SlideShare a Scribd company logo

The PPC Traffic Thermometer - Why You Should Care About Ice Cubes & Lava

Ever wonder why your new PPC campaigns aren't working as you had hoped? Could it be your targeting, your messaging, or your offer? The truth is, it comes to a combination of the temperature of your PPC traffic and whether or not your landing page offer matches that temperature. At KlientBoost, Johnathan Dane measures that as conversion intent, and with over 100 clients in different verticals, Johnathan had been able to test his way to a formula of PPC success that works for search, social, display, and video. Join this webinar and you'll learn the equations that will help you: Launch any PPC campaign and immediately get conversion success Understand the offer sequence that you can create for any industry Tie it all back to revenue generated so it becomes predictable

1 of 75
Download to read offline
The PPC Traffic
Thermometer
- Why You Should Care About Ice Cubes & Lava
JOHNATHAN DANE, FOUNDER OF KLIENTBOOST
@Kissmetrics
#Kisswebinar
@thuelmadsen
@KlientBoost
#Kisswebinar
@JohnathanDane
Thue is the Kissmetrics Webinar Wizard and Marketing Ops
Manager. Before joining forces with Kissmetrics, he was a Lyft
driver in SF, which is also how he ended up as a Kissmetrics
marketer. Whenever Thue is not trying to automate everything
around him, you can find him hiking in the Sierras.
THUE MADSEN
Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Johnathan Dane is the founder of KlientBoost, 

a PPC agency that obsesses over beautifully
designed landing pages and aggressive PPC
testing. He’s an international speaker and a
handsome Danish person just like Thue.
JOHNATHAN DANE
CEO/Founder, KlientBoost
@JohnathanDane
WATCH WEBINAR RECORDING NOW
The PPC Thermometer
Why You Should Care About Ice Cubes & Lava
Ad

Recommended

Smarter Ecommerce by John Batistich.pdf
Smarter Ecommerce by John Batistich.pdfSmarter Ecommerce by John Batistich.pdf
Smarter Ecommerce by John Batistich.pdfjbatistich
 
How to Design for an Omni-Channel Shopping Experience
How to Design for an Omni-Channel Shopping ExperienceHow to Design for an Omni-Channel Shopping Experience
How to Design for an Omni-Channel Shopping ExperienceUserZoom
 
Brand Strategy Toolkit
Brand Strategy ToolkitBrand Strategy Toolkit
Brand Strategy Toolkitmails2yamini
 
How to Create Your BIG Idea
How to Create Your BIG IdeaHow to Create Your BIG Idea
How to Create Your BIG IdeaGeoff McDonald
 
How To Grow With Inbound Marketing
How To Grow With Inbound MarketingHow To Grow With Inbound Marketing
How To Grow With Inbound MarketingHubSpot
 
How to convince your boss to use insights and strategies from Behavioral Econ...
How to convince your boss to use insights and strategies from Behavioral Econ...How to convince your boss to use insights and strategies from Behavioral Econ...
How to convince your boss to use insights and strategies from Behavioral Econ...beworks
 
Brand Masterclass Week One
Brand Masterclass Week OneBrand Masterclass Week One
Brand Masterclass Week OneIdris Mootee
 

More Related Content

What's hot

Basic Social Media Ads & Email Marketing
Basic Social Media Ads & Email MarketingBasic Social Media Ads & Email Marketing
Basic Social Media Ads & Email MarketingTammy Tiffany
 
nobody knows how it works but... 2016 update
nobody knows how it works but... 2016 updatenobody knows how it works but... 2016 update
nobody knows how it works but... 2016 updateHelene Duvoux-Mauguet
 
Virgin Media Business: The 7Cs of digital marketing
Virgin Media Business: The 7Cs of digital marketingVirgin Media Business: The 7Cs of digital marketing
Virgin Media Business: The 7Cs of digital marketingVirgin Media Business
 
Disruption® visma solutions_tbwa_kallekanerva
Disruption® visma solutions_tbwa_kallekanervaDisruption® visma solutions_tbwa_kallekanerva
Disruption® visma solutions_tbwa_kallekanervaio_Works
 
Experience is the Brand (How to Build a Brand Worth Talking About)
Experience is the Brand (How to Build a Brand Worth Talking About)Experience is the Brand (How to Build a Brand Worth Talking About)
Experience is the Brand (How to Build a Brand Worth Talking About)Graham Brown
 
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)Joe Pulizzi
 
Douglas holt how to build an iconic brand
Douglas holt   how to build an iconic brandDouglas holt   how to build an iconic brand
Douglas holt how to build an iconic brandSuperbrands Polska
 
Manual of Typographic Rules
Manual of Typographic RulesManual of Typographic Rules
Manual of Typographic RulesChris Do
 
Análise da estratégia new social media da nespresso
Análise da estratégia new social media da nespressoAnálise da estratégia new social media da nespresso
Análise da estratégia new social media da nespressoMilene Mendes
 
Growth Tribe Academy - Europe's 1st Growth Hacking Academy
Growth Tribe Academy - Europe's 1st Growth Hacking Academy Growth Tribe Academy - Europe's 1st Growth Hacking Academy
Growth Tribe Academy - Europe's 1st Growth Hacking Academy Growth Tribe
 
Retrofit e estratégia de re-posicionamento da marca Bombons Finos
Retrofit e estratégia de re-posicionamento da marca Bombons FinosRetrofit e estratégia de re-posicionamento da marca Bombons Finos
Retrofit e estratégia de re-posicionamento da marca Bombons Finosivomarcos vieira
 
TWIST: Using HumanKind tools in my personal life
TWIST: Using HumanKind tools in my personal lifeTWIST: Using HumanKind tools in my personal life
TWIST: Using HumanKind tools in my personal lifeHoward Laubscher
 
Vinted - NOAH19 Berlin
Vinted - NOAH19 BerlinVinted - NOAH19 Berlin
Vinted - NOAH19 BerlinNOAH Advisors
 
Tom Haslow - Strategic Planning Portfolio
Tom Haslow - Strategic Planning PortfolioTom Haslow - Strategic Planning Portfolio
Tom Haslow - Strategic Planning PortfolioTom Haslow
 
Harley davidson pitch brief
Harley davidson pitch briefHarley davidson pitch brief
Harley davidson pitch briefCubeyou Inc
 

What's hot (18)

b2b Marketing
b2b Marketingb2b Marketing
b2b Marketing
 
Growth Hacking
Growth HackingGrowth Hacking
Growth Hacking
 
Basic Social Media Ads & Email Marketing
Basic Social Media Ads & Email MarketingBasic Social Media Ads & Email Marketing
Basic Social Media Ads & Email Marketing
 
nobody knows how it works but... 2016 update
nobody knows how it works but... 2016 updatenobody knows how it works but... 2016 update
nobody knows how it works but... 2016 update
 
Virgin Media Business: The 7Cs of digital marketing
Virgin Media Business: The 7Cs of digital marketingVirgin Media Business: The 7Cs of digital marketing
Virgin Media Business: The 7Cs of digital marketing
 
Disruption® visma solutions_tbwa_kallekanerva
Disruption® visma solutions_tbwa_kallekanervaDisruption® visma solutions_tbwa_kallekanerva
Disruption® visma solutions_tbwa_kallekanerva
 
Experience is the Brand (How to Build a Brand Worth Talking About)
Experience is the Brand (How to Build a Brand Worth Talking About)Experience is the Brand (How to Build a Brand Worth Talking About)
Experience is the Brand (How to Build a Brand Worth Talking About)
 
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
 
Douglas holt how to build an iconic brand
Douglas holt   how to build an iconic brandDouglas holt   how to build an iconic brand
Douglas holt how to build an iconic brand
 
Manual of Typographic Rules
Manual of Typographic RulesManual of Typographic Rules
Manual of Typographic Rules
 
Análise da estratégia new social media da nespresso
Análise da estratégia new social media da nespressoAnálise da estratégia new social media da nespresso
Análise da estratégia new social media da nespresso
 
Growth Tribe Academy - Europe's 1st Growth Hacking Academy
Growth Tribe Academy - Europe's 1st Growth Hacking Academy Growth Tribe Academy - Europe's 1st Growth Hacking Academy
Growth Tribe Academy - Europe's 1st Growth Hacking Academy
 
Retrofit e estratégia de re-posicionamento da marca Bombons Finos
Retrofit e estratégia de re-posicionamento da marca Bombons FinosRetrofit e estratégia de re-posicionamento da marca Bombons Finos
Retrofit e estratégia de re-posicionamento da marca Bombons Finos
 
TWIST: Using HumanKind tools in my personal life
TWIST: Using HumanKind tools in my personal lifeTWIST: Using HumanKind tools in my personal life
TWIST: Using HumanKind tools in my personal life
 
Vinted - NOAH19 Berlin
Vinted - NOAH19 BerlinVinted - NOAH19 Berlin
Vinted - NOAH19 Berlin
 
Tom Haslow - Strategic Planning Portfolio
Tom Haslow - Strategic Planning PortfolioTom Haslow - Strategic Planning Portfolio
Tom Haslow - Strategic Planning Portfolio
 
Harley davidson pitch brief
Harley davidson pitch briefHarley davidson pitch brief
Harley davidson pitch brief
 
Consumers insights
Consumers insightsConsumers insights
Consumers insights
 

Viewers also liked

Key CRO Metrics to Analyze for Successful Landing Pages
Key CRO Metrics to Analyze for Successful Landing PagesKey CRO Metrics to Analyze for Successful Landing Pages
Key CRO Metrics to Analyze for Successful Landing PagesKissmetrics on SlideShare
 
Exponential Growth: Using Data to Drive Customer Ascension
Exponential Growth: Using Data to Drive Customer AscensionExponential Growth: Using Data to Drive Customer Ascension
Exponential Growth: Using Data to Drive Customer AscensionKissmetrics on SlideShare
 
How to Build Data-Driven B2B Growth Strategies
How to Build Data-Driven B2B Growth StrategiesHow to Build Data-Driven B2B Growth Strategies
How to Build Data-Driven B2B Growth StrategiesKissmetrics on SlideShare
 
Let Your Customers Do the Talking: The Real Value of User-Generated Content
Let Your Customers Do the Talking: The Real Value of User-Generated ContentLet Your Customers Do the Talking: The Real Value of User-Generated Content
Let Your Customers Do the Talking: The Real Value of User-Generated ContentKissmetrics on SlideShare
 
The Holidays Are Coming (Again!): 4 Ecommerce PPC Tricks to Master for Success
The Holidays Are Coming (Again!): 4 Ecommerce PPC Tricks to Master for SuccessThe Holidays Are Coming (Again!): 4 Ecommerce PPC Tricks to Master for Success
The Holidays Are Coming (Again!): 4 Ecommerce PPC Tricks to Master for SuccessKissmetrics on SlideShare
 
Finding Your Way: Understanding Magento Code
Finding Your Way: Understanding Magento CodeFinding Your Way: Understanding Magento Code
Finding Your Way: Understanding Magento CodeBen Marks
 
Magento 2: Modernizing an eCommerce Powerhouse
Magento 2: Modernizing an eCommerce PowerhouseMagento 2: Modernizing an eCommerce Powerhouse
Magento 2: Modernizing an eCommerce PowerhouseBen Marks
 
Magento 2 product import export
Magento 2 product import exportMagento 2 product import export
Magento 2 product import exportBenno Lippert
 
How to Install Magento on WAMP Server
How to Install Magento on WAMP ServerHow to Install Magento on WAMP Server
How to Install Magento on WAMP ServerAPPSeCONNECT
 
Shipping Table Rates for Magento 2 by Amasty | User Guide
Shipping Table Rates for Magento 2 by Amasty | User GuideShipping Table Rates for Magento 2 by Amasty | User Guide
Shipping Table Rates for Magento 2 by Amasty | User GuideAmasty
 
How to Install Magento 2 [Latest Version]
How to Install Magento 2 [Latest Version]How to Install Magento 2 [Latest Version]
How to Install Magento 2 [Latest Version]M-Connect Media
 

Viewers also liked (14)

Key CRO Metrics to Analyze for Successful Landing Pages
Key CRO Metrics to Analyze for Successful Landing PagesKey CRO Metrics to Analyze for Successful Landing Pages
Key CRO Metrics to Analyze for Successful Landing Pages
 
Applying Data Science to Social Proof
Applying Data Science to Social ProofApplying Data Science to Social Proof
Applying Data Science to Social Proof
 
Exponential Growth: Using Data to Drive Customer Ascension
Exponential Growth: Using Data to Drive Customer AscensionExponential Growth: Using Data to Drive Customer Ascension
Exponential Growth: Using Data to Drive Customer Ascension
 
How to Build Data-Driven B2B Growth Strategies
How to Build Data-Driven B2B Growth StrategiesHow to Build Data-Driven B2B Growth Strategies
How to Build Data-Driven B2B Growth Strategies
 
Let Your Customers Do the Talking: The Real Value of User-Generated Content
Let Your Customers Do the Talking: The Real Value of User-Generated ContentLet Your Customers Do the Talking: The Real Value of User-Generated Content
Let Your Customers Do the Talking: The Real Value of User-Generated Content
 
How to Gas Up and Oil Your Lead Machine
How to Gas Up and Oil Your Lead MachineHow to Gas Up and Oil Your Lead Machine
How to Gas Up and Oil Your Lead Machine
 
The Holidays Are Coming (Again!): 4 Ecommerce PPC Tricks to Master for Success
The Holidays Are Coming (Again!): 4 Ecommerce PPC Tricks to Master for SuccessThe Holidays Are Coming (Again!): 4 Ecommerce PPC Tricks to Master for Success
The Holidays Are Coming (Again!): 4 Ecommerce PPC Tricks to Master for Success
 
Finding Your Way: Understanding Magento Code
Finding Your Way: Understanding Magento CodeFinding Your Way: Understanding Magento Code
Finding Your Way: Understanding Magento Code
 
Magento 2: Modernizing an eCommerce Powerhouse
Magento 2: Modernizing an eCommerce PowerhouseMagento 2: Modernizing an eCommerce Powerhouse
Magento 2: Modernizing an eCommerce Powerhouse
 
Magento 2 product import export
Magento 2 product import exportMagento 2 product import export
Magento 2 product import export
 
How to Install Magento on WAMP Server
How to Install Magento on WAMP ServerHow to Install Magento on WAMP Server
How to Install Magento on WAMP Server
 
Shipping Table Rates for Magento 2 by Amasty | User Guide
Shipping Table Rates for Magento 2 by Amasty | User GuideShipping Table Rates for Magento 2 by Amasty | User Guide
Shipping Table Rates for Magento 2 by Amasty | User Guide
 
How to Install Magento 2 [Latest Version]
How to Install Magento 2 [Latest Version]How to Install Magento 2 [Latest Version]
How to Install Magento 2 [Latest Version]
 
30 60 90 day plan
30 60 90 day plan30 60 90 day plan
30 60 90 day plan
 

Similar to The PPC Traffic Thermometer - Why You Should Care About Ice Cubes & Lava

The PPC Traffic Thermometer - Why You Should Care About Ice Cubes & Lava
The PPC Traffic Thermometer - Why You Should Care About Ice Cubes & LavaThe PPC Traffic Thermometer - Why You Should Care About Ice Cubes & Lava
The PPC Traffic Thermometer - Why You Should Care About Ice Cubes & LavaKlientBoost
 
[Elite Camp 2016] Johnathan Dane - The PPC Thermometer - Why You Should Care ...
[Elite Camp 2016] Johnathan Dane - The PPC Thermometer - Why You Should Care ...[Elite Camp 2016] Johnathan Dane - The PPC Thermometer - Why You Should Care ...
[Elite Camp 2016] Johnathan Dane - The PPC Thermometer - Why You Should Care ...CXL
 
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad Spend
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad Spend5 Best Kept PPC Secrets I've Discovered Through Millions of Ad Spend
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad SpendKlientBoost
 
The Facebook Ads Blueprint- Why most fail, but you won’t.
 The Facebook Ads Blueprint- Why most fail, but you won’t. The Facebook Ads Blueprint- Why most fail, but you won’t.
The Facebook Ads Blueprint- Why most fail, but you won’t.Kissmetrics on SlideShare
 
Bybbc version cash flow and making your marketing work May 2013
Bybbc version cash flow and making your marketing work May 2013Bybbc version cash flow and making your marketing work May 2013
Bybbc version cash flow and making your marketing work May 2013Thom Finn
 
2020 NAMM Presentation | The 7 Biggest digital marketing mistakes and how to ...
2020 NAMM Presentation | The 7 Biggest digital marketing mistakes and how to ...2020 NAMM Presentation | The 7 Biggest digital marketing mistakes and how to ...
2020 NAMM Presentation | The 7 Biggest digital marketing mistakes and how to ...Digitopia
 
10 Ways You're Using AdWords Wrong and How to Correct Those Practices
10 Ways You're Using AdWords Wrong and How to Correct Those Practices 10 Ways You're Using AdWords Wrong and How to Correct Those Practices
10 Ways You're Using AdWords Wrong and How to Correct Those Practices Kissmetrics on SlideShare
 
Take the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid Search
Take the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid SearchTake the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid Search
Take the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid SearchTrada
 
Conversion Rate Optimisation: Making The Most of Your Website (Service Networ...
Conversion Rate Optimisation: Making The Most of Your Website (Service Networ...Conversion Rate Optimisation: Making The Most of Your Website (Service Networ...
Conversion Rate Optimisation: Making The Most of Your Website (Service Networ...Marty Hayes
 
User Acquisition Bootcamp for Startups
User Acquisition Bootcamp for StartupsUser Acquisition Bootcamp for Startups
User Acquisition Bootcamp for StartupsDavid Ehrenberg
 
The Sales & Marketing Loop
The Sales & Marketing LoopThe Sales & Marketing Loop
The Sales & Marketing LoopDaniel O'Connell
 
The Sales & Marketing Loop
The Sales & Marketing LoopThe Sales & Marketing Loop
The Sales & Marketing LoopDaniel O'Connell
 
7 Things Your Clients Want To Know About Search
7 Things Your Clients Want To Know About Search7 Things Your Clients Want To Know About Search
7 Things Your Clients Want To Know About SearchMelissa Mackey
 
PPC Super Affiliate Strategies You MUST Know
PPC Super Affiliate Strategies You MUST KnowPPC Super Affiliate Strategies You MUST Know
PPC Super Affiliate Strategies You MUST KnowAffiliate Summit
 
7 Things About PPC Strategy Our Clients Want to Know - SLC|SEM
7 Things About PPC Strategy Our Clients Want to Know - SLC|SEM7 Things About PPC Strategy Our Clients Want to Know - SLC|SEM
7 Things About PPC Strategy Our Clients Want to Know - SLC|SEMUtah Digital Marketing Collective
 
Google AdWords - An Inside Look At The World's Most Powerful Online Ad Platform
Google AdWords - An Inside Look At The World's Most Powerful Online Ad PlatformGoogle AdWords - An Inside Look At The World's Most Powerful Online Ad Platform
Google AdWords - An Inside Look At The World's Most Powerful Online Ad PlatformMickey Mellen
 
Conversion Rate Optimization Jerusalem Digital Business Summit 2017
Conversion Rate Optimization Jerusalem Digital Business Summit 2017Conversion Rate Optimization Jerusalem Digital Business Summit 2017
Conversion Rate Optimization Jerusalem Digital Business Summit 2017Charlie Kalech
 
Paid Advertising: 10 Tips to Win
Paid Advertising: 10 Tips to WinPaid Advertising: 10 Tips to Win
Paid Advertising: 10 Tips to WinInsivia
 
Flat6 Labs Ignite Program - Abu Dhabi Validating Market Demand
Flat6 Labs Ignite Program - Abu Dhabi Validating Market DemandFlat6 Labs Ignite Program - Abu Dhabi Validating Market Demand
Flat6 Labs Ignite Program - Abu Dhabi Validating Market DemandDave Parker
 
Wellborn Digital Marketing Boot Camp || Tracking ROI to Maximize Your Marketi...
Wellborn Digital Marketing Boot Camp || Tracking ROI to Maximize Your Marketi...Wellborn Digital Marketing Boot Camp || Tracking ROI to Maximize Your Marketi...
Wellborn Digital Marketing Boot Camp || Tracking ROI to Maximize Your Marketi...Surefire Local
 

Similar to The PPC Traffic Thermometer - Why You Should Care About Ice Cubes & Lava (20)

The PPC Traffic Thermometer - Why You Should Care About Ice Cubes & Lava
The PPC Traffic Thermometer - Why You Should Care About Ice Cubes & LavaThe PPC Traffic Thermometer - Why You Should Care About Ice Cubes & Lava
The PPC Traffic Thermometer - Why You Should Care About Ice Cubes & Lava
 
[Elite Camp 2016] Johnathan Dane - The PPC Thermometer - Why You Should Care ...
[Elite Camp 2016] Johnathan Dane - The PPC Thermometer - Why You Should Care ...[Elite Camp 2016] Johnathan Dane - The PPC Thermometer - Why You Should Care ...
[Elite Camp 2016] Johnathan Dane - The PPC Thermometer - Why You Should Care ...
 
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad Spend
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad Spend5 Best Kept PPC Secrets I've Discovered Through Millions of Ad Spend
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad Spend
 
The Facebook Ads Blueprint- Why most fail, but you won’t.
 The Facebook Ads Blueprint- Why most fail, but you won’t. The Facebook Ads Blueprint- Why most fail, but you won’t.
The Facebook Ads Blueprint- Why most fail, but you won’t.
 
Bybbc version cash flow and making your marketing work May 2013
Bybbc version cash flow and making your marketing work May 2013Bybbc version cash flow and making your marketing work May 2013
Bybbc version cash flow and making your marketing work May 2013
 
2020 NAMM Presentation | The 7 Biggest digital marketing mistakes and how to ...
2020 NAMM Presentation | The 7 Biggest digital marketing mistakes and how to ...2020 NAMM Presentation | The 7 Biggest digital marketing mistakes and how to ...
2020 NAMM Presentation | The 7 Biggest digital marketing mistakes and how to ...
 
10 Ways You're Using AdWords Wrong and How to Correct Those Practices
10 Ways You're Using AdWords Wrong and How to Correct Those Practices 10 Ways You're Using AdWords Wrong and How to Correct Those Practices
10 Ways You're Using AdWords Wrong and How to Correct Those Practices
 
Take the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid Search
Take the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid SearchTake the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid Search
Take the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid Search
 
Conversion Rate Optimisation: Making The Most of Your Website (Service Networ...
Conversion Rate Optimisation: Making The Most of Your Website (Service Networ...Conversion Rate Optimisation: Making The Most of Your Website (Service Networ...
Conversion Rate Optimisation: Making The Most of Your Website (Service Networ...
 
User Acquisition Bootcamp for Startups
User Acquisition Bootcamp for StartupsUser Acquisition Bootcamp for Startups
User Acquisition Bootcamp for Startups
 
The Sales & Marketing Loop
The Sales & Marketing LoopThe Sales & Marketing Loop
The Sales & Marketing Loop
 
The Sales & Marketing Loop
The Sales & Marketing LoopThe Sales & Marketing Loop
The Sales & Marketing Loop
 
7 Things Your Clients Want To Know About Search
7 Things Your Clients Want To Know About Search7 Things Your Clients Want To Know About Search
7 Things Your Clients Want To Know About Search
 
PPC Super Affiliate Strategies You MUST Know
PPC Super Affiliate Strategies You MUST KnowPPC Super Affiliate Strategies You MUST Know
PPC Super Affiliate Strategies You MUST Know
 
7 Things About PPC Strategy Our Clients Want to Know - SLC|SEM
7 Things About PPC Strategy Our Clients Want to Know - SLC|SEM7 Things About PPC Strategy Our Clients Want to Know - SLC|SEM
7 Things About PPC Strategy Our Clients Want to Know - SLC|SEM
 
Google AdWords - An Inside Look At The World's Most Powerful Online Ad Platform
Google AdWords - An Inside Look At The World's Most Powerful Online Ad PlatformGoogle AdWords - An Inside Look At The World's Most Powerful Online Ad Platform
Google AdWords - An Inside Look At The World's Most Powerful Online Ad Platform
 
Conversion Rate Optimization Jerusalem Digital Business Summit 2017
Conversion Rate Optimization Jerusalem Digital Business Summit 2017Conversion Rate Optimization Jerusalem Digital Business Summit 2017
Conversion Rate Optimization Jerusalem Digital Business Summit 2017
 
Paid Advertising: 10 Tips to Win
Paid Advertising: 10 Tips to WinPaid Advertising: 10 Tips to Win
Paid Advertising: 10 Tips to Win
 
Flat6 Labs Ignite Program - Abu Dhabi Validating Market Demand
Flat6 Labs Ignite Program - Abu Dhabi Validating Market DemandFlat6 Labs Ignite Program - Abu Dhabi Validating Market Demand
Flat6 Labs Ignite Program - Abu Dhabi Validating Market Demand
 
Wellborn Digital Marketing Boot Camp || Tracking ROI to Maximize Your Marketi...
Wellborn Digital Marketing Boot Camp || Tracking ROI to Maximize Your Marketi...Wellborn Digital Marketing Boot Camp || Tracking ROI to Maximize Your Marketi...
Wellborn Digital Marketing Boot Camp || Tracking ROI to Maximize Your Marketi...
 

More from Kissmetrics on SlideShare

How to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star CustomersHow to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star CustomersKissmetrics on SlideShare
 
32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce Site32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce SiteKissmetrics on SlideShare
 
The Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerceThe Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerceKissmetrics on SlideShare
 
Achieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce websiteAchieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce websiteKissmetrics on SlideShare
 
Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...Kissmetrics on SlideShare
 
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsMessenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsKissmetrics on SlideShare
 
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...Kissmetrics on SlideShare
 
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearFacebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearKissmetrics on SlideShare
 
How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...Kissmetrics on SlideShare
 
Making Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' PopulationsMaking Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' PopulationsKissmetrics on SlideShare
 
Kissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social WorldKissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social WorldKissmetrics on SlideShare
 
How to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email MarketingHow to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email MarketingKissmetrics on SlideShare
 
Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...Kissmetrics on SlideShare
 
The top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketingThe top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketingKissmetrics on SlideShare
 
How to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesHow to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesKissmetrics on SlideShare
 
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...Kissmetrics on SlideShare
 
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Kissmetrics on SlideShare
 
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...Kissmetrics on SlideShare
 

More from Kissmetrics on SlideShare (20)

How to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star CustomersHow to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star Customers
 
32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce Site32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce Site
 
The Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerceThe Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerce
 
Achieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce websiteAchieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce website
 
Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...
 
How to Smarten Up Your Email Onboarding
How to Smarten Up Your Email OnboardingHow to Smarten Up Your Email Onboarding
How to Smarten Up Your Email Onboarding
 
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsMessenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
 
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
 
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearFacebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
 
How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...
 
Making Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' PopulationsMaking Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' Populations
 
Kissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social WorldKissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social World
 
How to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email MarketingHow to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email Marketing
 
Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...
 
The Ultimate Growth Marketing Stack
The Ultimate Growth Marketing StackThe Ultimate Growth Marketing Stack
The Ultimate Growth Marketing Stack
 
The top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketingThe top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketing
 
How to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesHow to identify your highest impact growth opportunities
How to identify your highest impact growth opportunities
 
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
 
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
 
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
 

Recently uploaded

Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfRedseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfSocial Samosa
 
SEO In 2024: Top Priorities, Challenges, And Opportunities
SEO In 2024: Top Priorities, Challenges, And OpportunitiesSEO In 2024: Top Priorities, Challenges, And Opportunities
SEO In 2024: Top Priorities, Challenges, And OpportunitiesSearch Engine Journal
 
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?Andreas Kennardi Julianto
 
Mastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital StrategyMastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital StrategyAdriannaBednarz
 
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfI'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfPeter Mesarec
 
The Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdfThe Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdfwomenworldmagazine
 
Hootsuite Platform Certification Course
Hootsuite Platform Certification CourseHootsuite Platform Certification Course
Hootsuite Platform Certification CourseAdriannaBednarz
 
Advertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExAdvertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExSocial Samosa
 
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptxSEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptxPeter Macinkovic
 
Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingViral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingJomer Gregorio
 
Weekly Media Update_19_02_2024. This document comprises news clips from vario...
Weekly Media Update_19_02_2024. This document comprises news clips from vario...Weekly Media Update_19_02_2024. This document comprises news clips from vario...
Weekly Media Update_19_02_2024. This document comprises news clips from vario...BalmerLawrie
 
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa CoffeePorter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa Coffeeakshayytanwar123
 
Pay Per Click - PPC Foundation
Pay Per Click - PPC FoundationPay Per Click - PPC Foundation
Pay Per Click - PPC FoundationAdriannaBednarz
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
 
The Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyThe Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyAggregage
 
Marketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profitsMarketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profitsمعا الى الافضل
 
KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024medraradigitals
 
Research - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfResearch - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfJuan Renteria
 
UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024medraradigitals
 

Recently uploaded (19)

Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfRedseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
 
SEO In 2024: Top Priorities, Challenges, And Opportunities
SEO In 2024: Top Priorities, Challenges, And OpportunitiesSEO In 2024: Top Priorities, Challenges, And Opportunities
SEO In 2024: Top Priorities, Challenges, And Opportunities
 
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
 
Mastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital StrategyMastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital Strategy
 
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfI'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
 
The Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdfThe Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdf
 
Hootsuite Platform Certification Course
Hootsuite Platform Certification CourseHootsuite Platform Certification Course
Hootsuite Platform Certification Course
 
Advertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExAdvertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdEx
 
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptxSEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
 
Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingViral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
 
Weekly Media Update_19_02_2024. This document comprises news clips from vario...
Weekly Media Update_19_02_2024. This document comprises news clips from vario...Weekly Media Update_19_02_2024. This document comprises news clips from vario...
Weekly Media Update_19_02_2024. This document comprises news clips from vario...
 
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa CoffeePorter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
 
Pay Per Click - PPC Foundation
Pay Per Click - PPC FoundationPay Per Click - PPC Foundation
Pay Per Click - PPC Foundation
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth
 
The Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyThe Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing Strategy
 
Marketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profitsMarketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profits
 
KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024
 
Research - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfResearch - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdf
 
UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024
 

The PPC Traffic Thermometer - Why You Should Care About Ice Cubes & Lava

  • 1. The PPC Traffic Thermometer - Why You Should Care About Ice Cubes & Lava JOHNATHAN DANE, FOUNDER OF KLIENTBOOST
  • 4. Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Johnathan Dane is the founder of KlientBoost, 
 a PPC agency that obsesses over beautifully designed landing pages and aggressive PPC testing. He’s an international speaker and a handsome Danish person just like Thue. JOHNATHAN DANE CEO/Founder, KlientBoost @JohnathanDane
  • 6. The PPC Thermometer Why You Should Care About Ice Cubes & Lava
  • 7. PPC & CRO Plateaus Are Real 13,000 9,000 5,000 $4.20 $3.60 $3.00 February 2016 Cost / Converted Click vs Converted Clicks June 2016
  • 8. 13,000 9,000 5,000 $4.20 $3.60 $3.00 February 2016 Cost / Converted Click vs Converted Clicks June 2016 But We Can Do Something About Them
  • 9. All PPC Channels Will Work For You, If You Stop Using Brute Force
  • 10. Continuously Unlock New PPC Potential Search Social Display Video
  • 12. Ever Launched a PPC Campaign
 That Didn’t Work?
  • 13. You Weren’t Obeying The “Chuck Norris PPC Cycle” Video visitors start here Search visitors could start here Social visitors start here Display visitors start here ACTION! Interest Awareness Consideration
  • 14. The PPC Intent & Threat Scale Conversion 
 Intent Conversion 
 Threat
  • 15. The PPC Intent & Threat Scale Conversion 
 Intent Conversion 
 Threat
  • 16. The PPC Intent & Threat Scale
  • 17. The PPC Intent & Threat Scale Display SearchVideo Social
  • 18. Your Offers Need To Match 
 Your PPC Channel Temperature Coupon Checklist/Cheatsheet Toolkit Calendar Podcast Email Course Swipe File Infographic White Paper Industry Stats Quiz Coupon Video Course Live Demo Tickets Giveaway eBook T-Shirt Demo Trial Case Study Webinar Consultation Quote Purchase Demo Trial
  • 19. How It Works With Your Funnel Awareness = Display Opinion = Video Consideration = Social Preference = Search Purchase = $
  • 20. So What Does This Mean? = =
  • 22. Different Types of PPC Visitors, 
 Need Different Types of Offers
  • 23. They don’t know you and they’re not looking for what you offer. Cold Visitors
  • 24. They’re interested in what you offer, 
 but not sure if you’re their solution. Warm Visitors
  • 25. They’re searching for your brand name and want to do business with you. Hot Visitors
  • 31. When new PPC channels aren’t working, it’s because you’re not matching your call-to-action with their temperature. Testing New Offers…
  • 32. The fastest way to gain PPC traction, 
 is by lowering “the ask” of what you want the visitor to do. By Lowering The “Threat” “Does your car qualify for uber?”
  • 33. When Expert Advice, 
 Doesn’t Always Make Sense for PPC “Eliminating unnecessary form fields can significantly 
 increase the conversion rate of your contact form.” - Neil Patel “If you want to increase form conversions, 
 you must consider reducing the number of fields.” - Oli Gardner Source: https://www.quicksprout.com/2012/06/25/5-ways-to-improve-your-contact-form-conversion-rate/ Source: http://unbounce.com/conversion-rate-optimization/how-to-optimize-contact-forms/
  • 34. This Is Why Lowering 
 The PPC Threat Is So Important - 89% conv/rate increase - 95% confidence level
  • 35. You Can Add More Form Fields & More Steps
 To Increase Conversions Rates - 152% conv/rate increase - 99% confidence level
  • 36. But Lower The PPC Threat First - 62% conv/rate increase - 95% confidence level
  • 37. This Works For All Industries, Small and Big
  • 39. All Keywords 
 Have Different Conversion Rates Awareness Consideration Action “best coding languages” “learn to code” “learn ruby on rails”
  • 40. But More Importantly, They Have Different Sales Rates, Too Awareness Consideration Action “best coding languages” “learn to code” “learn ruby on rails”
  • 41. Remember The “Chuck Norris PPC Cycle”? ACTION! Interest “Learn To Code” Awareness “BestCodingLanguages” Consideration “LearnRubyOnRails”
  • 42. Which Keyword is Performing Best? ? Keyword 1 Keyword 2 $5 $5 50% 25% $10 $20 POP QUIZ COST/CLICK CONV/RATE COST/CONV
  • 43. Keyword 1 Keyword 2 $5 $5 50% 25% $10 $20 POP QUIZ COST/CLICK CONV/RATE COST/CONV Which Keyword is Performing Best? ?
  • 44. Which Keyword is Performing Best? ? Keyword 1 Keyword 2 $5 $5 50% 10% 25% 50% $10 $20 POP QUIZ COST/CLICK CONV/RATE SALE/RATECOST/CONV $100 $40 COST/SALE
  • 45. Which Keyword is Performing Best? ? Keyword 1 Keyword 2 $5 $5 50% 10% 25% 50% $10 $20 POP QUIZ COST/CLICK CONV/RATE SALE/RATECOST/CONV $100 $40 COST/SALE
  • 46. Less Ad Spend, Same Sales VS
  • 47. How do you track keyword level 
 or placement level sales? ?
  • 48. How do you track keyword level 
 or placement level sales? ? Manual UTM Parameters or Automatic ValueTrack Parameters mylandingpage.com/?GA_network={network}&GA_device={device}&GA_campaign={campaignid}&GA_adgroup={adgroupid}&GA_target={target}&GA_placement={placement} …
  • 51. Upgrade Your Prospects Along The Way
  • 52. By 1-Upping Your Marketing Funnel + + +
  • 53. Use Custom Google Analytics Retargeting…
  • 55. The Higher Your Threat, The Colder Your Traffic, The More Nurturing Is Needed Value Value Thought
 Leadership Value Conversion
  • 56. The Lower Your Threat, The Warmer Your Traffic, The Less Nurturing Is Needed Value Conversion
  • 57. Remember This:
 The PPC Intent & Threat Scale Conversion 
 Intent Conversion 
 Threat
  • 59. Types of Micro Conversions
  • 60. Types of Micro Conversions Time On Site
  • 61. Types of Micro Conversions Time On Site Scroll Depth
  • 62. Types of Micro Conversions Time On Site Scroll Depth Form Field Completion
  • 63. Types of Micro Conversions Time On Site Scroll Depth Form Field Completion Button ClickFREE TRIAL
  • 64. Your Micro Conversion 
 Path is Linear in Nature Time on Site
  • 69. Where are your visitors dropping off? ?
  • 71. Add In Google Analytics Data
  • 72. Use Hotjar To Track Fields
  • 73. Each Network Will Have 
 Its Own Micro Conversion Path
  • 74. LEARN MORE NOW Discover how Kissmetrics can help you optimize your marketing
  • 75. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions? JOHNATHAN DANE CEO/Founder, KlientBoost @JohnathanDane johnathan@klientboost.com