6. The MarketCulture Model MarketCulture Strategies provides the model, metrics and advisory services across every phase of the market culture development and transformation process
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8. 3 Year Timeline Overview Start 3 yr 18 mth 9 mth 27 mth Communicate the Vision – Communicate Wins! MRI, assessments, Results & Planning Kick-off / Short-term wins Use of stories, symbols, rituals and artifacts to leverage change Change focus from short-term wins to systemized reward systems Programs to assimilate new employees into culture Ongoing initiatives to connect with the market and unleash latent performance Shift responsibility for culture from the Guiding Coalition/leadership to all employees Culture Flame-keepers Program MRI, Results & Planning Exec /Employee Summits Longer-term initiatives to connect with market and unleash latent performance Analysis & Planning Culture Transformation Embedded Culture Continuous Market Sense-Ability
12. HP Case Study Business Context: Powerful global IT brand with high quality products. However, technical and engineering focus lead to lagging competitiveness in PC markets and slowing growth in core printing markets Core Need: To build a global professional marketing function with greater clout across the organization Solution: Worked with the executive team to benchmark, enhance, embed and measure marketing excellence Key Marketing Excellence Initiatives: Marketing excellence survey evaluation of existing curriculum versus identified skill gaps; created relevant world-class marketing curriculum with associated embedding and evaluation tools Results: Improved market analysis, value proposition development and technology adoption lifecycle skills contributed to regaining leading position in the PC business and increased growth and expansion in the printing division
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Editor's Notes
The Market-Driven Behaviors are the part of corporate culture that drives business performance. There may well be elements of corporate culture not in our model, these are picked up in other models
See next slides for notes on the different elements
![The Culture Challenge ,[object Object],[object Object],[object Object],“ I came to see in my time at IBM, that culture isn’t just one aspect of the game – it is the game.” -- Lou Gerstner, Former CEO of IBM](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)