The document outlines a digital marketing audit campaign aimed at enhancing consumer engagement through various marketing channels and audience personas. It emphasizes the necessity of adaptability in a dynamic marketplace and explores strategies such as influencer marketing and destination product development. Key target audiences include adventure travelers, foodies, and health enthusiasts, with a focus on using multiple digital platforms for effective outreach.

2. Digital Marketing Audit Campaign
Digital Audit Campaign
Overview
RURAL ROUNDUP 2018
Consumers Take Flight
Arlette Ledbetter, CDME
Tourism Director, VisitPahrump

3. Digital Marketing Audit Campaign
Business
To
Consumer

4. Overview
● Dynamic Marketplace
● Personas/Audiences
● Diversity of Channels
● Influencers
● Competition
● Product Development

5. Dynamics of Marketplace
IN TODAY’S WORLD, YOU HAVE GOT TO
STAY UP-TO-DATE OR YOU BECOME
IRRELEVANT VERY QUICKLY.

6. Dynamics of Marketplace

7. Personas/Audiences
● Adventure Traveler
● Golf
● Motorcoach
● Foodies
● Wine Enthusiast
● Health & Wellness
● Influencers

8. Diversity of Channels
● Search Engine Marketing
● E-Mail Marketing
● Website/SEO/Inbound Marketing
● Online Display
● Mobile
● Social Media
● Google Analytics

9. Traditional PR & Advertising
● Public Relations
● Print Media
● Broadcast Media
● Outdoor Media
● Direct Mail

10. Influencer Marketing
● Strategic Alliances with Influencers
● Strategic Collaboration
● Be Mindful Scheduling
● In-Kind Compensation

11. Destination
Product Development
● Housing
● Visitor Attractions
● Special Events
● Venue Development
● Experience Packaging

12. HYDRO FLIGHT

13. WINERIES

14. Off-Road Motorsports
Adventure Seekers

15. RV RESORTS

16. Golf Packages
Special
Event
Packages
Winery
Packages
Adventure
Packages
Water Sports
Packages
Custom
Leisure
Packages

17. Digital Marketing Audit Campaign
Digital Audit Campaign
Overview
RURAL ROUNDUP 2018
QUESTIONS