The document outlines the process of developing a Minimum Viable Product (MVP) with insights from Fred Pacheco, a consultant specializing in marketing and business innovation. It emphasizes the importance of consumer feedback, simplicity, and testing market demand through real scenarios. Additionally, it provides examples of successful MVP cases and services offered by Pacheco, such as business pitch preparation and investor negotiation.

1. How to develop your
Minimum Viable Product
Fred Pacheco
CONSULTING
& TRAINING

2. Fred Pacheco
• consultant, mentor, speaker and business advisor
• managing partner of Logos Consulting and Training
• specialized in marketing, business and innovation
• founder of startups invested by venture capital funds
• accumulates experience as a mentor for several entrepreneurs
• helps companies seek investment or negotiate mergers and acquisitions

3. Some Clients

4. An idea can only
turn into a business
if it were approved
by real consumers.

5. It should be SIMPLE

6. It gotta be easy for everyone allways

7. One approach for each market model
B2C
B2G
SaaS
Business to
Consumer
Business to
Business
Business to
Government
Software as a
Service
Business
Model
B2B
Ícone SaaS by ulCmatearm

8. How to create an M.V.P.

9. Case: MVP on Agribusiness

10. Case: MVP on Agribusiness

11. Case: MVP on Mobile Apps
test for demand using free Adwords vouchers for keywords Taxi + Leblon // Taxi + Ipanema (2011)
largest taxi application in the world, operating in 32 countries, 165 cities and 4 continents (2020)

12. Foto: Startup PhotoStock
“If you don't feel shame of
the first version of the
product, probably you took
too much time to launch it. ”
REID HOFFMAN
L i n ke d I n f o u n d e r
“MVP is the minimum
set of resources product
that enables customer
feedback. ” STEVE BLANK
serial entrepreneur

13. An example really well done
• People who want to
experience the gym
without leaving home
• Simple product, easy to
understand and use
• Monthly subscription
price, which guarantees
recurrence
• Direct sales as
distribution strategy in
US and GER
• Product promotion in
major media

14. Everything needs to be assessed
What can not be measured,
It can not be managed.
Williams Edwads Deming

15. - Business Pitch Preparation
- Coaching to seek investors
- Negotiation with investors and funds
INVESTMENT FUNDING
- Strategic Marketing Planning
- Commercial Portfolio Modeling
- Definition of M.V.P.
BUSINESS MODELING
- Talent Management and Vesting
- Team Development and Training
- Mentoring for Executives
MANAGEMENT
CUSTOM SOLUTIONS FOR
STARTUPS OF ALL SIZES

16. Vamos conversar?
Fred Pacheco
Fred Pacheco
consultor@fredpacheco.com
+55 (22) 98838.1950
/fredpacheco
www.fredpacheco.com
/in/fred-pacheco/
/prof_fredpacheco
Nadja Akemi
atendimento@fredpacheco.com
+55 (22) 98842.8024
Siga-nos:
Thank you!