Event management and advertising is a growing multi-million dollar industry that promotes important marketing campaigns through effective events. There are numerous career opportunities in fields like marketing, design, production, and administration. To succeed, one must have strong communication, presentation, leadership, motivation, and negotiation skills to work with agencies and corporate clients. While a degree is sufficient, training in areas like hospitality, tourism, and public relations can enhance one's chances of getting hired. Maintaining an updated portfolio highlighting achievements is also advised.

1. Event Management &
Advertising

2. Introduction
• Event Management is considered to be the
most effective marketing tool to promote
important marketing/ advertising campaigns
• It’s promoting and hosting Corporate
Events, Marketing Programs and special live
events.

3. Growth prospects
• Talented youngsters who want to leave their mark in this
industry have numerous avenues
• Event management and advertising is a multi million dollar
industry which is growing at the rate of 150% per annum with
events being hosted almost daily
• Today, event management companies have vacancies for
various profiles, including marketing, 3-D
designing, production, public relations, promotions, brand
development, printing, exhibitions, telemarketing, administrat
ion, etc.
• The biggest advertisers spend billions of dollars each per year
to market their products and services

4. • There are plenty of events: weddings, birthday parties, talent
hunt and reality shows, fashion and cultural shows, academic
and sports meets, religious functions, corporate
events, conferences and so on.

5. Job Description
• Going out and meeting agencies and corporate
clients
• Person should be outgoing
• Must posses business presentation skills
• Must have good communication skills
• Must have leadership, Motivation and Strong
Negotiation skills

6. Tips for getting Hired
• Since you would be working in the service industry and
meeting people all the time having good communication skills
helps
• Although a graduation degree is enough to get into an event
management firm but qualification in Hospitality
Management, Tourism Management, Public Relations, Human
Relationship Management, Marketing enhances your chances
for getting hired
• Keep an up to date portfolio of all your creative and
organizational activities and highlight your achievements
during the selection process
• It is not mandatory but desirable to have a certificate or a
diploma in event management from a reputed academy