketing
Cloud Enterprise 2.0
account can connect
with multiple
Salesforce Orgs
• Cloudpage being a
more efficient way to
manage web content
• Decision Split
Enhancements –
Upto 20 paths can
be created in one
activity
• Mobile Connect
audiences can be
created and
published within
Audience Builder
• Approval
streamlined in email
studio
• Emails sent in
Trigger sends can be
previewed.
• 50 Response
messages can be
created and used in
Group Connect
Templates.
• Journey Builder
Entry Mode options
expanded to include
an option for a once-
per-lifetime
• Some applications
have been moved
around in navigation.
• Advertising
Campaigns can be
created in Facebook
within Journey Builder
• Sales Cloud, Service
Cloud activities created
in Journey Builder
• Information from
Facebook Lead Ads
extracted into
Salesforce.
• Expansion of
Marketing Command
Center to include Email
Campaign results
• MobilePush Users
can easily validate their
messages across iPod
& Iphone
• Email Studio now
generally available
to all customers
• The Approvals
service now
integrated with the
new Email Creation
Flow, enabling
customers to submit
emails to an approval
process
• Campaign can be
managed in
Advertising Studio
• Customers can now
control in-progress
SMS/MMS programs
with cancel
capabilities directly
within the UI.
• New Lightning UX in
Journey Builder, with
Simplified Dashboard
and Canvas
• Processes streamlined
by creating data
activities and workflows
all in Automation Studio
• Enhanced method for
tracking revenue
generated by emails
• CloudPages customers
can now use Content
Builder editor to create
a landing page.
• Customers can now
submit, review Content
Builder emails directly
from their mobile device
with Mobile App

10. Advantages of
Lightning to Digital
Marketers
LIGHTNING ADVANTAGES
Intelligent User Experience
Salesforce identity and navigation, to
streamline processes & facilitate
marketers to work seamlessly across
the entire Customer Success Platform
Apps with Drag & Drop Ease
Lightning components to enable
building of customized apps with
combined capabilities of Sales, Service
& Marketing cloud
Information Analysis
through Predictive Journey
Technology
Automate Customer Journeys
• Customer Web Data Analysis to predict
their Behaviour, preferences .
• Campaign performance analysis to
drive results
• Tracks lead information shared by the
customer on web
• Routes it through Salesforce & helps
establish personalised customer
journeys

11. Budget
Management app
& Journey Builder
help reduce
marketing spend
Marketing
Cloud in
Action
Re-engages &
retains email
subscribers with
tools like
segmentation,
targeting etc
MARKETING CLOUD IN ACTION
Helps convert
fans into
Customers
through engaging
them on social
media
Enables
Automated
Talent
Acquisition
& On boarding
Provides
Competitive
insights to sales
team with
Journey Builder
Personalized
Email,mobile and
social advertising
help acquire &
engage event
Attendees.
Dreamforce Post
event follow-up
with its
personalized
follow-up email

12. COMPARISON OF MARKETING CLOUD
FROM DIFFERENT VENDORS

13. MARKETING CLOUD CASE STUDY FOR
B2C INDUSTRY
Challenges
Building Brand Experience
Getting the most out of Data
Personalized customer
experience
Collaboration
Solution Benefits
• Predictive intelligence utilised to track user behaviour
online, and automate messaging based on customers’
individual preferences
• Real time browsing data collected to analyse and optimize
customer journey
• Relevant and personalized content could be
created and delivered to each and every
customer
• Predictive decisions could be made based
on customer data and behavior analysis.
• A premium customer experience was delivered by
leveraging a true 360-degree view of each and every
customer
• Engaged customers with the right message, at the right
time and on the right channel
• Analysing customer engagement in social media and
sending recommendations based on their preferences
• Deeper and more meaningful
relationships with the customers
• Social customer care by listening and
engaging a customer
• Every interaction with a customer — such
as an email open, loyalty program
registration, new lead capture, in-store
purchase could be tracked
• Chatter helped to Connect customers,Partners,and
employees in an entirely new manner
• Enabled partners to find experts, collaborate on deals,
and access critical information anywhere.
• Data generated from Social Chatter could
be used to make informed business
decisions and drive value
• Marketing cloud enabled customers to join on a 1-to-1
journey with the retail brand
• Targeted email campaigns connected customers to
the entire retail business.
• It helped connect customer CRM Data to advertising
• Helped build better customer
journeys and enhanced customer
engagement with their brand

14. MARKETING CLOUD CASE STUDY FOR
B2B INDUSTRY
Challenges Solution Benefits
Lead Nurturing
Content Building for
Targeted campaigns
Different stages of customer,
targeted emails, selecting
goals, modifying wait times
Demand & Lead Generation
• Marketing cloud enabled Customised email and dynamic
content sending to clients to create the feel of 1:1 email
• Ensured leads were getting the right messages at the
right time.
• Simplified a complex sales cycle by automating lead
nurturing programs
• Delivered smart and predictive content
• Personalized data-driven ads sent
• Email welcome series promoting loyalty
program
• Creation of Landing pages and forms generated
information about potential leads
• Provided opportunities to collect
valuable information from site
visitors that went on to become
leads.
• Lead generation increase
by 50%
• Better Customer Engagement
• Targeted emails were sent as per the customer
stage to shorten the sales cycle and create
satisfied repeat customers who would spread the
word about the retail firm
• Goals were defined, tracked to measure the
work done
• Better Lead Conversion Ratio
• Satisfied Customers

15. ZEN4ORCE SERVICE OFFERINGS
jQuery
SALESFORCE
CUSTOMIZATION
SALESFORCE
AUTOMATION
ADVISORY SERVICES
INTEGRATED SOLUTIONS
Lightning
Bootstrap
Visualforce
Appexchange Communities
Service
Cloud
Sales Cloud
GitHub
Apex
Web
Services
Visit www.zen4orce.com for further details about Zen4orce Services & Offerings.
Skillset

16. CONCLUSION
Marketers need technology to support their efforts. Various vendors are launching new tools in the market.
Salesforce Marketing Cloud takes digital marketing into a new level. It is designed to help one execute promotional
campaigns, automated campaigns, highly personalized emails, transactional messages, behaviour-triggered messages,
and much more.
Analytics help gain insight into campaign performance and measure the return on investment.
Let your Digital marketing attain new heights with Salesforce Marketing Cloud !!
References
https://www.salesforce.com/blog/2016/01/salesforce-marketing-cloud-2016.html
http://www.salesforce.com/in/marketing-cloud/overview/
https://www.salesforce.com/blog/2016/02/marketing-cloud-january-2016-release.html
https://www.salesforce.com/blog/2016/03/marketing-cloud-march-2016-release.html
https://www.salesforce.com/blog/2016/05/marketing-cloud-may-2016-release.html

17. THANK YOU !!
Get in Touch with us :
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sales@zen4orce.com
www.zen4orce.com