WeChat has become the dominant mobile messaging platform in China through continuous innovation and integration of new features. It started as a basic messaging app but evolved into a platform integrating third-party services and bots. Popular bots on WeChat provide services like weather updates, transportation booking, and digital assistants. However, most bots currently take a hybrid approach using both conversational interfaces and graphical menus due to limitations of natural language processing. By opening its platform, WeChat has allowed services like ride-hailing, e-commerce, and travel to be deeply integrated, driving increased user engagement and stickiness on the platform.
3 Steps to Reach China's Affluent Customers Through WeChatMarcus Ho
Looking to drive more customers within China? With WeChat being the #1 most active social platform in China, it is the most ideal area for marketers to use to build a powerful brand and to drive sales.
In this deck, we'll share the 3 most important steps for you to get started
WeChat is a free messaging service from China that gains popularity rapidly. Besides standard features It includes voice messaging and videochat. By doing an search online, this slidedeck was made to answer the question what WeChat is and how companies can effectively use this service.
Sources:
http://thenextweb.com/asia/2014/01/24/messaging-stop-comparing-wechat-whatsapp/1/
http://jingdaily.com/how-wechats-600-million-users-spell-out-big-profits-for-brands/38568/
http://www.chinainternetwatch.com/4581/wechat-open-api-new-policies
http://bigblueball.com/im/top-10-instant-messaging-apps/
www.wechat.com
http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/
http://www.ishmaelscorner.com/2014/01/21/wechat-campaign-in-china-offers-glimpse-into-the-future-of-communications/
http://www.chinainternetwatch.com/5261/10-case-studies-for-wechat-marketing/
http://www.digitaljungle.com.cn/wechat-marketing-service
http://technode.com/2013/12/03/wechat-launched-voice-open-platform-and-speech-recognition-sdk/
http://technode.com/2014/04/10/wechat-releases-image-recognition-sdk/
The lessons learned from brands in China (on WeChat) offer important clues to Global marketers on how conversational, social marketing will evolve through Facebook Messenger, iMessage, WhatsApp, Apple's iMessage...etc.
Updated June 2015:
A brief introduction to China's hottest social media platform - WeChat (Weixin) - with insights, case studies and analysis for brands.
Includes latest data on registered users and active users and comparisons to Weibo.
Provides information on user profiles and case studies for brands who have successfully used WeChat, including; Burberry, Coach, Tesla, China Southern Airlines, Xiaomi, Glico, Cadillac, Tencent, Olay, La Perle, Zanadu, Star Wars and BMW.
Outlines SIX ways for brands to use WeChat effectively:
1. Creating Branded Accounts
2. Micro-Contents (regular engagement)
3. For Customer Service/Loyalty
4. Driving O2O and Location Based Social
5. For Ecommerce (Sales)
6. Through "push" advertising
A visual map of the ecommerce ecosystem inside of WeChat, showing the key channels for sales inside of the application. It is specifically focused on helping brands understand how best to sell inside WeChat.
10 Insights on Digital Marketing in China, for 2018.
Brands in China (foreign and local alike) have been pushing hard for a long time to capture market share …often with little regard for quality brand management and well organized, integrated strategies.
China has been a mad dash, with brands jumping from one new development (Weibo, Youku, Tmall...) to the next (WeChat, Bilibili, LittleRedBook…) - all aimed at capturing under-priced audience attention. Most of these efforts have been quickly conceived and not necessarily linked to holistic, organized brand objectives. Its been all about speed.
As organic reach and cheap audience attention come to a close, brands will have to focus on rationalizing their efforts, measuring/tracking investments ...and solving core brand challenges.
2018 will follow from 2017, by being concerned with integration, filling in the pieces and creating more solid, well-refined, integrated digital efforts. Above all, 2018 looks to be about slowing down and getting the basics right.
For more context on China social, check out our previous years' reports:
https://www.slideshare.net/cbaker19/social-media-trends-2017
https://www.slideshare.net/cbaker19/2016-chinas-social-media-trend-report
Chinese shoppers are rushing online to buy products from Overseas - A trend called "Hai Tao."
Increasing support for domestic consumption has lead to the establishment of the Shanghai FTZ which makes cross-border ecommerce easier and cheaper. And increasing liberalisation of global credit cards (and online payment systems) has further improved the prospect of going outbound to shop.
Its a very high growth space, with forecasts of RMB1.0 Trillion in Chinese outbound shopping by 2018.
3 Steps to Reach China's Affluent Customers Through WeChatMarcus Ho
Looking to drive more customers within China? With WeChat being the #1 most active social platform in China, it is the most ideal area for marketers to use to build a powerful brand and to drive sales.
In this deck, we'll share the 3 most important steps for you to get started
WeChat is a free messaging service from China that gains popularity rapidly. Besides standard features It includes voice messaging and videochat. By doing an search online, this slidedeck was made to answer the question what WeChat is and how companies can effectively use this service.
Sources:
http://thenextweb.com/asia/2014/01/24/messaging-stop-comparing-wechat-whatsapp/1/
http://jingdaily.com/how-wechats-600-million-users-spell-out-big-profits-for-brands/38568/
http://www.chinainternetwatch.com/4581/wechat-open-api-new-policies
http://bigblueball.com/im/top-10-instant-messaging-apps/
www.wechat.com
http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/
http://www.ishmaelscorner.com/2014/01/21/wechat-campaign-in-china-offers-glimpse-into-the-future-of-communications/
http://www.chinainternetwatch.com/5261/10-case-studies-for-wechat-marketing/
http://www.digitaljungle.com.cn/wechat-marketing-service
http://technode.com/2013/12/03/wechat-launched-voice-open-platform-and-speech-recognition-sdk/
http://technode.com/2014/04/10/wechat-releases-image-recognition-sdk/
The lessons learned from brands in China (on WeChat) offer important clues to Global marketers on how conversational, social marketing will evolve through Facebook Messenger, iMessage, WhatsApp, Apple's iMessage...etc.
Updated June 2015:
A brief introduction to China's hottest social media platform - WeChat (Weixin) - with insights, case studies and analysis for brands.
Includes latest data on registered users and active users and comparisons to Weibo.
Provides information on user profiles and case studies for brands who have successfully used WeChat, including; Burberry, Coach, Tesla, China Southern Airlines, Xiaomi, Glico, Cadillac, Tencent, Olay, La Perle, Zanadu, Star Wars and BMW.
Outlines SIX ways for brands to use WeChat effectively:
1. Creating Branded Accounts
2. Micro-Contents (regular engagement)
3. For Customer Service/Loyalty
4. Driving O2O and Location Based Social
5. For Ecommerce (Sales)
6. Through "push" advertising
A visual map of the ecommerce ecosystem inside of WeChat, showing the key channels for sales inside of the application. It is specifically focused on helping brands understand how best to sell inside WeChat.
10 Insights on Digital Marketing in China, for 2018.
Brands in China (foreign and local alike) have been pushing hard for a long time to capture market share …often with little regard for quality brand management and well organized, integrated strategies.
China has been a mad dash, with brands jumping from one new development (Weibo, Youku, Tmall...) to the next (WeChat, Bilibili, LittleRedBook…) - all aimed at capturing under-priced audience attention. Most of these efforts have been quickly conceived and not necessarily linked to holistic, organized brand objectives. Its been all about speed.
As organic reach and cheap audience attention come to a close, brands will have to focus on rationalizing their efforts, measuring/tracking investments ...and solving core brand challenges.
2018 will follow from 2017, by being concerned with integration, filling in the pieces and creating more solid, well-refined, integrated digital efforts. Above all, 2018 looks to be about slowing down and getting the basics right.
For more context on China social, check out our previous years' reports:
https://www.slideshare.net/cbaker19/social-media-trends-2017
https://www.slideshare.net/cbaker19/2016-chinas-social-media-trend-report
Chinese shoppers are rushing online to buy products from Overseas - A trend called "Hai Tao."
Increasing support for domestic consumption has lead to the establishment of the Shanghai FTZ which makes cross-border ecommerce easier and cheaper. And increasing liberalisation of global credit cards (and online payment systems) has further improved the prospect of going outbound to shop.
Its a very high growth space, with forecasts of RMB1.0 Trillion in Chinese outbound shopping by 2018.
WeChat is the key to unlocking Content x Commerce in China.
We look into WeChat to better understand the; (1)The Overall Ecosystem, (2)Audience paths for brands ...AND (3)How Content (social media) and Commerce come together.
Includes some examples by industry of branded accounts - specifically for travel/tourism, retail and health.
This document is a “verbose” version of a 31Ten presentation used as part of our training programs. It is intended for creatives, digital producers, project managers, product managers and business owners with a minimal understanding of Wechat’s business use cases who want a reference document they can go to for an overview of the app functionalities and capabilities. This presentation will be updated regularly along with Wechat’s new functions : please fill the form below if you want to receive its updates or other Wechat related documents.
About 31Ten : We specialize in helping brands navigate the complexity of China’s digital ecosystem. We provide our clients with trainings, tailor-made strategies and digital solutions to reach ever more connected, agile, and informed Chinese customers
What is WeChat? The most innovative social media tool.
Why is it interesting fpr Europe?
This is a very brief introduction of the china social media hype called WeChat.
A case study created by Simon Xue (Head of Digital at Totem), to summarise the work he did with Tencent during the World Cup. Includes details on the content created, WeChat accounts created and results of overall social effort.
The results of the "real-time" social media campaign for Tencent was a staggering 44.39 million WeChat impressions in 32days.
Building Multi-channel Strategy through Wechat Commerce in Chinatmogroupasia
Presentation on Building your Multi-channel eCommerce strategy in the China eCommerce Landscape - Brand eCommerce Platform - Wechat (Weixin) - Market Places (Tmall, JD, Amazon..)
DPC #5 - Mobile Marketing Made Different (WeChat Marketing)Leik Hong, Leow 廖翊翃
WeChat currently is the number #1 #communication #apps used in China. More than 650 millions global users are currently communicating with this apps.
If you are in business and you are still not utilising the social power of WeChat, then you are missing out a big piece of the marketing pie.
In this presentation Coach LeikHong shared how you can use some of the features available on WeChat as a marketing and lead generation tools.
Enjoy! Please do LIKE and Comment if you find the material is useful.
Thank you.
Its rare to get any official data from WeChat. So, when we were sent a 'year-to-date' review from WeChat in October, we wanted to translate and share it.
WeChat released the following report in Chinese last month. Its a summary of high-level user behavior/trends. Totem Media has translated the report to English ...without additional analysis/interpretation. In other words, it’s a straight translation of the Chinese report (without Totem’s point of view).
A presentation about China's popular chat app WeChat, given at the eTrade Summit in Brussels, Belgium on the 2nd of October 2014.
In this presentation I discussed the 3 phases WeChat's development went through (chat app, social medium, m-commerce) and give various examples of business use and integrations with 3rd parties.
A slidecast with (Dutch) audio of this presentation can be found in the Media > Video section at www.chinatalk.nl
Line, Wechat, Whatsapp Marketing by APAC Venturesitecmy
SITEC eCommerce Class
Module: Social Media & Mobile Commerce 304
Title: How to market your brand on Wechat
Presenter: Samuel Soong, Business Solutions Director (APAC Venture)
Date: 22 November 2016
Venue: Selangor Digital Creative Centre (SDCC)
An overview of how infographics are being used in marketing and branding. Insights into why they have grown in popularity, how they are used AND what makes for a good infographics centred campaign at each step along the "path to purchase."
Bonus: a brief outline of infographics in China.
Global Messaging Trends: WeChat, Facebook, Bots, and AppsAndrew Schorr
Grata's keynote presentation at CHat Beijing April 24, 2016 discussing the latest trends in messaging. The other presentations from the event can be found here: http://chinachannel.co/chat-beijing-presentations
WeChat 101 - A Guide to WeChat Official AccountCMRS Group
Many marketers consider WeChat as a unique tool to engage the fans and customers of their brands. The following slides give you some ideas on how to launch, register and operate a WeChat official account for your business.
Talk by Cheng Niu, Principal NLP Engineer, WeChat Team, Tencent. As one of the biggest social network in the world, WeChat is innovating the way how people acquire the needed information, knowledge and services. In this talk, Cheng Niu presents the chatbot development effort made by WeChat AI team.
la Start up qui a déjà conquis la Chine ne va pas s'arrêter en si bon chemin... l'ubérisation des plateformes de réseaux sociaux s'annonce ! mais pas seulement...
WeChat is the key to unlocking Content x Commerce in China.
We look into WeChat to better understand the; (1)The Overall Ecosystem, (2)Audience paths for brands ...AND (3)How Content (social media) and Commerce come together.
Includes some examples by industry of branded accounts - specifically for travel/tourism, retail and health.
This document is a “verbose” version of a 31Ten presentation used as part of our training programs. It is intended for creatives, digital producers, project managers, product managers and business owners with a minimal understanding of Wechat’s business use cases who want a reference document they can go to for an overview of the app functionalities and capabilities. This presentation will be updated regularly along with Wechat’s new functions : please fill the form below if you want to receive its updates or other Wechat related documents.
About 31Ten : We specialize in helping brands navigate the complexity of China’s digital ecosystem. We provide our clients with trainings, tailor-made strategies and digital solutions to reach ever more connected, agile, and informed Chinese customers
What is WeChat? The most innovative social media tool.
Why is it interesting fpr Europe?
This is a very brief introduction of the china social media hype called WeChat.
A case study created by Simon Xue (Head of Digital at Totem), to summarise the work he did with Tencent during the World Cup. Includes details on the content created, WeChat accounts created and results of overall social effort.
The results of the "real-time" social media campaign for Tencent was a staggering 44.39 million WeChat impressions in 32days.
Building Multi-channel Strategy through Wechat Commerce in Chinatmogroupasia
Presentation on Building your Multi-channel eCommerce strategy in the China eCommerce Landscape - Brand eCommerce Platform - Wechat (Weixin) - Market Places (Tmall, JD, Amazon..)
DPC #5 - Mobile Marketing Made Different (WeChat Marketing)Leik Hong, Leow 廖翊翃
WeChat currently is the number #1 #communication #apps used in China. More than 650 millions global users are currently communicating with this apps.
If you are in business and you are still not utilising the social power of WeChat, then you are missing out a big piece of the marketing pie.
In this presentation Coach LeikHong shared how you can use some of the features available on WeChat as a marketing and lead generation tools.
Enjoy! Please do LIKE and Comment if you find the material is useful.
Thank you.
Its rare to get any official data from WeChat. So, when we were sent a 'year-to-date' review from WeChat in October, we wanted to translate and share it.
WeChat released the following report in Chinese last month. Its a summary of high-level user behavior/trends. Totem Media has translated the report to English ...without additional analysis/interpretation. In other words, it’s a straight translation of the Chinese report (without Totem’s point of view).
A presentation about China's popular chat app WeChat, given at the eTrade Summit in Brussels, Belgium on the 2nd of October 2014.
In this presentation I discussed the 3 phases WeChat's development went through (chat app, social medium, m-commerce) and give various examples of business use and integrations with 3rd parties.
A slidecast with (Dutch) audio of this presentation can be found in the Media > Video section at www.chinatalk.nl
Line, Wechat, Whatsapp Marketing by APAC Venturesitecmy
SITEC eCommerce Class
Module: Social Media & Mobile Commerce 304
Title: How to market your brand on Wechat
Presenter: Samuel Soong, Business Solutions Director (APAC Venture)
Date: 22 November 2016
Venue: Selangor Digital Creative Centre (SDCC)
An overview of how infographics are being used in marketing and branding. Insights into why they have grown in popularity, how they are used AND what makes for a good infographics centred campaign at each step along the "path to purchase."
Bonus: a brief outline of infographics in China.
Global Messaging Trends: WeChat, Facebook, Bots, and AppsAndrew Schorr
Grata's keynote presentation at CHat Beijing April 24, 2016 discussing the latest trends in messaging. The other presentations from the event can be found here: http://chinachannel.co/chat-beijing-presentations
WeChat 101 - A Guide to WeChat Official AccountCMRS Group
Many marketers consider WeChat as a unique tool to engage the fans and customers of their brands. The following slides give you some ideas on how to launch, register and operate a WeChat official account for your business.
Talk by Cheng Niu, Principal NLP Engineer, WeChat Team, Tencent. As one of the biggest social network in the world, WeChat is innovating the way how people acquire the needed information, knowledge and services. In this talk, Cheng Niu presents the chatbot development effort made by WeChat AI team.
la Start up qui a déjà conquis la Chine ne va pas s'arrêter en si bon chemin... l'ubérisation des plateformes de réseaux sociaux s'annonce ! mais pas seulement...
Conquering The Term Sheet Everything You Need To Know About Deal Terms Part 3OurCrowd
Join us for the 3rd (and final) installment of our Q&A session with OurCrowd Partners, Zack Miller (Investor Community) and David Stark (Investments), about the fundamentals of deal terms in startup investing.
Everything You Need to Know about Preemptive RightsOurCrowd
Have you been following the growing trend in continuity funds?
Listen to our 30-minute session with OurCrowd Investment Partner David Stark to learn how professional investors use preemptive rights to get further involved in winning companies.
• Get an insider’s view of how to leverage preemptive rights in startup investing
• Understand the basics of continuity funds and review case studies
• Learn how to get involved at a time when companies are staying private longer
OurCrowd's Portfolio RESERVE: Making investing easier by putting the investme...OurCrowd
Join Zack Miller and Danna Mann -- executives at OurCrowd, the leading crowdfunding platform for Israeli startups -- for an introduction to OurCrowd's new product, Portfolio RESERVE. Interested investors can use Portfolio RESERVE to make a one-time investment with minimal paperwork to guarantee you never miss an opportunity.
Join us to learn about the Portfolio RESERVE:
You decide how much you'd like to invest in OurCrowd companies
Get automated allocation to future investment opportunities
One time funding, limited paperwork
You retain ability to opt-out of any deal
You'll also have an opportunity to ask questions about our process and startup investing in general.
From the Trenches to Traction: How Unit 8200 is Transforming Israel's Tech SceneOurCrowd
Join the Israel Defense Force’s Unit 8200 alum Gadi Mazor, also CTO and General Partner at OurCrowd, and Zack Miller, Head of the Investor Community at OurCrowd, for a lively Q&A discussion about the Israeli military intelligence unit that drives the Startup Nation's high-tech industry. This elite technology unit's alumni who enter into the civilian market have earned a reputation for their unique entrepreneurial skills and for creating outstanding, successful, and innovative startups.
Join us and:
Learn how Unit 8200 helped transform the basis of Israel's economy and drives the startup ecosystem
Harness the same skills acquired from serving in Unit 8200 and how alumni apply them for the entrepreneurial world
Hear the success stories of Unit 8200 alumni
Receive sage advice from experienced Unit 8200 alumni-turned-entrepreneurs
The Lifecycle of an OurCrowd Investment: Following a Company's Progress from ...OurCrowd
This presentation came from a webinar we conducted February 4, 2014, entitled The Lifecycle of an OurCrowd Investment: Following a Company's Progress from Due Diligence to Investment (and Beyond).
How OurCrowd chooses which early stage companies to invest in
The tools we create for investors to do their own research
What successful investors can do to maximize value AFTER an investment is made
How our portfolio companies receive support from us in future investment rounds
The 1st rule in startup investing: How investors lower risk and boost returns...OurCrowd
Investing in startup companies is risky. Experienced angel investors know how to manage this risk.
This presentation -- given by OurCrowd's Zack Miller and David Stark -- explains where risk comes from investing in early stage companies and uses cutting-edge research to describe methods to lower risk, boosting investment returns as a result.
What kind of returns can you expect with -- and without -- diversification?
How to build a portfolio of startups
Other methods professional investors use to de-risk investing in early stage companies
This presentation created for the APIdays Barcelona 2016 http://mediterranea.apidays.io offers you the business proposition of why — no matter what your API is — you should be considering turning it into a chatbot, connecting to a chatbot and just leveraging the omnipresence of messenger apps in our lives, as chatbots will take over mobile apps. Be the first to take advantage!
More info on the author Jennifer Riggins at http://ebranding.ninja
This is a two-pagers targeting for non-Chinese audience to have a quick overview on WeChat's history and why it is so successful in China. Most of the content is up to date till early 2014.
The Chatbot Imperative: Intelligence, Personalization and Utilitarian DesignCognizant
To boost business outcomes and deliver superior experiences, chatbots must quickly deliver responses that speak directly to individual human needs and apply meaningful responses to evolving requirements over time.
Messaging apps have surpassed social networks and they now aim to change the way brands communicate with consumers. An overview about the use cases and the technology that today is powering this once in a decade shift.
Bot will help chatting platform become more than just chit-chat tool. Online communication and technology are turning from “Mobile-first” into “AI-First”
In 2016, Facebook, Line and WeChat all introduce their Bot API integrated with their platforms. This make the world start interesting BOT more than ever. Beside, in F8 conference, Facebook tells that ~90% of our time on mobile is spent on email and messaging platforms and overtaken social network already.
Here we have shared little cheat sheet with an essential checklist for you, so you don’t have to wonder where to start. Take a look, and happy building!
Conversation UIs & Chatbots an introductionMarion Mulder
What are conversational User Interfaces (chatbots, voice assistants), how do they relate to AI, AR, and IoT. What can they be used for. Where are they today and where could this potentially go in the (near) future. And how and where do you start.
This presentation was used for a guest lecture to 3rd year students Media, Information and Communication (Creative Business) of the Hogeschool van Amsterdam (HvA) 26 september 2018.
Images used in the presentation have source reference where available
Have you always wondered how chatbots work and what possible use cases they have? Go through our insightful report and feel free to contact us in case you want to know more!
Chatbots, and how will Microsoft help us with this?PVS-Studio
This overview article is devoted to the study of a trend which is growing rapidly in popularity in the IT industry - chatbots, and the role of Microsoft in their development process. The article will cover the history of chatbots, peculiar properties of bots, the main, and also some unexpected spheres of their application, perspectives and technology limits.
We have deliberately chosen Microsoft as the main platform for comparative research. The company does a lot of work in the field of promotion and development of intelligent bots. One of the main steps in this direction is a framework for creation of custom bots Microsoft Bot Framework platform - independent and open source; Microsoft presented it at the Build 2016 exhibition.
Playing to Win in China - Digital User Behaviour: An introduction to what to watch out for whilst marketing to the Chinese audience using Chinese platforms for Search, eComermce, Website builds and social media such as WeChat.
Bot Boom: What marketers need to know about chatbots now - Erin Bury - Tech F...BookNet Canada
Chatter about chatbots reached a fever pitch in 2016, with brands including Sephora, Taco Bell, and KLM jumping on the bot bandwagon. This presentation is designed for marketers and entertainment brands who are struggling to understand how to use bots for their business, highlighting what they are, why they’ve become so popular, and how to leverage them for customer service, content delivery, e-commerce, promotions, and branding. It also highlights a case study of TIFFBOT, a movie-loving chatbot built in partnership with the Toronto International Film Festival, offering takeaways for marketers based on its success.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
WeChat Therefore We Bot?
1. WeChat Therefore We Bot?
The Commercial History of WeChat
May 2016
By Joe Medved (@joevc @LererHippeau)
& Entry Level VC Candidate*
*Contact @joevc for introduction
2. Messaging Has Become the Dominant Social Medium
See full report here: http://www.businessinsider.com/the-messaging-app-report-2015-11
4. Are Bots the Answer?
Sometimes But Not Always
“ How are
you today ”
“ Do you know
tomorrow’s
weather? ”
“ New York ”
“ Where are
you based ”
Summary
of the
weather
5. ?
2010s
2000s
1990s
1980s
1970s
1960s
1950s
SmarterChild: Launched in
2001, this chatbot on AIM &
MSN reached 30M users
Humanoid Robots: Robots
capable of interacting with
humans commercialized
Loebner Prize: Awarded to a
bot that beats the Turing test.
No winners since start in 1990.
Deep Blue: In 1997, IBM’s Deep Blue
chess machine beats world chess
champion Garry Kasparov.
Chinese Room: In 1980, John Searles’ paper Minds, Brains and Programs proposed the “Chinese room”
experiment, arguing that just because a computer can have a conversation by recognizing symbols, it does
not prove the machine can think and have consciousness as the Turing test proclaims.
Interactive Voice Response (IVR): Advances in speech recognition technology spawned the
growth of IVR within the call center industry, enabling automated systems to more efficiently
route callers with a simple, scripted voice interface.
ELIZA: In 1966, MIT Professor Joseph Weizenbaum published ELIZA, a program
applying primitive natural language processing to users’ responses to scripts. ELIZA
utilized pattern matching rules to determine its replies.
Turing Test: In 1950, Alan Turing developed a test of a machine's ability to exhibit intelligent
behavior equivalent to, or indistinguishable from, that of a human. The test requires a machine to
convince users of its human intelligence 70% of the time after five minutes of conversation.
Where Are We in the Bot Evolution?
6. WeChat is Recognized as the Mobile Messaging Pioneer
So what does WeChat’s history tell
us about the potential for
commercialization in messaging,
and what role bots may play?
Connecting 700 million
People with chats, calls and more
8. HOUSEHOLD
NAME IN
CHINA
MOBILE
PLATFORM
ENTRY TO
TENCENT
SOCIAL MEDIA
EMPIRE
CENTRAL
COMMUNICATIONS
AND SERVICES
HUB
EXTRA KEY LAYER
TO DIFFERENT
TYPES OF APPS
HIGH USER
STICKINESS ON
HIGHLY
INTEGRATED
PLATFORM
161
355
500
697
0
200
400
600
800
FY2012 FY2013 FY2014 FY2015
WeChat MAU (mm)
WeChat
– From a Messaging App to
the Social Services Hub
9. Moments
• Share articles &
pictures / write posts
• Follow Official
Accounts
(merchants,
celebrities etc.)
WeChat
Started as a Messaging App
Multimedia content
• Send pictures, stickers, files
Message
• Send text, audio messages
• Create group chats
Long-distance calls
• Enables voice call, video call
1
GLOBAL
COMPS
2
3
Find new friends
• “Shake” and
“People Nearby”
enables adding
strangers as
friends
10. Example
China Eastern Airlines Official
Account on WeChat
• Shown as a contact in WeChat
after users add its official account
• Users can check flight info,
reserve tickets, check-in, select
seats, manage membership
through the airline’s WeChat
account
• All subscriptions are gathered under a separate
tab called “Subscriptions”
• Good for individuals or companies that provide
contents as a core service
• Less efficient at collecting data from users and
at providing online services than Service
accounts do
Added Official Accounts for
brands
Subscription accounts providing news and
media articles – Content is King
WeChat
Service accounts providing corporate
services to customers – Service is King
China Eastern Airlines
4
4
5
5
• “App-within-an-app”: Not full
scale apps but simple website-like
apps using WeChat’s API
• Benefits early stage companies
that do not have resources to build
a fully developed app
11. • Requests information either by navigating
through menus or sending texts (applies to
simple requests such as checking flight)
• Builds automated responses → reduces
customer calls for businesses
Incorporated Bots into Official Accounts
Weather update on
Yellow Mountain
↓↓↓↓↓↓↓↓
Chumen Wenwen China Southern Airlines
• Google Now / Siri type of digital assistant;
Supports voice recognition
• Answers requests including weather,
restaurants, navigation etc.
• Connects to other third party apps such as
Dianping where users can book restaurants
/ ordering delivery
• Investors include Google
“ Is it going to be
cold in the Yellow
Mountains this
weekend?
“ 4/27 To
Shanghai”
“ Please enter
origin”
“ Beijing ”
“ For what
day? ”
“ 4/27 ”
“ Sorry we don’t
have tickets that
match your need
yet ”
XiaoIce
“ How are
you today ”
“ Do you know
tomorrow’s
weather? ”
“ New York ”
“ Where are
you based ”
Summary
of the
weather
• Developed by Microsoft; A chatbot that
users can add as a friend and casually
converse with. Over 20 million users.
• Able to answer questions such as weather
update, restaurant suggestions etc.
• Not only responds to text messages but also
identifies and reacts to pictures and voice
messages
Some popular bots built
upon WeChat API
6
More customized, context-based
More conversational
More accurate leveraging chat history
Less apps to be downloaded
Less 800 customer services calls
12. Tenpay
19%
Others
11%
Alipay
70%
Tenpay
14%
Others
9%
Alipay
77%
Wallet
WeChat Pay
Incorporated Paymentthat
transformed WeChat into a gateway of
m-commerce and enhanced user stickiness
• Each individual or business account
has a unique WeChat QR code that
enables users to pay and receive
money by scanning the code without
adding a contact
• Historical growth
2015 2016
1
8
RED ENVELOP VOLUME
DURING CHINESE NEW YAER (BN)
100
200
300
2014 2015 2016
# OF BANK CARDS BUNDLED2 (MM)
~ 420mm users
(90% of urban
mobile users1)
Source: iResearch
1 QiEZhiKu (owned by Tencent) 2 Bank cards bundled to WeChat Pay and QQ Wallet
3 Includes WeChat payment and QQ Wallet
TENCENT PAYMENT3 HAS GAINED MARKET SHARE OVER ALIPAY
1Q’15 3Q’15
MeilishuoGroup BuyMovie Tickets
SpecialRail & FlightsOrder Taxi
13. • Pay and receive money: card repay,
utilities bills, healthcare bills
• Mobile credits top up
• Link loyalty cards from multiple
merchants to one WeChat account
• Transfer money among friends
• Split bills
• Send out red packets, monetary
gifts given for special occasions
• Crowdfunding
• Wealth management products (i.e.
LiCaiTong)
• Loan application
Wallet
WeChat Pay
GLOBAL
COMPS
7
8
7
7
8 8
8
7
9
9
9
Incorporated Paymentthat
transformed WeChat into a gateway of
m-commerce and enhanced user stickiness
• Facilitate B2C transactions and off-
platform services:
• Enhance C2C transactions:
• Provide various financial products
MeilishuoGroup BuyMovie Tickets
SpecialRail & FlightsOrder Taxi
14. • Access links under “WeChat Wallet” to
some of the most popular third-party apps
to enrich more mobile payment scenarios
• Weidian: Allow third parties to open
stores and connect with consumers on
WeChat
• Virtual app stores: Announced to launch
“Application Account ” where users can
subscribe third party services in HTML5
format
Wallet
WeChat Pay
Evolved into Platformthat integrates
O2O initiatives and third party apps
10
10
Download on the
Virtual App Store
To come….
Order taxi on demand
Book rail / flight tickets online
Online shopping
Reserve seats / buy movies tickets
GLOBAL
COMPS
Provide user reviews of local services
(i.e. restaurants) and group buying
(Bot Store)
MeilishuoGroup BuyMovie Tickets
SpecialRail & FlightsOrder Taxi
Online shopping guide for women
15. Current
Search within Official Accounts, individual /
group chats, and Moments
Search without leaving current dialogues
Bring subscribers to Official Accounts
Access to industry expert articles through
subscription accounts
Available from Sogou platform both on
desktop and mobile
Challenge
Embedded Search function
within chats and accounts GLOBAL
COMPS
11
Much less contents on WeChat than those
on traditional search engines
How to bring traffic to other WeChat third-
party services (JD.com, Didi Kuaiche etc.)
besides Official Accounts?
Search through Official Accounts
Search through Moments,
Chat history
Higher
stickiness
Search
gateway
More
personal
More
contextual
More traffic
to third party
services
16. E-Coupon
Game
Center
Ads on
Official
Accounts
Ads on
Moments
Accelerated Monetization
through diversified product offerings and
cross-selling opportunities
Sticker
Gallery
Targeted
Ads
Future
monetization on
payment
transactions1
Wealth
management &
other financial
services offerings
1 Tencent currently still subsidizes payment
transactions, which incurs an increasing
burden of bank handling fees
18. Most WeChat Bots Take a Hybrid Approach
• XiaoIce, Microsoft’s conversational bot, has over 20 million users. It functions reasonably well
within the Chinese internet, where conversation is more restricted and less prone to trolling.
• However, the majority of bots are conversation-centric but leverage graphical user navigation
and/or human involvement
• Even as bots inch closer to Turing’s test, GUIs will be utilized in visual messaging platforms
• Most conversational commerce will not be text only. GUIs save 100s of keystrokes.
• As with IVR systems, some complex user requests require human engagement
Chumen
WenWen
China
Southern
Airlines
19. The Power of the Platform
• WeChat has over 10 million Official Accounts operated by third parties. Relatively high data
costs in China benefit WeChat, with users less prone to download apps.
• The entire app ecosystem for Android and iOS is ~2 million each, including games. The bar to
create an Official Account with simple “App-within-an-app” functionality is significantly lower.
• However, WeChat’s platform dominance is similar to Android and iOS, with WeChat’s
proprietary commercial features prioritized much like default apps
Wallet
WeChat Pay
20. “WeChat Wallet” channels exclusively operated by 3rd party services in Tencent’s portfolio
DESCRIPTIONS
TENCENT
INVOLVEMENT KEY INVESTORS
• Tencent
• Wanda Group
• Southern Capital
• Online movie ticket booking platform based on
WeChat, QQ and WePiao App
• 8% market share, 3rd largest
• Dec 2015: Announced to merge with Gewara to
consolidate ~ 30% of the market share
• Developed by Beijing
Weiying Technologies, a
company owned by
Tencent, Wanda Group
etc.in 2012
• Tencent
• Alibaba
• SoftBank
• DST Global
• Temasek
• Added to WeChat
platform in Jan 2014
• Invested in Didi Dache
since Series B in 2013
• Feb 2015: Didi Dache and Kuaidi Dache merged
into Didi Chuxing, forming Chinese biggest taxi-
hailing platform
• 21mm cab rides were booked in the first month after
integration into WeChat platform
DIDI CHUXING
• Level 1 access to WeChat
platform since Mar 2014
(accessed under
“Discover” as well as
under “Wallet”
• Purchased 15% (~
$220mm) in 2014
• Chinese largest B2C e-commerce platform that
offers online direct sales in electronics and general
merchandise
• Mar 2014: Merged with Tencent’s online
marketplace Paipai and Yixun
• Mar 2015: WeChat and QQ together drove ~20% of
JD.com’s new customers
• Tencent
• Tiger Global
• KPCB
• Sequoia Capital
JD.COM
WEPIAO
LY.COM
• Added to WeChat
platform in Apr 2014
• Tencent
• Ctrip
• Chinese online travel booking services including rail
and flight tickets booking
DIANPING
• Oct 2015: Dianping and Meituan merged to form a
dominant player in the group-buying and local
services businesses
• Jul 2014: Experienced ~ 86% y-o-y growth in MAUs
one quarter after landing on WeChat
• Tencent
• Alibaba
• Acquired ~ 20% of
Dianping and integrated it
on WeChat in Feb 2014
E-COMMERCETAXI
HAILING
MOVIE
BOOKING
LOCAL
SERVICES
TRAVEL
BOOKING
• Added to WeChat
platform in Mar 2014
• Tencent
• Sequoia Capital
• GGV
• Provides Pinterest-like functions that enable women
to find clothing and skin care products
• Jan 2016: Acquired by MojujieMEILISHUO
Investing in Exclusive Commercial Partners
21. CONCLUSION: Bots Are A Nascent Contributor to WeChat
• After stickers, monetization at WeChat was driven by the introduction of Official Accounts and
their lightweight, app-within-an-app capabilities
• Payments, Platform & Exclusive 3rd Party Apps, Commerce, Branding, Search, and Games have
contributed to the commercialization of the world’s most innovative messaging platform
• Bots have immense potential but are just starting to play a role on the WeChat platform
• Broad bot functionality requires massive investment. Cash-rich companies like Amazon (Echo),
Apple (Siri), Facebook (M), Google (Now), Microsoft (Cortana, XiaoIce) & SoftBank (Pepper) are
in the early days of developing bots with seamless conversational capabilities. A few startups
like Viv, comprised of the former Siri team, will compete to build the leading bot platform.
• A wider array of bot startup opportunities will focus on discreet use cases like scheduling with
x.ai or weather with Poncho, or rely on some human involvement for broader use cases like Fin.
There is also an opportunity for cross platform bot development tools. Beyond just bots, startups
can also offer a broader suite of messaging solutions for brands like Snaps.
• For enterprises looking to follow consumers into the messaging world, bots alone are not yet
ready to facilitate frictionless conversational commerce. The chase for the Turing test continues.
22. General
http://www.businessinsider.com/the-messaging-app-report-2015-11
https://www.techinasia.com/talk/5-ways-mobile-messaging-evolve
http://blog.appannie.com/messaging-apps-where-theyre-popular-and-major-revenue-opportunities/
http://www.scaruffi.com/mind/ai.html
WeChat related
http://techcrunch.com/2015/11/26/the-many-ways-of-wechat-how-messaging-is-eating-the-world/
https://www.techinasia.com/wechat-697-million-monthly-active-users
http://techcrunch.com/2016/03/17/messaging-app-wechat-is-becoming-a-mobile-payment-giant-in-china/
http://qrcodetracking.com/qr-codes-help-wechat-become-a-social-media-platform/
https://walkthechat.com/wechat-public-accounts-difference-subscription-service-accounts/
http://dangrover.com/archive/
Apps within an app model: https://blog.passkit.com/wechat-offers-insight-into-the-future-of-apps-and-mobile-payments/
WeChat Third Party Apps
JD: http://technode.com/2015/03/04/tencent-mobile-messaging-apps-drove-20-percent-of-new-customers-for-jd-in-q4-2014/
JD: http://blogs.wsj.com/chinarealtime/2016/01/06/qa-with-jd-mall-ceo-on-balancing-shopping-and-social/
Didi: https://www.techinasia.com/wechat-21-million-taxi-rides-booked
Facebook related
http://techcrunch.com/2016/03/17/facebooks-messenger-in-a-bot-store/
Sources