This presentation covers the need for, elements of and benefits from having the right marketing strategy in place for growing your business.

1. Helping Businesses Grow
Through Better Marketing
Strategies
Jon Turino
Marketing Strategy Consultant
Portland, OR
Copyright ©2012 Jon Turino 1

2. Where Is Your Marketing Plan?
• On paper/in the computer
– Well understood by all
– Results reviewed regularly
– Updated as needed
• In your head
– Might as well not exist
– Success based on pure luck
Copyright ©2012 Jon Turino 2

3. Why a Plan?
• If you fail to plan, you’re planning to
fail!
• Without a plan, you have no path to
follow to your goal!
• You do have a goal, right?
Copyright ©2012 Jon Turino 3

4. Elements of a Marketing Plan – 1
• Research results
– Potential customers, market sizes, niches
– Competition, barriers to entry, location info
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5. Elements of a Marketing Plan – 2
• Goals, strategies and tactics
– Desired end results
– Strategies to get there
– Tactics for implementing strategies
Tactics Step 1 Goals
Strategies Step 2 Strategies
Goals Step 3 Tactics
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6. Elements of a Marketing Plan – 3
• Who are we trying to reach?
• What message(s) are we trying to
convey?
• What media should we use to
convey the message(s)?
• How will we convert leads to prospects
to customers to
repeat customers?
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7. Who Are We Trying to Reach?
• Age
• Gender
• Ethnicity
• Occupations
• Income levels
• Social strata
• Needs vs. wants
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8. What Message(s) Are We Sending?
• Consistent with demographics
– Recipient compatible
– Media compatible Social Media
• Clear, concise and coherent
– Very short attention spans
Save Save
Product
Solve Get
Get Service Solve
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9. What Media Should We Use?
• Appropriate to the demographics
• Appropriate to the product or service
• Fitted to the media
– Technologically savvy vs. not so savvy
Coupons
Groupon
Broadcast Living Social
Social Media Media
Print On Line Networking
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10. Converting Leads to Customers
• Invite to brick and
mortar locations
• Persuade to call for more
information or to buy
• Use e-commerce for
immediate conversion
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11. Other Elements to Consider
• Branding and logo issues
• Website issues
• Newsletters
• Email marketing
• Telemarketing
• Direct mail
• And…..???
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12. What’s In It For You?
• Target your marketing tactics
– to increase your revenue stream
• Develop qualified leads
– to get high conversion rates
• Meet the right people at the right time
– to boost your business
• Focus your business promotions
– to make a big impact
• Compel repeat business
– to create loyal customers
• Save time and resources
– to maximize your return on investment
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13. Packaging & Pricing
• Need an hour? $125
• Want a package? $495
– 2 hours initial consultation
– 3 hours additional in three
follow-up sessions
– Payment plan available
• Need more help?
– Custom proposals available
– Implementation help available
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14. Let’s Get You A Plan!
• Quality marketing consulting
– Advice on the latest marketing methods
• Individualized service
– Strategies designed to work in this market
• A plan that's right for your business
– Start now!
503-877-4609
www.jonturino.com
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