CrossborderComunicaCrossborder Strategic Communications, Marketing & Media Services
CROSSBORDER’S BACKGROUND • Founded in 1996 in San Diego • Crossborder Group Inc. (1996, US) • Crossborder NS, S de RL de CV (2007, Mexico) • Strategically located in Otay Mesa and with a branch office in Tijuana. • Leader in US-Mexico market research and strategic consulting • Highly regarded by regional groups and US media for accurate, balanced perspectives on border and bi-national issues.
CROSSBORDER COMUNICA SPECIALIZES IN:• Strategic Communications & Public Relations (English) • Website creation, design and management• English and Spanish Media Outreach, especially utilizing Social Media such as: • Surveys and focus groups • Border Promotional Services and Research • We’ve delivered nearly 40,000 pieces of marketing literature to border crossers. • Marketing and Market-entry Assistance
SELECTED CORE PRACTICE AREAS Marketing • Brand Messaging and Positioning • Integrated MarketingCommunications • Category Creation and PR • Press Releases • Media Liasons • Social Networking through Twitter, Facebook,Bi-Lingual Social Linkedin Media • Website Creation, Design, and Management • Blogger Outreach and Integration • Search Engine Strategies At Border • On the Border Marketing Literature Promotional Disbursement Services & • Border Surveys and Field Research • Regional Event PlanningBi-National Event • Media Advisories Planning
CROSSBORDER COMUNICA’S EXPERTISEPrimary Practice Areas English Language Bi-Lingual Social Communications Media Expertise Industrial and Media Outreach Regional & PR Marketing At BorderHands On Promotional Bi-National EventApproach: Planning Services
THE CLIENT: TIJUANA INNOVADORA Prominent Figures in The Conference a14 day conferenceBusiness leaders assembleda conference and expo inTijuana, with variousglobally known keynotespeakers; and CEO’s fromvarious industries locatedin the Baja Californiamega-region.The purpose: to display themany facets of technology,industry, and culture ofTijuana to the world whileinjecting an element of Speakers included Former Vice-Civic Pride into Tijuana. President Al Gore (upper left), Carlos Slim (upper right), Jimmy Wales & Biz Stone (center), Astronaut Jose Hernandez (left), Tetsuo “Ted” Agata, Sr. Director for Toyota, Nobel Prize Winner Dr. Mario Molina, and many other Scientists, CEO’s, and Artists . . .
THE CLIENT: TIJUANA INNOVADORA (CONCLUSION) The Challenge Crossborder Comunica’s SolutionT.I. needed complete Bi- Crossborder utilized social media tolingual Media outreach to maintain coverage in English &maintain interest for an Spanish. Live Twitter feeds forinternational audience. keynote speakers were constant, and shared onto Facebook.Key facts about Tijuana Facts about Tijuana were twittered(“Did you know?”) were in accordance with speaker themes.needed to be researched &presented to the Media, & WordPress blogs were created daily.posted in Twitter/Facebook Crossborder coordinated with U.S.feeds. journalists & scheduled key speakerTo facilitate participation interviews in order to promote the 14and coverage by Int’l day civic event.journalists, coordination oflogistics & agendas were Result: T.I. conference was a hugeneeded, including success! The Int’l media covered theinterviews with Event event and was given a positive andSpeakers, Tijuana Civic and refreshing view of Tijuana.Business leaders. Meanwhile, it boosted civic pride amongst the locals in Tijuana.
THE CLIENT: TIJUANA EDC The Challenge Crossborder Comunica’s Solution Crossborder created a new core Renew market portfolio marketing piece called, “It’s Time to stimulate investment for Tijuana” using testimonials, in Tijuana. professional images and new New information, facts, research data highlighting Tijuana. messages and a new look were researched Media Outreach has been continuous and promoted. since 2009 with topic specific informational sheets. Make Tijuana known as the “Gateway” to North Included marketing materials were America. custom made for potential Chinese investors.
THE CLIENT: BCM The Challenge Crossborder Comunica’s Solution Complete re-branding of 18 month re-branding effort Vertek Int’l to BC included: corporate identity change, Manufacturing. portfolio upgrades, integrated marketing materials, brochures, Production of new sales sheets & a 1-800 number. marketing materials. New website with direct form New website, & submittals, and affiliated online advertising to promote blogging website. new image. A focused media outreach and Promotional campaign to aggessive advertising campaign. raise awareness of their services.
SAMPLE MEDIA TARGETS We connect clients with the most powerful reporters and producers in the industry….NationalRegionalBusinessTelevision
FOR MORE INFORMATION: www.CrossborderBusiness.com1-888-4XBORDER or Answers@CrossborderBusiness.com