What are Important Trends In Marketing Practices?
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Important trends in marketing practices include companies becoming more environmentally and socially responsible due to increased consumer awareness, as well as focusing on continuous innovation to meet consumer demands. Marketers must work across departments like product development, sales, and finance. Key shifts include reengineering processes, outsourcing, benchmarking, partnering with suppliers, focusing on the most profitable businesses, and empowering employees.
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https://lnkd.in/efkTE7T
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*Marketing Club Facebook Page*
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Marketing Philosophies or Concepts
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•Every company can have different ideas or philosophy. For example-
•A particular company can have its idea or philosophy that if the production is done on a large scale, the cost would be less and the product would be sold automatically.
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This document discusses concepts in marketing management. It outlines different concepts companies use to orient themselves toward the marketplace, including production, product, selling, marketing, customer, societal, and holistic concepts. It also discusses the marketing concept versus the selling concept, building customer loyalty, relationship marketing, definitions of marketing management, and the process of marketing management from a strategic perspective.
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4. Developing a marketing strategy and business analysis to determine if the product meets objectives.
5. Product development and test marketing in small representative markets before commercialization.
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1. Marketing involves planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy objectives. This is known as the "marketing mix."
2. Understanding consumer behavior and how external factors influence consumers is important for developing marketing strategies. Research is conducted to study consumer needs, wants, and decision-making processes.
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Marketing management
The document discusses key concepts in marketing including definitions of marketing, markets, and marketing management. It describes the marketing environment and different orientations companies take to the marketplace. It also covers the scope of marketing, importance of marketing, core concepts, and relationship between marketing and society. The new digital economy is creating opportunities for improved customer engagement and data-driven marketing strategies. Globalization, technology, and deregulation present challenges and opportunities for established and new businesses.
13th cairo marketing club (holistic marketing) by dr.mohamed saad
13th cairo marketing club (holistic marketing) by dr.mohamed saad
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
https://lnkd.in/efkTE7T
Join now
*Marketing Club Facebook Page*
https://lnkd.in/gm4c4hD
*Marketing Club Facebook Group*
https://lnkd.in/gX-5au5
*Egyptian Pharmacists Society Facebook Page*
https://lnkd.in/fucnv_5
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*#Mahmoud_Bahgat*
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لخدمات التسويق والدعاية والاعلان
*#Legendary_ADLAND*
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*#Legendary_Europe*
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*www.LegendaryEurope.info*
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2) A SWOT analysis found strengths in brand positioning and competitive advantage but also weaknesses in competing product lines.
3) To address risks to Ponds' reputation in conservative Pakistan, the partners should selectively market to target customer groups through fashion shows and magazines.
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This document discusses how startups can stay focused during different stages of growth. It outlines the typical lifecycle stages of discovery, validation, product, efficiency, growth, and maturity. It then discusses common reasons startups fail, including lack of focus. The document recommends outsourcing non-core roles and capabilities like finance, marketing, business development and legal to stay focused on key priorities. Finally, it suggests areas a startup can accelerate like operations, customers, finance and product with the help of outsourced expertise.
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Holistic marketing concept on Unilever Bangladesh limited
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MARKETING
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- Different classifications of consumer products and services such as shopping goods, convenience goods, specialty goods, and various types of services.
- Marketing environment factors including the microenvironment of suppliers, customers, competitors etc. and macroenvironmental factors like political, economic, social and technological aspects.
- The evolution of marketing philosophies from production and selling concepts to the current marketing concept where customer satisfaction and needs are the focus.
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This document discusses key concepts for managing a holistic marketing organization long-term, including internal marketing, organizing the marketing department, building a creative organization, corporate social responsibility, sustainability, cause-related marketing, marketing control, and marketing audits. Effective internal marketing requires all employees understand and engage in customer value. Organizing includes functional, geographic, product, market, and matrix structures. Building creativity focuses on customers, segments, and research. Control assesses effects and makes adjustments.
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Chapter 1.pdf
This document summarizes key concepts from the marketing textbook "Principles of Marketing" by Philip Kotler and Gary Armstrong. It discusses the definition of marketing as managing profitable customer relationships by creating value for customers. It outlines the five steps of the marketing process as understanding customer needs, designing a customer-driven strategy, implementing an integrated marketing program, building customer relationships, and capturing value from customers. It also discusses marketing management orientations, relationship building, and the changing marketing landscape including trends like digital marketing and globalization.
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This document defines key marketing terms and concepts. It begins by defining market, marketing, and marketing management. It then provides definitions of marketing from the AMA and Philip Kotler. Marketing management is explained as planning and executing ideas, goods, and services to create value for customers. The goals of marketing are to attract new customers and keep current customers. Several marketing philosophies are outlined, including the production, product, selling, marketing, and societal concepts. The marketing process and core concepts around needs, products, value, exchange, and markets are also summarized.
Marketing Terminologies Marketing
Marketing management involves choosing target markets and building relationships to create and deliver superior customer value. It determines what customers to serve and how best to serve them through a company's value proposition. Customer relationship management is the process of building and maintaining profitable customer relationships through superior value and satisfaction. It deals with acquiring, keeping, and growing customers over time through interactions between a company and individuals.
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This document provides a synopsis and methodology for a research study on "Sales Promotion Strategy of Selected Companies of FMCG Sector in Gujarat Region".
1. The study aims to understand concepts of promotion, sales promotion, and the need for a sales promotion strategy. It will examine tools, impact, and management of sales promotion measures.
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Ch01
Marketing involves creating, delivering, and exchanging products and services that satisfy customer needs and wants in a profitable way. The document discusses the evolution of marketing philosophies from production and product-focused approaches to a customer-focused marketing concept. It also covers the key aspects of understanding customer behavior, building customer relationships, and engaging in relationship marketing to enhance customer satisfaction and loyalty.
The Challenger Blueprint
Your biggest competition is NOT other companies — it’s your customers. Specifically it's the customers' ability to learn on their own, meaning they determine needs,
and establish buying criteria and budgets before reaching out to suppliers.
Despite this reality, a massive opportunity still exists to influence customer buying decisions in your favor.
Commercial teams that implement the Challenger™ Blueprint bring new, valuable ideas to their customers.
This allows them to shape customer buying processes. Otherwise, they risk losing market share, shrinking margins, and lower revenue by failing to e ffectively di fferentiate.
06. chapter 5 dzulfikar prasetya (55120110154) & jhonny s.m siburian (551...
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This document provides an introduction to marketing management, including definitions, functions, objectives, and the distinction between marketing and sales management. It defines marketing management as assessing consumer needs, initiating research and development to meet them, and coordinating resources to profitably sell goods and services to ultimate users. Key functions include determining goals and plans, evaluating customer needs, organizing marketing functions and mix, and periodically reviewing programs. Objectives are to satisfy customers, increase profits and customer base, and improve quality of life. Marketing management differs from sales management in its broader scope considering buyers' needs, repetition of orders, and inclusion of additional activities beyond direct selling.
Rajesh
This document contains information about an individual named G. Rajesh and discusses the importance of marketing management. It defines marketing management as the analysis, planning, implementation, and control of programs to facilitate exchanges with target markets to achieve organizational goals. Marketing management is important for businesses to introduce new products, understand customer needs, improve offerings, expand reach, provide the right tools, save time and money, increase reputation, and be a source of new ideas. It relies on designing products for customer needs and using effective pricing, communication, and distribution strategies.
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Marketing for Customer Value.pptx
1. The document discusses several concepts in marketing management including defining marketing management, the nature of marketing management, and marketing management philosophy.
2. Key aspects of marketing management include analyzing customer needs, developing products and services to meet those needs, and coordinating marketing activities like price, promotion, and distribution.
3. Marketing management combines principles of marketing, such as understanding customer wants, and management, like planning, organizing, and controlling resources, to achieve business goals.
ALL ABOUT MARKETING by Aditi Walia
Hey guys, this presentation is all about marketing starting with a crisp and clear introduction and this ppt focusses on all important aspects related to marketing whether be it decision making, marketing process, marketig analysis, marketing utilities, marketing management concepts, marketing planning, traditional & modern approaches of marketing, a full coverage of 7 Ps of marketing mix as well as various important marketing strategy techniques along with relevant diagrams & charts & illutrative examples.
Question 1
The document discusses key differences between marketing and selling concepts, philosophies of marketing, and marketing analysis and environment forces.
The marketing concept focuses on understanding customer needs and wants to produce products that satisfy them, while the selling concept focuses more on selling goods produced regardless of customer wants.
Marketing philosophies include production, product, selling, and societal concepts. Marketing analysis involves a SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats, and match strengths to opportunities while mitigating weaknesses and threats.
Microenvironment forces close to the company like customers, suppliers, and departments must work together to create value. Macroenvironment forces from broader society like demographics and environment trends also influence companies and markets.
Marketing:Creating and Capturing Customer Value
1This is a sample lecture on Marketing, Chapter 1 from the texbook Kotler, P. & Armstrong, G. (2012). Principles of Marketing. New Jersey: Prentice-Hall.
This sample lecture was prepared for Ashford Unversity, 2011.Upon completion of this lecture, a certificate of completion is available from Alpha & Omega Healthcare Management Consulting. For the certificate, please contact tripthimathew@alphanomega.info or DrMathewTM@gmail.com
Introduction to marketing management
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. The marketing mix, also known as the 4Ps, refers to product, price, place, and promotion - the key elements of a company's marketing strategy that are under their control. An effective marketing strategy balances these elements to meet the needs of the target market and achieve the company's objectives.
Principles of Marketing Module.docx
This document provides an overview of marketing principles and concepts. It defines marketing as the creation and communication of value to customers through satisfying human needs and wants via an exchange process. Marketing involves strategies and activities to build long-term customer relationships that benefit both organizations and their stakeholders. The document discusses key marketing definitions and concepts, including the interacting components of marketing between companies, customers, and competition. It also distinguishes between customer needs and wants, with needs being basic functional or emotional desires and wants appealing more to emotions. The overall goal of marketing is to attract new customers by promising superior value and retain existing customers through satisfaction.
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3. Price discounts and allowances adjust list prices downwards for factors like early payment, volume purchases, and off-season buying.
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
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6:个人职称评审加20分
7:个人信誉贷款加10分
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→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
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办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Top 10 AI Trends to Watch in 2024 with Intelisync
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
How to Maximize Sales Using Social Commerce
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DTA Promotion - Marketing Specialist Assignment
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What are Important Trends In Marketing Practices?
- 1. What are the important trends in marketing practices?
- 2. By, Anurag Kar B.Tech. Student Department of E and ECE IIT Kharagpur Based on Chapter 21: Managing a Holistic Marketing Organisation for the Long Run Of Marketing Management: A South Asian Perspective By Kotler, Keller, Koshy and Jha
- 3. Consumers have become more DISCRIMINATING.
- 4. This results is increase in Competition.
- 5. As the general awareness about environmental degradation improves…
- 6. Marketers have to act more responsibly.
- 7. Consumers have now adopted the ideology of… LESS is MORE
- 8. Companies can’t win by standing still.
- 9. Balsara Hygiene Failure by these firms recently…
- 10. And the success of these firms…
- 11. Show that consumers want firms to invest in improving their offerings by finding new ideas.
- 12. Marketers must work closely with…
- 13. Marketers must work closely with… Product Development R&D Sales Force Finance Manufacturing Logistics
- 14. To satisfy the customers fully and to establish a value creation mind set in the organization.
- 15. Some important shifts in marketing and business practices are…
- 16. Reengineering Appointing teams to customer value building processes and break down walls between departments.
- 17. Buying more goods and services from outside domestic or foreign vendors. Reengineering Outsourcing
- 18. Studying “best practice companies” to improve performance. Reengineering Outsourcing Benchmarking
- 19. Partnering with fewer but better value adding suppliers. Reengineering Outsourcing Benchmarking Supplier Partnering
- 20. Working more closely with customers to add value to their operations. Reengineering Outsourcing Benchmarking Supplier PartneringCustomer Partnering
- 21. Acquiring or merging with firms in the same or complementary industries to gain economies of scale and scope. Reengineering Outsourcing Benchmarking Supplier PartneringCustomer Partnering Merging
- 22. Increasing efforts to “think global” and “act local”. Reengineering Outsourcing Benchmarking Supplier PartneringCustomer Partnering Merging Globalizing
- 23. Reducing the number of organizational levels to get closer to the customer. Reengineering Outsourcing Benchmarking Supplier PartneringCustomer Partnering Merging Globalizing Flattening
- 24. Reengineering Outsourcing Benchmarking Supplier PartneringCustomer Partnering Merging Globalizing Flattening Focusing Determining the most profitable businesses and customers and focusing on them.
- 25. Reengineering Outsourcing Benchmarking Supplier PartneringCustomer Partnering Merging Globalizing Flattening Focusing Justifying Becoming more accountable by measuring, analysing and documenting the effects of marketing actions.
- 26. Reengineering Outsourcing Benchmarking Supplier PartneringCustomer Partnering Merging Globalizing Flattening Focusing Justifying Accelerating Designing the organization and setting up processes to respond more quickly to changes in the environment.
- 27. Reengineering Outsourcing Benchmarking Supplier PartneringCustomer Partnering Merging Globalizing Flattening Focusing Justifying Accelerating Empowering Encouraging and empowering personnel to produce more ideas and take more initiative.
- 28. Reengineering Outsourcing Benchmarking Supplier PartneringCustomer Partnering Merging Globalizing Flattening Focusing Justifying Accelerating EmpoweringBroadening Factoring the interests of customers, employees, shareholders, and other stakeholders into the activities of the enterprise.
- 29. Reengineering Outsourcing Benchmarking Supplier PartneringCustomer Partnering Merging Globalizing Flattening Focusing Justifying Accelerating EmpoweringBroadeningMonitoring Tracking what is said online and studying customers, competitors, to improve business practice.
- 33. Thank You!
- 34. Credits Pictures Sourced from: www.flickr.com www.pinterest.com http://commons.wikimedia.org www.theguardian.com www.imgur.com Fonts Sourced from: www.fontsquirrel.com Based on “Marketing Management: A South Asian Perspective” By Kohler, Kelter, Koshy and Jha