Failed (with confidence) a statistics test in College
- drank in the closet
- learned how to fail
WE HAD MOBILE SITES!!!
USC Palm Pre story with UA detection
What are we doing here????
Changing HTML for style…
Flex layout w/media queries & flexible images
half the code bases (KEEP IT SIMPLE)
SEO (if you care) - design for humans
SCALABILITY: Focusing on features (screen size + touch)
Busting myths:
Quick access
“On the go”
Performance is super important?
Forgot universal access (focused on iPhone)
Assumed that small screen === phone & large === desktop
Hiding content
OVERTHINKING IT (Programmers!!!!)
Adaptive vs. Responsive vs. Mobile vs. Adaptive Content
The build vs. the experience
STILL too much focus on the device (from dev, not UX)
Small screen + touch !== mobile
Images & bandwidth
<picture>, srcset, Network APIs
Learning to keep it simple, but explore
Universally improve UX (not just iPhone)
Stepping back to look at the entire experience
Creating lighter, faster, more targeted designs
Mobile First >> Responsive like m.ew.com
Creating RESS models
As we grow and RWD matures we’ll figure it out. (STILL IN DRAFT)