Analytic Edge

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Learn to use your data to create competitive edge.

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Analytic Edge

  1. 1. Analytic EdgeLearn to use your data to create competitive edge.
  2. 2. Data is everywhere.Everything becomes data.
  3. 3. Product Mobile QR CRM packages advertising codes Physical Mobile TV store applications advertising Outdoor Social advertising Search Viral Display Radio media engine campaigns advertising advertising Eventsmarketing PR Traditional direct marketing Search Paid Maps Call engine search centre Personal optimization sales Website Mobile coupons Augmented Online reality store Email marketing Location Print Online based advertising videos services
  4. 4. How can we REALLY use data to support our everyday business choices?
  5. 5. Business
  6. 6. Business Passive clickstream tracking
  7. 7. Ad-hoc analysis
  8. 8. Regular analysisA/B + multivariatetesting
  9. 9. Optimization ofmarketing activitiesVoice of customerAutomation
  10. 10. Strategic marketing planning& managementMarket trends & competitiveintelligenceCustomer relationshipmarketingCustomer dialogue
  11. 11. Competing with analytics Regular value Quick winsNo real benefits
  12. 12. How do you eat an elephant?
  13. 13. Strategy check-point Scenario 3Process example 1 2 3 4Analysis Planning Execution Tracking Analysis Planning Execution ? Scenario 2
  14. 14. Facebook.com/ZeelandGroup
  15. 15. Who are we? Petri Mertanen is one of the leading marketing analytics specialists in Finland. He has been involved with the industry over a decade in several positions from sales, marketing and top management. Petri’s passion is measuring multichannel customer experiences in offline and online world.

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