The document provides information about three retail stores - Haiko Supermarket, Shoppers Stop, and Fabindia. Haiko Supermarket is located in Powai, Mumbai and targets middle and upper class customers. It focuses on quality products and customer service. Shoppers Stop is an Indian department store chain founded in 1991 with 74 stores across India. Fabindia is an Indian retail chain known for handmade products sourced from craftspeople across rural India, founded in 1960 with over 190 stores in India and abroad.

1. Retail Management :
Adopt A Store
Group-1
Anuv Jain D011
Aruna S. D013
Kinjal Vyas D019
Ritika Gandhi D037
Stuti Kathuria D049

2. HAIKO
SUPERMARKET

3. Introduction
Started in 1999
Hiranandani Group
Stand – alone community store
Awards & Recognition

4. Retail Format & Working Hours
RETAIL FORMAT
• Stand – alone Supermarket
WORKING HOURS
• 7:30 A.M. – 10:00 P.M.

5. Location
5
Haiko Place, Central Avenue, Hiranandani Gardens,
Powai Mumbai-400076

6. External Facilities
Security
External Space for Festivities
Parking

7. Competitive Strategy
Emphasis on Quality and Product Assortment
Customer Service Standards
Haiko Farms
Destination store
Location
Utilization of outer space
Online space

8. Target Market
Middle & Upper Class Urban Customers
Residents of Powai and nearby locations
Foreign Expats

9. Customer Survey!!

10. The store layout makes it convenient
for customers to move around and
find what they want
26%
49%
21%
2%2%
1
2
3
4
5
1 – Strongly Disagree 5 – Strongly Agree

11. The store provides good quality
merchandise as its in-store
brands (private labels)
18%
51%
28%
4%
1
2
3
4
5
1 - Strongly Disagree 5 - Strongly Agree

12. The store has a good choice of
brands in the category of
merchandise that it deals with
23%
51%
25%
2%
1
2
3
4
5
1 – Strongly Disagree 5 – Strongly Agree

13. The store operating hours are
convenient for the shoppers
34%
54%
8%
2%2%
1
2
3
4
5
1 – Strongly Disagree 5 – Strongly Agree

14. Age
Above
60
46
-­‐
60
31
-­‐
45
15
-­‐
30
0 10 20 30 40

15. Gender
51 % Female : 49 % Male
Average no. of family members
4
Distance between Supermarket &
House
75 % - Less than 2 kilometers

16. SHOPPERS STOP

18. Introduction
Shoppers Stop is an Indian retailing company promoted by the
K Raheja Corp Group, started in the year 1991 with its first store
in Andheri, Mumbai.

20. Retail format and Working hours
Retail format – Departmental store
Working hours – 8:30am to 9:30/10pm

21. Location and External facilities
Location: JVPD scheme next to CHANDAN

22. External facilities
Theatre
Restaurants
Electronic stores
Cafés etc.

23. Competitors
Lifestyle
Westside
Brand retail outlet eg. Jack Jones, Tommy, Only etc.

24. Competitive advantage
Catering to upper class
Started in 1991 its better established than lifestyle which started in
1999
More stores 74 stores as compared to 43 of lifestyle.
Choice – various brands to choose from
Advantage of compliments – complimentary products eg. Men’s
grooming

26. “Fabindia was founded with the strong belief that there was
a need for a vehicle to market the vast and diverse craft
traditions of India and thereby help fulfil the need to provide
& sustain rural employment.”
One of the largest foreign exchange earner - 16% of total
exports.

27. Fabindia Overseas Pvt. Ltd.
Indian Chain Store.
Established 1960 - John Bissell.
Today - 191 stores across India and abroad.
Countries- India, Bhutan, Malaysia, Italy, Mauritius, U.A.E, Singapore,
Nepal
Garments, furnishings, fabric, ethnic products.
USP: Handmade products by craftsmen across rural India.
Introduction

28. This provides modern mass
production to satisfy the
demand of the public.
Some larger factory buildings
have been built where the
products are made by Indian
women using sewing machines.
Block printing.

29. Location
Address: Plot No. 16, Junction of Samarth Ramdas Marg & Gulmohar
Cross Road No. 12
Benefits:
1. Located inside a residential building.
2. Numerous residential localities around.
3. Student population residing.
4. Hostels.
5. Prominent location.
6. Chemist store below.

31. Store Format
Speciality Store: A small retail outlet that focuses on selling a
particular product range and associated items.
Most specialty store business operators will maintain
considerable depth in the type of product that they
specialise in selling, usually at premium prices, in addition
to providing higher service quality and expert guidance to
shoppers.

32. Security & External facilities
Guard at the gate.
Guards around the store.
Check identity of outsiders
before revealing information.
No bag check/bag deposit
when you enter.
External facilities: The
entire store from the exterior is
covered with Fabindia posters.
Signage.

34. Store facts
Area: 2100 square feet
Open hours: 11am - 9 pm
Number of workers: 8 helpers + 1 manager + 2 at payment
counter.
Footfall on weekdays - 45 to 50 people
Footfall on weekends - 70 people

35. What does Fabindia deal in?

36. Target Customer
Initial focus - providing an Indian experience to the foreign
buyers.
80’s - realised untapped market among the upper and higher
middle class.
90’s - upwardly mobile consumers in metros who like Indian
prints.
Now - Tier2 and Tier3 cities. College going youth &
professionals, people who want to spend more for comfortable
branded clothing.

37. www.fabindia.com

38. Competitive Advantage
Differentiable products
Brand recognition and loyalty
Partnering with suppliers
In house manufacturing
Price trends setters
Different categories of stores
Customer loyalty
Diverse product mix
Other competitors nearby - Shopper’s Stop (personal care),
Alfa Stores (home products).

39. stores

41. Introduction
The iconic Alfa stores are all together a one stop solution for
shopping “Genuine & Good Quality products at Competitive
Rates for past many years, of leading International & Local brand
consumer’s durables and consumables.”
Most of their products are imported and their business has been
around for 20 years.
It is rumoured to have a single owner and some minority partners
but their names are a mystery.

42. Introduction
They provide wide range of products in the following categories:
1. Electronics
2. Mobiles & Accessories
3. Cosmetics
4. Food Products
5. Crockery & Showpieces
6. Baby Products
7. Stationery
8. Toys, Gaming Consoles & Accessories
9. Bed & Bath Collection
10. Travel Bags & Accessories
11. Menswear
12. Personal Care
13. Grooming Accessories
14. Health & Hygiene Products

43. Retail format and working hours
The Retail Format is Departmental Store.
All stores are spread out and not in one enclosed space but roughly
each of them should be around 3000 sq ft.
Working hours- 10:00 am to 10:00 pm

44. Location and external facilities
It is located in Irla Market.
Advantages:
• It automatically gets a lot of crowd not only from the people visiting
the market but also from the residential area in and around Irla.
• All of its stores are located in the same area which makes it possible for
them to send their customers to the right store.
External Facilities : Signage, ATM , Bus Stop, Parking, Petrol Pump,
Restaurants, Medical Stores, Hospitals.

45. Unique Features of Alfa – The
Differentiating Factors
Alfa
Cash
Payment
Token
System
Packing
and
Wrapping
Single
Brand
Name

50. Target Group & Buying Behaviour
Upper Middle Class : Exclusive Brands at the
best prices

51. Competitive Analysis
Alfa
Alfa 1
Alfa 2
Alfa 3
Alfa 4
Alfa 5

56. www.alfaretail.in

57. Thank You! :)