Marketing psychology is the practice of aligning your content, communication, and strategies with the many predictable, often subconscious, human behavioral patterns that have been identified through experimentation and research.
E- Marketing Strategies
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
E- Marketing Strategies
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
Hey guys, this presentation is all about marketing starting with a crisp and clear introduction and this ppt focusses on all important aspects related to marketing whether be it decision making, marketing process, marketig analysis, marketing utilities, marketing management concepts, marketing planning, traditional & modern approaches of marketing, a full coverage of 7 Ps of marketing mix as well as various important marketing strategy techniques along with relevant diagrams & charts & illutrative examples.
Consumer needs and wants are filled with market offering of products and strong customer brand
engagement. In organizations importance of marketing process, orientation elements, STP,
Marketing Mix, Consumer Insights are being illustrated here. Above all the role of marketing in
creating values for customers and ways of maintaining strong brand loyalty and customer
engagement with practical examples are described in this assignment. Authoritative achievement
to a great extent relies on upon the dynamic promoting techniques it takes to maintain in the
aggressive commercial center
The ppt covers the basics marketing principles given by Philip Kotler:
The importance of marketing
Core Marketing Concepts
Company Orientations
Segmentation-Targeting-Positioning
7p’s Framework
Consumer needs and wants are filled with market offering of products and strong customer brand
engagement. In organizations importance of marketing process, orientation elements, STP,
Marketing Mix, Consumer Insights are being illustrated here. Above all the role of marketing in
creating values for customers and ways of maintaining strong brand loyalty and customer
engagement with practical examples are described in this assignment. Authoritative achievement
to a great extent relies on upon the dynamic promoting techniques it takes to maintain in the
aggressive commercial center.
Emotional intelligence is defined as the ability to understand and manage your own emotions, as well as recognize and influence the emotions of those around you. The term was first coined in 1990 by researchers John Mayer and Peter Salovey, but was later popularized by psychologist Daniel Goleman
Well-being has been defined as the combination of feeling good and functioning well; the experience of positive emotions such as happiness and contentment as well as the development of one's potential, having some control over one's life, having a sense of purpose, and experiencing positive relationships
Hey guys, this presentation is all about marketing starting with a crisp and clear introduction and this ppt focusses on all important aspects related to marketing whether be it decision making, marketing process, marketig analysis, marketing utilities, marketing management concepts, marketing planning, traditional & modern approaches of marketing, a full coverage of 7 Ps of marketing mix as well as various important marketing strategy techniques along with relevant diagrams & charts & illutrative examples.
Consumer needs and wants are filled with market offering of products and strong customer brand
engagement. In organizations importance of marketing process, orientation elements, STP,
Marketing Mix, Consumer Insights are being illustrated here. Above all the role of marketing in
creating values for customers and ways of maintaining strong brand loyalty and customer
engagement with practical examples are described in this assignment. Authoritative achievement
to a great extent relies on upon the dynamic promoting techniques it takes to maintain in the
aggressive commercial center
The ppt covers the basics marketing principles given by Philip Kotler:
The importance of marketing
Core Marketing Concepts
Company Orientations
Segmentation-Targeting-Positioning
7p’s Framework
Consumer needs and wants are filled with market offering of products and strong customer brand
engagement. In organizations importance of marketing process, orientation elements, STP,
Marketing Mix, Consumer Insights are being illustrated here. Above all the role of marketing in
creating values for customers and ways of maintaining strong brand loyalty and customer
engagement with practical examples are described in this assignment. Authoritative achievement
to a great extent relies on upon the dynamic promoting techniques it takes to maintain in the
aggressive commercial center.
Emotional intelligence is defined as the ability to understand and manage your own emotions, as well as recognize and influence the emotions of those around you. The term was first coined in 1990 by researchers John Mayer and Peter Salovey, but was later popularized by psychologist Daniel Goleman
Well-being has been defined as the combination of feeling good and functioning well; the experience of positive emotions such as happiness and contentment as well as the development of one's potential, having some control over one's life, having a sense of purpose, and experiencing positive relationships
Media Management mixes Management techniques with the field of Communication, Marketing, Mass Media, and Public Relations. Product Development is also an important part of Media Managment, as future experts need to lern how to develop, promote and sell new media products.
What do you mean by consumer behavior? Consumer behavior is the study of how people are making purchase decisions to satisfy their needs, wants or desires, and how their emotional, mental, and behavioral responses influence the buying decision.
Huntington's disease is a condition that stops parts of the brain working properly over time. It's passed on (inherited) from a person's parents. It gets gradually worse over time and is usually fatal after a period of up to 20 years.
Group therapy involves one or more psychologists who lead a group of roughly five to 15 patients. Typically, groups meet for an hour or two each week. Some people attend individual therapy in addition to groups, while others participate in groups only.
Drug intervention
An intervention is a process whereby all the significant members of a person's family get together at the same time, in the same place, to present specific behavior in a loving acceptable way. The experience for everyone involved in an intervention can be a very powerful, life-changing and dramatic event.
Art and Psychological Well-Being: Linking the Brain to the Aesthetic Emotion. Empirical studies suggest that art improves health and well-being among individuals. However, how aesthetic appreciation affects our cognitive and emotional states to promote physical and psychological well-being is still unclear.
Art and Psychological Well-Being: Linking the Brain to the Aesthetic Emotion. Empirical studies suggest that art improves health and well-being among individuals. However, how aesthetic appreciation affects our cognitive and emotional states to promote physical and psychological well-being is still unclear.
perceptual meaning of art in Psychology Sidra Akhtar
Art and Psychological Well-Being: Linking the Brain to the Aesthetic Emotion. Empirical studies suggest that art improves health and well-being among individuals. However, how aesthetic appreciation affects our cognitive and emotional states to promote physical and psychological well-being is still unclear.
Art and Psychological Well-Being: Linking the Brain to the Aesthetic Emotion. Empirical studies suggest that art improves health and well-being among individuals. However, how aesthetic appreciation affects our cognitive and emotional states to promote physical and psychological well-being is still unclear.
Art and Psychological Well-Being: Linking the Brain to the Aesthetic Emotion. Empirical studies suggest that art improves health and well-being among individuals. However, how aesthetic appreciation affects our cognitive and emotional states to promote physical and psychological well-being is still unclear.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
2. Marketing mix is the set of marketing tools
that the firm uses to pursue its marketing objectives
in the target market.
Marketing-mix decisions must be made to influence
the trade channels as well as the final consumers.
3. Marketing Mix
Four Ps Four Cs
Product Customer solution
Price Customer cost
Place Convenience
Promotion Communication
4. Product
Product variety
Quality
Design
Features
Brand name
Packaging
Sizes
Services
Warranties
Returns
Price
List price
Discounts
Allowances
Payment period
Credit terms
5. Promotion
Sales promotion
Advertising
Sales force
Public relations
Direct marketing
Place
Channels
Coverage
Assortments
Locations
Inventory
Transport
6. Marketing Environment
Competition represents only one force in the environment in which all marketers
operate. The overall marketing environment consists of the task environment and the
broad environment.
The task environment includes the immediate actors involved in producing,
distributing,and promoting the offering, including the company, suppliers,
distributors, dealers, and the target customers.
Material suppliers and service suppliers such as marketing research agencies,
advertising agencies, Web site designers, banking and insurance companies, and
transportation and telecommunications companies are included in the supplier
group. Agents, brokers, manufacturer representatives, and others who facilitate
finding and selling to customers are included with distributors and dealers.
The broad environment consists of six components: demographic environment,
economic environment, natural environment, technological environment, political-
legal environment, and social-cultural environment. These environments contain
forces that can have a major impact on the actors in the task environment, which is
why smart marketers track environmental trends and changes closely.
7. The Production Concept
The production concept, one of the oldest in business,
holds that consumers prefer products that are widely
available and inexpensive. Managers of production-oriented
businesses concentrate on achieving high production
efficiency, low costs, and mass distribution. This orientation
makes sense in developing countries, where consumers are
more interested in obtaining the product than in its features.
It is also used when a company wants to expand the market.
Texas Instruments is a leading exponent of this concept. It
concentrates on building production volume and upgrading
technology in order to bring costs down, leading to lower
prices and expansion of the market.
This orientation has also been a key strategy of many
Japanese companies.
8. The Product Concept
Other businesses are guided by the product concept, which holds that
consumers favor those products that offer the most quality, performance, or
innovative features. Managers in these organizations focus on making superior
products and improving them over time, assuming that buyers can appraise quality
and performance.
Product-oriented companies often design their products with little or no customer
input, trusting that their engineers can design exceptional products.
A General Motors executive said years ago: “How can the public know what kind of
car they want until they see what is available?” GM today asks customers what they
value in a car and includes marketing people in the very beginning stages of design.
However, the product concept can lead to marketing myopia.16 Railroad
management thought that travelers wanted trains rather than transportation and
overlooked the growing competition from airlines, buses, trucks, and automobiles.
Colleges, department stores, and the post office all assume that they are offering the
public the right product and wonder why their sales slip. These organizations too
often are looking into a mirror when they should be looking out of the window.
9. The Selling Concept
The selling concept, another common business
orientation, holds that consumers and businesses, if left
alone, will ordinarily not buy enough of the organization’s
products.
The organization must, therefore, undertake an aggressive
selling and promotion effort. This concept assumes that
consumers must be coaxed into buying, so the company has a
battery of selling and promotion tools to stimulate buying.
The selling concept is practiced most aggressively with
unsought goods—goods that buyers normally do not think of
buying, such as insurance and funeral plots. The selling
concept is also practiced in the nonprofit area by fund-raisers,
college admissions offices, and political parties.
10. The Business Strategic-Planning Process
Business
mission
External
environment
(opportunity
&
threat)
analysis
Internal
environment
(strengths/
weaknesses)
analysis
Goal
formula
tion
Strategy
formulati
on
Program
formulati
on Implementati
on
Feedbac
k
and
control
11. THE MARKETING PROCESS
THE MARKETING PROCESS
Planning at the corporate, division, and business levels is an integral part of
planning for the marketing process. To understand that process fully, we must first
look at how a company defines its business.
The task of any business is to deliver value to the market at a profit. There are at
least two views of the value-delivery process.18 The traditional view is that the firm
makes something and then sells it (Figure 1-8). In this view, marketing takes place
in the second half of the value-delivery process. The traditional view assumes that
the company knows what to make and that the market will buy enough units to
produce profits for the company.
Companies that subscribe to this traditional view have the best chance of succeeding
in economies marked by goods shortages in which consumers are not fussy about
quality, features, or style. But the traditional view of the business process will not
work in more competitive economies in which people face abundant choices. The
“mass market” is actually splintering into numerous micromarkets, each with its own
wants, perceptions, preferences, and buying criteria. The smart competitor
therefore must design the offer for well-defined target markets.
12. Steps in the Marketing Process
Analyzing market opportunities. The marketer’s initial task is to identify potential longrun
opportunities given the company’s market experience and core competencies.
To evaluate its various opportunities, assess buyer wants and needs, and gauge market
size, the firm needs a marketing research and information system. Next, the firm studies
consumer markets or business markets to find out about buying behavior, perceptions,
wants, and needs. Smart firms also pay close attention to competitors and look
for major segments within each market that they can profitably serve.
2. Developing marketing strategies. In this step, the marketer prepares a
positioning strategy
for each new and existing product’s progress through the life cycle, makes decisions
about product lines and branding, and designs and markets its services.
3. Planning marketing programs. To transform marketing strategy into
marketing programs,
marketing managers must make basic decisions on marketing expenditures,
marketing mix, and marketing allocation. The first decision is about the level of marketing
expenditures needed to achieve the firm’s marketing objectives. The second Managing the
marketing effort. In this step (discussed later in this chapter), marketers
organize the firm’s marketing resources to implement and control the marketing
plan. Because of surprises and disappointments as marketing plans are implemented,
the company also needs feedback and control.
13. The Nature and Contents of a Marketing
Plan
The Nature and Contents of a Marketing Plan
The marketing plan created for each product line or brand is one of the most
important
outputs of planning for the marketing process. A typical marketing plan has eight
sections:
➤ Executive summary and table of contents: This brief summary outlines the
plan’s main
goals and recommendations; it is followed by a table of contents.
➤ Current marketing situation: This section presents relevant background data on
sales,
costs, profits, the market, competitors, distribution, and the macroenvironment,
drawn from a fact book maintained by the product manager.
➤ Opportunity and issue analysis: This section identifies the major opportunities
and
threats, strengths and weaknesses, and issues facing the product line or brand.
➤ Objectives: This section spells out the financial and marketing objectives to be
achieved.
14. The Nature and Contents of a Marketing
Plan
Marketing strategy: This section explains the broad marketing strategy that will be
implemented to accomplish the plan’s objectives.
➤ Action programs: This section outlines the broad marketing programs for achieving
the business objectives. Each marketing strategy element must be elaborated to
answer these questions: What will be done? When will it be done? Who will do it?
How much will it cost?
➤ Projected profit-and-loss statement: Action plans allow the product manager to build a
supporting budget with forecasted sales volume (units and average price), costs
(production, physical distribution, and marketing), and projected profit. Once
approved, the budget is the basis for developing plans and schedules for material
procurement, production scheduling, employee recruitment, and marketing
operations.
➤ Controls: This last section outlines the controls for monitoring the plan. Typically,
the goals and budget are spelled out for each month or quarter so senior
management can review the results each period. Sometimes contingency plans for
handling specific adverse developments are included.