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4 - Communicating effectively
Welcome All
Welcome All
The importance of effective
communication
• Identify what all customers need and want
• Provide information in a form that customers can
understand
• Obtain feedback from customers
• Provide a high standard of service
Welcome All
Key elements of effective
communication
• Choose appropriate words
• Speak clearly
• Use positive body language
• Listen carefully
• Use clear graphics for all written communication
• Obtaining and acting on feedback from customers
Choosing your words
Answers
•Person with a disability.
•Customer who is Deaf.
•Visitor who is a wheelchair user.
•Customer with a learning disability.
•Guest with cerebral palsy.
•Visitor with a spinal injury.
•Customer with a visual impairment.
Welcome All
How do we communicate with people
who are Deaf or hard of hearing?
• British Sign Language (regional dialects)
• Sign Supported English
• Makaton
• Fingerspelling
• Lipreading
Welcome All
“Deaf for the Day” Video, John
Barrowman
• https://www.youtube.com/watch?v=zwgyKnFh0QU
Welcome All
Welcome All
Aids and services for hearing impaired
people
• Qualified sign language interpreters or lip speakers
• Induction loops
• Information and booking services available via a website,
e-mail, fax or textphone
• Videos with sub-titles/sign language
• Additional written information
• Visual/vibrating fire alarms
Learning disabilities
• Attention-deficit hyperactivity disorder (ADHD)
• Autistic spectrum disorders
• Cerebral palsy
• Down’s syndrome
• Dyslexia
• Tourette’s syndrome
Welcome All
The Morning Commute - Autism
• The Morning Commute
Welcome All
Dyslexia – Perception and Awareness
https://www.youtube.com/watch?v=T0OcN304AsU
Welcome All
Speech Impairment
• Don’t patronise them
• Give them undivided attention
• Be patient - Avoid interrupting and finishing sentences
• Ask if you do not understand
• Use closed questions
Welcome All
How do we communicate with people
who are blind and visually impaired?
• Verbally - narration
• Less written communication
• Less body language
• Guide dog – Don’t talk to the dog
Welcome All
Communicating in Writing
• Which type face is the easiest to read on page 48?
• Which size of type is easiest to read on page 49?
• Is it easier to read ALL CAPITALS or a combination
of upper and lower case letters on page 50?
• Which colour combination for text and background
is easiest to read on the inside back cover?
Welcome All
Customer feedback
• Talking to customers
• Mystery shoppers
• Tell us what you think forms
• Consulting RNIB
• Student Wellbeing
• Comments as Desk
• Emails
• Focus Groups
Welcome All

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Welcome All: 4. Communicating Effectively

  • 1. 4 - Communicating effectively Welcome All
  • 2. Welcome All The importance of effective communication • Identify what all customers need and want • Provide information in a form that customers can understand • Obtain feedback from customers • Provide a high standard of service
  • 3. Welcome All Key elements of effective communication • Choose appropriate words • Speak clearly • Use positive body language • Listen carefully • Use clear graphics for all written communication • Obtaining and acting on feedback from customers
  • 4. Choosing your words Answers •Person with a disability. •Customer who is Deaf. •Visitor who is a wheelchair user. •Customer with a learning disability. •Guest with cerebral palsy. •Visitor with a spinal injury. •Customer with a visual impairment. Welcome All
  • 5. How do we communicate with people who are Deaf or hard of hearing? • British Sign Language (regional dialects) • Sign Supported English • Makaton • Fingerspelling • Lipreading Welcome All
  • 6. “Deaf for the Day” Video, John Barrowman • https://www.youtube.com/watch?v=zwgyKnFh0QU Welcome All
  • 7. Welcome All Aids and services for hearing impaired people • Qualified sign language interpreters or lip speakers • Induction loops • Information and booking services available via a website, e-mail, fax or textphone • Videos with sub-titles/sign language • Additional written information • Visual/vibrating fire alarms
  • 8. Learning disabilities • Attention-deficit hyperactivity disorder (ADHD) • Autistic spectrum disorders • Cerebral palsy • Down’s syndrome • Dyslexia • Tourette’s syndrome Welcome All
  • 9. The Morning Commute - Autism • The Morning Commute Welcome All
  • 10. Dyslexia – Perception and Awareness https://www.youtube.com/watch?v=T0OcN304AsU Welcome All
  • 11. Speech Impairment • Don’t patronise them • Give them undivided attention • Be patient - Avoid interrupting and finishing sentences • Ask if you do not understand • Use closed questions Welcome All
  • 12. How do we communicate with people who are blind and visually impaired? • Verbally - narration • Less written communication • Less body language • Guide dog – Don’t talk to the dog Welcome All
  • 13. Communicating in Writing • Which type face is the easiest to read on page 48? • Which size of type is easiest to read on page 49? • Is it easier to read ALL CAPITALS or a combination of upper and lower case letters on page 50? • Which colour combination for text and background is easiest to read on the inside back cover? Welcome All
  • 14. Customer feedback • Talking to customers • Mystery shoppers • Tell us what you think forms • Consulting RNIB • Student Wellbeing • Comments as Desk • Emails • Focus Groups Welcome All