Line, Wechat, Whatsapp Marketing by APAC Venture

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SITEC eCommerce Class
Module: Social Media & Mobile Commerce 304
Title: How to market your brand on Wechat
Presenter: Samuel Soong, Business Solutions Director (APAC Venture)
Date: 22 November 2016
Venue: Selangor Digital Creative Centre (SDCC)

Published in: Business
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Line, Wechat, Whatsapp Marketing by APAC Venture

  1. 1. HOW TO MARKET YOUR BRAND ON WECHAT? SAMUEL SOONG BUSINESS SOLUTIONS DIRECTOR APAC VENTURE (WECHAT PREFERRED PARTNER)
  2. 2. OUR COMPANY APAC Venture Sdn Bhd is an innovative solutions company that sits at the pinnacle of social media and technology. Officially declared as WeChat’s preferred partner in Malaysia, APAC Venture strives to take the digital medium to greater heights. Since its inception, the company has developed a distinguishing trait that allows us to unconventionally think about advertising and how to utilize the power of all mediums while unlocking the true potential of brands at the same time. With the aid of our committed specialists, the company has a diverse set of expertise in business development, creative content development, entrepreneurship, marketing, social media and programming. Set alongside a solid track record in raising and nurturing multiple brands with its clientele, the company has a vast experience in a variety sectors such as Education, Entertainment, F&B, Fashion, News, Finance and the list goes on. WeChat Preferred Partner Avast Distributor
  3. 3. USD 114bil (2015)
  4. 4. 31 MILLION POPULATION
  5. 5. HOW? PROSPECT CUSTOMERS 31 MILLION POPULATION
  6. 6. HOW MANY TIMES?
  7. 7. HOW MANY TIMES?
  8. 8. FUNNEL MARKETING 57% OF THE BUYER'S JOURNEY IS COMPLETED BEFORE SALES BECOMES INVOLVED (CAPTORA, 2014)
  9. 9. PROSPECT CUSTOMERS 31 MILLION POPULATION ESSENTIALLY
  10. 10. WECHAT HOW TO MARKET YOUR BRAND ON WECHAT?
  11. 11. Awareness Making an announcement of a new program. EG: Product/Promo/Content Interest Capturing interest with more details of the new program. Desire Throwing in more candy to turn interest > desire. Action Follow through that desire through a call to action. Drive traffic to master platform, WeChat.
  12. 12. T H E M A S T E R P L A T F O R M : W E C H A T O F F I C I A L A C C O U N T 1st Tab: SUUNTO - Ambassadors - Community Run - Movescount - E-Store 2nd Tab: SPARTAN - Launch - Press Release - SPARTAN TECH - I.AM.SPARTAN 3rd Tab: CONNECT - Facebook - Find Us The Brand Story of the month Connecting Back Note: Artworks above are for illustration purposes only.
  13. 13. Awareness Making an announcement of a new program. EG: Product/Promo/Content Interest Capturing interest with more details of the new program. Desire Throwing in more candy to turn interest > desire. Action Follow through that desire through a call to action. Drive traffic to master platform, WeChat.
  14. 14. Awareness Making an announcement of a new program. EG: Product/Promo/Content Interest Capturing interest with more details of the new program. Desire Throwing in more candy to turn interest > desire. Action Follow through that desire through a call to action. Drive traffic to master platform, WeChat.
  15. 15. Awareness Making an announcement of a new program. EG: Product/Promo/Content Interest Capturing interest with more details of the new program. Desire Throwing in more candy to turn interest > desire. Action Follow through that desire through a call to action. Drive traffic to master platform, WeChat.
  16. 16. Awareness Making an announcement of a new program. EG: Product/Promo/Content Interest Capturing interest with more details of the new program. Desire Throwing in more candy to turn interest > desire. Action Follow through that desire through a call to action. Drive traffic to master platform, WeChat.
  17. 17. Awareness Making an announcement of a new program. EG: Product/Promo/Content Interest Capturing interest with more details of the new program. Desire Throwing in more candy to turn interest > desire. Action Follow through that desire through a call to action. Drive traffic to master platform, WeChat.
  18. 18. Awareness Making an announcement of a new program. EG: Product/Promo/Content Interest Capturing interest with more details of the new program. Desire Throwing in more candy to turn interest > desire. Action Follow through that desire through a call to action. Drive traffic to master platform, WeChat. e-Comm Promo Posting Click in and link to e-Comm site (list of products) Lead to promo product Purchase
  19. 19. OTHER MODULES EXAMPLES Spin & Win Module - Data Mining - Digital Contest (Voucher Giveaway) Digital Tour Guide - Adding value to tourist - Driving returning traffic to Official Account
  20. 20. CASE STUDY HOW TO MARKET YOUR BRAND ON WECHAT?
  21. 21. OFFLINE Communication (QR Code Everywhere) • Communication Medium - Media Launch - Outlet Bunting (16 Outlets) - Table Top Cards - Newspaper Table Top Scan Cards (available in all outlets) Roll-Up Bunting (available in all outlets) Media Launch @Sunway Pyramid DRAGON-i
  22. 22. ONLINE Communication • Communication Medium - Facebook Post Boost - Bloggers Post - Web Banners DRAGON-i
  23. 23. ONLINE Communication • Communication Medium - Facebook Post Boost - Bloggers Post - Web Banners DRAGON-i
  24. 24. Results OVER 10,000 FOLLOWERS RECRUITED WITHIN THE SPAN OF 2 MONTHS *approximate 2000 CASH & PRODUCT VOUCHERS GIVEN OUT *approximate 50% REDEEMED *approximate DRAGON-i
  25. 25. Why Digital, Why WeChat? Official Account reaches 100% to its followers Active database of 15mil (Monthly Active User) Mobile users are, 142% vs population in Malaysia Increase accuracy in marketing campaigns (+4% growth vs 2015)
  26. 26. OFFICIAL ACCOUNT APPLICATION MENU BUTTON CUSTOMIZATION OFFICIAL ACCOUNT TRAINING RM800
  27. 27. Official Account reaches ______ to its followers Active database of ______ (Monthly Active User) Mobile users are, ______ vs population in Malaysia Pop Quiz (___ growth vs 2015) It cost only RM_____ to get an account running. 15mil 100% 142% 800 4%
  28. 28. WE WILL SEE YOU AT OUR BOOTH SAMUEL SOONG BUSINESS SOLUTIONS DIRECTOR APAC VENTURE (WECHAT PREFERRED PARTNER)
  29. 29. Q&A

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