This Integrated Marketing Plan was developed for St. Jude Children's Research Hospital as part of West Virginia University's Integrated Marketing Communications Master's Program capstone class.
Integrated Marketing Communications Plan for St. JudeJared Preusz
This is my Capstone project for the West Virginia University Integrated Marketing Communications master's degree program. It is an integrated marketing communications plan for a real client, St. Jude Children's Research Hospital. This plan was selected for review by St. Jude and I received a 100% grade on the assignment.
This Integrated Marketing Plan was developed for St. Jude Children's Research Hospital as part of West Virginia University's Integrated Marketing Communications Master's Program capstone class.
Integrated Marketing Communications Plan for St. JudeJared Preusz
This is my Capstone project for the West Virginia University Integrated Marketing Communications master's degree program. It is an integrated marketing communications plan for a real client, St. Jude Children's Research Hospital. This plan was selected for review by St. Jude and I received a 100% grade on the assignment.
Each year the Content Marketing Institute, in partnership with McMurry/TMG, finds the best content marketing practitioners and selects finalists and fetes the overall Content Marketer of the Year at Content Marketing World. This year this will take place September 10, 2014 in Cleveland, Ohio.
Welcome to Zilker Media!
Zilker Media was founded to help clients make a positive impact and, along the way, to provide them with the most enjoyable agency experience they will ever have.
We specialize in PR, digital marketing and platform development and we are often utilized by authors, speakers, thought leaders and brands looking for an experienced, innovative and enjoyable agency experience – one that integrates everything needed to succeed in the new media landscape under one roof.
Welcome to Zilker Media!
Zilker Media was founded to help clients make a positive impact and, along the way, to provide them with the most enjoyable agency experience they will ever have.
We specialize in PR, digital marketing and platform development and we are often utilized by authors, speakers, thought leaders and brands looking for an experienced, innovative and enjoyable agency experience – one that integrates everything needed to succeed in the new media landscape under one roof.
We are in the age of connectivity where there are over 4.33 billion active internet users worldwide and 3.9 billion unique mobile users. DIGITAL is here to stay.
Digital Marketing is a valuable asset to your businesses’ growth. It creates equal opportunity for SMEs, helps establish your presence online, enables you to track and monitor campaigns easily and most importantly, drives leads which in turn converts into sales. This presentation will teach you how to leverage digital marketing to drive awareness and grow.
I reached out to eight CMO’s, VP’s and Marketing Directors and asked them ten questions to help Marketing Leaders shape your department, to help you to consider what training will be needed for you and your team and what skills and developmental areas are going to be so important to make 2022 successful.
The questions asked:
What was your biggest Marketing lesson from 2021?
What are the most important skills to have for Marketing leaders to succeed in 2022?
Which skills are you looking for your team members to improve in 2022?
What three skills are you going to personally improve in 2022?
Which channel(s) do you expect to explode in popularity and must be used in 2022?
Which brands really impressed you in 2021 and why?
What are your three big Marketing predictions for 2022?
How would you recommend Marketing leaders keep their company up to date with important industry shifts and performance changes?
What is your best piece of advice for Marketing Leaders managing their fellow management team members?
Do you have two pieces of advice that will help Marketing leaders to thrive in 2022?
A huge thanks to John Oberlin-Harris, Sophie Collins, Paul Lewis, Lorna Perrin, Charlotte Rush, Harry Lang, Jess Hall, Nick Bottai
Thanks for reading,
Danny Denhard
PyConUK 2014 - PostMortem Debugging and Web Development UpdatedAlessandro Molina
Developers tend to ignore that users can be more creative than them. Use their debugging skills for your own benefit: post-mortem debugging is one of the most important features your web framework can provide.
This talk will cover some of the simplest practices and available tools for debugging on production environments and to immediately improve quality of your web applications.
PyConUK2013 - Validated documents on MongoDB with MingAlessandro Molina
Ming is a SQLAlchemy-inspired object-document mapper (ODM) for MongoDB developed at SourceForge which is also used by the TurboGears2 web framework to provide mongodb support.
After a short introduction to the basic Ming layer we will cover the Ming Object Document Mapper layer to show how to take advantage of its Unit Of Work to avoid performing incomplete changes and achieve relations between collections.
The last part of the talk will show how to use Ming to perform lazy migration of data when your schema changes and how to drop below the ODM layer to achieve maximum speed.
Each year the Content Marketing Institute, in partnership with McMurry/TMG, finds the best content marketing practitioners and selects finalists and fetes the overall Content Marketer of the Year at Content Marketing World. This year this will take place September 10, 2014 in Cleveland, Ohio.
Welcome to Zilker Media!
Zilker Media was founded to help clients make a positive impact and, along the way, to provide them with the most enjoyable agency experience they will ever have.
We specialize in PR, digital marketing and platform development and we are often utilized by authors, speakers, thought leaders and brands looking for an experienced, innovative and enjoyable agency experience – one that integrates everything needed to succeed in the new media landscape under one roof.
Welcome to Zilker Media!
Zilker Media was founded to help clients make a positive impact and, along the way, to provide them with the most enjoyable agency experience they will ever have.
We specialize in PR, digital marketing and platform development and we are often utilized by authors, speakers, thought leaders and brands looking for an experienced, innovative and enjoyable agency experience – one that integrates everything needed to succeed in the new media landscape under one roof.
We are in the age of connectivity where there are over 4.33 billion active internet users worldwide and 3.9 billion unique mobile users. DIGITAL is here to stay.
Digital Marketing is a valuable asset to your businesses’ growth. It creates equal opportunity for SMEs, helps establish your presence online, enables you to track and monitor campaigns easily and most importantly, drives leads which in turn converts into sales. This presentation will teach you how to leverage digital marketing to drive awareness and grow.
I reached out to eight CMO’s, VP’s and Marketing Directors and asked them ten questions to help Marketing Leaders shape your department, to help you to consider what training will be needed for you and your team and what skills and developmental areas are going to be so important to make 2022 successful.
The questions asked:
What was your biggest Marketing lesson from 2021?
What are the most important skills to have for Marketing leaders to succeed in 2022?
Which skills are you looking for your team members to improve in 2022?
What three skills are you going to personally improve in 2022?
Which channel(s) do you expect to explode in popularity and must be used in 2022?
Which brands really impressed you in 2021 and why?
What are your three big Marketing predictions for 2022?
How would you recommend Marketing leaders keep their company up to date with important industry shifts and performance changes?
What is your best piece of advice for Marketing Leaders managing their fellow management team members?
Do you have two pieces of advice that will help Marketing leaders to thrive in 2022?
A huge thanks to John Oberlin-Harris, Sophie Collins, Paul Lewis, Lorna Perrin, Charlotte Rush, Harry Lang, Jess Hall, Nick Bottai
Thanks for reading,
Danny Denhard
PyConUK 2014 - PostMortem Debugging and Web Development UpdatedAlessandro Molina
Developers tend to ignore that users can be more creative than them. Use their debugging skills for your own benefit: post-mortem debugging is one of the most important features your web framework can provide.
This talk will cover some of the simplest practices and available tools for debugging on production environments and to immediately improve quality of your web applications.
PyConUK2013 - Validated documents on MongoDB with MingAlessandro Molina
Ming is a SQLAlchemy-inspired object-document mapper (ODM) for MongoDB developed at SourceForge which is also used by the TurboGears2 web framework to provide mongodb support.
After a short introduction to the basic Ming layer we will cover the Ming Object Document Mapper layer to show how to take advantage of its Unit Of Work to avoid performing incomplete changes and achieve relations between collections.
The last part of the talk will show how to use Ming to perform lazy migration of data when your schema changes and how to drop below the ODM layer to achieve maximum speed.
If your company needs to submit a Marketing Communications Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/3bo7s1P
If your company needs to submit a Comprehensive PR Services Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Sa6eQk
If your company needs to submit a Publicity Generation Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/38i5NJi
Social media strategies explained; listen, talk, support, energize & embrace. A hype free approach to building a company wide social media program.
http://joakimnilsson.com
Public Image Management Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Public Image Management Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2ScQ5JD
At GreenRoom, we’re master storytellers and digital doyens for some of the most innovative brands. Our award-winning public relations, social media and design teams craft integrated marketing campaigns that garner media attention across North America.
If your company needs to submit a Image Management Services Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/377T0rr
Public Relations Proposal Template PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Public Relations Proposal Template PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response.
StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy.
Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.
One of the most important decisions a startup has to make is the choice of a public relations firm. This presentation describes the capabilities of NYC PR agency Bridge Global Strategies for launching startup companies.
A brief description about Communique Advertising offerings and clientele over the period of 20 years of performance. A pioneer in creative designing in United Arab Emirates served all the behemoths in the Food & Beverage Industry.
Communique LLC, a 20 years old experience advertising agency based in Dubai. Specialised in creative art works in the print, radio, television and digital medium. Besides, served many clients in the healthcare and F&B industry on the digital platform. Esteemed clientele spanned from KFC, Hardees, Americana, Krispy Kreme, Pizza Hut to Mashreq and Standard Chartered in the Banking sector. Check at http://communique-advertising.com for more details
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Similar to Tell Your Story Capabilities & Cases 2014 (20)
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
2. Tell Your Story
Tell Your Story’s purpose is to make
things happen through developing
and telling great stories so
organizations can be successful and
its people happy.
3. Who Works With Us?
You have a great story to tell but you need further
development and refinement.
You want high-level expertise and attention, but don’t
have the budget for a big ad agency or PR firm.
You want to be strategic, but be efficient and nimble.
You want your brand communications to be
compelling, emotional and effective.
6. Purpose-Driven Messaging
Organizations driven by purpose and values outperformed
the general market 15:1, outperformed comparison
companies 6:1.
Jim Collins and Jerry Porras, Built to Last
Organizations that have cultures based on shared values
out-perform companies that don’t:
• revenues grew 4x faster
• jobs creation was 7x
• stock prices grew 12x faster
John Kotler and James Jasket, Corporate Culture and Performance
7. Purpose-Driven Messaging
“When the ashes clear from the economic Armageddon, the
only organizations left standing will be the ones that actually
stand for something. Without a purpose that improves
peoples’ lives, and contributes to the greater good,
organizations will struggle.”
-- Roy M. Spence Jr.
Author of It’s Not What
You Sell, It’s What You
Stand For
9. Develop and Share Stories
Your Story
Stories in support
of your purpose
/message
Pains
Claims
Purpose
Competing
Messaging
Competitive
Messaging
Audience
Pain-
Needs-
Habits
Internal
Expertise-
Your Claims Market
Perceptions of
You vs. Comp
Planning | Distribution | Engagement
Goals are to:
- Raise Awareness
- Generate Leads
- Support Sales
- Grow Revenue
11. Story Development & Sharing Process
• Executive download & brainstorm
sessions
– Customer pain and your claim
discussion
– Personality / Culture exploration
– Internal perception of yourselves
vs the competition
– Sessions include members of
executive team, marketing, sales
and other groups
• External interviews
– Interviews with customers,
employees, prospects (5-10)
• Research / research review
– Review existing primary research
and conduct secondary research
• Purpose-driven creative brief
development
– Provides direction for all future
tactical planning and creative
exploration
• Creative Concpeting
– Verbal and Visual creative
exploration to make your purpose
come to life
• Integrated tactical plan development
– Tactic detail, budget, timing
• Execute plan
– Tell your story by making it happen
through various tactical channels
• Evaluate
– Evaluate, analyze and improve
12. Purpose-Driven Framework
BRAND PURPOSE
What is your brand purpose – the difference you make in the world?
• Elegantly Simple, Crystal Clear, Brutally Single-Minded, Innately Inspirational, Evident in
Deeds as Well as Words
SUPPORT
What supports your brand purpose?
VALUES
What is your behavior within the marketplace as a company?
PROMISE
What is your pledge to the marketplace as a company?
VOICE
What is your branding and communications voice?
13. Strategic & Tactical Mix
• Public Relations & Social Media
– Social PR
• Media Relations
– Trade, Business & Consumer
• Content Development
• Online Lead Generation
– SEM & SEO
• Sales Communications &
Support
• Web Site Development
• Landing Page Development
• Trade Show Planning & Promotion
• Advertising
– Print, Broadcast & Online
• Internal Communications
• Video Script Writing &
Development
• Landing Page Development
• E-mail Campaign Development &
Execution
• Event Creation & Execution
• Visual Identity & Logos
Fast-Paced Strategic Purposeful Messaging
High-Level Creative Concepting
15. Our clients & work
Customer Pain
– I need better ways to motivate my
employees and reward customer
and prospects
Purpose/Message
– We help drive positive behaviors
through rewards that people want
and need
Results
– We rebranded this highly successful
15-year-old gift card incentive
company and positioned them as a
solutions provider to HR, sales and
marketing. We serve as their senior
marketing communications team.
17. Our clients & work
Customer Pain
– Home health medical coding is the pain.
Purpose/Message
– We make home health coding as pain-free
and easy as possible so you can concentrate
on other things
Results
– Launched Daymarck in 2009 and helped
them grow 1000 percent. We serve as their
senior marketing and sales support team.
19. Our clients & work
Customer Pain
– I don’t need any more things to go wrong on a
job site. I need someone to help me “push the
job” and eliminate obstacles.
Purpose/Message
– Reduce obstacles for our customers and team
members so that we can all be productive,
successful and fulfilled.
Results
– Helped re-launch Trinity into the Texas
construction market with positive success.
21. Our clients & work
Customer Pain
– I want to be independent, but I
don’t want to go at it alone.
Purpose/Message
– Everything we do is to help you
be more independent,
successful and fulfilled within
the trucking transportation
industry.
Results
– Launched this $100 million
company into the marketplace.
24. Social PR
Strategy
– What we have coined “Social PR” is one of the most
important facets of an overall marketing communications
plan.
– Social PR is a hybrid of social media and public relations,
which focuses on developing compelling content and
then disseminating that content through:
1. social media channels
2. traditional media outlets (online and offline) through aggressive media
relations
25. Social PR
• Channels
– Blogs
– Twitter
– Facebook
– LinkedIn
– Company website
– Trade Media Outlets
• Print, Broadcast, Online
– Industry Blogs
– Media’s Twitter, Facebook
Accounts
– Customer’s Twitter,
Facebook Accounts
• Compelling Content
– Success stories
– Surveys and polls
– Videos
– Contributed Articles
– Tips and tricks
– Photos
– Expert Commentary
– Industry Issues
– Thought Leadership / POV
papers
27. USG Case Study
Overview
– Building products giant and inventor of Sheetrock, USG Corp., hired Tell Your Story in
March 2012 to take over its Public Relations and Social Media efforts
– We then took over SocialPR for its distribution arm, L&W Supply, and its Canadian
affiliate, CGC, in 2013
– We assisted in re-launching the USG brand and supporting the Team USA and Canadian
Olympic Team Sponsorships launched October 2013
Tactics
– Social media
• Currently manage 31 social media channels across many platforms, business units, and divisions
– Media relations
• Targeted outreach to outlets reaching contractors, architects, remodelers, DIYers
– Tradeshow support
• Onsite support at 6-8 tradeshows per year
28. USG Case Study
2012-2013 Results
Tell Your Story helped
increase USG’s social
media audience 358%,
from 3,681 in April 2012
to 16,872 in December
2013.
Social media
engagements (comment,
like, re-tweet, etc.) grew
3000% from 56/mo. in
March 2012 to
1,800/month in
December 2013.
PR placements secured
by Tell Your Story, in
publications including
BtoB Magazine, Architect
Magazine and Interiors &
Sources, garnered 28M
impressions and
$805,000+ in ad
equivalency in 2013.
29. USG Brand & Olympic Sponsorship
• Ongoing stream of compelling social content increased social
engagement by 300% and site traffic from social by 175%
• Trained 40 employee ambassadors on how to use social media
• Media relations including Audio and Video News Release
generated over 20M impressions
• #USGBuildIt has garnered 1,400
tweets/posts/photos; 600 within the
first 24 hours from:
– Sponsored athletes
– USG employees
– Trade media
– Customers
29
30. USG L&W Supply Safety Campaign
• Social media contest asked
contractors to show how they
practice safety. Results included:
– 60% increase in Facebook followers
– 2,500 contest visits
– 32,000 Facebook impressions
• With a paid YouTube campaign,
increased views of Safety video
191% in 2 weeks.
• Byline article on Safety in
Construction Executive Magazine
reached 44,500 General Contractors
and $7,994 ad equivalency.
31. USG Durock Shower System Product Launch
• Since Sept. ‘13, secured 20 trade media
articles resulting in 717,068 PR media
impressions and $113,709 ad
equivalency
• 1,172 matte release articles in local
newspapers/websites resulting in 20M
impressions and $285,461 ad
equivalency
• 6,516 YouTube video views of Durock
Shower System Installation Video
• Product will be featured on upcoming
episode of AE’s Flipping Boston
reaching 1 million viewers
• Shower System winner of two awards at
Remodeling Show: Best New Product
and the People’s Choice Award.
32. Strength Beneath the Surface Contest
• Social media contest asked tile & flooring
professionals to submit photos of them on
the job
• Results included:
– 68% increase in USG Tile & Flooring's fan
base
– 105% increase in engagement
– Articles across all of USG Tile & Flooring's top
trade media
– 3,300+ contest page visits
33. Case
Objective
- Position SVM as a global leader in the motivation and incentives industry to increase leads and
drive website traffic.
Strategies
- Increase brand awareness in HR and Sales/Marketing segments through social media.
- Build relationships with key media resulting in ongoing exposure and thought-leadership
opportunities.
Tactics
- Media relations
- News releases, editorial bylines, guest articles
- Social media
- Revamped Facebook, Twitter, LinkedIn, YouTube and Blog channels
- Daily and weekly updates
- Trade show support
- On-site media interviews
- Social media support before, during and after the event
- Secured photo and video content
- Developed and executed booth activities to drive attendee traffic and engagement at the
booth
34. Case
• Daily/weekly posts and monitoring on Facebook, Twitter,
LinkedIn and blog.
– Sharing of industry news
– Event photos and videos
– PR coverage
– Blog promotion
– Links to SVM services/website information
– Customer stories/case studies
35.
36. Social Media Audience
In 2013, Tell Your Story helped SVM increase its social media audience by
178%, from 831 followers in January 2013, to 2,314 by Dec. 31, 2013.
884 899 936 952
1,213
1,472
1,762 1,764 1,768 1,789
2,193
2,314
0
500
1,000
1,500
2,000
2,500
Jan '13 Feb
'13
March
'13
April
'13
May
'13
June
'13
July
'13
Aug
'13
Sept
'13
Oct
'13
Nov
'13
Dec
'13
37. Social Media Engagement
Social media engagements totaled 2 prior to Tell Your Story activity, while they
reached 265 in December. SVM channels saw 2,120 total engagements in
2013.
2
85
138
175 188
289
244
127
81
127
196 190
265
0
50
100
150
200
250
300
350
38. Social Referrals to STM
Social media and public relations activity drove 1,511 visits to
SolutionsThatMotivate.com in 2013.
247
213
230
294
115
138
167
107
0
50
100
150
200
250
300
350
May '13 June '13 July '13 Aug '13 Sept '13 Oct '13 Nov '13 Dec '13
39. PR Placements
1,254,905+
impressions
and $38,161+
ad equivalency.
Loyalty 360
Payments
Journal
Incentive
Magazine
Facility Safety
Management
Around the
HR World
Safety &
Health
Magazine
Engagement
Strategies
Magazine
Premium
Incentive
Products
Loyalty
Management
Online
CEM Audio
Edge
40. Social PR (June-December 2011)
Objective
– Create brand awareness and increase leads among independent truckers and small to mid-size carriers.
Strategies
– Introduce OnRamp to influential trucking and transportation media.
– Build long-term relationships with key media (and other influencers like bloggers) resulting in ongoing
media exposure and thought leadership.
– Increase general awareness and preference of OnRamp offerings using social media
Tactics
– Aggressive media relations
• News releases
• Subject Matter Expert interviews
• Press kit and online press room
– Social media
• Launched Facebook, Twitter, YouTube and blog properties
• Daily posts/tweets
– Tradeshow support
• In-person media interviews
• Heavy social media support before, during, and after
• Secured photo and video content
45. Social Media
• Daily posts on Facebook, YouTube, Twitter, and blog consisting of:
– Sharing industry news
– Customer testimonials
– Event photos/videos
– PR coverage
– Sales/promotions
– Discussion questions
– Polls
– Tips and Tricks
– New products/services
46. Social Media Results
172,000+ social media impressions
1,743 acts of engagement (RTs,
comments, etc.)
19 YouTube videos
47. Web Traffic
• Social PR efforts drove increased traffic to website
Top 3 traffic referrers:
1) Trade article
2) PRWeb
3) Facebook
48. Social PR
Objective
– Create awareness of outsourced home care coding and increase leads among home
health care clinicians
Strategic Priorities
– Introduce Daymarck to influential home care media.
– Build long-term relationships with key media (and other influencers like bloggers)
resulting in ongoing media exposure and thought leadership.
– Increase awareness and thought leadership using social media
Tactics
– Tradeshows
– Social media
– Media relations
– Surveys
50. Blog
80 Blog Posts
More than 40,000 blog pageviews
Receives nearly as many views as
Daymarck.com
51. Social Media
• Daily posts on Facebook, YouTube, Twitter, and blog consisting of:
– Sharing industry news
– Customer testimonials
– Event photos/videos
– PR coverage
– Sales/promotions
– Discussion questions
– Polls
155,266 social media
impressions
1,223 social media
engagements
52. Survey
• ICD-10 Survey conducted at NAHC 2011 show
– 235 responses
– Poker set incentive
– Drove booth traffic
– Press release
– Trade media coverage of results
– 7 Blog Posts
53. ICD-10 Opposition
• American Medical Association came out in opposition to ICD-10
• Daymarck wholeheartedly disagreed, so we:
– Issued a response to the AMA on our blog and website
– Distributed response to all journalists writing about the opposition
– Sent statement via Twitter to those tweeting about opposition
– Provided interviews/quotes to journalists
– Distributed press release on PRWeb
– Commented on online articles with link to statement
54. Web Traffic
• Social PR efforts drove increased traffic to website
Top traffic referrers:
1) PRWeb
2) Zoomerang
(survey)
5) Blog
6) Facebook
55. Social PR Measurement
• In order to gauge effectiveness and refine activities, Tell Your Story
measures Social PR through:
– Tracking media clippings and measuring reach and ROI through circulation and
advertising equivalencies.
– Developing monthly social media reports demonstrating metrics such as engagement,
reach and audience demographics.
56. Conclusion
We make things happen
We develop good stories
We distribute those stories effectively and efficiently through a variety of
marketing communications, including Social PR
We are nimble and flexible
We are fun to work with
We want to work with you