Affiliate Marketing should form part of any media plan. Take a look at what Affiliate Marketing can do for your clients!

1. WHAT
IS
AFFILIATE
MARKETING

2. Affiliate marketing is like teen sex.
Everyone wants to do it. Nobody’s sure how.

3. Officially, though, affiliate
marketing is not like teen
sex.*
*phew

4. Affiliate marketing is an umbrella term for the processes, technologies
and activities that enable performance based marketing relationships,
through which affiliates earn revenue for connecting consumers to
brands.

5. IT’S THE PLACE WHERE MARKETING SAVVY MEETS GEEK

6. WHY
SHOULD
YOU
CARE

7. AFFILIATE MARKETING =
RELEVANT
TRANSPARENT
RESULTS DRIVEN
PERFORMANCE
ACCOUNTABLE
SUSTAINABLE
SIMPLE. EFFECTIVE. RESULTS

8. Would you like to ensure a
constant supply of
new business,
risk free?

9. Ok, then you have to sit
through the whole
presentation first!

10. HOW AFFILIATE MARKETING WORKS
Affiliates Create Affiliates Advertise
Relationships with your Products and
Business Like Yours Services
Affiliates are Paid for Visitors Interact with
Increasing Your your Advertisements
Sales
Your Website Receives
Customers Purchase Interested Internet
Your Products and Users
Services

11. WHY AFFILIATE MARKETING MAKES SENSE
Reach your audience with focused,
targeted messaging.
Reach targeted niche markets.
Results are tracked in real-time & all
actions are measurable
You can leverage, Online, Mobile, Video,
Search & Email in one campaign.
Oh, and you only PAY FOR RESULTS!

12. WHAT DO AFFILIATES DO?
AFFILIATE MARKETING IS
LIKE A CAKE Interactive
Media
Co-Registration
Advertising
AFFILIATES ARE IN EVERY Blog Advertising
NICHE AND USE ALL THE
TOOLS YOU DO Search Engine
Optimization
Email Marketing
THE DIFFERENCE IS,
THEY WORK ON
PERFORMANCE
Search Engine
Paid Placement
Banner
Advertising
Lead Generation

13. WHY YOU NEED AN
AFFILIATE PROGRAM….

14. BECAUSE YOUR CONSUMERS ARE ONLINE.
41 MILLION* UB’S
DMMA/ EFFECTIVE MEASURE FEB 2012

15. BECAUSE 64% OF ALL CONSUMERS USE THE WEB TO
RESEARCH PURCHASES.

17. WHAT CAN AFFILIATE MARKETING DO?

18. INCREASE AWARENESS

19. GET CONSUMERS TALKING
ABOUT / TO YOU

20. INFLUENCE CONSUMER
BEHAVIOUR

22. HOW AFFILIATE MARKETING
AD SPACE IS BOUGHT AND SOLD

23. GREAT FOR SHORT
TERM CAMPAIGNS
GENERATES
GUARANTEED
AWARENESS
DISTRIBUTED WIDELY
ACROSS OUR NETWORK
23

24. INTERESTED, QUALIFIED
VISITORS TO YOUR SITE
Photo on Flicker by Charliebubbles

25. CONVERSIONS
SUBSCRIPTION
LIKE
OPT IN
LEAD
CUSTOMER ACQUISITION
SALE

26. WHO TAKES THE RISK
Pay Pay % of
CPS / acquisition REV sale /
Pay for Pay for
CPM display CPC Click
cost / per ongoing
CPA sale / per Share revenue
lead share

27. SO,
WHO ARE THESE
AFFILIATES?

28. THEY’RE EVERYWHERE – IN EVERY NICHE
0VER 23,000 in SA ALONE

29. THEY’RE IN THE LONG TAIL
29

30. YES, WE SAID LONG TAIL
Large audience Small audience
mainstream influentials
30

31. THE AFFILIATE MARKETING WAY

32. ENOUGH CONSUMERS TO WARRANT THE EFFORT

33. AN ARMY OF AFFILIATES
OK, WE’VE GOT THAT COVERED AT
OFFERFORGE.COM

34. INTERLUDE
MOMENTARY
PAUSE FOR
SHAMELESS
SELF PROMOTION

35. CLEVER MERCHANDISING
REMEMBER AIDA?

36. HERE’S
WHAT
YOU
NEED
TO
DO

38. DON’T JUST THINK “CAMPAIGN”.
START THINKING “RELATIONSHIP”.

39. YOUR STRATEGIC ASSETS
Mobile
Email Web
AFFILIATE
Video
MARKETING Stories
Audio Images

40. RESULTS
ORIENTED
FLEXIBLE BUSINESS MODELS
NICHE & HIGH TRAFFIC SITES
WIDE AD DISTRIBUTION OUR PROMISE
REALTIME REPORTING QUICK TURNAROUND
AGENCY FRIENDLY TAGS PERSONAL SERVICE
ALL CREATIVE WELCOME! 24/7 AVAILABILITY
TRANSPARENCY

41. And because
I’d hate to see
anyone
mess IT ALL
up, I’LL ADD
these PARTING
WORDS
OF ADVICE:

43. IF THE PRODUCT SUCKS,
AFFILIATE MARKETING WONT FIX IT

44. IF THE PHONES AREN’T RINGING,
AFFILIATE MARKETING CAN DELIVER

45. IF REPEAT BUSINESS SUCKS,
AFFILIATE MARKETING CAN HELP

46. IF WORD OF MOUTH SUCKS,
AFFILIATE MARKETING CAN SPREAD THE WORD

49. Jonathan Meanwell
C: 072 113 1834
E: jmeanwell@offerforge.com
T: @offerforge
F: www.facebook.com/offerforge

50. Technology Consulting Services
Online Marketing
OfferForge Affiliate Program
Consulting &
Advertising Technology
Strategy
Tracking Platform Implementation
Development
Affiliate Program
E-Commerce E-Commerce
Media Buying &
Solutions Consulting
Selling
New Business Outsourced
Venture Affiliate Program
Development Management
Web Application
Forge Media is a global digital marketing Development
powerhouse, serving clients in South
Africa, North America and Europe.
Contact us for Digital & Affiliate
Marketing, Social Media & Lead Generation.