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Fundraising:
Beyond Membership Dues


                 Brenda Ray Scott, CFRE
                          y
                  Adept Diva Consulting

Adept_diva@hotmail.com or 503-680-5196
http://www.adeptdivaconsulting@blogspot.com/

    APNBA Business District Association Conference – June, 2008   1
Presentation Outline
Welcome!
Objectives and Expectations
Assessing Need and Readiness
         g
Creating a Plan
Your Plan in Action
Questions?
Thank you!



       APNBA Business District Association Conference – June, 2008   2
Objectives and Expectations

Why do you need funding “beyond membership
                         beyond
dues?”

Beyond increasing your budget, what value will
additional revenue or in-kind donations bring to
                      in-
your organization?

What d
Wh do you want to l
                  learn at today’s session?
                             d’        i?


         APNBA Business District Association Conference – June, 2008   3
Assessing Readiness - 1

Are you ready to seek additional funding to
grow your association?

    Strategic Plan
    Case St t
    C      Statement (The Why)
                    t (Th Wh )
    Staffing – Paid and Volunteer



        APNBA Business District Association Conference – June, 2008   4
Assessing Readiness - 2

Are you ready to seek additional funding to
grow your association?
     Planning and Policies
     Systems and Processes
     Community Reputation/Credibility
     Managing the Program
          gg          g


        APNBA Business District Association Conference – June, 2008   5
Creating a Plan - 1

Individuals
  Major gifts, Special Events, etc.
Corporate Sponsorship
  Large and small
Product Revenue
  Guide, Music CD, Coupon Book

        APNBA Business District Association Conference – June, 2008   6
Creating a Plan - 2

Types of Support might include
 Project Grants
 Operating Grants
 Restricted Grants
 General Purpose Grants
 Start-
 Start-up/New Project
 Challenge G t
 Ch ll      Grant


       APNBA Business District Association Conference – June, 2008   7
Creating a Plan - 3

Types of Support might include:

 In-
 In kind Donation: N -cash grant
 I -ki d D   ti    Non-
                   Non   h     t

 Technical Assistance: SSkills development or
 another service provided as an in-kind
                                 in-
 donation



       APNBA Business District Association Conference – June, 2008   8
Your Plan in Action - 1


Overview
Objectives
Budget
Timeline for Implementation
Evaluation


     APNBA Business District Association Conference – June, 2008   9
Your Plan in Action - 2

Each section of the plan

    Goal – Budgetary (Increase % to This $)
    Tactics – How will we get there
    Staff Time
    Volunteer Time
    Expense
    E
    Timing

       APNBA Business District Association Conference – June, 2008   10
Measuring Success

How do you measure success?

 Qualitative: Goals Achieved

 Quantitative:
   Did you hit the “marks?”
   Amount of revenue generated.
                       g
   Number of new contacts made.


       APNBA Business District Association Conference – June, 2008   11
In Conclusion…

Fundraising isn’t just for 501(c)(3) nonprofits.
Opportunities to fundraise happen when organizations
have a plan and build relationships with their members
and the greater community.
Groups successful in f d i i b ild th
G                f l i fundraising build the
momentum by continually assessing and
updating their plan
               plan.



          APNBA Business District Association Conference – June, 2008   12

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Apnba June 2008 Conference Scott

  • 1. Fundraising: Beyond Membership Dues Brenda Ray Scott, CFRE y Adept Diva Consulting Adept_diva@hotmail.com or 503-680-5196 http://www.adeptdivaconsulting@blogspot.com/ APNBA Business District Association Conference – June, 2008 1
  • 2. Presentation Outline Welcome! Objectives and Expectations Assessing Need and Readiness g Creating a Plan Your Plan in Action Questions? Thank you! APNBA Business District Association Conference – June, 2008 2
  • 3. Objectives and Expectations Why do you need funding “beyond membership beyond dues?” Beyond increasing your budget, what value will additional revenue or in-kind donations bring to in- your organization? What d Wh do you want to l learn at today’s session? d’ i? APNBA Business District Association Conference – June, 2008 3
  • 4. Assessing Readiness - 1 Are you ready to seek additional funding to grow your association? Strategic Plan Case St t C Statement (The Why) t (Th Wh ) Staffing – Paid and Volunteer APNBA Business District Association Conference – June, 2008 4
  • 5. Assessing Readiness - 2 Are you ready to seek additional funding to grow your association? Planning and Policies Systems and Processes Community Reputation/Credibility Managing the Program gg g APNBA Business District Association Conference – June, 2008 5
  • 6. Creating a Plan - 1 Individuals Major gifts, Special Events, etc. Corporate Sponsorship Large and small Product Revenue Guide, Music CD, Coupon Book APNBA Business District Association Conference – June, 2008 6
  • 7. Creating a Plan - 2 Types of Support might include Project Grants Operating Grants Restricted Grants General Purpose Grants Start- Start-up/New Project Challenge G t Ch ll Grant APNBA Business District Association Conference – June, 2008 7
  • 8. Creating a Plan - 3 Types of Support might include: In- In kind Donation: N -cash grant I -ki d D ti Non- Non h t Technical Assistance: SSkills development or another service provided as an in-kind in- donation APNBA Business District Association Conference – June, 2008 8
  • 9. Your Plan in Action - 1 Overview Objectives Budget Timeline for Implementation Evaluation APNBA Business District Association Conference – June, 2008 9
  • 10. Your Plan in Action - 2 Each section of the plan Goal – Budgetary (Increase % to This $) Tactics – How will we get there Staff Time Volunteer Time Expense E Timing APNBA Business District Association Conference – June, 2008 10
  • 11. Measuring Success How do you measure success? Qualitative: Goals Achieved Quantitative: Did you hit the “marks?” Amount of revenue generated. g Number of new contacts made. APNBA Business District Association Conference – June, 2008 11
  • 12. In Conclusion… Fundraising isn’t just for 501(c)(3) nonprofits. Opportunities to fundraise happen when organizations have a plan and build relationships with their members and the greater community. Groups successful in f d i i b ild th G f l i fundraising build the momentum by continually assessing and updating their plan plan. APNBA Business District Association Conference – June, 2008 12