Elevate is a communications agency focused on capturing market share for clients through strategic execution and effective storytelling across various platforms. The agency emphasizes relationship building with media and influencers to enhance brand awareness and consumer engagement, boasting a successful track record with prominent clients in sports, technology, and corporate sectors. Their services include media relations, social media marketing, and crisis communications, aimed at delivering measurable results and driving audience action.

1. Falll 2017
Elevate Credentials

2. Veteran PR pros Dedicated to Capturing
Mind and Market share for our Clients
2

3. Create Winning Strategies that Inspire Action;
Execute Tactics that Drive Results
3
VISION

4. Relentlessly Pursue client
communications objectives
through media and social
influence campaigns
Spark Conversation
Shape Perceptions
Inspire Action
MISSION
4

5. SERVICES
sa
Sponsorship
Activation
mr
Media
Relations
ie
Influencer
Engagement
ds
Digital PR &
Storytelling
tl
Thought
Leadership
sm
Social Media
Marketing
pr
Event
PR
cc
Crisis
Communications
a
Analytics
5

6. Identify, Build,
Engage, Measure
Strategy,
Measurement +
Optimization
Planning
Gain attention with
creative approaches
to delivering your
message
Content Creation
+ Storytelling
Develop + maintain
connections with key
media + influencers to
propagate your message
Media & Influencer
Engagement
Engage your consumers
through conversation, working
closely with our in-house social
media team
Social Media
Mobilization
PROCESS

7. LEADING BRANDS THINKING BIG
Pro sports teams, venues and all-star athletes
Leading financial service organizations
Innovative technology companies
Prominent media entities
Top consumer brands
World-class events
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8. CLIENT EXPEREINCE
8

9. SPORTS

10. OUR WORK
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TECHNOLOGY & B2B

11. 11
EDUCATION & CAUSE-RELATED

12. “Elevate delivers.”
OUR WORK
RED SOX PRESIDENT SAM KENNEDY
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13. LEADERSHIP
13
Keith Gainsboro
PARTNER/CEO
John Gates
PARTNER/COO
Stacy Grisinger
VICE PRESIDENT
Erin Evanoka
VICE PRESIDENT
Jamie Kohn
VICE PRESIDENT,
DIGITAL PR & CONTENT STRATEGY

14. • We’re a team of team players that thrives on exceeding client expectations
• While our team lives and breathes the Boston market, we’ve got equally deep experience with
national and global launches and campaigns
• We’re adept at building successful marketing campaigns that drive revenue
• We relentlessly pursue earned placements for clients, leaving no stone unturned in securing
on message impressions that stir their audiences to action
• Our client list fuels deep relationships with a broad array of widely-followed journalists and
influencers
14
WHY ELEVATE?

15. RESULTS
26,692,306
Gross
Impressions
OBJECTIVES
• Heighten awareness of sponsorship initiatives
• Enhance value & impact & effectiveness of sponsorships
• Increase customer affinity & reinforce commitment to education
& local communities in which it operates
APPROACH
Leverage partnerships to generate extensive media coverage & drive social
conversations that inspire target audiences to take action
PROGRAMS
• Media & blogger relations
• Social relations & influencer engaged
• Digital PR & social amplification
INITIATIVES
• Goals for Charity (CONCACAF Gold Cup)
• Formula1 Grand Prix Event, Austin, TX
• Revolution Soccer Scholars
• Santander Field Goal Challenge
• Museum of Fine Arts Goya Retrospective

16. RESULTS
30
Interviews
Secured
5X
Coverage Increase
132
Original Story
Placements
OBJECTIVES
• Turn Up The Volume - Communicate Right Networks messages
about innovative technology and new products at a higher velocity
to a broader audience
• Position Strategically & Build Authority - Be the voice on DDoS &
cyber-security risks
• Generate Media Coverage - Increase earned media placements in
key outlets to maximize impact
PROGRAMS
• Positioning & Messaging
• Technology Media & Influencer Relations
• Thought Leadership
SPOTLIGHT
• NTD Product Launch
• New DDoS Vector
3.8 Million
Impressions

17. OBJECTIVES
• Build equity in Animetrics brand and
differentiating technology
• Generate deep and impactful industry media and blog
coverage & exposure that communicates Animetrics
technology value prop & market momentum
• Reinforce Animetrics positioning as the leader in face
biometric technology
• Drive leads database and build digital audience and
community across key social channels
APPROACH
• Re-launch/reposition Animetrics brand and products
• Develop and execute 360 degree social and digital PR
and content marketing program
PROGRAMS
• B2B PR - defense, facial biometric and law enforcement
• Thought Leadership
• Content Marketing - Blog, webinars, lead gen and social
media marketing programs
RESULTS
11,141,479
Total Audience in
First Six Months
55
Targeted Media
Placements
30%
Lead Gen
Growth
200%
Online Traffic
Growth

18. 450+
Original Story
Placements
9.9 Million
Gross
Impressions
OPPORTUNITY
• Reach and engage New England families and
educate them on
fun, family-friendly activities at
Fenway Park
• Drive ticket sales to this key target
demographic
• Create awareness of kid-friendly initiatives
PROGRAM
• Experiential social influencer campaign
• Digital content campaign promoting
key messages
• Focus: Game experience, to community
events, to ticket sales initiatives
RESULTS

19. OBJECTIVES
• Increase unaided brand awareness
• Enhance value & impact of sports & entertainment sponsorships
• Engage prospective & reinforce relationships with existing customers
• Establish SLF as committed corporate citizen
SUN LIFE STADIUM, CELTICS, HUNTER MAHAN,
CIRQUE DU SOLEIL PROGRAMS
• Media relations
• Brand communications
• Expert source positioning & executive press
• Corporate & financial PR
• Thought leadership
• Branded content & bylines
• Speakers bureau
• Sponsorship activation
• Cause marketing
• Sun Life Rising Stars
• #dunksfordiabetes
RESULTS
715
Original Story
Placements
12,878,906,086
Gross
Impressions

20. RESULTS*IN FIRST 60 DAYS
1.92 Million
Impressions
29
Interviews
Secured
8
News Releases
Issued
35
Original Story
Placements
OBJECTIVES
• Strategic Positioning & Messaging - Define & differentiate Senet
in a crowded, rapid growth market
• Generate Awareness - High volume, high velocity & high impact
PR to rise above the noise and make Senet’s message heard
• Drive Thought Leadership & Build Authority - Establish Senet as
the leading, credible and authoritative voice for business IoT &
LoRaWAN technology
PROGRAMS
• Positioning & Messaging
o Brand, technology and product
o Go-to-market
• Media & Influencer Relations
o Analyst relations
o IoT tech trade & blogs
o National & regional business tech
o Industry/ vertical market
• Thought Leadership
• Digital/Social PR & Engagement
SPOTLIGHT
• Market Launch

21. • Maximize national awareness for Boston Globe editorial coverage
& journalists
• Drive thought leadership for Boston Globe award-winning
enterprise 7 investigative reporting
• Promote Boston Globe Media’s key business initiatives – events,
new advertiser and subscriber programs and products.
• National Broadcast Media Relations
• Expert Source Positioning
• Corporate Communications
• Business to Business PR
• Boston Globe National Politics – DC Bureau, Presidential
Primaries and General Election
• Boston Globe Spotlight Team – Sexual Abuse at Private
Schools, Concurrent Surgeries, Broken Mental Health System,
Globe Opinion - Trump Special Issue
• Boston Globe Media – Globe GRANT, Globe Travel Show and
Globies Award Program
OBJECTIVES
PROGRAMS
INITIATIVES
1,279
NATIONAL TV & RADIO
INTERVIEW BOOKINGS
FOR GLOBE JOURNALISTS IN 2016
745
NATIONAL TV
INTERVIEW BOOKINGS
104
NATIONAL TV & RADIO
BOOKINGS IN ’16
INCREASED FROM 59 IN’12
111
TOTAL INTERVIEW
BOOKINGS IN ’16
INCREASED FROM 69 IN’12

22. • Launch VC-based sports technology start up nationally
• Strategically position and promote new “sports automation platform”
in the market
• Build brand & product awareness to drive adoption
• Messaging & Positioning
• Thought Leadership
• National Media Relations: National business, tech &
innovation, sports
• Blog, & Influencer Relations - youth sport, youth soccer
• Strategic Content – Blogging, case Studies, white
papers, press releases
OBJECTIVES
PROGRAMS
1,279
NATIONAL TV & RADIO
INTERVIEW BOOKINGS
FOR GLOBE JOURNALISTS IN 2016
745
NATIONAL TV
INTERVIEW BOOKINGS
104
NATIONAL TV & RADIO
BOOKINGS IN ’16
INCREASED FROM 59 IN’12
111
TOTAL INTERVIEW
BOOKINGS IN ’16
INCREASED FROM 69 IN’12

23. 137 Newbury St
Boston MA
www.elevatecom.com