The document discusses the emergence of chatbot technology and its integration into messaging platforms like Facebook Messenger, Line, and WeChat, which allows for improved user interaction and business engagement. It highlights the cost-effectiveness and quick response capabilities of chatbots compared to traditional mobile applications, emphasizing their potential to increase conversion rates and streamline communication for businesses. The author, Sikharin Cholpratin, encourages businesses to leverage chatbots to stay competitive in an evolving digital landscape.

1. Chat Bot Sikharin Cholpratin
Founder of MR.BOT and Rider
sikharin10@gmail.comGet ready for the next trend of business

2. Facebook introduces Messenger platform
In 2016, Facebook, Line and WeChat all introduce their Bot API integrated with their platforms. This make
the world start interesting BOT more than ever. Beside, in F8 conference, Facebook tells that ~90% of our
time on mobile is spent on email and messaging platforms and overtaken social network already.

3. Bots are new platform
Bot will help chatting platform become more than just chit-chat tool. Online
communication and technology are turning from “Mobile-first” into “AI-First”

4. How “Chat Bot” work?
• Generally, chat-app were programmed
to function for only chatting experience.
• Bot API will be a middleman and has an
ability to receive any chat input,
process and then send processed data
back-n-forth just inside chat app
• and with its new message template in
form of rich-text which can be carousal
message, integrated call-to-action
menu and more. It’s not just a plain-text
anymore
• We could call BOT as mini app inside
chat app which can integrated in all
business account like Facebook
Fanpage, Line@ etc.
receive send
Chat app
BOT API / Server
Process

5. Example of bot’s message template such as generic template which can attach title,
description, thumbnail, website link and call-to-action menu, order form generate receipt
report, or even flight itinerary and more coming features like Payment gateway

6. Example used case of NORDSTORM shopping and Uber who
implement chatbot to bring new experience to their customers

7. Why “Bot”?
• Very quick response to our user which we call “Instant interactive” and
create new experience which people can get in faster and easier than
mobile application
• Development and maintenance cost is very cheap, more cheaper than
build an entire application on mobile or other platforms like website. Bot
is developed one time then can apply to many chat platforms such as
Facebook Messenger, LINE, WeChat
• Users/customers are familiar with platform they have been already using
• Bot can help us increase % engagement and conversion rate to our
social media, marketing and online business
• It is a new technology trends. Take your business lead in this trend before
others do

8. Increase engagement and conversion
rate to E-commerce business
Instead of leaving our customer/prospect who are interesting in your business/product on social
media channel but couldn’t reach your website or landing page, you would better use BOT creating
call-to-action or new channel to draw more users to your sale page or even close sales by BOT itself!
Marketing
channel
Your sale pages
Fanpage
Line@, IG
1-2%
conversion
Your prospect/
customer
Fanpage
Line@, IG + BOT
>2%

9. Inexpensive and fast development
Bot can help business who want to have more weapons on online media and
marketing but doesn’t want to invest and take a risk in develop an entire mobile
application or website which will use a lot of money and time
start at $9,000 USD*
/platform (ios,android, web)
start at $1,200 USD*
/channel (Messenger,Line@, WeChat)
*price range in Thailand

10. – somebody quote, I read from a book
“The world is changing, today you choose to
change and lead or you may be forced to
change?”
Sikharin Cholpratin
Founder of MR.BOT and Rider
Tel: +66 86-3586332
Email: sikharin10@gmail.com
Chat bot business consulting and development
for business who want to change the games

11. Reference
• Facebook F8 2016- Messenger platform: https://youtu.be/
9JbmAw1E-Wg
• The complete beginner’s guide to chatbots: https://goo.gl/
Qd9r1a
• Forget Apps, Now The Bots Take Over: https://goo.gl/AYw2ag
• Get Ready For The Chat Bot Revolution: They're Simple,
Cheap And About To Be Everywhere: http://goo.gl/7rHPp2
Sikharin Cholpratin
Founder of MR.BOT and Rider
Tel: +66 86-3586332
Email: sikharin10@gmail.com
Chat bot business consulting and development
for business who want to change the games