This document discusses key concepts for managing a holistic marketing organization long-term, including internal marketing, organizing the marketing department, building a creative organization, corporate social responsibility, sustainability, cause-related marketing, marketing control, and marketing audits. Effective internal marketing requires all employees understand and engage in customer value. Organizing includes functional, geographic, product, market, and matrix structures. Building creativity focuses on customers, segments, and research. Control assesses effects and makes adjustments.
This slide will help you to know about sustainable marketing. As a marketing student its important to learn about everything. This would help you to gain much more information.
This slide will help you to know about sustainable marketing. As a marketing student its important to learn about everything. This would help you to gain much more information.
“It is the process of planning and executing the conception, pricing and promotion, distribution of goods and services to satisfy customers and achieve organizational goals.”
It is a branch broad area of management which is concerned with the direction of purposeful activities towards the attainment of marketing goals.”
Adapted from a multi-day corporate B2B workshop (plus selected MBA modules) on marketing management. Includes the marketing planning process, tactical marketing, value creation and delivery, and integrated marketing communications.
“It is the process of planning and executing the conception, pricing and promotion, distribution of goods and services to satisfy customers and achieve organizational goals.”
It is a branch broad area of management which is concerned with the direction of purposeful activities towards the attainment of marketing goals.”
Adapted from a multi-day corporate B2B workshop (plus selected MBA modules) on marketing management. Includes the marketing planning process, tactical marketing, value creation and delivery, and integrated marketing communications.
Hey guys, this presentation is all about marketing starting with a crisp and clear introduction and this ppt focusses on all important aspects related to marketing whether be it decision making, marketing process, marketig analysis, marketing utilities, marketing management concepts, marketing planning, traditional & modern approaches of marketing, a full coverage of 7 Ps of marketing mix as well as various important marketing strategy techniques along with relevant diagrams & charts & illutrative examples.
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SALES & DISTRIBUTION MANAGEMENT MODULE 1| INTRODUCTION TO SALES MANAGEMENT| MARKETING PAPER 1 MBA SEM 3| RTMNU NAGPUR UNIVERSITY| BY JAYANTI R PANDE
MBA Notes by Jayanti Pande
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1. Ch. 22 Managing a Holistic
Marketing Organization for the
Long Run
by Goal-Oriented Ariel Lleva
September 6, 2012
2. Important Shifts in Marketing and
Business Practices
• Reengineering • Globalizing
• Outsourcing • Flattening
• Benchmarking • Focusing
• Supplier partnering • Accelerating
• Customer partnering • Empowering
• Merging
3. Keys to Effective Internal Marketing
Internal marketing requires that everyone in
the organization accept the concepts and
goals of marketing and engage in choosing,
providing, and communicating customer
value. Only when all employees realize their
job is to create, serve, and satisfy customers
does the company become an effective
marketer.
4. Organizing the
Marketing Department
• Functional Organization
• Geographic Organization
• Product- or Brand-Management
Organization
• Market-Management Organization
• Matrix-Management Organization
5. Building a Creative
Marketing Organization
1. Developing a company-wide passion for
customers
2. Organizing around customer segments
instead of products; and
3. Understanding customers through
qualitative and quantitative research.
7. What is Sustainability?
Sustainability is the ability to meet
humanity’s needs without harming future
generations. “There is a triple bottom line—
people, planet, and profit—and the people
part of the equation must come first.
8. What is Cause-Related Marketing?
Cause-related marketing is marketing that
links the firm’s contributions to a
designated cause to customers engaging
directly or indirectly in revenue-producing
transactions with the firm.
9. What is Marketing Control?
Marketing control is the process by which
firms assess the effects of their marketing
activities and programs and make necessary
changes and adjustments.
10. Types of Marketing Control
• Annual plan control
• Profitability control
• Efficiency control
• Strategic control
11. What is Marketing Audit?
A marketing audit is a comprehensive,
systematic, independent, and periodic
examination of a company’s or business
unit’s marketing environment, objectives,
strategies, and activities, with a view to
determining problem areas and
opportunities and recommending a plan of
action to improve the company’s marketing
performance.