The document discusses OTT messaging apps and the role of brands within these platforms. It begins with an introduction to OTT messaging and an overview of the most popular apps, including WhatsApp, Facebook Messenger, Kik, WeChat, and Line. It then covers how brands are using messaging apps through sponsored messages, branded stickers/GIFs, bots, and interactive experiences. The document concludes with a section on messaging bots and examples of how brands and companies are using bots on Facebook and Kik.
The rise of Chatbots – Airtouch presentation over Chatbot Use CasesAirtouch New Media
Chatbots arise due to the society's needs to communicate via messages. The main scope of a Chatbot is to achieve the interaction of communication between the user and the Brand. That is why multiple companies have already added this service to their platforms, in order to have the opportunity to create a personalized conversation with their costumers. In the following presentation we will go through some examples of business sectors that are already using this tool and see how they work.
Global Messaging Trends 2 - When are chatbots actually useful?Andrew Schorr
Put aside the hype, and there's a lot to get excited about for the future of chatbots. It's about decreased effort and real intelligence. Keynote address at CHat Shanghai Conference, September 2016.
Relationships and experiences are no longer virtual but due to the Social World they have become Real. Circles of Relationship (ask google +) have become tighter and one’s manifestation in the Social World is no longer a login ID but it is the portrayal of oneself. In fact, we stand at a turning point where the virtual world is no longer an extension of the brick and mortar world, but entities from the virtual world will soon be occupying physical space of the real world.
The rise of Chatbots – Airtouch presentation over Chatbot Use CasesAirtouch New Media
Chatbots arise due to the society's needs to communicate via messages. The main scope of a Chatbot is to achieve the interaction of communication between the user and the Brand. That is why multiple companies have already added this service to their platforms, in order to have the opportunity to create a personalized conversation with their costumers. In the following presentation we will go through some examples of business sectors that are already using this tool and see how they work.
Global Messaging Trends 2 - When are chatbots actually useful?Andrew Schorr
Put aside the hype, and there's a lot to get excited about for the future of chatbots. It's about decreased effort and real intelligence. Keynote address at CHat Shanghai Conference, September 2016.
Relationships and experiences are no longer virtual but due to the Social World they have become Real. Circles of Relationship (ask google +) have become tighter and one’s manifestation in the Social World is no longer a login ID but it is the portrayal of oneself. In fact, we stand at a turning point where the virtual world is no longer an extension of the brick and mortar world, but entities from the virtual world will soon be occupying physical space of the real world.
Using artificial intelligence and more specifically bots, in social media, communicating with customers and what its impact will be for humans in customer service.
Chatbots, and how will Microsoft help us with this?PVS-Studio
This overview article is devoted to the study of a trend which is growing rapidly in popularity in the IT industry - chatbots, and the role of Microsoft in their development process. The article will cover the history of chatbots, peculiar properties of bots, the main, and also some unexpected spheres of their application, perspectives and technology limits.
We have deliberately chosen Microsoft as the main platform for comparative research. The company does a lot of work in the field of promotion and development of intelligent bots. One of the main steps in this direction is a framework for creation of custom bots Microsoft Bot Framework platform - independent and open source; Microsoft presented it at the Build 2016 exhibition.
Chat bots are huge now. But do you know what is driving their growth and how they work?
We explore the technology behind today's bots, and actionable steps that brands need to think about to make the most of this new development.
This deck outlines some of the many bots making a splash in 2016 with basic bots automating old processes and more specialized bots starting to provide an emotional safety net hinting to untapped potential.
Ulrich spoke about how for the first time ever people are using messenger apps more than social networks. Unlocking new possibilities for businesses that can interpret Artificial Intelligence through the context of chatbots, and unlearn everything they have learned over the past 20 years to create an amazing experience in this new browser.
Are chatbots the future of customer service?Oana Sav
Red Barrington, lead tutor at Oxford College of Marketing explains how chatbots are changing the future of customer service and dramatically impact upon customer experience in Bucharest at the "How to differentiate through customer experience event organized by Oxford College of Marketing and Marketing Institute in Bucharest.
Hot off the Crowd // January 2016 FABERNOVEL's watch based on crowdfunding a...Fabernovel
ASSISTED HUMANS, AUTONOMOUS OBJECTS
This Hot Off the Crowd edition was fueled by months of investigation and daily discoveries on the leading crowdfunding and crowdsourcing platforms: Kickstarter, Indiegogo, AngelList, Product Hunt, Crunchbase…
At FABERNOVEL, we truly believe that we all need to monitor the latest technological gems, trends and developments from these sites, it’s the most useful way to understand what’s going on before taking action.
Beyond the hype, bots represent a fundamental shift in the way end users interact with the software we build. How can we adapt to the new paradigm?
Originally presented at Twillio Signal. Video here: https://youtu.be/gb-q9Kfhfg0
slash-hyphen is an independent Slack consulting firm that specializes in helping teams maximize Slack through Consulting, Training and Custom Software.
Xbots provides chatbot and conversational AI solutions for businesses, personalizing the customer experience. Businesses have an opportunity to capitalize on the chatbot opportunity, and build a presence where their customers are, messengers.
Visit us: www.xbots.ai
Contact: info@xbots.ai
I recently attended Facebook’s F8 developer conference in San Francisco and the event did not disappoint. Mark and the Facebook team outlined their approach to a ten year roadmap, launched the highly anticipated Messenger chat bot beta and showcased their first concepts of a social virtual reality experience.
This document covers:
• The 10 year roadmap analysis
• The Rise of Chat bots
• Immersive Experiences & Social VR
We are now living in times where messaging context is slowly becoming a new model of publishing. Conversational apps grow faster than social networks.
Hence our interest and new report around the topic of CHATBOTS.
“App fatigue is real” and using a chatbot for building a relationship with customers feels more accessible, as it is like talking to a “real” person while an intimate, one-on-one interaction which is de-cluttering our mobile experience at the same time. It is also just cheaper to prototype an build a chatbot service rather than create a standalone smartphone app for a brand or business. If done right, it can definitely deepen meaningful relationships.
The Chatbot Imperative: Intelligence, Personalization and Utilitarian DesignCognizant
To boost business outcomes and deliver superior experiences, chatbots must quickly deliver responses that speak directly to individual human needs and apply meaningful responses to evolving requirements over time.
Les présentations du premier RDV de Chatbots Paris, meetup parisien dédié aux chatbots.
Slides from the first event of Chatbots Paris Meetup, boosting the Paris chatbot ecosystem
AI Agent and Chatbot Trends For EnterprisesTeewee Ang
Renowned entrepreneurs and technologists including Mark Zuckerberg, Elon Musk and Reid Hoffman have recently declared their renewed interest in Artificial Intelligence (AI) projects. AI assistants and chatbots are fast becoming key AI applications. Read about the AI engines of chatbot and the key AI assistant trends in the enterprise and organisation.
From SMW: "At a Social Media Week London session, Ben discussed what Bots are and how they are changing the face of social, not only for social channels but also for consumers themselves, shifting how we fundamentally work with social, online and services."
10 Things Every PHP Developer Should Know About Machine Learning10x Nation
Today’s PHP developers often hear about leveraging machine learning algorithms in order to build more intelligent applications, but many don’t know where to start.
One of the most important aspects of developing smart applications is understanding the underlying machine learning platforms, even if you aren’t the person building them. Whether you are integrating a recommendation system into your app or building a chat bot, this presentation will help you get started in understanding the basics of machine learning.
Step into the world of conversational Bots. Taking over platforms one by one, chat bots are becoming the newest applications wanted and needed by enterprises and consumers everyday. This presentation goes step by step on prerequisite tools, building a chat bot, deploying it to the cloud, and how to get it running on different platforms. This is an ideal session for those who are familiar with Node.js and would like to apply it to something new.
Using artificial intelligence and more specifically bots, in social media, communicating with customers and what its impact will be for humans in customer service.
Chatbots, and how will Microsoft help us with this?PVS-Studio
This overview article is devoted to the study of a trend which is growing rapidly in popularity in the IT industry - chatbots, and the role of Microsoft in their development process. The article will cover the history of chatbots, peculiar properties of bots, the main, and also some unexpected spheres of their application, perspectives and technology limits.
We have deliberately chosen Microsoft as the main platform for comparative research. The company does a lot of work in the field of promotion and development of intelligent bots. One of the main steps in this direction is a framework for creation of custom bots Microsoft Bot Framework platform - independent and open source; Microsoft presented it at the Build 2016 exhibition.
Chat bots are huge now. But do you know what is driving their growth and how they work?
We explore the technology behind today's bots, and actionable steps that brands need to think about to make the most of this new development.
This deck outlines some of the many bots making a splash in 2016 with basic bots automating old processes and more specialized bots starting to provide an emotional safety net hinting to untapped potential.
Ulrich spoke about how for the first time ever people are using messenger apps more than social networks. Unlocking new possibilities for businesses that can interpret Artificial Intelligence through the context of chatbots, and unlearn everything they have learned over the past 20 years to create an amazing experience in this new browser.
Are chatbots the future of customer service?Oana Sav
Red Barrington, lead tutor at Oxford College of Marketing explains how chatbots are changing the future of customer service and dramatically impact upon customer experience in Bucharest at the "How to differentiate through customer experience event organized by Oxford College of Marketing and Marketing Institute in Bucharest.
Hot off the Crowd // January 2016 FABERNOVEL's watch based on crowdfunding a...Fabernovel
ASSISTED HUMANS, AUTONOMOUS OBJECTS
This Hot Off the Crowd edition was fueled by months of investigation and daily discoveries on the leading crowdfunding and crowdsourcing platforms: Kickstarter, Indiegogo, AngelList, Product Hunt, Crunchbase…
At FABERNOVEL, we truly believe that we all need to monitor the latest technological gems, trends and developments from these sites, it’s the most useful way to understand what’s going on before taking action.
Beyond the hype, bots represent a fundamental shift in the way end users interact with the software we build. How can we adapt to the new paradigm?
Originally presented at Twillio Signal. Video here: https://youtu.be/gb-q9Kfhfg0
slash-hyphen is an independent Slack consulting firm that specializes in helping teams maximize Slack through Consulting, Training and Custom Software.
Xbots provides chatbot and conversational AI solutions for businesses, personalizing the customer experience. Businesses have an opportunity to capitalize on the chatbot opportunity, and build a presence where their customers are, messengers.
Visit us: www.xbots.ai
Contact: info@xbots.ai
I recently attended Facebook’s F8 developer conference in San Francisco and the event did not disappoint. Mark and the Facebook team outlined their approach to a ten year roadmap, launched the highly anticipated Messenger chat bot beta and showcased their first concepts of a social virtual reality experience.
This document covers:
• The 10 year roadmap analysis
• The Rise of Chat bots
• Immersive Experiences & Social VR
We are now living in times where messaging context is slowly becoming a new model of publishing. Conversational apps grow faster than social networks.
Hence our interest and new report around the topic of CHATBOTS.
“App fatigue is real” and using a chatbot for building a relationship with customers feels more accessible, as it is like talking to a “real” person while an intimate, one-on-one interaction which is de-cluttering our mobile experience at the same time. It is also just cheaper to prototype an build a chatbot service rather than create a standalone smartphone app for a brand or business. If done right, it can definitely deepen meaningful relationships.
The Chatbot Imperative: Intelligence, Personalization and Utilitarian DesignCognizant
To boost business outcomes and deliver superior experiences, chatbots must quickly deliver responses that speak directly to individual human needs and apply meaningful responses to evolving requirements over time.
Les présentations du premier RDV de Chatbots Paris, meetup parisien dédié aux chatbots.
Slides from the first event of Chatbots Paris Meetup, boosting the Paris chatbot ecosystem
AI Agent and Chatbot Trends For EnterprisesTeewee Ang
Renowned entrepreneurs and technologists including Mark Zuckerberg, Elon Musk and Reid Hoffman have recently declared their renewed interest in Artificial Intelligence (AI) projects. AI assistants and chatbots are fast becoming key AI applications. Read about the AI engines of chatbot and the key AI assistant trends in the enterprise and organisation.
From SMW: "At a Social Media Week London session, Ben discussed what Bots are and how they are changing the face of social, not only for social channels but also for consumers themselves, shifting how we fundamentally work with social, online and services."
10 Things Every PHP Developer Should Know About Machine Learning10x Nation
Today’s PHP developers often hear about leveraging machine learning algorithms in order to build more intelligent applications, but many don’t know where to start.
One of the most important aspects of developing smart applications is understanding the underlying machine learning platforms, even if you aren’t the person building them. Whether you are integrating a recommendation system into your app or building a chat bot, this presentation will help you get started in understanding the basics of machine learning.
Step into the world of conversational Bots. Taking over platforms one by one, chat bots are becoming the newest applications wanted and needed by enterprises and consumers everyday. This presentation goes step by step on prerequisite tools, building a chat bot, deploying it to the cloud, and how to get it running on different platforms. This is an ideal session for those who are familiar with Node.js and would like to apply it to something new.
This presentation examines how Google's ranking systems have prioritized searcher-task-accomplishment, and how SEOs must respond by optimizing for this process.
Bot will help chatting platform become more than just chit-chat tool. Online communication and technology are turning from “Mobile-first” into “AI-First”
In 2016, Facebook, Line and WeChat all introduce their Bot API integrated with their platforms. This make the world start interesting BOT more than ever. Beside, in F8 conference, Facebook tells that ~90% of our time on mobile is spent on email and messaging platforms and overtaken social network already.
TADSummit, The MONEH Innovation Showcase chaired by James Body, Telet ResearchAlan Quayle
The MONEH Innovation Showcase chaired by James Body, Telet Research
The MONEH Innovation Showcase is aimed at fundamentally changing what it means to be a mobile network operator. James and the Telet Research team have been beavering away to implement a cloud based cellular core that supports Multi Operator Neutral Host (MONEH) operation. This means that any privately owned Radio Access Network with embedded Evolved Packet Core (EPC) will be able to accept inbound roaming traffic from other mobile network users. The demo will include production ready Acceleran radios with an embedded EPC from Quortus providing an LTE service, so members of the audience will have the opportunity to join the demo with their own mobiles! We’ll have voice and SMS services running live, and a host of other network and end user services. It will support inter-carrier signaling and a few other surprises. Programmable Telecoms is changing every aspect of our industry.
Some of the partners making this live demonstration possible include: Telet Research, Accelleran, Quortus, Simwood, Telestax, NG Voice, and Flowroute.
Margaret Dawson defines integrated marketing and the required components of an integrated marketing plan. You can use this template to set up your marketing program for success. From performing a market analysis and SWOT to establishing the right strategies and objectives to establishing the right metrics - and then putting an action plan together based on all of that.
The Invisible Giant that Mucks Up Our MarketingRand Fishkin
Rand's presentation on the biases of cultural conditioning in the marketing world, and how history and media nudges marketers to make bad choices (along with loads of tactical SEO, social media, and content marketing tips).
TADSummit Innovation Showcase chaired by Michael Lazar, DataArt. Leveraging Omni-channel CRM Chatbots with Skype. Utilizing two-factor authentication, an advanced chat bot for the health-care market which includes voice transcription for compliance.
One of the biggest reasons startups fail is the inability to scalably attract customers at low cost. In this presentation, Rand covers 8 reasons startups miss out on marketing success, and tips for how to overcome these pitfalls.
Rand's presentation from the Marketing Loves Sales conference in Portland, Oregon, covering the landscape of search, and tactical tips for B2B practitioners of SEO.
Download the free editable version here: http://bit.ly/1E5QRdQ
It's never too late to start planning your marketing strategy. Our 2015 marketing strategy & planning template walks you through the planning process and get executive approval from your boss. This guide is:
- Easy to use: We did all the hard work – just fill in the blanks.
- Direct: Includes a powerpoint that gets right to the point without the fluff.
- Tested over time: Helps organize the most complicated strategies.
- ROI-driven: Includes marketing budget recommendations.
A Primer On Digital Marketing in India (includes statistics, Digital Strategy...Ethinos Digital Marketing
This is a presentation starts with an overview of the Digital Marketing & Social Media scenario in India. It then moves onto what are some models that B2B companies can look at while doing their own social media marketing, some best practices and learnings from thought leaders in who have adopted areas like social media, search engine marketing, mobile marketing , etc. early in the game. This was a presentation made to a group of marketing leaders at a NASSCOM event on 27th September, 2010
Why Social Media Chat Bots Are the Future of Communication - DeckJan Rezab
Social media chat bots are the future of communication, if its WhatsApp, Facebook Messenger, Kik, Skype, or Telegram - you can use their bots and bot stores to easily access new services - easier you could ever do it with apps.
Thanks to a partnership with Jumpshot, Moz is presenting data about Google's search growth, click distribution, and more via a panel of millions of US web users.
Did you know that mobile messenger apps such as WhatsApp & LINE are projected to account for 75 percent of all mobile messaging traffic, ahead of SMS or mobile email in 2018? 'The Rise of Asia's Mobile Messengers' our report with Jana mobile offers insight on how to engage with the New Connected Consumer - who are accessing internet via mobile & account for over 40 per cent of the world's internet users.
Some of the key topics covered by this report
Why should CMOs care about mobile messengers?
What do you need to know about mobile messengers?
What does it mean for brands?
Key Takeaways and;
The Future of Mobile Messengers
To learn more about how your brand can stay relevant with the evolving connected consumer, connect with us @msl_group
Curated from MSLGROUP Slideshare page
Did you know that mobile messenger apps such as WhatsApp & LINE are projected to account for 75 percent of all mobile messaging traffic, ahead of SMS or mobile email in 2018? 'The Rise of Asia's Mobile Messengers' our report with Jana mobile offers insight on how to engage with the New Connected Consumer - who are accessing internet via mobile & account for over 40 per cent of the world's internet users.
Some of the key topics covered by this report
Why should CMOs care about mobile messengers?
What do you need to know about mobile messengers?
What does it mean for brands?
Key Takeaways and;
The Future of Mobile Messengers
To learn more about how your brand can stay relevant with the evolving connected consumer, connect with us @msl_group
WeChat is a free messaging service from China that gains popularity rapidly. Besides standard features It includes voice messaging and videochat. By doing an search online, this slidedeck was made to answer the question what WeChat is and how companies can effectively use this service.
Sources:
http://thenextweb.com/asia/2014/01/24/messaging-stop-comparing-wechat-whatsapp/1/
http://jingdaily.com/how-wechats-600-million-users-spell-out-big-profits-for-brands/38568/
http://www.chinainternetwatch.com/4581/wechat-open-api-new-policies
http://bigblueball.com/im/top-10-instant-messaging-apps/
www.wechat.com
http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/
http://www.ishmaelscorner.com/2014/01/21/wechat-campaign-in-china-offers-glimpse-into-the-future-of-communications/
http://www.chinainternetwatch.com/5261/10-case-studies-for-wechat-marketing/
http://www.digitaljungle.com.cn/wechat-marketing-service
http://technode.com/2013/12/03/wechat-launched-voice-open-platform-and-speech-recognition-sdk/
http://technode.com/2014/04/10/wechat-releases-image-recognition-sdk/
Topbots Present: 110 Brands Driving Innovation with BotsAdelyn Zhou
Here are how top brands are using bots for marketing and customer service. These bots are evolving all the time and many are now cross platform.
Here are the 110 brands innovating with bots per category:
1. Beauty - Sephora, Estee Lauder, CoverGirl and Katy Perry's Mad Love
2. Consumer Goods - Unilever, Absolut, Hellmann's Campbell's Kitchen, Miller Lite and Johnnie Walker
3. Entertainment - Activision, Mattel, Blizzard's Hearthstone, Disney, Fandango, Marvel's Doctor Strange, Stubhub and Universal Studios
4. Fashion - Victoria Secret Pink, Tommy Hilfiger, British Vogue, H&M, Burberry and American Eagle's Aerie
5. Finance - Xero, Transferwire, RBS, Paypal, NerdWallet, Fidelity, CapitalOne and Bank of America
6. Food and Beverages - Wingstop, Whole Foods, Taco Bell, Starbucks, Pizza Hut, Open Table, Jack in the Box, Domino's, Burger King and Subway
7. Health - Health Tap, Fitbit, Boston Children's Hospital, Baidu, Medwhat, Oscar Health and BabyCenter
8. Insurance - AllState
9. Media and Publishers - Wall Street Journal (WSJ), The Washington Post, Today Show, TechCrunch, NY Times, NPR, NBC, Harvard Business Review, Fox News, Forbes, The Economist, CNN, BBC, Quartz and The History Channel
10. Real Estate - Trulia
11. Retail and E-commerce - Uniqlo, Nordstrom, Macy's, eBay's ShopBot, Casper and 1-800-Flowers
12. Social Goods - WWF, Unicef and HelloVote
13. Sports - theScore, Sports Illustrated, NFL, NBA, Toni and Copa 90
14. Travel and Hospitality - Skyscanner, Hotels.com, Marriott, Kayak, KLM Royal Dutch Airlines, Expedia, Hipmunk, Lufthansa, Cosmopolitan Hotel and British Airways
15. Automotive - Uber, Lyft, KIA, Hyundai and Ford
16. Utilities - UPS, The Weather Channel, Staples and Hewlett Packard
17. Others - Duolingo, Yahoo, Microsoft, Trolli and The White House
Are there any other brand bots that should be featured here? If so, please share in the comments below.
November's 140 characters you have to rememberWAX Interactive
Or should we say 280 since @Twitter has doubled the max number of #characters allowed in one tweet. Enjoy some unmissable social media figures and trends.
A bot is a software that is programmed to automate tasks that generally you would do on your own. Like book a movie ticket, retweet a friends status update and so on. The most common form of them, the chatbot, is programmed within the messaging apps we use, where they respond to our common queries and act on them, like humans. Here we take a look into why they have suddenly become so popular.
Facebook’s $19 billion purchase of WhatsApp solidified 2014 as a breakthrough year for messaging apps, but what role can brands and media owners play in the conversation? The answer lies in understanding a fragmented industry landscape dominated by a few key players with strikingly different philosophies, product offerings, and geographic and demographic strongholds. If you think apps are just a cheaper way to text, you’re missing their potential: they’re content portals enabling 1:1 interaction with friends and fans.
After extensive research and first-hand experience launching a One Direction campaign on Kik, the IPG Lab has produced a comprehensive white paper to help marketers navigate the evolving messaging space. In this report, they’ll explore how the battle for messaging app dominance is likely to unfold, and take a closer look at the ecosystem, case studies, and best practices to understand what brands and media owners need to know to succeed in this new frontier of social media.
For more news about emerging media and technology head over to www.ipglab.com.
Messaging apps : the new face of social media and what it means for brands - ...Romain Fonnier
Facebook’s $19 billion purchase of WhatsApp solidified 2014 as a breakthrough year for messaging apps, but what role can brands and media owners play in the conversation? The answer lies in understanding a fragmented industry landscape dominated by a few key players with strikingly different philosophies, product offerings, and geographic and demographic strongholds. If you think apps are just a cheaper way to text, you’re missing their potential: they’re content portals enabling 1:1 interaction with friends and fans.
After extensive research and first-hand experience launching a One Direction campaign on Kik, we have produced a comprehensive white paper to help marketers navigate the evolving messaging space. In this report, we’ll explore how the battle for messaging app dominance is likely to unfold, and take a closer look at the ecosystem, case studies, and best practices to understand what brands and media owners need to know to succeed in this new frontier of social media.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
4. OTT MESSAGING
Uses VoIP (Voice over IP, or voice over internet
protocol)
▸Provides any communication service without going
through telecom company
▹Uses wifi/data to send messages
▸Allows communication abroad for no charge
5. GROWING POPULARITY
Messaging apps have
surpassed social
networks in monthly
active users.
Souce: BI Insider
Big 4 Messaging Apps: WhastApp, Messenger, WeChat, Viber
Big 4 Social Networking Apps: Facebook, Twitter, LinkedIn, Instagram
10. WhatsApp
Monthly Active
Users (MAU)
▸Messaging
▸File sharing
▸Video/audio calls
▸Location sharing
▸Messaging Bots
Capabilities
WhatsApp was created in 2009 by two former Yahoo! employees. To prevent itself
from growing too quickly, it switched from free to paid service, charging $1/year.
It was acquired by Facebook in 2014 and switched back to a free service.
Chat List Chat Interface
▸1 Billion
11. Facebook Messenger
Monthly Active
Users (MAU)
Capabilities
▸Supports SMS on Andriod
▸P2P payments
▸Messaging Bots
▸Order Lyft/Uber
▸Other extensions
▸Messaging
▸File sharing
▸Video/audio calls
▸Location sharing
▸P2P payments
▸Sticers/GIFs
Facebook messaging was launched in 2011. Messenger was unbundled
from Facebook in 2014, and users were forced to download a separate app
or chat from the mobile web version. Since then, Facebook has been
adding more and more capabilities to the chat app.
▸1 Billion
12. Home Screen Chat Interface Web/Desktop
FB Messenger Screenshot Examples
13. Kik
Monthly Active
Users (MAU)
▸Messaging
▸Image sharing
▸Bots
▸Send gifs
▸Use stickers
▸Messaging bots
▸Games
▸Make new friends
Capabilities
Released in 2010, Kik is a Canadian messaging app. It differs from the other
ones in that it is anonymous. Users need only an email and birthday (must be
over 13) to register a username.
▸175 MM
Chat Interface Discover People
14. Monthly Active
Users (MAU)
▸Messaging
▸Image sharing
▸Voice/video calls
▸Voice messages
▸P2P payments
▸City services
▸Moments
Capabilities
WeChat
Tencent, Chinese internet giant, first released WeChat in 2011. The app is
mainly a chat app, but also offers a timeline-like capability called “Moments.”
What makes WeChat stand out from other apps is its city services.
▸762 MM
Chat List Chat Interface Video Call
15. WeChat users can hail a cab, buy movie tickets,
book a doctor’s appointment, and pay their
utility bills all within the app.
WeChat City Services
16. Monthly Active
Users (MAU)
▸Messaging
▸Image sharing
▸Voice/video calls
▸Voice messages
▸P2P payments
▸Stickers
▸Document storage
Capabilities
Line
Line is Japan’s largest social app. It is owned by Line Corporation, which is
a subsidiary of the Korean internet giant Naver Corporation. The app also
has a brick and mortar store. Line launched in Japan in 2011 and released
its IPO on the Tokyo and NYC markets in 2016.
▸215 MM
Chat Interface
17. APPS TO LOOK OUT FOR
▸Yubl
▸iMessage in iOS 10
▸Tinder Social
▸Snapchat
20. THE PLACE OF BRANDS
Sponsored
Messages
▸Sending message
through publisher
Messages Instead
of Notifications
▸Location-based
messages
▸Sync with email
Add-Ons
▸Stickers
▸Gifs
▸Bitmoji
IMAGE SOURCE: http://www.adweek.com/news/advertising-branding/infographic-consumers-dont-mind-hearing-brands-messaging-apps-172431
21. Branded Gif
Branded Stickers
FB Messenger Branded Elements
Brands can create
branded GIFs (left)
and stickers (right).
Many movies and
sporting events
release a set of
stickers to build
excitement for the
upcoming event.
22. FB Messenger Branded Elements
Brands can create extensions for Messenger. Below is an example of
sharing something from Spotify inside Messenger.
23. Bitmoji
Brands will be able to create
branded bitmojis, where
users can dress their emoji
selves in the brand’s clothes.
Recently acquired by
Snapchat, bitmoji will now
have more reach.
24. WeChat Burberry
Burberry created a parallel
social event, messaging
their followers with
behind-the-scenes content
from their London runway
show. The brand also
provided Chinese
commentary.
Each person who
messaged them also
received a picture of a
personalized plaque.
25. WeChat Burberry
During the New Year,
Burberry sent
followers a
personalized New Year
greeting. Users had to
shake, tap, or swipe
their phones to open
it. Once they opened it,
users could change
the greeting and
forward it to friends
and family.
26. WeChat Tag Heur
Tag Heur combined
gamification and brought
online offline. The brand
engaged people in a digital
“treasure hunt” in a travelling
exhibit.
Users received “keys” as they
went through the exhibit by
scanning QR codes. At the end
of the game, users could go to a
stand in the exhibit for a
special flash drive containing
more information about the
brand.
27. WeChat Red Envelopes
To get people to start using
the WeChat wallet, WeChat
released the red envelope
game.
Tencent gave away money
during a popular New Year’
s TV show, and users had to
shake their phones during
certain broadcast times to
get a red envelope.
Users can also send
envelopes to friends in
random amounts.
30. The growth of messaging bots
represents a shift in mindset:
from trying to make people think
like computers (past) to trying to
make computers think like
people (future).
31. Facebook bots appear when the
user taps the search bar.
An expanded list of available
bots can be found on botlist.
FACEBOOK BOTS
32. FACEBOOK BOTS
When a user clicks on a bot, he/she can
click on a button to get started or type a
simple “hi.”
Users can click on “Manage” to
manage bot messages and
block sponsored messages.
33. FACEBOOK BOTS
Many bots can recognize cues in natural language and perform actions based on
those commands. This example shows a bot that helps book flights and hotels.
34. FACEBOOK BOTS: TROLLI
Trolli continues in its quirky branding efforts and has three
different bots with which users can chat.
▸Egg Bot: basically a
magic-8 ball
▸Crawler Bot: a modern
tamogachi
▸Blast Bot: gives you
memes and gifs
36. FACEBOOK BOTS: OTHER BRANDS
Some brands like HP and 1-800-Flowers are already on Messenger.
In August, users will be able to order pizza from Pizza Hut via
Facebook Messenger bot.
37. FACEBOOK BOTS: TECHCRUNCH
Articles sent in Messenger can either be read inside the chat
interface or linked out to the web page. Below, TechCrunch sent the
article as messages.
38. KIK BOTS
Kik has a bot store that
displays more bots (left),
breaking them down by topics.
Users can also tag bots in
group chats (right).
39. KIK BOTS: ADVENTURES AND GAMES
Kik also has bots that let you
choose your own adventure and
play games.
A choose your own adventure is
pictured to the right.
42. THE RISE OF MESSAGING
Increased
smartphone
penetration
▸95% of adults have
smartphones
Evolution of
technology
▸Presence of
wifi/data almost
everywhere
▸Smarter software
Comfort with
technology
▸Using it more
▸Using it more often
43. WhatsApp
Owner Encrypted?
Monthly Active
Users (MAU)
Facebook,
USA
1 Billion Yes
▸Messaging
▸File sharing
▸Video/audio calls
▸Location sharing
▸Messaging bots
Capabilities
WhatsApp was created in 2009 by two former Yahoo! employees. To prevent
itself from growing too quickly, it switched from free to paid service,
charging $1/year. It was acquired by Facebook in 2014 and switched back to a
free service.
45. Facebook Messenger
Owner Encrypted?
Monthly Active
Users (MAU)
Capabilities
Facebook,
USA
1 Billion No
Facebook messaging was launched in 2011. Messenger was unbundled
from Facebook in 2014, and users were forced to download a separate app
or chat from the mobile web version. Since then, Facebook has been adding
more and more capabilities to the chat app.
▸Supports SMS on Andriod
▸P2P payments
▸Messaging Bots
▸Order Lyft/Uber
▸Other extensions
▸Messaging
▸File sharing
▸Video/audio calls
▸Location sharing
▸P2P payments
▸Sticers/GIFs
46. Home Screen Chat Interface Web/Desktop
FB Messenger Screenshot Examples
48. Kik
Owner Encrypted?
Monthly Active
Users (MAU)
Kik Interactive,
Canada 175 MM No
▸Messaging
▸Image sharing
▸Bots
▸Send gifsCapabilities
▸Use stickers
▸Bots
▸Games
▸Make new friends
Released in 2010, Kik is a Canadian messaging app. It differs from the other
ones in that it is anonymous. Users need only an email and birthday (must be
over 13) to register a username.
50. Asia has already far outpaced
how advanced their apps are
compared to apps in other
countries. WeChat and Line
seem to be leading the pack,
creating new ways of engaging
users.
51. Owner Encrypted?
Monthly Active
Users (MAU)
Tencent,
China 762 MM No
▸Messaging
▸Image sharing
▸Voice/video calls
▸Voice messagesCapabilities
▸P2P payments
▸City services
▸Moments
WeChat
Tencent, Chinese internet giant, first released WeChat in 2011. The app is
mainly a chat app, but also offers a timeline-like capability called
“Moments.” What makes WeChat stand out from other apps is its city
services.
53. WeChat users can hail a cab, buy movie tickets,
book a doctor’s appointment, and pay their
utility bills all within the app.
WeChat City Services
54. WeChat Red Envelopes
To get people to start using
the WeChat wallet, WeChat
released the red envelope
game.
Tencent gave away money
during a popular New Year’
s TV show, and users had to
shake their phones during
certain broadcast times to
get a red envelope.
Users can also send
envelopes to friends in
random amounts.
55. Owner Encrypted?
Monthly Active
Users (MAU)
Line Corp,
Japan 215 MM No
▸Messaging
▸Image sharing
▸Voice/video calls
▸Voice messagesCapabilities
▸P2P payments
▸Stickers
▸Document storage
Line
Line is Japan’s largest social app. It is owned by Line Corporation, which is
a subsidiary of the Korean internet giant Naver Corporation. Line launched
in Japan in 2011 and released its IPO on the Tokyo and NYC markets in
2016.
57. Line Here:
Share your
location
with your
friends for
a set time.
Line Egg: Camera filters.
Line Games: A game store with
games users can play inside the app.
Line Extensions
58. Store
▸Sells merchandise based
on popular sticker
characters
IPO
▸Opened on Tokyo and
NYC markets
▸Largest expected tech IPO
of 2016
Line Store and IPO
60. THE RISE OF BOTS
▸More DTC ▸Increased
capabilities of AI
▸The rise of
messaging
61. TWO TYPES OF BOTS
AI-Based:
▸understands language
(not just commands), gets
smarter as you talk to it
Rule-Based:
▸user message (input) goes
through a tree of rules and
bot replies with what it’s
supposed to, based on
programmed commands
63. STRUGGLES OF MESSAGING
Difficult to
monetize
Others need
same app
Need
wifi/data
connection
Saturated
market,
small growth
opportunities
64. CONNECTING THE APPS
Some other apps, like Smooch (for busineses, left) and
Franz (desktop only so far, right), have already begun to
try solving one of the problems. These extensions gather
all the different messaging apps together and allow the
user to use them at the same time.
65. THE FUTURE OF MESSAGING
▸Bots might replace search and apps
▸Telecom providers can’t fight OTT messaging growth
▸Messaging apps have to grow, monetize sustainably
▸Still have a long way to go before AI-based bots will
be able to chat with users without causing
frustration
66. SlidesCarnival icons are editable shapes.
This means that you can:
● Resize them without losing quality.
● Change line color, width and style.
Isn’t that nice? :)
Examples: