This is a talk I delivered at the Tots 100 blogcamp event in Birmingham. It served as an introduction for delegates into working with the travel industry, namely tourism boards and travel brands.

1. How to work with tourism
boards & travel brands
Oliver Gradwell!
Founder / Director
Wonder
@wondersocialex
@oliver_gradwell

3. Why?
1. “FREE” trips
2. Partially supported trip
3. Nice freebies or subsidised eg.
attraction tickets, car hire, spa
treatments etc…
4. Create lots of revenue opportunities

5. My talk…
1. Who to approach? - focus on organisations
2. What they are looking for?
3. Top tips to help you get what you
want
4.World Travel Market

6. Who to approach?
DMOs
Travel
Brands

7. DMO!
!
Destination Marketing
Organisation

8. Examples of DMOs

9. Who to approach…
DMOs Travel
Brands
“In house staff”!
(PR, marketing or communications role)
Agency!
(PR or a Representation)

13. What they need to know
• Clear, concise proposition
• Do you understand your audience!
• demographics (age, sex, location &
education)
• Is it relevant? is there a connection?
• Site stats (Total views, unique, bounce rate, time
spent on site)

14. Top tips
1. DON’T be a plonker on a first date
2. Research first!
3. Five bums on a rugby post! (W, W, W, W, W, H)
4. Build a rapport! - discover what is important to
them in terms of promotion?!
5. W.I.I.F.Y = What Is In It For You
6. F & B = Features & Benefits

15. World Travel Market

16. World Travel Market
• FREE for press registration as blogger
• Mon 3rd to Thurs 6th Nov 2014
• Thousands of DMOs and brands
exhibit!
• Hundreds of seminars, talks and
press conferences - all FREE

17. World Travel Market
• 4 key blogger talks from TBU
• Blogger friendly stands and
appointments
• TBU “Pub Stop” - Tues 4th Nov
6.30pm!
• Loads of other press benefits

18. Contact
Email:
oliver@wondersocialexchange.com!
Twitter: @oliver_gradwell