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Affiliate Marketing For Agencies.
Affiliate marketing is a performance-based marketing strategy where affiliates earn revenue by connecting consumers to brands. It focuses on targeted messaging, measurable results, and risk-free customer acquisition through various digital channels. The document emphasizes the importance of establishing affiliate relationships to increase awareness and influence consumer behavior effectively.
Affiliate Marketing For Agencies.
- 1.
- 2. Affiliate marketing islike teen sex. Everyone wants to do it. Nobody’s sure how.
- 3. Officially, though, affiliate marketingis not like teen sex.* *phew
- 4. Affiliate marketing isan umbrella term for the processes, technologies and activities that enable performance based marketing relationships, through which affiliates earn revenue for connecting consumers to brands.
- 5. IT’S THE PLACEWHERE MARKETING SAVVY MEETS GEEK
- 6.
- 7. AFFILIATE MARKETING = RELEVANT TRANSPARENT RESULTS DRIVEN PERFORMANCE ACCOUNTABLE SUSTAINABLE SIMPLE. EFFECTIVE. RESULTS
- 8. Would you liketo ensure a constant supply of new business, risk free?
- 9. Ok, then youhave to sit through the whole presentation first!
- 10. HOW AFFILIATE MARKETINGWORKS Affiliates Create Affiliates Advertise Relationships with your Products and Business Like Yours Services Affiliates are Paid for Visitors Interact with Increasing Your your Advertisements Sales Your Website Receives Customers Purchase Interested Internet Your Products and Users Services
- 11. WHY AFFILIATE MARKETINGMAKES SENSE Reach your audience with focused, targeted messaging. Reach targeted niche markets. Results are tracked in real-time & all actions are measurable You can leverage, Online, Mobile, Video, Search & Email in one campaign. Oh, and you only PAY FOR RESULTS!
- 12. WHAT DO AFFILIATESDO? AFFILIATE MARKETING IS LIKE A CAKE Interactive Media Co-Registration Advertising AFFILIATES ARE IN EVERY Blog Advertising NICHE AND USE ALL THE TOOLS YOU DO Search Engine Optimization Email Marketing THE DIFFERENCE IS, THEY WORK ON PERFORMANCE Search Engine Paid Placement Banner Advertising Lead Generation
- 13. WHY YOU NEEDAN AFFILIATE PROGRAM….
- 14. BECAUSE YOUR CONSUMERSARE ONLINE. 41 MILLION* UB’S DMMA/ EFFECTIVE MEASURE FEB 2012
- 15. BECAUSE 64% OFALL CONSUMERS USE THE WEB TO RESEARCH PURCHASES.
- 17. WHAT CAN AFFILIATEMARKETING DO?
- 18.
- 19. GET CONSUMERS TALKING ABOUT / TO YOU
- 20. INFLUENCE CONSUMER BEHAVIOUR
- 22. HOW AFFILIATE MARKETING ADSPACE IS BOUGHT AND SOLD
- 23. GREAT FOR SHORT TERM CAMPAIGNS GENERATES GUARANTEED AWARENESS DISTRIBUTED WIDELY ACROSS OUR NETWORK 23
- 24. INTERESTED, QUALIFIED VISITORS TOYOUR SITE Photo on Flicker by Charliebubbles
- 25.
- 26. WHO TAKES THERISK Pay Pay % of CPS / acquisition REV sale / Pay for Pay for CPM display CPC Click cost / per ongoing CPA sale / per Share revenue lead share
- 27.
- 28. THEY’RE EVERYWHERE –IN EVERY NICHE 0VER 23,000 in SA ALONE
- 29. THEY’RE IN THELONG TAIL 29
- 30. YES, WE SAIDLONG TAIL Large audience Small audience mainstream influentials 30
- 31.
- 32. ENOUGH CONSUMERS TOWARRANT THE EFFORT
- 33. AN ARMY OFAFFILIATES OK, WE’VE GOT THAT COVERED AT OFFERFORGE.COM
- 34.
- 35. CLEVER MERCHANDISING REMEMBER AIDA?
- 36.
- 38. DON’T JUST THINK“CAMPAIGN”. START THINKING “RELATIONSHIP”.
- 39. YOUR STRATEGIC ASSETS Mobile Email Web AFFILIATE Video MARKETING Stories Audio Images
- 40. RESULTS ORIENTED FLEXIBLE BUSINESS MODELS NICHE& HIGH TRAFFIC SITES WIDE AD DISTRIBUTION OUR PROMISE REALTIME REPORTING QUICK TURNAROUND AGENCY FRIENDLY TAGS PERSONAL SERVICE ALL CREATIVE WELCOME! 24/7 AVAILABILITY TRANSPARENCY
- 41. And because I’d hateto see anyone mess IT ALL up, I’LL ADD these PARTING WORDS OF ADVICE:
- 43. IF THE PRODUCTSUCKS, AFFILIATE MARKETING WONT FIX IT
- 44. IF THE PHONESAREN’T RINGING, AFFILIATE MARKETING CAN DELIVER
- 45. IF REPEAT BUSINESSSUCKS, AFFILIATE MARKETING CAN HELP
- 46. IF WORD OFMOUTH SUCKS, AFFILIATE MARKETING CAN SPREAD THE WORD
- 49. Jonathan Meanwell C: 072113 1834 E: jmeanwell@offerforge.com T: @offerforge F: www.facebook.com/offerforge
- 50. Technology Consulting Services Online Marketing OfferForge Affiliate Program Consulting & Advertising Technology Strategy Tracking Platform Implementation Development Affiliate Program E-Commerce E-Commerce Media Buying & Solutions Consulting Selling New Business Outsourced Venture Affiliate Program Development Management Web Application Forge Media is a global digital marketing Development powerhouse, serving clients in South Africa, North America and Europe. Contact us for Digital & Affiliate Marketing, Social Media & Lead Generation.
Editor's Notes
- #15 AND SOUTH AFRICANS ARE NOT FAR BEHIND!
- #32 By agreeing a success fee for Predefined ActionsThe advertiser mitigates riskThe publisher increases their advertising value
- #35 Complex to negotiate effective one-to-one media buys with long tail sites. Individually some don’t have enough traffic to warrant the effort!Publishers of these sites cannot value their community on a CPM basis
- #37 Hall BloggersTweet Gogi BBQ trucks Fast Food Flash MobsOld Spice personalization How are consumers in the future going to change the way they’re going to behave?Content / brands / media are consumed differently by generation z – the natural web users.Spain – dieselinstore facebook mirrorFoursquare starbucksWhy people share – the power of networks – we share information to find like minded people and connect with them -