Shoppers' Stop is an Indian retailer positioned as a family store providing a complete shopping experience. Its core customers are in the age group of 16-35 from SEC A households with monthly incomes over Rs. 20,000 and annual spends of Rs. 150,000. A large number of non-resident Indians also visit the stores. The stores offer apparel, accessories, and lifestyle products for the entire family across brands like Provogue, Color Plus, Arrow, Levi's, and private brands like Stop, Life, and Kashish. Areas identified for improvement include being more innovative and appealing, ensuring consistent products, better communication with non-card holders, and enhancing after-sales services.