This document provides guidelines for effective test automation at IBM Global Services. It discusses that automation is viewed as a silver bullet but can also frustrate if not implemented properly. The document recommends starting simple and increasing complexity as skills grow. It provides considerations for automation, such as tests that are long, repetitive, and non-subjective. The document outlines 10 guidelines for automation, including establishing standards, separating what from how, using a six phase process, and defining required skills. It also discusses functional decomposition and keyword-driven methodologies and provides an overview of automation tools.