This document provides an overview of infographics and how they can be used for marketing purposes. It discusses different types of infographics, when to use them in the customer journey, and how to create and share infographics effectively.
The document is divided into sections on marketing basics, why infographics are popular tools, when different types should be used, how to create compelling content, tips for social media sharing and promotion. It provides examples for each type and discusses trends in visual storytelling and how infographics fit into the broader movement of more dialogue between brands and audiences.
Papa - An introduction to China's SoundCloud/InstagramChris Baker
This presentation provides a brief introduction to PAPA, one of China's newest social media. Like SoundCloud/Instagram, PAPA is a mobile social network focused on sharing great content.
Users on PAPA share audio, voice and music through an "instagram-like" social app.
We show how the application works, its function and UI, together with analysis on how brands in China are using it to improve audience engagement.
A case study created by Simon Xue (Head of Digital at Totem), to summarise the work he did with Tencent during the World Cup. Includes details on the content created, WeChat accounts created and results of overall social effort.
The results of the "real-time" social media campaign for Tencent was a staggering 44.39 million WeChat impressions in 32days.
WeChat is the key to unlocking Content x Commerce in China.
We look into WeChat to better understand the; (1)The Overall Ecosystem, (2)Audience paths for brands ...AND (3)How Content (social media) and Commerce come together.
Includes some examples by industry of branded accounts - specifically for travel/tourism, retail and health.
3 Steps to Reach China's Affluent Customers Through WeChatMarcus Ho
Looking to drive more customers within China? With WeChat being the #1 most active social platform in China, it is the most ideal area for marketers to use to build a powerful brand and to drive sales.
In this deck, we'll share the 3 most important steps for you to get started
DPC #5 - Mobile Marketing Made Different (WeChat Marketing)Leik Hong, Leow 廖翊翃
WeChat currently is the number #1 #communication #apps used in China. More than 650 millions global users are currently communicating with this apps.
If you are in business and you are still not utilising the social power of WeChat, then you are missing out a big piece of the marketing pie.
In this presentation Coach LeikHong shared how you can use some of the features available on WeChat as a marketing and lead generation tools.
Enjoy! Please do LIKE and Comment if you find the material is useful.
Thank you.
Chinese Social Media - Quick Guide to Important SitesChris Baker
Updated July 2015:
A brief overview of some of the new, up-and-coming social media sites in China.
The two biggest platforms - WeChat & Weibo - get most of the attention in discussions about social media in China. There is however a growing number of important supporting players, representing the next wave of social.
We have prepared short introductions to a few that we think are interesting ...the sites/apps that we use in managing social media campaigns for brands in China:
- Douban
- Nice
- Lofter
- Momo
- Maimai
- Tantan
- Zhihu
- Meipai
- Papa
- Demohour
- Meilishuo
- Guokr
- Baidu Tieba
- Baidu Baike
In Travel:
- Daizhe
- Chanyouji
- Bread trip
- Qyer
And, included from our report in 2014:
- Weishi
- Nian
- Pianke
- Jue-so
- P1
Weishi - An introduction to China's VineChris Baker
This presentation provides an introduction to Weishi ...another of China's up-and-coming social media.
Weishi is China's answer to Vine - an 8-Second video app - which allows users to shoot, edit and share creative, fun videos. Weishi has 24 million registered users to date.
Another app, Meipai also occupies a similar space as Weishi BUT Weishi has a distinct advantage as part of Tencent's ecosystem. It is connected to QQ, Tencent Weibo and most importantly WeChat.
Papa - An introduction to China's SoundCloud/InstagramChris Baker
This presentation provides a brief introduction to PAPA, one of China's newest social media. Like SoundCloud/Instagram, PAPA is a mobile social network focused on sharing great content.
Users on PAPA share audio, voice and music through an "instagram-like" social app.
We show how the application works, its function and UI, together with analysis on how brands in China are using it to improve audience engagement.
A case study created by Simon Xue (Head of Digital at Totem), to summarise the work he did with Tencent during the World Cup. Includes details on the content created, WeChat accounts created and results of overall social effort.
The results of the "real-time" social media campaign for Tencent was a staggering 44.39 million WeChat impressions in 32days.
WeChat is the key to unlocking Content x Commerce in China.
We look into WeChat to better understand the; (1)The Overall Ecosystem, (2)Audience paths for brands ...AND (3)How Content (social media) and Commerce come together.
Includes some examples by industry of branded accounts - specifically for travel/tourism, retail and health.
3 Steps to Reach China's Affluent Customers Through WeChatMarcus Ho
Looking to drive more customers within China? With WeChat being the #1 most active social platform in China, it is the most ideal area for marketers to use to build a powerful brand and to drive sales.
In this deck, we'll share the 3 most important steps for you to get started
DPC #5 - Mobile Marketing Made Different (WeChat Marketing)Leik Hong, Leow 廖翊翃
WeChat currently is the number #1 #communication #apps used in China. More than 650 millions global users are currently communicating with this apps.
If you are in business and you are still not utilising the social power of WeChat, then you are missing out a big piece of the marketing pie.
In this presentation Coach LeikHong shared how you can use some of the features available on WeChat as a marketing and lead generation tools.
Enjoy! Please do LIKE and Comment if you find the material is useful.
Thank you.
Chinese Social Media - Quick Guide to Important SitesChris Baker
Updated July 2015:
A brief overview of some of the new, up-and-coming social media sites in China.
The two biggest platforms - WeChat & Weibo - get most of the attention in discussions about social media in China. There is however a growing number of important supporting players, representing the next wave of social.
We have prepared short introductions to a few that we think are interesting ...the sites/apps that we use in managing social media campaigns for brands in China:
- Douban
- Nice
- Lofter
- Momo
- Maimai
- Tantan
- Zhihu
- Meipai
- Papa
- Demohour
- Meilishuo
- Guokr
- Baidu Tieba
- Baidu Baike
In Travel:
- Daizhe
- Chanyouji
- Bread trip
- Qyer
And, included from our report in 2014:
- Weishi
- Nian
- Pianke
- Jue-so
- P1
Weishi - An introduction to China's VineChris Baker
This presentation provides an introduction to Weishi ...another of China's up-and-coming social media.
Weishi is China's answer to Vine - an 8-Second video app - which allows users to shoot, edit and share creative, fun videos. Weishi has 24 million registered users to date.
Another app, Meipai also occupies a similar space as Weishi BUT Weishi has a distinct advantage as part of Tencent's ecosystem. It is connected to QQ, Tencent Weibo and most importantly WeChat.
Line, Wechat, Whatsapp Marketing by APAC Venturesitecmy
SITEC eCommerce Class
Module: Social Media & Mobile Commerce 304
Title: How to market your brand on Wechat
Presenter: Samuel Soong, Business Solutions Director (APAC Venture)
Date: 22 November 2016
Venue: Selangor Digital Creative Centre (SDCC)
How WeChat can become a strategic tool for your business. Vidiemme presents its solution and case studies in retail & luxury market on the Chinese platform.
400 Million users - 52 Million out of Greater China -11 Languages available - 20 Countries. More than 85% of Chinese Smartphones go it installed.
Average user checks every 6 minutes. Why Wechat?
What is WeChat? The most innovative social media tool.
Why is it interesting fpr Europe?
This is a very brief introduction of the china social media hype called WeChat.
Building Multi-channel Strategy through Wechat Commerce in Chinatmogroupasia
Presentation on Building your Multi-channel eCommerce strategy in the China eCommerce Landscape - Brand eCommerce Platform - Wechat (Weixin) - Market Places (Tmall, JD, Amazon..)
How to use China's most popular social media app - WeChat, especially as it pertains to B2B marketing. Discover which type of account will work best for your brand, how to set up an account, push content, generate followers and advertise.
NICE - China's answer to Instagram/SwaagChris Baker
Chinese social media goes niche in 2015.
This presentation provides an introduction to NICE ...another of China's up-and-coming social media.
NICE and other Chinese social-photo apps (Yoho!Show, In and Pinco), have been growing quickly (especially since Instagram was blocked during part of 2014).
NICE is A Swaag-like picture-labelling & sharing social app that enables users to tag floating labels on their pictures in a fun and creative way.
Launched in Oct 2013, NICE has gained 1.2 million daily active users and generates an impressive 1 million new, labeled pictures every day.
Brands have moved quickly into NICE, working with celebrities, KOLs and audiences to co-create social content.
This document is a “verbose” version of a 31Ten presentation used as part of our training programs. It is intended for creatives, digital producers, project managers, product managers and business owners with a minimal understanding of Wechat’s business use cases who want a reference document they can go to for an overview of the app functionalities and capabilities. This presentation will be updated regularly along with Wechat’s new functions : please fill the form below if you want to receive its updates or other Wechat related documents.
About 31Ten : We specialize in helping brands navigate the complexity of China’s digital ecosystem. We provide our clients with trainings, tailor-made strategies and digital solutions to reach ever more connected, agile, and informed Chinese customers
China has seen rapid growth with new, innovative mobile social applications in the past few years. Lofter, NICE, Meipai, Weishi ...among others are leading the way.
Despite this competition, Lofter has defined itself as the choice for designer interests groups (where NICE is more fashion driven).
A light blog launched by NetEase in 2011, Lofter provides audiences with a user-friendly UI and high-quality user-generated contents.
With Instagram and other foreign apps blocked in China, Lofter has enjoyed rapid growth recently. It currently has 10m users ...and is growing quickly, especially among early adopters.
With this presentation we look at how the application works, who uses it ...and how brands in China are using it for marketing purposes (with case studies from Cadillac, Xiaomi, IWC, among others).
A presentation about China's popular chat app WeChat, given at the eTrade Summit in Brussels, Belgium on the 2nd of October 2014.
In this presentation I discussed the 3 phases WeChat's development went through (chat app, social medium, m-commerce) and give various examples of business use and integrations with 3rd parties.
A slidecast with (Dutch) audio of this presentation can be found in the Media > Video section at www.chinatalk.nl
Amy Balliett, Killer Infographics
Harnessing the Power of Visual Communication
Presented at the Seattle Interactive Conference
As the trend towards visual communication continues to fill our day-to-day we must quickly adapt, learning new ways to express ideas, share information and ultimately connect with our easily distracted audience. The expanding visual expectations of today’s consumers are only half that of younger generations making the power of infographics, motion graphics, and interactive design something we must master to remain relevant. Killer Infographics co-founder and Chief Swiss Army Knife, Amy Balliett, has built her company based on this growing need. Learn what shifts have put this trend into motion, how we are currently adapting today, and how to ultimately harness the power of visual communication to grow brands, create change, and impact your audience.
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs.
In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China.
These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.
Line, Wechat, Whatsapp Marketing by APAC Venturesitecmy
SITEC eCommerce Class
Module: Social Media & Mobile Commerce 304
Title: How to market your brand on Wechat
Presenter: Samuel Soong, Business Solutions Director (APAC Venture)
Date: 22 November 2016
Venue: Selangor Digital Creative Centre (SDCC)
How WeChat can become a strategic tool for your business. Vidiemme presents its solution and case studies in retail & luxury market on the Chinese platform.
400 Million users - 52 Million out of Greater China -11 Languages available - 20 Countries. More than 85% of Chinese Smartphones go it installed.
Average user checks every 6 minutes. Why Wechat?
What is WeChat? The most innovative social media tool.
Why is it interesting fpr Europe?
This is a very brief introduction of the china social media hype called WeChat.
Building Multi-channel Strategy through Wechat Commerce in Chinatmogroupasia
Presentation on Building your Multi-channel eCommerce strategy in the China eCommerce Landscape - Brand eCommerce Platform - Wechat (Weixin) - Market Places (Tmall, JD, Amazon..)
How to use China's most popular social media app - WeChat, especially as it pertains to B2B marketing. Discover which type of account will work best for your brand, how to set up an account, push content, generate followers and advertise.
NICE - China's answer to Instagram/SwaagChris Baker
Chinese social media goes niche in 2015.
This presentation provides an introduction to NICE ...another of China's up-and-coming social media.
NICE and other Chinese social-photo apps (Yoho!Show, In and Pinco), have been growing quickly (especially since Instagram was blocked during part of 2014).
NICE is A Swaag-like picture-labelling & sharing social app that enables users to tag floating labels on their pictures in a fun and creative way.
Launched in Oct 2013, NICE has gained 1.2 million daily active users and generates an impressive 1 million new, labeled pictures every day.
Brands have moved quickly into NICE, working with celebrities, KOLs and audiences to co-create social content.
This document is a “verbose” version of a 31Ten presentation used as part of our training programs. It is intended for creatives, digital producers, project managers, product managers and business owners with a minimal understanding of Wechat’s business use cases who want a reference document they can go to for an overview of the app functionalities and capabilities. This presentation will be updated regularly along with Wechat’s new functions : please fill the form below if you want to receive its updates or other Wechat related documents.
About 31Ten : We specialize in helping brands navigate the complexity of China’s digital ecosystem. We provide our clients with trainings, tailor-made strategies and digital solutions to reach ever more connected, agile, and informed Chinese customers
China has seen rapid growth with new, innovative mobile social applications in the past few years. Lofter, NICE, Meipai, Weishi ...among others are leading the way.
Despite this competition, Lofter has defined itself as the choice for designer interests groups (where NICE is more fashion driven).
A light blog launched by NetEase in 2011, Lofter provides audiences with a user-friendly UI and high-quality user-generated contents.
With Instagram and other foreign apps blocked in China, Lofter has enjoyed rapid growth recently. It currently has 10m users ...and is growing quickly, especially among early adopters.
With this presentation we look at how the application works, who uses it ...and how brands in China are using it for marketing purposes (with case studies from Cadillac, Xiaomi, IWC, among others).
A presentation about China's popular chat app WeChat, given at the eTrade Summit in Brussels, Belgium on the 2nd of October 2014.
In this presentation I discussed the 3 phases WeChat's development went through (chat app, social medium, m-commerce) and give various examples of business use and integrations with 3rd parties.
A slidecast with (Dutch) audio of this presentation can be found in the Media > Video section at www.chinatalk.nl
Amy Balliett, Killer Infographics
Harnessing the Power of Visual Communication
Presented at the Seattle Interactive Conference
As the trend towards visual communication continues to fill our day-to-day we must quickly adapt, learning new ways to express ideas, share information and ultimately connect with our easily distracted audience. The expanding visual expectations of today’s consumers are only half that of younger generations making the power of infographics, motion graphics, and interactive design something we must master to remain relevant. Killer Infographics co-founder and Chief Swiss Army Knife, Amy Balliett, has built her company based on this growing need. Learn what shifts have put this trend into motion, how we are currently adapting today, and how to ultimately harness the power of visual communication to grow brands, create change, and impact your audience.
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs.
In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China.
These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.
Updated June 2015:
A brief introduction to China's hottest social media platform - WeChat (Weixin) - with insights, case studies and analysis for brands.
Includes latest data on registered users and active users and comparisons to Weibo.
Provides information on user profiles and case studies for brands who have successfully used WeChat, including; Burberry, Coach, Tesla, China Southern Airlines, Xiaomi, Glico, Cadillac, Tencent, Olay, La Perle, Zanadu, Star Wars and BMW.
Outlines SIX ways for brands to use WeChat effectively:
1. Creating Branded Accounts
2. Micro-Contents (regular engagement)
3. For Customer Service/Loyalty
4. Driving O2O and Location Based Social
5. For Ecommerce (Sales)
6. Through "push" advertising
How to start generating leads with infographicsInfogram
Infographics are a powerful way of communicating information since they combine data and visual images - left brain and right brain - thereby making it easier to digest, remember and share information.
They get shared more frequently on social media than a simple text-only post with the same information.
Creating infographics for your website can get you more traffic.
So how do we go about creating effective infographics that tell our brand story through data visualisation? And how do we promote those infographics to drive real, qualified leads for our sales team?
In this presentation we show you:
- What infographics are and why you should care
- The "dos and dont's" of Infographic creation
- How to optimise your infographic for lead generation
- How to promote your infographic
- Measure and optimise your infographic campaign
- Make your storytelling more effective through infographics
infogr.am
How can you use infographics as a teaching tool? How can you go further and inspire your students to make infographics to show what they have learned? This presentation will help take you down that path to bring infographics into your elementary, middle or high school classroom.
Used properly, infographics are a fantastic way of displaying data to support key messages and are great for content marketing. This presentation explores the elements needed to create a create infographic.
Infographics for Marketing & Communication [White Paper]Catherine Pham
A picture is worth a thousand words. We’ve heard that said often and indeed it is a tried-and-tested maxim of traditional marketing. As such savvy marketers are beginning to pay much more attention to the info-graphical presentation of content in their marketing campaigns, sales kits and business proposals.
In case of marketing complex solutions or conveying technical data to a non-tech savvy audience, infographics can and often do play a really major role.
A semi-academic and practical approach to the planning and design of infographics. A lecture for the multimedia programme at EASJ / ZIBAT Campus Slagelse. http://easj.dk/?p=1142
Enjoy :-)
Awesome cheat sheets to take your infographic marketing to the next level!
Learn how to optimize your infographics with Keyword Research, SEO, Social Media, and the perfect UI Setup.
In this presentation deck, created for a talk by Column Five CEO, Jason Lankow, we start out with some fundamentals from our book, Infographics: The Power of Visual Storytelling, and then discuss three important trends defining the future of infographics. These slides were talking points for the most part, but there are some really helpful examples and we would also be happy to walk through this content with you anytime if you would like to understand the details at a more granular level and to discuss ways these trends impact your organization.
SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb...Randy Krum
Custom presentation for the Feb 2014 meeting of the South Florida Interactive Marketing Association (SFIMA). http://www.sfima.com/EventDetailPast.aspx?id=872
Cool Infographics covering the most effective uses of data visualization and infographics for delivering a message. Online infographics are used for marketing purposes and are the most visible and recognized category of infographics. However, businesses are also using infographics to visualize budgets, marketing strategies, business plans, sales presentations, Board Meeting presentations, annual reports, consumer research statistics and as visual explanations of their products and services to customers. Even individuals are now using infographics to create unique and outstanding resumes.
Major topics included:
- The Science of Infographics
- Online Marketing Infographics
- Infographics Release Strategy
- Internal Confidential Infographics
- Data Visualization Design Tips
- Software applications and website design tools
- Infographics Resumes
12 Steps To Creating a Successful InfographicColumn Five
We created this deck to help answer some of the questions that we are asked almost every single time by clients who are working on their first infographic project with us. Much of this can be applied to working on information design projects of various types, but in particular, this is tailored for a single static infographic project.
The Importance of Infographic Wireframing and StructureJESS3
Ever wonder why an infographic doesn't look "just right"? Chances are they skipped out on some of these key steps. Originally presented at JESS3's UX Week 2012 Infographic Workshop.
JESS3 specializes in the art of data visualization, adding context and meaning to the exponentially growing world of data around us.
Visualizing Data: Infographic Assignments across the Social Work CurriculumLaurel Hitchcock
Today is the third day (Friday, March 3rd) of #BPDNOLA17, and I am presenting with some of my favorite #swtech peeps, Dr. Nathalie Jones of Tarleton State University and Dr. Melanie Sage of the University of North Dakota, at 1:45pm in Bayside C at the Sheraton in New Orleans. We will be talking about an infographic assignment that we jointly developed and implemented with students at each of our campuses. The use of infographics for classroom assignments is becoming commonplace in higher education, although less is known about its use in social work education. Our workshop will review how we collaborated to develop, implement and evaluate an infographic assignment for courses across the social work curriculum
Why do you need Content Marketing if you already have an SEO strategy? Because 1 is good but 2 is better. Liz tells you how to make your content and SEO work together for maximum ROI.
The biggest social media have pivoting their role as marketing platform. So, what kind of content that we should create? This simple deck from RACK Content will give you a guide, especially for Indonesian Audience.
Data from 16 lab experiments and one field experiment provide evidence that the online customer experiences comprises four dimensions, informativeness, entertainment, social presence, and sensory appeal, that act as the underlying mechanisms by which the design elements of a product webpage influence customer purchase. Using the online customer experience “design guide” developed in this research, students can learn to strategically orchestrate design elements in ways that shape effective online experiences through three steps.
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
Wunderman Singapore's guide on handling digital communications for FMCG brands.
Don’t be intimidated into replacing logical thinking with buzzwords— Marketers too often come under pressure to make decisions based on the technology of the moment, rather than strategy.
In this paper, Wunderman takes a step back to think about rationale the old-fashioned way. After all, communication channels change, but marketing fundamentals do not.
CMO's guide to AI (Artificial Intelligence)Chris Baker
This report puts the subject of 'AI in marketing' into context for CMOs and senior marketers, looking to build long-term plans for implementation of AI into their broader marketing playbook.
The report looks at:
- The scale, speed and value of AI for marketers
- Insights on how to plan and roadmap its implementation
- Highlighting key use cases
- Perspectives on how search and brand discovery will change
- Recommendations for how to begin work on AI transformation
The lessons learned from brands in China (on WeChat) offer important clues to Global marketers on how conversational, social marketing will evolve through Facebook Messenger, iMessage, WhatsApp, Apple's iMessage...etc.
2019 is setting up to be a very interesting year, full of competing challenges and opportunities.
There are serious warning signs about the global economy and numerous geopolitical challenges in play. The PRC government is also increasing its control and censorship activities. In the past two weeks alone, search engine Bing has been blocked (and unblocked) and big censorship moves have been made within Chinese platforms to remove sensitive content. “Daigou” activity (hand carried imports) is also under increased scrutiny.
Despite this, the opportunities in China are still large and brands continue to increase digital & social media budgets. Social and digital continue to be seen as the most cost efficient marketing channels.
While China still represents a big growth opportunity for all brands, it is also a market where big gains are increasingly going to larger brands. In 2018, data from analysts showed that only 10% of all accounts on Tmall were profitable. The costs of winning in China are rising quickly. Brands need to be more measured and focus on fewer, higher quality efforts.
Marketing to China is also becoming a global challenge. Brands need to support their China-specific marketing with new strategies at HQ level, in order to reach PRC nationals across borders.
With this set of circumstances in place for 2019, there are several key trends for brands to look out for; (1)China marketing should be global, (2)measurement of brand/digital performance is critical, (3)quality in branding and content matter more, (4)social selling is a massive, emerging opportunity, and (5)the rules of retail are being reshaped rapidly.
***
For more context on China social, check out our previous years' reports:
https://www.slideshare.net/cbaker19/social-media-insights-2018
https://www.slideshare.net/cbaker19/social-media-trends-2017
https://www.slideshare.net/cbaker19/2016-chinas-social-media-trend-report
WeChat is providing unique insight into the future of social CRM.
WeChat brings mobile-first capabilities (online-to-offline linkages), together with detailed audience profiles and mobile payments - into a comprehensive view of audience activities.
Imagine being able to unify the user data from Facebook, Google, Amazon, brand websites and mobile apps - into a singular view of the customer - that’s WeChat right now.
Add to this, the dominance of WeChat in China - with 900million users spending on average 34% of mobile time on the app - and it’s clear to see why brands have been rushing to setup CRM systems in coordination with their account operations on WeChat.
Social CRM systems on WeChat could offer some important insights for Global marketers into how omni-channel, social-mobile marketing will evolve.
As China continues to grow rapidly, there is a swell in outbound travel and shopping. In 2018 there will be an estimated 154 million outbound travelers from China - and another 248 million shoppers who buy overseas, online
from China.
This presentation outlines these growing movements and how global brands and destinations can market to Chinese audiences.
Marketing to China must take into account the unique characteristics of Chinese audiences who are highly social (social media rules), predominantly mobile and have incredibly high preference for mobile payments (mobile wallet over cash/credit).
Marketing to China also requires adapting language, messaging and systems to mesh with a different view of the world. Smart global brands who address these issues put themselves in a good position to succeed with the 400 million+ Chinese who are expected to travel overseas by 2030.
10 Insights on Digital Marketing in China, for 2018.
Brands in China (foreign and local alike) have been pushing hard for a long time to capture market share …often with little regard for quality brand management and well organized, integrated strategies.
China has been a mad dash, with brands jumping from one new development (Weibo, Youku, Tmall...) to the next (WeChat, Bilibili, LittleRedBook…) - all aimed at capturing under-priced audience attention. Most of these efforts have been quickly conceived and not necessarily linked to holistic, organized brand objectives. Its been all about speed.
As organic reach and cheap audience attention come to a close, brands will have to focus on rationalizing their efforts, measuring/tracking investments ...and solving core brand challenges.
2018 will follow from 2017, by being concerned with integration, filling in the pieces and creating more solid, well-refined, integrated digital efforts. Above all, 2018 looks to be about slowing down and getting the basics right.
For more context on China social, check out our previous years' reports:
https://www.slideshare.net/cbaker19/social-media-trends-2017
https://www.slideshare.net/cbaker19/2016-chinas-social-media-trend-report
The latest statistics from WeChat place its monthly active users (MAU) at 700million, with audiences visiting the application upwards of 30 times per day.
While follower numbers for most brands continue to grow, the honeymoon appears to be over. Signs are starting to emerge that follower growth rates for brand accounts are slowing.
At the same time, the government has started to apply pressure to regulate H5 apps built onto WeChat. And Tencent itself is applying greater control over brand activities.
Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat.
2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is...and what's going to be important next year.
Its rare to get any official data from WeChat. So, when we were sent a 'year-to-date' review from WeChat in October, we wanted to translate and share it.
WeChat released the following report in Chinese last month. Its a summary of high-level user behavior/trends. Totem Media has translated the report to English ...without additional analysis/interpretation. In other words, it’s a straight translation of the Chinese report (without Totem’s point of view).
KOLs - The Secret Sauce for Social in ChinaChris Baker
The use of KOLs does not get addressed adequately because companies generally do not want to admit to, much less share, information about how they use paid influencers in support of brand growth.
In order to better understand how brands and agencies are using KOLs in China, Totem Media distributed a survey through its own network and through Campaign Asia-Pacific during May and June.
The survey received a total of 36 responses from people holding director-level or higher positions in multinational brands and agencies in China. One-third of these respondents provided written responses to five open-ended questions in the survey.
With the shift to Social Media Marketing, brands and the agencies that work with them are changing the way they communicate.
The singular "big idea" created for TV-first campaigns is being replaced by longer term storytelling strategies and MICRO-GRAPHICS.
Micro-graphics include pictures, infographics and videos, are being used to create far more detailed connections between brands and audiences ...being used in response to niche audiences, events, trends.
A brief introduction to the move to Real-time social media management. Listening and responding quickly to emerging trends on social (and search) allows brands to capture audience attention.
This report shares a couple of well-known cases from the US, together with:
1. Insights on why real-time is essential
2. How to do it
3. Examples from China with Tencent
Chinese shoppers are rushing online to buy products from Overseas - A trend called "Hai Tao."
Increasing support for domestic consumption has lead to the establishment of the Shanghai FTZ which makes cross-border ecommerce easier and cheaper. And increasing liberalisation of global credit cards (and online payment systems) has further improved the prospect of going outbound to shop.
Its a very high growth space, with forecasts of RMB1.0 Trillion in Chinese outbound shopping by 2018.
This infographic shows the latest data on user activity for WeChat and Weibo. It illustrates the monthly active user stats together with insights on what functions are used in each application and the times of day when each are used most.
A visual map of the ecommerce ecosystem inside of WeChat, showing the key channels for sales inside of the application. It is specifically focused on helping brands understand how best to sell inside WeChat.
Infographic with side-by-side comparison of ecommerce markets in China and US, including overall size of markets, key categories and channels.
Includes key facts and figures from 2012 & 2013.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
5. design & data
a perfect balance
graphic shortcuts
143
to make information easier
6. definitions
broad definition:
stories told visually often about complex
information, data
static images
(Jpg/PDF)
icons/graphics
narrow definition:
a single picture/icon
that represents a
bigger idea
video & motion
graphic presentations
13. two reasons
infographics are hot marketing tools
the volume of
information and data on
the web has exploded
consumers are more well
informed than ever,
demanding brands to be “real”
1
2
14. getting information off the
internet is like taking a drink
from a fire hydrant.
mitch kapor
15. search
social
...has lead to an
explosion in the volume
of information
available. filtering
through search results
is hard work.
...has created need for
bite sized information
which can be shared
easily within limited
time (and space)
constraint.
mobile will create more pressure
for short, sharp information bites.
16. in a world of
search & social clutter
great visuals
standout
18. we respond to visuals
its in our nature
1/2
of the brain is
active in visual
processing
90
%
of information
transmitted to the brain
is VISUAL
19. transparency & truth
...are expected from brands by a very,
very well informed audience online of
people who have access to just about
any information they want (and have
motivation) to find.
21. path to purchase
typical journey
acquisition
high
awareness
low
neutral
interest
level
totem
engagement (Loyalty)
22. path to purchase
social support
acquisition
high
awareness
low
neutral
interest
level
totem
engagement (Loyalty)
23. path to purchase
social support
acquisition
engagement (Loyalty)
high
awareness
low
neutral
interest
level
1
2
3
4
Search &
verticals
social
influence
enjoy &
bond
advocate
totem
24. type x time
of infographics
1
2
3
4
Search &
verticals
social
influence
enjoy &
bond
advocate
Always On: Blog, SNS Posts
Brand Story Infographic
Visual resume of the brand itself
in a short, shareable format. A
concise, visual version of what
you might find on wikipedia.
Apple-Style Product
Demo Video
Feature focused content that
resonates with “product geeks”
Shows off the details of design.
Total Transparency
Full disclosure of the business.
Detailed product photos, product
facts and figures, R&D, route to
market, suppliers, components,
materials, QA.
We Are Worthy
Representing the brand as a
careful, conscientious citizen ...as
an entity consumers can relate to
and feel good about advocating for.
The Product Sheet
The product in-depth. No
marketing superlatives - just the
facts - on design, materials,
colors, pricing, performance.
Kickstarter Creator,
Product Story
Product & maker as one.
Intricate design details crafted by
passionate professional.
Add Color, Depth to Brand
Building a deeper story around the
product. But rather than trying to
motivate a purchase, the “color”
adds to loyalty and connection.
Loyalty & Rewards
Brand providing a gift to members
and patrons, something of real
value about category which
benefits loyal consumers.
Interactive Product Demo
“Prezi” style motion graphics
approach to learning just the
basics or going deep to uncover
the details of a brand & product.
“Authority Infographics”
Related to industry, audience
and expertise of an organization
featuring content company is
expert in.
Bond to Brand
Focused on after purchase use of
the product, this sort of infographic
provides greater details about how
to use the product to get most
enjoyment (bonds to brand).
Input/Data Feedback
Taking input from existing
customers and re-presenting it to
new & loyal customers. There is
value in what customers are telling
brands (others want to know).
totem
25. Search &
verticals
1
Brand Story Infographic
Visual resume of the brand itself
in a short, shareable format. A
concise, visual version of what
you might find on wikipedia.
Coca-Cola Corporate Timeline
Simple, clean summary of the company
and its history.
!
Link: www.behance.net/gallery/
Infographic-Coca-Cola/8129829
26. Search &
verticals
1
The Product Sheet
The product in-depth. No
marketing superlatives - just the
facts - on design, materials,
colors, pricing, performance.
Suggested
Retail Price
189.00
$
www.burton.com
Concept for Burton
Presented to demonstrate the concept of
“product sheet,” this shows detailed
images and features/benefits, without
marketing speak. Price and link-to-buy are
the only additional “marketing” info.
!
Link: www.behance.net/gallery/
Mountainboard-shoes/12054525
27. Search &
verticals
1
Interactive Product Demo
“Prezi” style motion graphics
approach to learning just the
basics or going deep to uncover
the details of a brand & product.
Cutco Knives
Created in “Prezi”, this company profile
features detailed info on the company and
how to use their products, how they are
constructed - using both still and video
contents.
!
Link: prezi.com/wef1k0djv1ku/cutco-theworlds-finest-cutlery/
28. social
influence
2
Apple-Style Product
Demo Video
Feature focused content that
resonates with “product geeks”
Shows off the details of design.
Apple - MacBook Pro
A detailed view of the new MacBook pro
from the inside out, showing details of
engineering and design normally left to
technical manuals, this video has geek
appeal and shows the dedication of team
behind the product.
!
Link: apple.com
29. social
influence
2
Kickstarter Creator,
Product Story
Product & maker as one.
Intricate design details crafted by
passionate professional.
Able Brew - Kickstarter Video
Produced for its fundraising and pre-sales
effort on Kickstarter, this video is a great
example of the documentary style videos
used by passionate creators. Big brands
should take note!
!
Link: ablebrewing.com
30. social
influence
2
“Authority Infographics”
Related to industry, audience
and expertise of an organization
featuring content company is
expert in.
11 Brilliant Home
Improvement Investments
By not only focusing on painting, Orlando
Painters does a nice job “soft selling”
painting as an investment in home value.
!
Link: orlandopainters.net
31. social
influence
2
“Authority Infographics”
Related to industry, audience
and expertise of an organization
featuring content company is
expert in.
Internet and Craigslist History
Created by a Craigslist auto marketing
firm, this infographic is dedicated to
wooing car dealers, providing background
on efforts in serving their need at each
stage of Internet growth.
!
Link: dealers.myautosearch.com
32. social
influence
2
“Authority Infographics”
Related to industry, audience
and expertise of an organization
featuring content company is
expert in.
A Beginner’s Guide to Wine
A compact and clear introduction to wine
by “wineinvestment.com” ...its the sort of
infographic that someone learning about
wine would want to keep as a reference
source.
!
Link: wineinvestment.com
33. enjoy &
bond
3
Total Transparency
Full disclosure of the business.
Detailed product photos, product
facts and figures, R&D, route to
market, suppliers, components,
materials, QA.
Everlane
Online retailer Everlane are leading the way
with infographic marketing, providing what
they call “radical transparency” about all
aspects of their business - costs of
production, logistics, details on each of the
suppliers, material selection, design...
!
Link: everlane.com
34. enjoy &
bond
3
Add Color, Depth to Product
Building a deeper story around the
product. But rather than trying to
motivate a purchase, the “color”
adds to loyalty and connection.
Pocket Size Coke - 375ml
History of the coke formulation and the
packaging to introduce a new size of
bottle. Celebrating a rare event (introducing
a new bottle) makes for an interesting
story.
!
Link: coca-cola.co.uk/about-us/new-375ml-coke.html
35. enjoy &
bond
3
Add Color, Depth to Brand
Building a deeper story around the
product. But rather than trying to
motivate a purchase, the “color”
adds to loyalty and connection.
Running a Successful Coffee Shop
Nice way for a merchant to provide a bit of
color to what they do and share a
background story with customers. Allows
patrons to take a peak behind the curtains
to see how it all works.
!
Link: javadetour.com/running-asuccessful-coffee-shop/
36. enjoy &
bond
3
Bond to Brand
Focused on after purchase use of
the product, this sort of infographic
provides greater details about how
to use the product to get most
enjoyment (bonds to brand).
iPhone Photography - History
Apple has an incredible ecosystem and so
both app developers and fans regularly
create content in support of the platform.
Every piece of content is an endorsement
for the iPhone and keeps user interest in
the product high.
!
Link: funnyfacescamera.com
37. advocate
4
We Are Worthy
Representing the brand as a
careful, conscientious citizen ...as
an entity consumers can relate to
and feel good about advocating for.
Coming Together - Coca-Cola
Infographic to visually demonstrate Coke’s
efforts at corporate responsibility, is an
accessible way to rebuff some of the
negative PR they get for selling a product
linked to weight problems.
!
Link: comingtogether.com
38. advocate
4
Loyalty & Rewards
Brand providing a gift to members
and patrons, something of real
value about category which
benefits loyal consumers.
Six Ways to Save on Beef
A beef marketing board provides
information to consumers to help them buy
more effectively ...and getting good value.
Its a “PSA” for beef.
!
Link: beefitswhatsfordinner.com
39. advocate
4
Input/Data Feedback
Taking input from existing
customers and re-presenting it to
new & loyal customers. There is
value in what customers are telling
brands (others want to know).
PriceGrabber - Power of Ratings
Using survey data they collected,
PriceGrabber constructed this infographic
to provide insight on the importance of
customer reviews and comments to the
final purchase decision.
!
Link: pricegrabber.com
40. advocate
4
Input/Data Feedback
Taking input from existing
customers and re-presenting it to
new & loyal customers. There is
value in what customers are telling
brands (others want to know).
United States of Yelp
Great use of data by Yelp to demonstrate
the strength of their platform. This is a
good example of providing value back to
its participants while promoting itself.
!
Link: yelp.com
42. its about more than
just snappy visuals.
!
Gotta have a
compelling, useful
story.
43. the content
1
2
3
4
who’s the target
audience
think like
an editor
develop a brand
personality
get the
basics right
!
Have a clear profile of who
you are going to be talking
to.
!
!
What questions do they
want answers for?
!
!
What do they care about?
!
!
What jobs do they need
done?
!
!
How can you help them
look good, be smarter, be
better at what they do?
!
Tell a good story. Make it
compelling.
!
!
Have a content plan ...plan
for more than just one
“story telling unit”
!
!
Have a focused idea and
stick to it.
!
!
Be creative, surprising and
provocative - capture
attention.
!
!
Get a scoop.
!
!
Be original, be first to
uncover a new idea.
!
!
Be clear on who you are as
a brand, what you stand
for.
Review to see that you
have made one point
crystal clear.
Use your infographic to
reveal your brand
personality ...or as a way to
develop your ID.
Get good data and fact
check it.
!
!
!
!
Let the brand personality
speak for itself. Dont just
“slap” the brand, logo all
over the infographic.
!
!
!
!
!
Format for sharing
(dimensions, file type and
format).
!
!
Make sure its shareable on
the networks that matter for
you (Facebook, Twitter,
Pinterest, mobile, email)
!
!
44. social media sharing
1. publish to
your blog
!
And then spread the message
by Twitter, Facebook and other
relevant social networks based
on your priority and ranking of
each.
2. schedule a
rollout of
tweets
3. move to
facebook,
Google
Each tweet can highlight
one specific fact from your
infographic in small,
compelling bits. Link back to
infographic.
Adapt process from Twitter,
with mix of visual and text.
Look to build around each
bit of information and tie-in
to related contents.
Add value!
!
!
4. go visual
!
Push the infographic
and pieces of it to
visual networks
(Pinterest, Tumbler
and Flickr).
45. list on directories
top five
1
2
3
4
5
infographr.tumblr.com
infographicsbin.tumblr.com
next five
6. infosthetics.com
iheartinfographics.tumblr.com
fastcompany.com/tag/infographic
visual.ly
!
7.
!
8.
!
9.
!
coolinfographics.com
theinfographics.blogspot.co.uk
dailyinfographic.com
10. infographicsshowcase.com
46. enroll media support
1
2
Write a press release to accompany your infographic. This is a good test in making
sure you have created something which is “remarkable” in that it forces you to answer
the question of whether or not it is newsworthy.
3
Find people on Twitter who have an interest in and authority over the area. Pass your
information on to them by direct message. Together with the graphics, make sure you
pass on a sense of “first view” privilege and rights to spread it.
!
!
Enlist the support of bloggers and media to help spread your story (infographic). Send
them an email with press release and graphics - giving clear permission to republish.
!
!
48. infographics
part of a bigger movement
the infographic “movement” represents a
broader trend of more dialogue between
brands and audiences.
!
while infographics as a unit of story
telling may soon peak and loose impact,
the move to story telling is a much
longer term trend.
49. story-telling
in advertising is back
Its not just
infographics...
marketers are
responding with
more depth,
detail in ads
1958 Ad for Rolls-Royce by Ogilvy
March 2012 Newsweek Mad Men Issue
50. are we headed
further back to the future?
Sao Paulo ad agency Moma Propaganda created a wondeful series of retro future ads for Facebook,
YouTube and Skype as part of the “Everything Ages Fast” ad campaign for Maximidia Seminars.
54. its still very early days for infographics
in china. while they are popular with
media and inspired individuals, they are
not yet being used fully by brands for
marketing.
!
push marketing is still relatively more
important in china for building into lower
tier markets …
!
but for premium brands in top tier
markets, infographics should take
off in 2014.
55. china infographics playbook
1. publish to
your blog
(or site)
!
And then spread the message
by Weibo, WeChat and other
relevant social networks based
on your priority and ranking of
each.
2. schedule
a rollout
of ‘posts’
3. move to
other sns
Each ‘post’ can highlight
one specific fact from your
infographic in small,
compelling bits. Link back to
infographic (blog).
Adapt process from Weibo/
WeChat …on Renren,
Douban, Tumblr… Look to
build around each bit of
information and tie-in to
related contents.
!
!
4. go
vertical
!
Push the infographic
and pieces of it to
specialised industry,
category verticals.
56. list on directories
top five in china
1
2
3
4
5
dooyea.com
douban.com/group/infographics
huaban.com
itongji.cn/infographics
kcis.cn/category/infographic
57. type x time
of infographics
1
2 from 4
3
cases
Search &
verticals
china
social
influence
enjoy &
bond
advocate
Brand Story Infographic
Visual resume of the brand itself
in a short, shareable format. A
concise, visual version of what
you might find on wikipedia.
Apple-Style Product
Demo Video
Feature focused content that
resonates with “product geeks”
Shows off the details of design.
Total Transparency
Full disclosure of the business.
Detailed product photos, product
facts and figures, R&D, route to
market, suppliers, components,
materials, QA.
We Are Worthy
Representing the brand as a
careful, conscientious citizen ...as
an entity consumers can relate to
and feel good about advocating for.
The Product Sheet
The product in-depth. No
marketing superlatives - just the
facts - on design, materials,
colors, pricing, performance.
Kickstarter Creator,
Product Story
Product & maker as one.
Intricate design details crafted by
passionate professional.
Add Color, Depth to Brand
Building a deeper story around the
product. But rather than trying to
motivate a purchase, the “color”
adds to loyalty and connection.
Loyalty & Rewards
Brand providing a gift to members
and patrons, something of real
value about category which
benefits loyal consumers.
Interactive Product Demo
“Prezi” style motion graphics
approach to learning just the
basics or going deep to uncover
the details of a brand & product.
“Authority Infographics”
Related to industry, audience
and expertise of an organization
featuring content company is
expert in.
Bond to Brand
Focused on after purchase use of
the product, this sort of infographic
provides greater details about how
to use the product to get most
enjoyment (bonds to brand).
Input/Data Feedback
Taking input from existing
customers and re-presenting it to
new & loyal customers. There is
value in what customers are telling
brands (others want to know).
totem
58. Search &
verticals
1
Brand Story Infographic
Visual resume of the brand itself
in a short, shareable format. A
concise, visual version of what
you might find on wikipedia.
Elements of the Unilever Brand
Detailed breakdown of the visual
elements of the Unilever brand. It serves
to tell a story of what the company does
and where its from.
!
Link: http://weibo.com/1258811194/
AgLrYtWPi?mod=weibotime
59. social
influence
2
Apple-Style Product
Demo Video
Feature focused content that
resonates with “product geeks”
Shows off the details of design.
Nokia Lumia 920
A video showcase of the “making of
Lumia” from the inside out. Clearly a page
out of Apple’s marketing playbook.
!
Link: v.youku.com/v_show/
id_XNDk4NzlxMTM.html
60. social
influence
2
“Authority Infographics”
Related to industry, audience
and expertise of an organization
featuring content company is
expert in.
Beginners Guide to Sushi
A visual guide put together by a seafood
restaurant to educate first-time sushi
eaters. Adapted from “Blu on the Avenue”
restaurant.
!
Link: weibo.com/1258811194/
AlVRnoL9B?mod=weibotime
61. enjoy &
bond
3
Add Color, Depth to Product
Building a deeper story around the
product. But rather than trying to
motivate a purchase, the “color”
adds to loyalty and connection.
Evolution of Nokia from 1984
Nokia put this infographic together to
showcase how their mobile phones have
evolved over the last three decades.
!
Link: http://huaban.com/pins/88937137/
62. enjoy &
bond
3
Add Color, Depth to Product
Building a deeper story around the
product. But rather than trying to
motivate a purchase, the “color”
adds to loyalty and connection.
Google’s M&A History
On a higher level the relationships between
Google’s subsidiaries and departments are
mapped out, allowing users to get an idea
of how the whole ecosystem works
together.
!
Link: huaban.com/pins/29616310/
63. enjoy &
bond
3
Bond to Brand
Focused on after purchase use of
the product, this sort of infographic
provides greater details about how
to use the product to get most
enjoyment (bonds to brand).
What is WeChat
A line-up of all the different functions and
tools available in Tencent’s WeChat app.
!
!
!
Link: http://www.niubiseo.cn/a/
201303/10373.html
64. advocate
4
Input/Data Feedback
Taking input from existing
customers and re-presenting it to
new & loyal customers. There is
value in what customers are telling
brands (others want to know).
What do Travellers Want?
Survey results showing what services and
details customers are looking for while
staying at hotels.
!
!
Link: http://huaban.com/pins/123754110/
65. advocate
4
Input/Data Feedback
Taking input from existing
customers and re-presenting it to
new & loyal customers. There is
value in what customers are telling
brands (others want to know).
Pod Inn & WeChat Study
Using survey data, Pod Inn utilized this
infographic to show the reasons and
convenience behind booking on WeChat.
!
Link: http://huaban.com/pins/74850639/