The Communications Rainbow<br />Technical spec<br />Functional spec<br />Polls &<br />competition<br />mechanics<br />Copy...
Upcoming SlideShare
Loading in …5
×

The communications rainbow

737 views

Published on

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
737
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
12
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

The communications rainbow

  1. 1. The Communications Rainbow<br />Technical spec<br />Functional spec<br />Polls &<br />competition<br />mechanics<br />Copy supply <br />Geolocation /<br />checking in<br />Augmented<br />reality<br />Social gaming<br />Social widgets &<br />applications<br />Wikis and<br />Knowledge<br />aggregation<br />Micro sites<br />Mobile apps<br />Group buying<br />Dynamic Q&A<br />Websites<br />Usability<br />Webinars<br />Accessibility<br />Applications and platforms<br />SEO<br />Affiliate<br />marketing<br />Support<br />communities<br />Design brief<br />Transform-ative<br />Does it raise<br />expectation for<br />the brand or<br />the web?<br />Social<br />Is it worth<br />borrowing,<br />sharing or<br />contributing to?<br />Practical web<br />Vouchers &<br />preferential<br />buying<br />Assets<br />CPC campaigns<br />sCRM<br />Email marketing<br />Advertorials<br />Immersive<br />Do you loose<br />track of time?<br />Images<br />Sponsorship<br />Honest<br />are you telling<br />users the truth?<br />Business<br />change<br />objectives<br />Interactive & <br />gaming ads<br />Video<br />(Explanations, tutorials,<br />virals, product demos)<br />Online advertising <br />User<br />insights<br />Banners<br />(web advertising)<br />Audio<br />(podcasting)<br />Tactical<br />mix<br />Authentic<br />Does it seem<br />genuine,<br />on brand?<br />Content marketing<br />Relevant<br />Is it useful<br />to specific users?<br />Text<br />(blogging, micro blogging)<br />Creative brief<br />Print media<br />Content plan<br />Behavioural<br />change<br />Metrics<br />and<br />targets<br />Quall<br />&<br />Quant<br />Social<br />bookmarking<br />Focus<br />groups<br />TV<br />Influencer<br />outreach<br />Radio<br />Online PR<br />Construct-<br />ivist<br />Does it merge<br />Marketing<br />with art?<br />Adaptive<br />Does it respond<br />to a users<br />involvement?<br />Listening and<br />engagement<br />Radio<br />Desk <br />& subject<br />Meme<br />tracking<br />Content<br />mix<br />Funnel<br />analysis<br />Book<br />Definition<br />Data auditing<br />Outdoor<br />Advertising<br />Creative<br />guidelines<br />Proposition<br />API development<br />Offline PR<br />Data web marketing<br />Need state<br />analysis<br />Project Initiation<br />document<br />Project plan<br />Competitor<br />analysis<br />Persona<br />development<br />Semantic mark-up<br />of data<br />Direct mail<br />Local<br />Does it begin<br />at the grassroots? <br />Fresh<br />Does it inspire<br />a feeling<br />or emotion? <br />Techno-<br />Graphic<br />profile<br />Online<br />listening<br />Trend<br />monitoring<br />Marketing<br />need<br />(brand / direct / influencer)<br />Touch point<br />analysis<br />Segmentation<br />model<br />3d printing and<br />rapid prototyping<br />Social media<br />policy<br />Point of sale<br />Environmental<br />analysis<br />Essence<br />Product<br />development<br />SWOT<br />Markets<br />Social business<br />model<br />Customer<br />journeys<br />Customers<br />Audit<br />Crowd sourced<br />product design<br />Pop up shops<br />Strategy<br />Engagement<br />Understanding<br />Core competencies<br />Products<br />Ideas<br />filters<br />Tactics<br />Docs<br />Research<br />Brand<br />strategy<br />Marketing strategy<br />Business<br />strategy<br />Planning<br />Products<br />all © 2010 Mark Bjornsgaard | strategicdigitalthinking.blogspot.com<br />

×