Outwrite PR's presentation to Mold Business Forum on how PR is carried out today.

1. @outwritepr
@anthony_bullick
How we enhance and maintain
reputations in today’s PR world
Tuesday 16 February, 2016

2. Who we are
• 22 years providing high quality content
• Digital as standard
• Bespoke strategies
• Coaching and training
• Experts in crisis management
• A 24/7 team

4. Why PR?
The Chartered Institute of Public Relations (CIPR) says:
“PR is about your reputation. It is the result of what
you do, what you say, and what others say about you.”
Why is your reputation important?

9. Plus verbal communication,
mass mail, and signs at
events and exhibitions

11. Today’s
media
world
• The media is not dead, it’s just changed
• The journey people take to access news has changed
• So – the media is still a trusted third party
• And every business is also a media outlet
• Your own content can enhance your reputation
For Outwrite, it’s a 50/50 split.

12. • Paid: promoted/sponsored social media activity
• Earned: media relations (local, national and trade), blogger outreach
• Owned: website (news and blog), newsletters, own social media
PESO
• Shared: social media posts, online news articles, blogs

13. Plevin, one of the country’s leading wood recycling
companies, was keen to raise awareness of its
business and increase its reputation within the
industry.

16. Aaron & Partners was keen to publicise its areas of
expertise and the specialisms of its lawyers.
The brief included communicating this to key
decision makers in the sectors that the firm
specialised in.

19. Britain’s only Prime Ministerial library was
seeking to increase its awareness to a specific
audience.

23. The North Wales branch of the IoD wanted to
increase attendance at events.

24. In 12 months we:
• Secured 27 pieces of coverage across North
Wales
• Built a Twitter community likely to engage with
content
• Almost 70 per cent of followers on Twitter are
based in the UK, with 60 per cent in, or close to
the border of, Wales

25. Number one region….

26. Tree Carving was seeking to raise awareness of its
brand, and to enhance its reputation.

29. • Trained and qualified to place your brand in a positive light in
front of your target audiences
• No matter where people see your brand: Outwrite ensures
they know, like and trust you
Why
Outwrite
• We write it in the style of the third parties = your/our words
• We are qualified and experienced content creators

31. Questions?
www.outwrite.co.uk
@outwritepr
@anthony_bullick