The document discusses key concepts in marketing including definitions of marketing, markets, and marketing management. It describes the marketing environment and different orientations companies take to the marketplace. It also covers the scope of marketing, importance of marketing, core concepts, and relationship between marketing and society. The new digital economy is creating opportunities for improved customer engagement and data-driven marketing strategies. Globalization, technology, and deregulation present challenges and opportunities for established and new businesses.
Model for Implementing Successful Customer Relationship Management in Saudi T...ijbiss
The telecommunications sector in Saudi Arabia is continuously seeking to a close relationship with their customers. Most telecom companies have Customer Relationship Management (CRM) system. However,
implementing CRM systems have a low success rate. This paper aims to propose a model that helps the telecom companies to increase the level of implementing successful CRM system. A model is drawn to
identify the critical success factors that contribute to successful CRM system in Saudi telecommunication sector. Seven basic hypotheses were tested, as parts of a theoretical model of successful CRM system.
Data was collected through a questionnaire. The empirical analysis was carried out using a structural equation model and regression. In addition, follow-up interviews were conducted with a small number of top
managers. Data obtained from the questionnaire was triangulated with data gathered from follow-up interviews. The findings revealed that the seven hypotheses were supported and lead to CRM success.
Model for Implementing Successful Customer Relationship Management in Saudi T...ijbiss
The telecommunications sector in Saudi Arabia is continuously seeking to a close relationship with their customers. Most telecom companies have Customer Relationship Management (CRM) system. However,
implementing CRM systems have a low success rate. This paper aims to propose a model that helps the telecom companies to increase the level of implementing successful CRM system. A model is drawn to
identify the critical success factors that contribute to successful CRM system in Saudi telecommunication sector. Seven basic hypotheses were tested, as parts of a theoretical model of successful CRM system.
Data was collected through a questionnaire. The empirical analysis was carried out using a structural equation model and regression. In addition, follow-up interviews were conducted with a small number of top
managers. Data obtained from the questionnaire was triangulated with data gathered from follow-up interviews. The findings revealed that the seven hypotheses were supported and lead to CRM success.
Slides of my session at ITM, Mumbai. Introduction to Marketing. Session 1. Includes:
What is Marketing
Marketing Defined
Core Concepts
Marketing Process
Marketing Philosophies
Towards new marketing assumptions
Functions of Marketing
The Four 4 Ps The Marketing Variables
Market Segmenting
Identify sub-markets within market
Decide which one(s) to pursue (target)
Design marketing mix(es) to be attractive to targeted segment's
Demographics - age, race, sex, income, education
Geographic - country, state, urban/rural, climate
Psychographics -attitudes, values, beliefs, personality traits
Behavioral - benefits, usage.
Market consists of people with both the desire and ability to buy
END RESULT ! Whether it is the end result of your audit or you want to audit the end result of the orgaization\'s activities - both are relevent ! Please view this presentation for a more clear understanding...
After reading the entire "Principles of Marketing 15th Edition" by Philip Kotler and Gary Armstrong, I have prepared this ppt covering all of the contents in a condensed form. There are 200 slides comprising of the total 17 chapters.
For companies and industries with long sales cycles, large ticket purchases and highly complex products, social media is more important than ever in the marketing mix.
Slides of my session at ITM, Mumbai. Introduction to Marketing. Session 1. Includes:
What is Marketing
Marketing Defined
Core Concepts
Marketing Process
Marketing Philosophies
Towards new marketing assumptions
Functions of Marketing
The Four 4 Ps The Marketing Variables
Market Segmenting
Identify sub-markets within market
Decide which one(s) to pursue (target)
Design marketing mix(es) to be attractive to targeted segment's
Demographics - age, race, sex, income, education
Geographic - country, state, urban/rural, climate
Psychographics -attitudes, values, beliefs, personality traits
Behavioral - benefits, usage.
Market consists of people with both the desire and ability to buy
END RESULT ! Whether it is the end result of your audit or you want to audit the end result of the orgaization\'s activities - both are relevent ! Please view this presentation for a more clear understanding...
After reading the entire "Principles of Marketing 15th Edition" by Philip Kotler and Gary Armstrong, I have prepared this ppt covering all of the contents in a condensed form. There are 200 slides comprising of the total 17 chapters.
For companies and industries with long sales cycles, large ticket purchases and highly complex products, social media is more important than ever in the marketing mix.
TRENDS & FORCES THAT ARE SHAPING MARKET SPACES & IMPACTING SHAREHOLDERSShanmugBhanu
TRENDS & FORCES THAT ARE SHAPING MARKET SPACES & IMPACTING SHAREHOLDERS, Signals that the future could be headed toward “work as fashion”, Signals that the future could be headed toward “war between talent”
Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define opportunities and problems; generate, refine, and evaluate actions; monitor performance; and improve understanding of it as a process. It specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.
Describe Product Innovation Process - MIT ID InnovationPankaj Deshpande
The product innovation process includes the development or improvement of products in a way that tries to solve problems for consumers, customers, companies, or society at large.
For more details, visit : https://mitidinnovation.com/recreation/describe-product-innovation-process/
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
6. Definition
what is a market?
In the ancient times, market was defined as a physical place where potential customers, buyers, and
sellers gathered, they gathered together and to buy and sell some goods.
Today, in a more complex business environment, a market means a set of buyers, sellers, intermediaries,
and organizations who are involved in the process of exchange.
As per Oxford illustrated dictionary, market is the gathering of people for the purchase and sale of
provisions, livestock, etc. and the space it could be open or covered
18-01-2021
Dr.D.Ravinder, Associate Professor, Dept of Business Mgt, Vaagdevi College of Engineering (MCA), WGL, TS (ravinder.d17@gmail.com)
6
7. Types of Markets
Three types of market
Business market: (B2B)
18-01-2021
Dr.D.Ravinder, Associate Professor, Dept of Business Mgt, Vaagdevi College of Engineering (MCA), WGL, TS (ravinder.d17@gmail.com)
7
8. Types of Markets
Three types of market
Consumer market: (B2C)
18-01-2021
Dr.D.Ravinder, Associate Professor, Dept of Business Mgt, Vaagdevi College of Engineering (MCA), WGL, TS (ravinder.d17@gmail.com)
8
9. Types of Markets
Three types of market
Institutional market:
(B2 Institutes/Organizations etc.,)
18-01-2021
Dr.D.Ravinder, Associate Professor, Dept of Business Mgt, Vaagdevi College of Engineering (MCA), WGL, TS (ravinder.d17@gmail.com)
9
10. Marketing Definition
Social Definition
Marketing is a societal process by which individuals and groups obtain what
they need and want through creating, offering and freely exchanging products
and services of value with others
18-01-2021
Dr.D.Ravinder, Associate Professor, Dept of Business Mgt, Vaagdevi College of Engineering (MCA), WGL, TS (ravinder.d17@gmail.com)
10
11. Marketing Definition
(AMA) Definition
Marketing is the process of planning and executing the conception, pricing,
promotion and distribution of ideas, goods and services to create exchanges
that satisfy individual and organizational goals.
18-01-2021
Dr.D.Ravinder, Associate Professor, Dept of Business Mgt, Vaagdevi College of Engineering (MCA), WGL, TS (ravinder.d17@gmail.com)
11
12. Marketing Definition
Philip Kotler Definition
Marketing Management is the Art and Science of choosing target markets and
getting, keeping and growing customers through creating, delivering and
communicating superior customer value.
18-01-2021
Dr.D.Ravinder, Associate Professor, Dept of Business Mgt, Vaagdevi College of Engineering (MCA), WGL, TS (ravinder.d17@gmail.com)
12
13. MARKETING AND MARKETING MANAGEMENT
Marketing is a societal process by which individuals and groups obtain what they need and want
through creating, offering and freely exchanging products and services of value with others.
Marketing (management) is the process of planning and executing the conception, pricing, promotion,
and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational
goals.
18-01-2021
Dr.D.Ravinder, Associate Professor, Dept of Business Mgt, Vaagdevi College of Engineering (MCA), WGL, TS (ravinder.d17@gmail.com)
13
14. Importance of Marketing
(A) To the Society
It is instrumental in improving the living standards.
It generates gainful employment opportunities both directly and indirectly.
It helps in stabilizing economic condition
(B) To the firms/companies
It sustains the company by bringing in profits.
It is the source of new ideas
It provides direction for the future course.
18-01-2021
Dr.D.Ravinder, Associate Professor, Dept of Business Mgt, Vaagdevi College of Engineering (MCA), WGL, TS (ravinder.d17@gmail.com)
14
15. Importance of Marketing
(C) To the Consumers
Meeting the unmet needs or wants.
Reducing the price of products or services.
18-01-2021
Dr.D.Ravinder, Associate Professor, Dept of Business Mgt, Vaagdevi College of Engineering (MCA), WGL, TS (ravinder.d17@gmail.com)
15
16. Core Concepts of Marketing
18-01-2021
Dr.D.Ravinder, Associate Professor, Dept of Business Mgt, Vaagdevi College of Engineering (MCA), WGL, TS (ravinder.d17@gmail.com)
16
17. Scope of Marketing
Goods
Good is defined as something tangible that can be offered to market to satisfy a need or
want.
Services
A service can be defined as any performance that one party can offer to another that
is essentially intangible and does not result in the ownership of anything.
Experiences
By mixing several services and goods, one can create, stage and market experiences.
18-01-2021
Dr.D.Ravinder, Associate Professor, Dept of Business Mgt, Vaagdevi College of Engineering (MCA), WGL, TS (ravinder.d17@gmail.com)
17
18. Scope of Marketing
Events
Marketers promote time–based, theme-based or special events such as Olympics, company
anniversaries, sports events
Persons
Celebrity marketing has become a major business. Years ago, someone seeking fame would
hire a press agent to plant stories in newspapers and magazines. Today most of cricket players like
MS Dhoni, virat kohli etc.,
Places
Places–cities, states, regions and whole nations—compete actively to attract tourists, factories,
company headquarters and new residents.
18-01-2021
Dr.D.Ravinder, Associate Professor, Dept of Business Mgt, Vaagdevi College of Engineering (MCA), WGL, TS (ravinder.d17@gmail.com)
18
19. Scope of Marketing
Properties
Properties are intangible rights of ownership of either real property (real estate) or financial
property (share and debt. instruments). Properties are bought and sold, and this requires marketing
effort.
Organizations
Organizations actively work to build a strong, favorable image in the mind of their publics.
Companies can gain immensely by associating themselves with the social causes.
Information
Information can be produced and marketed as a product. (Print & Electronic Media)
Ideas
18-01-2021
Dr.D.Ravinder, Associate Professor, Dept of Business Mgt, Vaagdevi College of Engineering (MCA), WGL, TS (ravinder.d17@gmail.com)
19
20. Marketing Environment
Environment literally means the surroundings , external objects, influences
or circumstances under which someone or something exists. The environment
of an organization is the aggregate of all conditions, events and influences
that surrounds and affects it. Since the environment influences an
organization in many ways, its understanding is of crucial importance.
18-01-2021
Dr.D.Ravinder, Associate Professor, Dept of Business Mgt, Vaagdevi College of Engineering (MCA), WGL, TS (ravinder.d17@gmail.com)
20
21. Marketing Environment
According to Philip Kotler, “Marketing environment refers to the external
factors or forces that affect the company’s ability to develop and
maintain successful relationship with its target customers”.
18-01-2021
Dr.D.Ravinder, Associate Professor, Dept of Business Mgt, Vaagdevi College of Engineering (MCA), WGL, TS (ravinder.d17@gmail.com)
21
23. Company Orientations to the Marketplace
Five orientations
1. The Production Concept
2. The Product Concept
3. The Selling Concept
4. The Marketing Concept
5. The Societal Marketing Concept
18-01-2021
Dr.D.Ravinder, Associate Professor, Dept of Business Mgt, Vaagdevi College of Engineering (MCA), WGL, TS (ravinder.d17@gmail.com)
23
24. Company Orientations to the Marketplace
The Production Concept (oldest concept)
widely available and inexpensive.
achieving high production efficiency, low costs, and mass distribution.
18-01-2021
Dr.D.Ravinder, Associate Professor, Dept of Business Mgt, Vaagdevi College of Engineering (MCA), WGL, TS (ravinder.d17@gmail.com)
24
25. Company Orientations to the Marketplace
The Product Concept
This orientation holds that consumers will favor those products that offer the most quality,
performance, or innovative features.
Managers focusing on this concept concentrate on making superior products and improving
them over time.
18-01-2021
Dr.D.Ravinder, Associate Professor, Dept of Business Mgt, Vaagdevi College of Engineering (MCA), WGL, TS (ravinder.d17@gmail.com)
25
26. Company Orientations to the Marketplace
The Selling Concept
This is another common business orientation. It holds that consumers and businesses, if left
alone, will ordinarily not buy enough of the selling company’s products. The organization must,
therefore, undertake an aggressive selling and promotion effort. This concept assumes that
consumers typically sho9w buyi8ng inertia or resistance and must be coaxed into buying. It also
assumes that the company has a whole battery of effective selling and promotional tools to
stimulate more buying. Most firms practice the selling concept when they have overcapacity.
Their aim is to sell what they make rather than make what the market wants.
18-01-2021
Dr.D.Ravinder, Associate Professor, Dept of Business Mgt, Vaagdevi College of Engineering (MCA), WGL, TS (ravinder.d17@gmail.com)
26
27. Company Orientations to the Marketplace
The Marketing Concept
This is a business philosophy that challenges the above three business orientations. Its central
tenets crystallized in the 1950s. It holds that the key to achieving its organizational goals (goals
of the selling company) consists of the company being more effective than competitors in
creating, delivering, and communicating customer value to its selected target customers. The
marketing concept rests on four pillars: target market, customer needs, integrated marketing
and profitability.
18-01-2021
Dr.D.Ravinder, Associate Professor, Dept of Business Mgt, Vaagdevi College of Engineering (MCA), WGL, TS (ravinder.d17@gmail.com)
27
28. Company Orientations to the Marketplace
The Societal Marketing Concept.
This concept holds that the organization’s task is to determine the needs, wants, and interests of target
markets and to deliver the desired satisfactions more effectively and efficiently than competitors (this is the
original Marketing Concept). Additionally, it holds that this all must be done in a way that preserves or
enhances the consumer’s and the society’s well-being.
18-01-2021
Dr.D.Ravinder, Associate Professor, Dept of Business Mgt, Vaagdevi College of Engineering (MCA), WGL, TS (ravinder.d17@gmail.com)
28
29. Relationship of Marketing with Social System
Marketing helps in introducing new products that eases or enriches people’s lives.
It creates new opportunities in the market where ever there is any shortcomings or necessity
It helps in creating demand for products and services, which, in turn, creates jobs.
It contributes in improving the life style of people at various economic levels of society by converting social
issue into a business opportunity thereby creating win-win situation to both organisations and the society.
18-01-2021
Dr.D.Ravinder, Associate Professor, Dept of Business Mgt, Vaagdevi College of Engineering (MCA), WGL, TS (ravinder.d17@gmail.com)
29
30. The New Economy
Substantial increase in buying power
A greater variety of goods and services
A greater amount of information about practically anything
A greater ease in interacting and placing and receiving orders
An ability to compare notes on products and services
18-01-2021
Dr.D.Ravinder, Associate Professor, Dept of Business Mgt, Vaagdevi College of Engineering (MCA), WGL, TS (ravinder.d17@gmail.com)
30
31. The New Economy
Websites can provide companies with powerful new information and sales
channels.
Companies can collect fuller and richer information about markets, customers,
prospects and competitors.
Companies can facilitate and speed up communications among employees.
Companies can have 2-way communication with customers and prospects
18-01-2021
Dr.D.Ravinder, Associate Professor, Dept of Business Mgt, Vaagdevi College of Engineering (MCA), WGL, TS (ravinder.d17@gmail.com)
31
32. The New Economy
Companies can send ads, coupons, samples, information to targeted
customers.
Companies can customize offerings and services to individual customers.
The Internet can be used as a communication channel for purchasing, training,
and recruiting.
Companies can improve logistics and operations for cost savings while
improving accuracy and service quality.
18-01-2021
Dr.D.Ravinder, Associate Professor, Dept of Business Mgt, Vaagdevi College of Engineering (MCA), WGL, TS (ravinder.d17@gmail.com)
32
33. Discussion Question
The three major challenges faced by businesses today are globalization,
advances in technology, and deregulation. Which of these affords the
greatest opportunity for established businesses? Which affords the greatest
opportunities for new businesses? Why?
18-01-2021
Dr.D.Ravinder, Associate Professor, Dept of Business Mgt, Vaagdevi College of Engineering (MCA), WGL, TS (ravinder.d17@gmail.com)
33