The document outlines the agenda for the APNBA Small Business Marketing Workshop held in September 2008. The morning session from 8:15-10:00 focused on the elements of successful marketing including price, product, placement, promotion and knowing your target market. From 10:15-11:00 there was a session on retail marketing opportunities. The workshop then concluded from 11:00-12:00 with a panel on survival skills in a slow economy, moderated by Claudia Plaza. Participants were asked to provide feedback to help plan future programs.

1. APNBA Small Business Marketing Workshop -- September, 2008 1

2. Today’s Agenda
8:00-8:15 Welcome and Opening Remarks – Jon Turino, APNBA
8:15-10:00 Elements of Successful Marketing – Jackie Babicky, Small Business
g y
Development Center
Focusing on: Price, Product, Placement, Promotion, Knowing Your
Target Market and developing your unique value proposition: Why
should I choose you?
10:00-10:15 Coffee Break
10:15-11:00 Retail Marketing Opportunities – Lisa Frisch, Portland Business Alliance,
Chris Finks, Downtown Marketing Initiative, Leslie Palmer of Thirst Wine
Bar and Dave Sobolik from Fit Right Northwest
11:00-12:00 Survival Skills in a Slow Economy, moderated by Claudia Plaza, Portland
Development Commission. Panelists include Holly Heidelbrech, Compleat
Bed & Breakfast, Lisa Bonneau, Butterscotch, Kelly Coller, Office, Albina
and Mike Roach, Paloma Clothing
APNBA Small Business Marketing Workshop -- September, 2008

3. Visit with the Streetcar Systems Plan
Interviewers
It i
Help the City prioritize potential future streetcar corridors.
APNBA Small Business Marketing Workshop -- September, 2008 3

4. Evaluation Forms, Please!
• Your input is critical to future programs
– Things from this Workshop that you want to
hear more – or less! – about
– Topics for future programs
• Workshops
• 2009 Conference
• THANK YOU! for participating today!
APNBA Small Business Marketing Workshop -- September, 2008 4