The document discusses marketing strategies for three Indian retail brands: Big Bazaar, WestSide, and Globus. It provides an introduction to each brand and discusses their 7P analyses, products, pricing, placement, promotion, people, processes, and physical evidence. For Big Bazaar, it outlines the company's history and covers their taglines, pricing techniques, store features, product ranges, SWOT analysis, and advertising approaches. For WestSide, it discusses their mission, market research, retail layout, and promotion. For Globus, it summarizes the brand's history, vision, goals, brands, and competitors.
Big bazaar is an Indian retail store that operates as a chain of
Hypermarkets,discount department stores and grocery stores.
The retail chain was founded by Kishore Biyani under his parent organization Future group in 2001.
Big bazaar covering three essential categories
in Indian market home,food and fashion
Food bazar and Fbb are integral part of
big bazaar.
Big bazaar is an Indian retail store that operates as a chain of
Hypermarkets,discount department stores and grocery stores.
The retail chain was founded by Kishore Biyani under his parent organization Future group in 2001.
Big bazaar covering three essential categories
in Indian market home,food and fashion
Food bazar and Fbb are integral part of
big bazaar.
The food and grocery (F&G) market is the biggest retail segment in India. It touches up to Rs 17,12,000 crore currently and will expand to touch Rs 27,41,961 in 2015. India has a vast population. So, Retail market in India is a huge market. As we can see 60% of the market is retail based. Even apparel market couldn't cross 8%. The three main steps to modern retail market can be understood by block diagram : HAATS, MANDIS, BANIA SHOPS - APNA BAZAAR, KENDRIYA BHANDAAR - SUBHIKSHA , MORE , SPENCER’S. The transformation of food and grocery market took place by some factors. The customer profile is nowadays an important factor for market scenario. The competitors are the reflection of present market scenario. Some retailers who are competitor to each other. Industry growth rate in Food and grocery retail industry is expected to have a grow @ 30 %
In 2011 the total growth was US $ 70 billion, it is expected to have around US $ 150 billion in 2025. Advertisement is a long known strategy of food and retail market. some of the examples might enlighten the importance. Even Loyalty programs too are very old strategies of sellers. These are some examples. Modern & new technology: in the organized food & grocery retail computerized billing counters can be seen. Moreover some of the big retail stores like big bazaar use modern technology and techniques for managing their supply chain. Like: VRM (Vendor Relationship Management) and ERP (Enterprise Resource Planning). As we can see here, most of the food and grocery retail market is unorganized. Yet the food and grocery segment is the highest contributor to the retail sector with maximum contribution coming from traditional retailing.
The food and grocery (F&G) market is the biggest retail segment in India. It touches up to Rs 17,12,000 crore currently and will expand to touch Rs 27,41,961 in 2015. India has a vast population. So, Retail market in India is a huge market. As we can see 60% of the market is retail based. Even apparel market couldn't cross 8%. The three main steps to modern retail market can be understood by block diagram : HAATS, MANDIS, BANIA SHOPS - APNA BAZAAR, KENDRIYA BHANDAAR - SUBHIKSHA , MORE , SPENCER’S. The transformation of food and grocery market took place by some factors. The customer profile is nowadays an important factor for market scenario. The competitors are the reflection of present market scenario. Some retailers who are competitor to each other. Industry growth rate in Food and grocery retail industry is expected to have a grow @ 30 %
In 2011 the total growth was US $ 70 billion, it is expected to have around US $ 150 billion in 2025. Advertisement is a long known strategy of food and retail market. some of the examples might enlighten the importance. Even Loyalty programs too are very old strategies of sellers. These are some examples. Modern & new technology: in the organized food & grocery retail computerized billing counters can be seen. Moreover some of the big retail stores like big bazaar use modern technology and techniques for managing their supply chain. Like: VRM (Vendor Relationship Management) and ERP (Enterprise Resource Planning). As we can see here, most of the food and grocery retail market is unorganized. Yet the food and grocery segment is the highest contributor to the retail sector with maximum contribution coming from traditional retailing.
GTM and rebranding of a famous snacks retailer in Aurangabad.Ashis Anshuman
This report consists of go-to-market strategy and visual rebranding of a famous snacks retailer based out of Aurangabad, Maharashtra.
This was a class project assignment and the snacks retailer mentioned in the report has no connection with the assignment.
About Company
Company History
Recent Changes
Major Competitors
Success
Market Strategy
Future Plans
BigBasket was founded by V. S. Sudhakar, Hari Menon, Vipul Parekh, Abhinay Choudhari and V. S. Ramesh in 2011.
Before the establishment of BigBasket, four of its five founders, excluding Abhinay, were part of a group of six behind India's first online retail store called Fabmart.com, which launched in 1999. Fabmart.com sold music CDs and ventured into the sale of books, toys, computers, jewelry, watches, and groceries. Poor internet penetration rates, rare use of online payment methods and the dot-com bubble burst in 2002 later led to the establishment of Fabmall, which was a chain of physical retail stores.
In March 2020, they acquired micro-delivery firm, DailyNinja. As of June 2020, it was reported that BigBasket had hit the annualized gross sale run rate of US$1 billion and began selling about 18,000 products from over 300,000 orders received daily.
In February 2021, the Tata Group acquired a 64.3% stake in BigBasket for around ₹9,500 crore (US$1.2 billion
As of 2022, BigBasket caters mainly to tier 3 and tier 4 towns with its community group buying approach, wherein users can create groups through messaging and social media platforms to buy products at reduced prices.
DMart is a chain of hypermarket and supermarkets in India founded by Radhakishan Damani in the year 2002. As of 2018, it has 154 stores spread across Maharashtra, Andhra Pradesh, Telangana, Gujarat, Madhya Pradesh, Chhattisgarh, Rajasthan, National Capital Region, Tamil Nadu, Karnataka and Punjab.
DMart is promoted by Avenue Supermarts Ltd. (ASL). The company has its headquarters in Mumbai.
introduction,objective,Pricing Strategy, Channel Network, Distribution Chain, Market Product,STP, Marketing Communication Mix, Swot Analysis, Company Green Marketing Initiative, Questionaire
Guide to Networking in Canada for Newcomers
TOPICS to Discuss
Definition for Networking
Importance of Networking
Types of Networking
General Networking
Face-to-Face Networking
Online Networking
How to Start Networking
Tips for Networking
Canada for Newcomers - Economy and Employment.
Topic:
Government and types of Government in Canada.
Education system in Canada.
Economy and Employment Opportunities in Ontario
Economy and Employment Opportunities in British Columbia
Economy and Employment Opportunities in Quebec.
Winters in Toronto - Self help guide for New Immigrants (PR's, Open Work Perm...Mufaddal Nullwala
Winters in Toronto - Self help guide for New Immigrants (PR's, Open Work Permit , Close Work Permit, Students)
Topic:
Winter Clothing
Importance of Winter Clothing
Winter Foods
Healthy and Tasty Foods during the Winter
Winter Activities
For Adults
For Children
ORGANISATIONAL MANAGEMENT - BOOK REVIEW - COMMUNICATING WITH EMPLOYEES IMPROV...Mufaddal Nullwala
CONTENTS:
About the Book
OBJECTIVES FOR COMMUNICATING WITH EMPLOYEES
WAYS OF COMMUNICATION IN ORGANISATION
HOW TO EVALUATE AN ORGANIZATION’S COMMUNICATION EFFECTIVENESS
PLANNING SUCCESSFUL ORGANIZATIONAL COMMUNICATION
YOUR COMMUNICATION TOOL KIT
CONCLUSION
FINANCIAL ANALYSIS - BOOK REVIEW - FAULT LINES - HOW HIDDEN FRACTURES STILL T...Mufaddal Nullwala
Contents:
Background
Challenges faced by U.S
Let Them Eat Credit
Exporting to Grow
Flighty foreign financing
Weak Safety Net
From Bubble to bubble
When money is the measure of all worth
Betting the bank
Reforming Finance
Broad Principles Of Reform
Eliminating “Too Systemic to Fail”
Resilience
Improving access to opportunity in America.
Multilateral institutions & their influence
Obtaining global influence
China and The World
Persuading China
What lies Ahead for INDIA
1. What is Energy
2. Type of Energy
3. What is Energy Audit
4. Definition of Energy Audit
5. The Need for Energy Audit
6. Why Energy Audit
7. Preliminary Energy Audit
8. Targeted Energy Audit
9. Energy Pyramid
10. Energy Costs in Indian Scenario
1. History of Product Differentiation
2. Product Differentiation Strategy
3. Cost and Benefits of Product Differentiation
4. Types of Product Differentiation
5. Bases of Differentiation
6. Differentiating Factors
7. Differentiation & Porter’s 5 Force Model
8. Advantages of Product Differentiation
9. Competitive Advantages
10. Value for Product Differentiation
11. Differentiation and Segmentation
12. Case Study – Micromax
13. Case Study – Pizza Hut
14. Conclusion
Introduction to Blockchain
History of Blockchain
How Blockchain works
Blockchain platforms
Blockchain consensus/validation algorithms
Proof-of-work algorithm (PoW)
Practical byzantine fault tolerance algorithm (PBFT)
Proof-of-stake algorithm (PoS)
Delegated proof-of-stake algorithm (DPoS)
Who uses blockchain
Advantages and disadvantages of blockchain
What is Robotic Process Automation (RPA)
Evolution of RPA
Benefits of RPA
Application of RPA
6 Step RPA
Robotic Spectrum
Differences between RPA and regular automation
Top RPA vendors
What to look for in RPA software
C-level decision-making around RPA
Where the robotic process automation market is heading
1) Introduction
2) Fast Moving Inventory Model
3) ECommerce Comparision
4) Business Model
5) Complaint Management System (CMS)
6) Inventory Management System
7) Business Strategy
8) Customer Relationship Management.
Business Ethics - Metaphysics of Morals by Immanuel KantMufaddal Nullwala
Business Ethics - Book Review - Metaphysics of Morals by Immanuel Kant.
1) Biography of Immanuel Kant
2) Kant’s Concept on Morality
3) Chapter 1 – Goodwill
4) Chapter 1 – The Notion of Duty and Maxim
5) Chapter 2 - Transition from popular Moral Philosophy to the Metaphysic of Morals
6) Chapter 3 - Transition from the Metaphysics of Morals to the critique of pure practical reason
Indian Economy & Startups generating Business & JobsMufaddal Nullwala
Indian Economy & Startups- Generating Business & Jobs:
Indian economy is world's seventh largest economy by nominal GDP.
Amongst all the sectors contributing to the economy, service sector has its largest share and most of it comes from the IT. The expansion of IT sector has been led by the innumerable start-ups in the economy.
BUSINESS PLAN
For
R-TRIBHA
(UTILIZATION OF WASTE)
Coverage :
1) Idea Generation
2) Product’s Detail
3) Equipment's
4) Process Technology
5) Space Required
6) Investment
7) Market & Pricing
8) Organization Structure & People Requirement
9) Designing Role Expectation of the Top Management
10) Performance Projection for next 5 years
11) Profit & Loss A/C for next 5 years
12) Return on Investment
13) Payback Period
1) How the ILO come into being ?
Who founded the International Labour Organization (ILO) ?
What was the purpose of the International Labour Organisation ?
India, a Founding Member of the ILO, has been a permanent member of the ILO Governing Body since 1922. The first ILO Office in India started in 1928.
2) Mission and impact of the ILO
ILO is devoted to promoting social justice and internationally recognized human and labour rights
Only tripartite U.N. agency, the ILO brings together governments, employers and workers representatives of 187 member States
Today, the ILO's Decent Work agenda helps advance the economic and working conditions that give all workers, employers and governments a stake in lasting peace, prosperity and progress
3) Overview of ilo in india
ILO's current portfolio in India centers around the following:
Child labour
Preventing family indebtedness
Employment
Skills
Integrated approaches for local socio-economic development and livelihoods promotion
Green jobs
Value-addition into national programmes
Micro and small enterprises
Social security
HIV/AIDS
Migration
Industrial relations
Dealing with the effects of globalization
Productivity and Competitiveness, etc.
4) OVERVIEW OF LABOUR MARKET IN INDIA (2015-16)
GDP growth rate reached 7.6% in 2015-16, up from 5.6 per cent in 2012-13
Vast majority of workers are in informal jobs
Growth in agriculture and related activities was estimated at just 1.2 %, while growth in the industrial and services sectors reached 7.4 % and 8.9 % respectively, in 2015-16
Employment growth picked up pace from 2009-10 to 2011-12, but gender gaps remain
Youth unemployment is high in urban areas
Organizational Change
Forces for Change
Case Study – General Motors
Planned vs Unplanned Change
Case Study – Coca Cola
Resistance to Change
Dealing with Resistance
Case Study – Uber
Approaches to Change Management
Case Study – Merger of ING Vysa and Kotak Mahindra Bank
1) Organizational Change
=>Word of Wisdom
=>Forces to Change
2) Planned Changes
=>Difference between Planned and Unplanned Change
=>Change Agents
=>Challenges
=>Porter’s 5 Forces
3) Resistance to Changes
=> Why is Change resisted
=>Sources
=>Overcoming Resistance to Change
4) Approaches to Manage Organizational Changes
=>Lewin’s 3 Step Model
=>Force Field Analysis
=>Kotter’s 8 Step Model
Origins and domain of Knowledge Management
Technological development
Characteristics of knowledge
Knowledge Management as a Management Tool
Critical elements of Knowledge Management strategy
Tactic Knowledge Management
Knowledge Management and Process Performance
Outsourcing Concept
What is Business intelligence
Core Capabilities of Business Intelligence
Elements of Business Intelligence
Why Companies opt for Business Intelligence
Benefits of Business Intelligence
User of Business Intelligence
Reports of Business Intelligence
Business Application in Extended Enterprise
Business Analytics
Golden Rules for Business Intelligence
5 Stages of Business Intelligence
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5. Big Bazaar
• Kishore Biyani led the company’s foray into
organized retail with the opening up of the Big
Bazaar in the year 2001.
• It is a unit of Pantaloon Retail (India) Ltd and
caters to the Great Indian Middle Class.
• It was started as a hypermarket format in
Mumbai with approx. 50,000 sqft of space.
• Its values and missions are to be the best in Value
Retailing by providing the cheapest prices and
hence goes the tag-line
• “Is se sasta aur achcha kahin nahin”
JBIMS MIM 2015-18
6. 7P Analysis of Big Bazaar
• 7P Marketing Mix is more useful for services-industries
and knowledge intensive industries. Successful
marketing depends on number of key issues.
• Product: Big Bazaar offer a wide range of products
which ranges from Apparels, food, farm products,
furniture, child care, toys etc. (Exhibit-7)Products of all
the major brands are available at Big-Bazaar(Exhibit-8).
Also, there are many in house brands promoted by Big
Bazaar. Big Bazaar sold over three lakh pairs of jeans,
50,000 DVD players and 25,000 microwave ovens. In
all, the fashion, electronics and travel segments made
up about 70% of sales. Last year, these categories
made up only about 60%.JBIMS MIM 2015-18
7. • Price: The tag line is “Is se sasta aur accha aur
kahin nahi”. They work on the model of
economics of scale. There pricing Objective is
to get “Maximum Market Share”. The various
techniques used at Big Bazaar are:
• Value Pricing: EDLP (Every Day Low Pricing):
Big Bazaar promises consumers the lowest
available price without coupon clipping,
waiting for discount promotions, or
comparison shopping.
JBIMS MIM 2015-18
8. • Promotional Pricing: Big Bazaar offers financing at
low interest rate. The concept of Psychological
discounting (Rs 99, 49 etc.) is used as
promotional tool. Big Bazaar also caters on
Special Event Pricing (Close to Diwali, Gudi Padva,
and Durga Pooja).
• Differentiated Pricing: Time pricing i.e. difference
in rate based on peak and non-peak hours or days
of shopping is also a pricing technique used in
Indian Retail which is aggressively used by Big
Bazaar.
• Bundling: Selling combo-packs and offering
discount to customers. The combo packs add
value to customer. JBIMS MIM 2015-18
9. The salient features
of big bazaar are
• Well trained staff, the staff employed by Big-Bazaar are well-
suitable for modern retail.
• Well dressed staff improves the overall appearance of store.
• Employees are motivated to think out-of-box. Retail sector is in
growth stage, so staff is empowered to take innovative steps.
• Employ close to 10,000 people and recruit nearly 500 people every
month.
• Use of technology like scenario planning for decision making.
• Multiple counters for payment, staff at store to keep baggage and
security guards at every gate makes a customer friendly
atmosphere.
JBIMS MIM 2015-18
13. Advertising: The essential
of brand building Process
• Advertising is an essential component of brand
building. The advertisement and brand building is done
through various ways, the techniques used are:
• Tag line:
• Big Bazaar tag lines are the key components of
advertising. These tag lines are modified according to
demographic profile of customers. These catchphrases
appeared hoardings and newspapers in every city
where Big Bazaar was launched. Everybody understood
and connected easily with these simple one-liners. The
catch liners includes “Chane ke bhaw kaaju”, “Rui er
dame illish”, “Stall ke bhaw balcony” etc.
JBIMS MIM 2015-18
14. • Print Ads:
• Big Bazaar news paper advertisements are present just
before launch of any new scheme. This creates aura
about the Big Bazaar brand in the minds of customer.
• TV Ads:
• Kishore Biyani spends a lot amount of money in brand
building exercise. Big Bazaar commercials are shown on
various channels in India. Presently, Fashion @Big
Bazaar commercial is aired.
• Road side advertisements:
• Big Bazaar billboards are displayed on prime location
in various cities as a brand building exercise. They
display the catchphrases and now days.
JBIMS MIM 2015-18
15. • Radio Ads:
• This technique is used at cities like Sangli (tier 1 / tier 2 cities).Now
a days it is replaced by advertisements on FM channels. This
informs customers about the all new happenings at Big Bazaar.
• Fashion shows:
• “FASHION @ BIG BAZAAR - Desh Badla, Bhesh Badlo” is the latest
invention of the Indian iconic brand. In an effort to take the Fashion
to the masses, Big Bazaar, the flagship hypermarket brand of retail
chain of Future Group,organized a three-day Fashion Show on the
streets of Bandra, Mumbai.Brand Endorsement by celebrity: Big
Bazaar is always associated with celebrities for advertising and
marketing of its Brand-name. The current campaign is starred by
Brand Ambassador and Indian cricket ODI Captain Mahendra Singh
Dhoni. Earlier Himesh Reshammiya and Sanath Jaisuriya were
associated with BigBazaar.
JBIMS MIM 2015-18
17. Background
• Trent is the retail arm of Tata Group founded in
1998 by Ms. Simone Tata.
• Currently operate in three store formats
• Westside
• Star Bazaar
• Landmark
JBIMS MIM 2015-18
18. Westside-Retail Giant
Established in 1998 as part of the Tata Group, Trent Ltd. operates
Westside, one of India's largest and fastest growing chains of retail stores.
The company has already established 36 Westside departmental
stores(measuring 15,000-30,000 square feet each) all over across various
cities in India.
Trent ventured into the hypermarket business in 2004 with Star Bazaar.
Westside is exclusively designed and the merchandise ranges from
stylized clothes, footwear and accessories for men, women and children.
JBIMS MIM 2015-18
19. Mission Statement :
“To be regarded by our customers as the most relevant retailer in the country.”
Achieving the Goal :
Develop a comprehensive understanding of customers needs, strive to win their confidence,
and offer them best-in-class products and services at affordable prices.
Policy :
Satisfy our customers with the range, quality and value of the products we offer and attain
new heights of excellence through teamwork, in an atmosphere that encourages creativity
and innovativeness.
JBIMS MIM 2015-18
20. The Three Cs
• Comfort- Aims to create harmony between the person and the clothes
they wear.
• Crispness- Employees get training, wish list acting as tool to know
customers preferences.
• Coordination- Finding star employees and designating them as trainer and
coach to train the staff.
3 Kind of coaches :
Customer service coach
IT skills Coach
Product knowledge Coach
JBIMS MIM 2015-18
21. Market Research
• Appreciated importance of MR – conducted before entering new city
• 5 member in house team
• Collected information on buying patterns, demand potential , lifestyles etc.
• Support from Tata companies like Taj Group , Titan, Voltas, Tata AIG , Tata
Engineering.
• Before entering retail segment conducted research
FINDINGS
1. Store owned brands and other brands ratio 30:70
2. Many international retailers stocked only own brands due to more loyalty ,
flexibility , high returns.
3. Heavy investment for brand building and poor economies of scale.
MR conducted to understand customer behavior to enhance customer
loyalty .
JBIMS MIM 2015-18
22. Retail Layout
PHILOSOPHY & PROBLEMS FACED
Sold in house brand only – higher margins, more control over
manufacturers( quality, cost), no intermediary costs.
Expensive real estate – leased shop space.
Required spacious showrooms in metros : 10000 – 20000 sq ft.
THE MODEL
Free Form Layout/Boutique Layout – fixtures and aisles arranged
asymmetrically.
Merchandise displayed at 2 levels on same floor.
Merchandise in separate clusters e.g.. Women's wear and accessories
clubbed together for convenience.
2 main divisions :
Apparel –men's’ wear, women’s’ wear, lingerie, kids wear
Product – household, gifts, other accessories
JBIMS MIM 2015-18
23. Promotion and Advertising
Focus on 2 parameters – style and affordability
Total advertising spend 8% of sales
INHOUSE PROMOTIONS
Peaked during summer, Diwali and Christmas – “Festival of Delights”
program.
Promotions based on themes – matching decorations , liver bands and
Other.
attractions Clubwest Classic and Clubwest Gold.
EXTERNAL PROMOTIONS
Advertising on media - Model Fleur Xavier for advertising contract.
JBIMS MIM 2015-18
26. Problems faced
• Target customer base changed over
time.
• Not much shelf-space is given to the
International brands.
• Customer preferences are changing
from in-house labels to international
brands.
• Lesser media promotions.
JBIMS MIM 2015-18
27. Accolades
Balanced Scorecard Hall of Fame.
India Brand Summit – Brand Leadership Retail.
IFA Visionary of the Year Award, 2002 – Mrs. Simone N. Tata.
Most Admired Large Format Retail Chain of the Year - Lycra Images
Fashion Awards 2005.
NDTV Profit Business Leadership Awards 2006 - Retail Category.
JBIMS MIM 2015-18
29. HISTORY
• Fashion hub for the young and trendy Indian men and
women, girls and boys
• Across 24 cities in India
• Launched by the Rajan Raheja Group in 1999
• Affordable garments and accessories targeted towards the
16-35 year olds
• Designed by young fashion designers working out of the
GLOBUS DESIGN HUB, Mumbai
JBIMS MIM 2015-18
30. VISION & GOALS
• Reaching a milestone of 100 stores by the end
of 2017
• The Globus Vision –
“ To become the most admired fashion retailer
in India”
JBIMS MIM 2015-18
35. • Eye candy fashion
F21 is an accessible hi-fashion brand,
offering high-quality apparel.
F21 - the edgy fashion brand - is
designed to appeal to the more
experimental and adventurous
consumers who seek cutting edge
fashion.
Styling and fabric innovations help
F21 offer high end fashion at prices
which are affordable to young
consumers.
From casual wear to club wear, F21
promises consumers attention
unlimited.
JBIMS MIM 2015-18
36. 7Ps
PRODUCT
• The iconic youth fashion brand in India
• Apparels- Men and Women
• Accessories- Women
JBIMS MIM 2015-18
37. Fashion Brand
The spirit of the youth can be captured with three words :
Vibrant
Maverick
Expressive.
JBIMS MIM 2015-18
38. PRICE
• Affordable garments that are trendy and
fashionable and keeps pace with the changing
trends.
• Starting range is around 300 Rs.
• Price differs according to the line.
JBIMS MIM 2015-18
39. PLACE
• More than 35 stores across 24 cities in India
• Cities such as Pune, Chennai, Mumbai, Kolkata,
Nagpur, Indore, Varanasi, Jalandhar etc.
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40. PROMOTION
• Through newspaper
• Magazines
• Hoardings
• Fashion weeks
• Kareena Kapoor endorsing the brand and also its
summer, winter collections and sale.
• Discounts are available according to the festive seasons.
JBIMS MIM 2015-18
42. Gift Vouchers
Available across all the stores
in denominations of Rs 101 ,
Rs 251 , Rs 501 & Rs 1001 ; the
Globus gift vouchers are apt
for any occasion , function,
reason or season.
Online Vouchers
JBIMS MIM 2015-18
43. PEOPLE
• Dynamic and zealous workforce
• Staff highly trained
• Monthly MIS meetings ( Management Information System )
• Cricket Matches, Award ceremonies, Anniversaries,
Monthly B’days.
• Feedback to those who lose out on promotions
• Conduct Exit Interviews for those quitting jobs
JBIMS MIM 2015-18
44. Achieving Corporate Targets
They work through 3 seasons- Summer, autumn, Winter.
Designers prepare the collections 6months in advance.
They build the organization by following a succession
plan for higher level posts, incase of dropouts.
JBIMS MIM 2015-18
45. PROCESS
• Try and adopt a process full of research and innovation that best
serves the customers. Eg: Jeggings
• Brought in modern international technology and made heavy
investments in acquiring the best, tried and tested processes and
procedures of operation.
• State-of-the-art international IT , the highest quality of human
resources and sustained financial commitment
JBIMS MIM 2015-18